Tourism Marketing for Small Businesses

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Author :
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396366
Total Pages : 250 pages
Book Rating : 4.9/5 (113 download)

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Book Synopsis Tourism Marketing for Small Businesses by : Steven Pike

Download or read book Tourism Marketing for Small Businesses written by Steven Pike and published by Goodfellow Publishers Ltd. This book was released on 2018-02-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and provides the building block for effective and practical marketing plans.

Small Firms in Tourism

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Author :
Publisher : Routledge
ISBN 13 : 1136366164
Total Pages : 336 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Small Firms in Tourism by : Rhodri Thomas

Download or read book Small Firms in Tourism written by Rhodri Thomas and published by Routledge. This book was released on 2013-06-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a varied collection of recent research relating to small businesses in tourism. In doing so it reflects the eclecticism of interest and method associated with this under-researched and under-theorised area of investigation. Topics range from the potential contribution of small firms to achieving social or economic goals to understanding more about business performance and growth. As is common in tourism research, disciplinary boundaries are routinely transgressed in the interests of gaining greater illumination. Insights from a variety of countries are offered, sometimes as a result of trans-national collaboration initiated specifically for this book.

Innovation and Entrepreneurial Opportunities in Community Tourism

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Author :
Publisher : IGI Global
ISBN 13 : 1799848566
Total Pages : 358 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Innovation and Entrepreneurial Opportunities in Community Tourism by : Soares, Jakson Renner Rodrigues

Download or read book Innovation and Entrepreneurial Opportunities in Community Tourism written by Soares, Jakson Renner Rodrigues and published by IGI Global. This book was released on 2020-10-16 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but also a responsible tourism initiative that lessens the negative impacts of economic activity and increases the positive impacts of the sector. This type of tourism works with respect for the environment and generates innovations in products, services, and processes. Moreover, from a social innovation perspective, it explores businesses, initiatives, and ideas that can add value to tourism. Entrepreneurs looking to remain successful need to improve their knowledge of this valuable industry. Innovation and Entrepreneurial Opportunities in Community Tourism is a critical reference source that examines the latest empirical research findings in innovation in the community tourism network and its contribution to the development of the territory. The book also investigates the dynamic capacities related to small tourism entrepreneurs in the coastal space. Highlighting themes that include female entrepreneurship, marketing, and marine tourism, this book is ideal for entrepreneurs, small business owners, tourism and hospitality professionals, academicians, researchers, and students who are looking to improve their understanding of community tourism development.

The Family Business in Tourism and Hospitality

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Author :
Publisher : CABI
ISBN 13 : 9780851999227
Total Pages : 250 pages
Book Rating : 4.9/5 (992 download)

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Book Synopsis The Family Business in Tourism and Hospitality by : Donald Getz

Download or read book The Family Business in Tourism and Hospitality written by Donald Getz and published by CABI. This book was released on 2004-04-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The family business is a global phenomenon, and is particularly prominent in tourism and hospitality. In many cases, the family business was developed for the purpose of facilitating personal and family goals. For example, in rural areas, farmers can use tourism as a way to generate additional income, thereby remaining in the area and retaining family property. Running a bed and breakfast establishment is a way to mix family and work. Lifestyle, locational and autonomy motives are the norm, but profit and growth-oriented entrepreneurs are also found within family businesses.This book is the first academic treatment of family business issues within the tourism and hospitality industry. It provides comprehensive assessment of ownership, management and family-related concerns across the entire business and family life cycle. Many new international case studies of real family businesses are used to illustrate key points. The book will be of significant interest to researchers and students in tourism and hospitality, small business and entrepreneurship studies, as well as to owners and potential investors in family businesses.

Tourism and Small Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 796 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Tourism and Small Business by : United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems

Download or read book Tourism and Small Business written by United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems and published by . This book was released on 1988 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Wiley Blackwell Companion to Tourism

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Publisher : John Wiley & Sons
ISBN 13 : 1118474481
Total Pages : 672 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis The Wiley Blackwell Companion to Tourism by : Alan A. Lew

Download or read book The Wiley Blackwell Companion to Tourism written by Alan A. Lew and published by John Wiley & Sons. This book was released on 2014-06-03 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wiley Blackwell Companion to Tourism presents a collection of readings that represent an essential and authoritative reference on the state-of-the-art of the interdisciplinary field of tourism studies. Presents a comprehensive and critical overview of tourism studies across the social sciences Introduces emerging topics and reassesses key themes in tourism studies in the light of recent developments Includes 50 newly commissioned essays by leading experts in the social sciences from around the world Contains cutting-edge perspectives on topics that include tourism’s role in globalization, sustainable tourism, and the state’s role in tourism development Sets an agenda for future tourism research and includes a wealth of bibliographic references

Tourism Entrepreneurs

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Author :
Publisher : Juta and Company Ltd
ISBN 13 : 9780702171697
Total Pages : 152 pages
Book Rating : 4.1/5 (716 download)

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Book Synopsis Tourism Entrepreneurs by : Melodi Botha

Download or read book Tourism Entrepreneurs written by Melodi Botha and published by Juta and Company Ltd. This book was released on 2006 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing students of business management with a process for understanding the tourism industry, this educational tool highlights the importance of entrepreneurial activities within an unique and variable industry. Aiding readers in the move from conceptual stages to the drafting of a business plan, this guide gives budding entrepreneurs thorough guidance on financing a new tourism venture, assessing and identifying market opportunities, highlighting potential risks, and preparing a lucid financial management plan. Sample case studies and 10 simple rules for starting a successful tourist-based small business are also provided.

Recreation, Event, and Tourism Businesses

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Author :
Publisher : Human Kinetics
ISBN 13 : 9780736063531
Total Pages : 302 pages
Book Rating : 4.0/5 (635 download)

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Book Synopsis Recreation, Event, and Tourism Businesses by : Robert E. Pfister

Download or read book Recreation, Event, and Tourism Businesses written by Robert E. Pfister and published by Human Kinetics. This book was released on 2009 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations reveals the keys to business success in the commercial recreation, event, and tourism sector. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. In this book the authors have combined their expertise as both business owners and professors to offer a comprehensive and industry-specific course textbook and step-by-step guide for business start-up." "Recreation, Event, and Tourism Businesses presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. The book's business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It also lays out important strategies for starting a business and shares best practices based on successful recreation businesses."--BOOK JACKET.

Tourism SMEs, Service Quality, and Destination Competitiveness

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Author :
Publisher : CABI
ISBN 13 : 9781845930882
Total Pages : 408 pages
Book Rating : 4.9/5 (38 download)

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Book Synopsis Tourism SMEs, Service Quality, and Destination Competitiveness by : E. Jones and C. Haven

Download or read book Tourism SMEs, Service Quality, and Destination Competitiveness written by E. Jones and C. Haven and published by CABI. This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.

Entrepreneurship and Small Business Management in the Hospitality Industry

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Author :
Publisher : Routledge
ISBN 13 : 1136440216
Total Pages : 306 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Entrepreneurship and Small Business Management in the Hospitality Industry by : Darren Lee-Ross

Download or read book Entrepreneurship and Small Business Management in the Hospitality Industry written by Darren Lee-Ross and published by Routledge. This book was released on 2010-05-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years. Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The business plan; Growth and the future. Ideal for students at any level, the chapters of this book invite you to ponder upon your reading through a series of ‘reflective practice’ activities. These, along with case studies, clearly defined chapter objectives, reflections, role-play activities and experiential exercises, allow you to both think actively about themes, concepts and issues and then apply them to a number of suggested scenarios. Perfect preparation for the up-and-coming entrepreneur!

International Tourism and American Small Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis International Tourism and American Small Business by : United States. Congress. House. Committee on Small Business. Subcommittee on Export Opportunities and Special Small Business Problems

Download or read book International Tourism and American Small Business written by United States. Congress. House. Committee on Small Business. Subcommittee on Export Opportunities and Special Small Business Problems and published by . This book was released on 1986 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship in the Hospitality, Tourism and Leisure Industries

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Author :
Publisher : Routledge
ISBN 13 : 1136405569
Total Pages : 270 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Entrepreneurship in the Hospitality, Tourism and Leisure Industries by : Michael Rimmington

Download or read book Entrepreneurship in the Hospitality, Tourism and Leisure Industries written by Michael Rimmington and published by Routledge. This book was released on 2009-11-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

The Routledge Handbook of Tourism Impacts

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Publisher : Routledge
ISBN 13 : 1351025090
Total Pages : 530 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Handbook of Tourism Impacts by : Dogan Gursoy

Download or read book The Routledge Handbook of Tourism Impacts written by Dogan Gursoy and published by Routledge. This book was released on 2019-04-29 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book explores our understanding of tourism impacts and contributes to the theoretical development on relationships between tourism impacts and community support for tourism development. This handbook focuses on a variety of geographical locations, drawing from the knowledge and expertise of highly regarded academics from around the world. Specifically, it explores the adoption and implementation of various tourism development and impact management approaches in a wide range of global contexts, while identifying their trends, issues and challenges. It addresses strategies relating to innovation, sustainability and social responsibility, and critically reviews the economic, sociocultural, environmental, political and technological impacts of tourism. The text also identifies future trends and issues, as well as exploring the methods used to study tourism impacts. Conveying the latest thinking and research, this handbook will be a key reference for students, researchers and academics of tourism, as well as development studies, geography, cultural studies, sustainability and business, encouraging dialogue across disciplinary boundaries and areas of study.

Entrepreneurship in Tourism

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Author :
Publisher : Routledge
ISBN 13 : 135169054X
Total Pages : 267 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Entrepreneurship in Tourism by : Andreas Walmsley

Download or read book Entrepreneurship in Tourism written by Andreas Walmsley and published by Routledge. This book was released on 2018-11-19 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

The Effect of International Tourism and International Commerce on Local Economies and Small Businesses

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Author :
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Effect of International Tourism and International Commerce on Local Economies and Small Businesses by : United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Taxation, and Tourism

Download or read book The Effect of International Tourism and International Commerce on Local Economies and Small Businesses written by United States. Congress. House. Committee on Small Business. Subcommittee on Procurement, Taxation, and Tourism and published by . This book was released on 1994 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Small Business Opportunities in Outdoor Recreation and Tourism

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Author :
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Small Business Opportunities in Outdoor Recreation and Tourism by : United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Environmental Problems Affecting Small Business

Download or read book Small Business Opportunities in Outdoor Recreation and Tourism written by United States. Congress. House. Permanent Select Committee on Small Business. Subcommittee on Environmental Problems Affecting Small Business and published by . This book was released on 1972 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tourism and Small Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Tourism and Small Business by : United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems

Download or read book Tourism and Small Business written by United States. Congress. House. Committee on Small Business. Subcommittee on Exports, Tourism, and Special Problems and published by . This book was released on 1988 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: