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Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 676 pages
Book Rating : 4.F/5 ( download)
Download or read book Toward Scientific Marketing written by American Marketing Association and published by . This book was released on 1964 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc J. Kuchner
Publisher : Island Press
ISBN 13 : 1610911733
Total Pages : 248 pages
Book Rating : 4.6/5 (19 download)
Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Author : Stephen A. Greyser
Publisher :
ISBN 13 :
Total Pages : 649 pages
Book Rating : 4.:/5 (225 download)
Download or read book Toward Scientific Marketing written by Stephen A. Greyser and published by . This book was released on 1964 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Marketing Association. Winter conference
Publisher :
ISBN 13 :
Total Pages : 649 pages
Book Rating : 4.:/5 (562 download)
Download or read book Toward Scientific Marketing written by American Marketing Association. Winter conference and published by . This book was released on 1964 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609304
Total Pages : 352 pages
Book Rating : 4.6/5 (93 download)
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author : Stephen A. Greyser
Publisher :
ISBN 13 :
Total Pages : 649 pages
Book Rating : 4.:/5 (225 download)
Download or read book Toward Scientific Marketing written by Stephen A. Greyser and published by . This book was released on 1964 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tsan-Ming Choi
Publisher : Springer Science & Business Media
ISBN 13 : 1493902776
Total Pages : 153 pages
Book Rating : 4.4/5 (939 download)
Download or read book Fashion Branding and Consumer Behaviors written by Tsan-Ming Choi and published by Springer Science & Business Media. This book was released on 2014-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book Toward Scientific Marketing: Proceedings of the Winter Conference... December 27-28, 1963, Boston written by and published by . This book was released on 1964 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vincent Jeseo
Publisher : Springer Nature
ISBN 13 : 3031490398
Total Pages : 270 pages
Book Rating : 4.0/5 (314 download)
Download or read book Welcome to The New Normal: Life After The Chaos written by Vincent Jeseo and published by Springer Nature. This book was released on 2024-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Author : Aradhna Krishna
Publisher : Routledge
ISBN 13 : 1135429952
Total Pages : 410 pages
Book Rating : 4.1/5 (354 download)
Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Author : American Academy of Political and Social Science
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.P/5 (11 download)
Download or read book Scientific Distribution written by American Academy of Political and Social Science and published by . This book was released on 1924 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Brinberg
Publisher : Springer Science & Business Media
ISBN 13 : 1461386098
Total Pages : 427 pages
Book Rating : 4.4/5 (613 download)
Download or read book Perspectives on Methodology in Consumer Research written by David Brinberg and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
Author : Theodore K Tarnanidis
Publisher : Business Science Reference
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)
Download or read book New Trends in Marketing and Consumer Science written by Theodore K Tarnanidis and published by Business Science Reference. This book was released on 2024-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow. This book explores emerging trends and innovative solutions, ultimately serving as a vital resource for academics, researchers, and practitioners seeking to stay ahead of the curve. Bridging the gap between theory and practice, this book empowers readers to not only understand the forces driving change, but also to harness these forces in their respective fields. Join us in unlocking the secrets of tomorrow's marketing landscape and charting a course toward success in the ever-evolving world of consumer science.
Author : Naidoo, Vannie
Publisher : IGI Global
ISBN 13 : 1522595600
Total Pages : 356 pages
Book Rating : 4.5/5 (225 download)
Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Author :
Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.3/5 (91 download)
Download or read book Annals of the American Academy of Political and Social Science written by and published by . This book was released on 1924 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.:/5 (318 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1969 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mehdi Snene
Publisher : Springer
ISBN 13 : 3642215475
Total Pages : 247 pages
Book Rating : 4.6/5 (422 download)
Download or read book Exploring Services Science written by Mehdi Snene and published by Springer. This book was released on 2011-08-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the Second International Conference on Exploring Services Science (IESS) that was held in Geneva, Switzerland, in February 2010. Based on the previous edition and the momentum in this emerging and exciting field, IESS 2011 offered academics, researchers, and practitioners from various disciplines an exploratory platform to communicate and share their results and experiences. The 17 full and 2 short papers accepted for IESS were selected from 47 submissions and cover the whole life cycle of service development (including service innovation, service design, service composition, and service sustainability) as well as the application of services in information technology, businesses, and public administration.
