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Towards A Market In Broadcasting
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Book Synopsis Towards a Market in Broadcasting by : C. Potschka
Download or read book Towards a Market in Broadcasting written by C. Potschka and published by Springer. This book was released on 2012-03-27 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Book Synopsis Towards a Market in Broadcasting by : Christian Potschka
Download or read book Towards a Market in Broadcasting written by Christian Potschka and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Towards a Market in Broadcasting by : C. Potschka
Download or read book Towards a Market in Broadcasting written by C. Potschka and published by Palgrave Macmillan. This book was released on 2012-03-27 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Book Synopsis Towards a Market in Broadcasting by : C. Potschka
Download or read book Towards a Market in Broadcasting written by C. Potschka and published by Palgrave Macmillan. This book was released on 2012-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative analysis of the evolution ofUK and German broadcasting policies, adding to the developing area of comparative research on media and communications policy. The book focuses on processes of marketization and liberalization as they have affected policy-making, national regulatory frameworks and media structures.
Book Synopsis Towards a European Common Market for Television by : European Institute for the Media
Download or read book Towards a European Common Market for Television written by European Institute for the Media and published by . This book was released on 1987 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been prepared by EIM to encourage informed discussion of the issues surrounding the development of a coherent European policy on trans-frontier television broadcasting.
Book Synopsis The Media and Globalization by : Terhi Rantanen
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Book Synopsis Towards a Market in Broadcasting by : Christian Potschka
Download or read book Towards a Market in Broadcasting written by Christian Potschka and published by . This book was released on 2010 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Media Freedom and Pluralism by : Beata Klimkiewicz
Download or read book Media Freedom and Pluralism written by Beata Klimkiewicz and published by Central European University Press. This book was released on 2010-05-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
Book Synopsis Towards a Knowledge-based Economy by : Seiichi Masuyama
Download or read book Towards a Knowledge-based Economy written by Seiichi Masuyama and published by Institute of Southeast Asian Studies. This book was released on 2003-01-21 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of the information and communications technology (ICT) paradigm is shifting the basis for economic activity from material and labour inputs to knowledge and information inputs, spawning the knowledge-based economy. In East Asia, it is evident that the emergence of the knowledge-based economy is disrupting the flying geese pattern of development and creating a new industrial geography. This book gives a picture of the shifting industrial geography in the region based on accounts of the status of the knowledge-based economy in ten individual East Asian economies. For some economies the increased production of ICT equipment and services is the pathway to the knowledge-based economy and even to leapfrogging ahead of more advanced economies. Other economies are focused on putting in place the physical and institutional infrastructure to connect to electronic networks and avoid the digital divide. For yet others, the emergence of the knowledge-based economy is expanding their role in the region, adding the role of ICT hub.
Book Synopsis The Transformation of the Media and Communication Industries by : Alan B. Albarran
Download or read book The Transformation of the Media and Communication Industries written by Alan B. Albarran and published by . This book was released on 2010-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Politics of the Communications Revolution in Western Europe by : Kenneth Dyson
Download or read book The Politics of the Communications Revolution in Western Europe written by Kenneth Dyson and published by Taylor & Francis. This book was released on 2023-11-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1986, The Politics of the Communications Revolution in Western Europe deals with the political implications of the communications revolution, specifically with impacts on political debate and agenda, the policy process, the role of the state, and European integration. The communications revolution in Western Europe combined radical changes in the fields of computing, broadcasting and telecommunications, converging in the new media, and is intimately linked to the wider information technology revolution. The economic and social implications of the communications revolution are wide-ranging and include: the electronic office, tele-banking and tele-shopping, decentralisation of economic activities, major transformations in the labour markets, and the strategic role of the electronics industry. This book will be of interest to students of European studies, history and media studies.
Book Synopsis The Political Marketing Revolution by : Jennifer Lees-Marshment
Download or read book The Political Marketing Revolution written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2004-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Book Synopsis OECD Reviews of Regulatory Reform: Australia 2010 Towards a Seamless National Economy by : OECD
Download or read book OECD Reviews of Regulatory Reform: Australia 2010 Towards a Seamless National Economy written by OECD and published by OECD Publishing. This book was released on 2010-02-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review presents a general picture, set within a macroeconomic context, of regulatory achievements and challenges in Australia, including regulatory quality at federal level as well as across levels of government, competition policy and market openness.
Book Synopsis Foreign Direct Investment Inflows Into the South East European Media Market by : Zvezdan Vukanović
Download or read book Foreign Direct Investment Inflows Into the South East European Media Market written by Zvezdan Vukanović and published by Springer. This book was released on 2016-07-25 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Book Synopsis Western Media Systems by : Jonathan Hardy
Download or read book Western Media Systems written by Jonathan Hardy and published by Routledge. This book was released on 2010-02-25 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western Media Systems offers a critical introduction to media systems in North America and Western Europe. The book offers a wide-ranging survey of comparative media analysis addressing the economic, social, political, regulatory and cultural aspects of Western media systems. Jonathan Hardy takes a thematic approach, guiding the reader through critical issues and debates, introducing key concepts and specialist literature. Western Media Systems is essential reading for undergraduate and postgraduate students studying comparative and global media.
Download or read book Television written by Richard Collins and published by Taylor & Francis. This book was released on 1990 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These essays critically address ... the assumptions from which media analysts and communication scholars have customarily approached television."--Preface.
