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Tourism Marketing In Western Europe
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Book Synopsis Tourism Marketing in Western Europe by : Nikolaos Boukas
Download or read book Tourism Marketing in Western Europe written by Nikolaos Boukas and published by CABI. This book was released on 2021-11-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Book Synopsis Tourism Planning and Development in Western Europe by : Konstantinos Andriotis
Download or read book Tourism Planning and Development in Western Europe written by Konstantinos Andriotis and published by CABI. This book was released on 2022-03-11 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
Book Synopsis Tourism in Western Europe by : Richard N. Voase
Download or read book Tourism in Western Europe written by Richard N. Voase and published by CABI. This book was released on 2001-11-29 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last twenty years has seen a proliferation of the term "tourist destination." Improbable places, such as industrial cities and isolated rural environments have become legitimate places to visit. At the same time, traditional tourist destinations such as coastal resorts have declined inpopularity. There is a shift from "old" to "new" tourism. These case histories examine these issues. The book is divided into three sections, dealing with political, economic and sociocultural reasons for change.
Book Synopsis Marketing Strategy for Western Europe, 1986 by : Jenny Burgess
Download or read book Marketing Strategy for Western Europe, 1986 written by Jenny Burgess and published by . This book was released on 1986 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Review for Western Europe, 1985-86 by : Jenny Burgess
Download or read book Marketing Review for Western Europe, 1985-86 written by Jenny Burgess and published by . This book was released on 1986 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Progress in Tourism Marketing by : Metin Kozak
Download or read book Progress in Tourism Marketing written by Metin Kozak and published by Routledge. This book was released on 2007-06-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena. Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors’ Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Book Synopsis Marketing Issues in Western Europe by : Erdener Kaynak
Download or read book Marketing Issues in Western Europe written by Erdener Kaynak and published by Routledge. This book was released on 2004 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004.
Book Synopsis The Market for Travel & Tourism in Western Europe: Travel and tourism in Denmark by :
Download or read book The Market for Travel & Tourism in Western Europe: Travel and tourism in Denmark written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism Market Trends by : World Tourism Organization
Download or read book Tourism Market Trends written by World Tourism Organization and published by . This book was released on 2000 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most up-to-date book on tourism which include sections on global & regional trends, with special emphasis on the countries of each region. They look at arrivals, receipts, hotel capacity & major source markets.
Book Synopsis Marketing Tourism by : Alan Jefferson
Download or read book Marketing Tourism written by Alan Jefferson and published by . This book was released on 1991 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Market for Travel & Tourism in Western Europe by :
Download or read book The Market for Travel & Tourism in Western Europe written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tourism Market Trends written by and published by . This book was released on 2000 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each vol. presents 10 years of statistics.
Book Synopsis European Journal of Tourism Research by :
Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2020-03-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited. Empirical studies need to have either a European context or clearly stated implications for European tourism industry. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. There are no charges for publication. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism Complete, CABI Leisure, Recreation and Tourism, ProQuest Research Library The journal is indexed in Scopus and Clarivate Analytics' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Book Synopsis The European Tourist Markets by : David McEwen
Download or read book The European Tourist Markets written by David McEwen and published by . This book was released on 1975 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Tourism, Hospitality and Leisure in Europe by : Susan Horner
Download or read book Marketing Tourism, Hospitality and Leisure in Europe written by Susan Horner and published by Arden Shakespeare. This book was released on 1996 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.
Book Synopsis Tourism and Economic Development by : Allan M. Williams
Download or read book Tourism and Economic Development written by Allan M. Williams and published by . This book was released on 1988 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Trends in European Tourism Planning and Organisation by : Carlos Costa
Download or read book Trends in European Tourism Planning and Organisation written by Carlos Costa and published by Channel View Publications. This book was released on 2013-10-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading international tourism researchers, this book examines the key trends in European tourism planning and organisation. It introduces a theoretical framework to tourism planning and organisation using a procedural and structural approach. Despite having a European focus, it is globally relevant as many lessons from Europe can be applied to international tourism development. The book identifies and discusses six key themes in the context of European tourism planning and organisation: territory, actors and structures, economics, policy, methods and techniques and vision. It also identifies leading and emerging practices and offers a new vision for European tourism planning.
