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Author : Family Christian Stores, Incorporated
Publisher : Family Christian Press
ISBN 13 : 9781930871274
Total Pages : 352 pages
Book Rating : 4.8/5 (712 download)
Download or read book Touchpoints for Graduates written by Family Christian Stores, Incorporated and published by Family Christian Press. This book was released on 2001 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert Beers
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 9781414300429
Total Pages : 254 pages
Book Rating : 4.3/5 (4 download)
Download or read book Young Believer Instant Message written by Gilbert Beers and published by Tyndale House Publishers, Inc.. This book was released on 2004-08-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook gives kids fast answers to the tough issues they face everyday. Topical questions about life and faith are paired with Scripture verses that offer answers and direction. Illustrations.
Author : Yoram (Jerry) Wind
Publisher : John Wiley & Sons
ISBN 13 : 1119074223
Total Pages : 293 pages
Book Rating : 4.1/5 (19 download)
Download or read book Beyond Advertising written by Yoram (Jerry) Wind and published by John Wiley & Sons. This book was released on 2016-02-15 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Author : Ronald A. Beers
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1414320213
Total Pages : 284 pages
Book Rating : 4.4/5 (143 download)
Download or read book TouchPoints for Students written by Ronald A. Beers and published by Tyndale House Publishers, Inc.. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "TouchPoints for Students" puts God's words of encouragement and affirmation at the fingertips of students. Each section starts with a question, which is answered through Scriptures, and ends with a promise from God's Word.
Author : Tyndale House Publishers
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 9780842333085
Total Pages : 324 pages
Book Rating : 4.3/5 (33 download)
Download or read book TouchPoints for Students written by Tyndale House Publishers and published by Tyndale House Publishers, Inc.. This book was released on 1999-02-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For men, women, and students interested in a pocket-size inspirational reading, this book contains various topics with two to three questions, followed by several Bible verses from the NLT which answers these questions.
Author : Douglas Conant
Publisher : John Wiley & Sons
ISBN 13 : 1118075544
Total Pages : 213 pages
Book Rating : 4.1/5 (18 download)
Download or read book TouchPoints written by Douglas Conant and published by John Wiley & Sons. This book was released on 2011-04-12 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
Author : Aparna Sundar
Publisher : Nova Science Publishers
ISBN 13 : 9781536135664
Total Pages : 0 pages
Book Rating : 4.1/5 (356 download)
Download or read book Brand Touchpoints written by Aparna Sundar and published by Nova Science Publishers. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand touchpoints are used to reinforce the basic premise of branding, which is to distinguish brands from their competitors and remain memorable, ultimately keeping customers resolute in their allegiance. Information related through brand touchpoints increases brand familiarity, contributes to a brands value, improves attitudes towards a brand, and in general is essential to maintain an ongoing relationship with consumers. Given the role of brand touchpoints, a look at contemporary issues is warranted. Brand Touchpoints is a collection of chapters by academics, practitioners and designers on the current evolution of brand communication. The book looks at existing issues in the marketplace and ways to influence the branding process. First, the changing role of brand touchpoints is reviewed in terms of the move from physical assets such as stores, trucks, and outdoor billboards to digital applications. A foundational sense of how consumers develop inferences surrounding brand touchpoints is then explored. Following this, prescriptive models for building brands to enhance the effectiveness of brand touchpoints are proposed. Then the ability of tangible touchpoints such as product design, packaging, and other tangible aspects of the brand to inform macro branding is reviewed. A case is made for more research on multisensory aspects of a brand. Chapters in the final section of the book explore brand touchpoints as it influences microtrends of prosocial consumers, children and ardent sports fans. To conclude, novel linkages in brand literature that set up an agenda for future research as it relates to consumer culture is discussed. The diverse set of chapters in this book offer a well-timed, in-depth summary of the various academic literature and industry phenomenon. Chapters are contributed by leading academic and industry experts which include: Chris Allen, University of Cincinnati; Clarinda Rodrigues, Linnaeus University; Claudio Alvarez, Baylor University; Conor Henderson, University of Oregon; Dominic Walsh, Landor Associates; Doug Ewing, Bowling Green State University; Drew Boyd, University of Cincinnati; Frank R. Kardes, University of Cincinnati; Frank Veltri, University of Oregon; Kathryn Mercurio, University of Oregon; Lars Bergkvist, Zayed University; Marc Mazodier, Zayed University; Matt Carcieri, The Jim Stengel Company; Maureen Morrin, Temple University; Peter Chamberlain, University of Cincinnati; Remi Trudel, Boston University; Sara Baskentli, City University of New York; Susan P. Mantel, University of Cincinnati; Susan Sokolowski, University of Oregon; Teresa Davis, The University of Sydney; Todd Timney, The University of Cincinnati; Xiaoqi Han, Western Connecticut State University
Author : Ron Beers
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 9780842333061
Total Pages : 340 pages
Book Rating : 4.3/5 (33 download)
Download or read book TouchPoints for Women written by Ron Beers and published by Tyndale House Publishers, Inc.. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: TouchPoints for Women is a valuable tool for discovering what God says about women's particular needs and circumstances. Each entry contains thought-provoking questions, answers from Scripture, and a promise from God's Word.s
Author : Ronald A. Beers
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1414320175
Total Pages : 335 pages
Book Rating : 4.4/5 (143 download)
Download or read book TouchPoints written by Ronald A. Beers and published by Tyndale House Publishers, Inc.. This book was released on 2008-09-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic collection of Bible verses is arranged alphabetically by topic for quick and easy reference to help readers meet their spiritual needs.
Author : Nicholas Webb
Publisher : AMACOM
ISBN 13 : 0814437826
Total Pages : 284 pages
Book Rating : 4.8/5 (144 download)
Download or read book What Customers Crave written by Nicholas Webb and published by AMACOM. This book was released on 2016-10-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences--resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate?Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual). Learn how to:• Gain invaluable insights into who your customers are and what they care about• Use listening posts and Contact Point Innovation to refine customer types• Engineer experiences for each micromarket that are not only exceptional, but insanely relevant• Connect across the five most important touchpoints• Co-create with your customers• And more!It’s time to reinvent the ways you engage with your customers. Because when you learn to provide for them exactly what they want, they not only bring along their wallets but those belong to their friends as well!
Author : Gallup
Publisher : Simon and Schuster
ISBN 13 : 1595621253
Total Pages : 224 pages
Book Rating : 4.5/5 (956 download)
Download or read book CliftonStrengths for Students written by Gallup and published by Simon and Schuster. This book was released on 2017-07-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps aspiring college students discover where their strengths truly lie and how to develop them to reach their full potential at school and later in the real world.
Author : Douglas R. Conant
Publisher : John Wiley & Sons
ISBN 13 : 1119560098
Total Pages : 368 pages
Book Rating : 4.1/5 (195 download)
Download or read book The Blueprint written by Douglas R. Conant and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal and Publishers Weekly Bestseller Lift your leadership to new heights Doug Conant, Founder of ConantLeadership, former CEO of Campbell Soup Company, and former President of Nabisco Foods, shares transformational insights in his new book, The Blueprint. Conant is the only former Fortune 500 CEO who is a New York Times bestselling author, a top 50 Leadership Innovator, a Top 100 Leadership Speaker, and a Top 100 Most Influential Author in the World. Get Unstuck In 1984, Doug Conant was fired without warning and with barely an explanation. He felt hopeless and stuck but, surprisingly, this defeating turn of events turned out to be the best thing that ever happened to him. Doug began to consider what might be holding him back from realizing his potential, fulfilling his dreams, and making a bigger impact on the world around him. Embarking on a journey of self-reflection and discovery, he forged a path to revolutionize his leadership and transform his career trajectory. Ultimately, Doug was able to condense his remarkable leadership story into six practical steps. It wasn't until Doug worked through these six steps that he was able to lift his leadership to heights that ultimately brought him career success, joy, and fulfillment. Reach High - Envision Dig Deep - Reflect Lay the Groundwork - Study Design - Plan Build - Practice Reinforce - Improve In The Blueprint, part leadership manifesto, part practical manual, Doug teaches leaders how to work through the same six steps that he used to transform his journey. The six steps are manageable and incremental, designed to fit practically within the pace of busy modern life. Knowing how daunting the prospect of change can be, Doug arms readers with exercises and practices to realistically bring their foundation to life in every situation. Now, today’s leaders who feel stuck and overwhelmed finally have a blueprint for lifting their leadership to make meaningful change in their organizations and in the world.
Author : Ronald A. Beers
Publisher : Touchpoints
ISBN 13 : 9781414378282
Total Pages : 0 pages
Book Rating : 4.3/5 (782 download)
Download or read book Touchpoints for Men written by Ronald A. Beers and published by Touchpoints. This book was released on 2012-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 2.75 million sold in the TouchPoints line! Finding out what God has to say about our particular needs is what the TouchPoints series is all about. TouchPoints for Men puts God's words of encouragement and affirmation at the fingertips of men. Each entry contains thought-provoking questions on a particular topic, answers from Scripture, and a promise from God's Word.
Author : Jonathan Cagan
Publisher : ReadHowYouWant.com
ISBN 13 : 1459626893
Total Pages : 294 pages
Book Rating : 4.4/5 (596 download)
Download or read book Built to Love written by Jonathan Cagan and published by ReadHowYouWant.com. This book was released on 2011-08-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices - only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry - based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). A practical how - to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business - to - business worlds, in both large and small firms.
Author : Douglas Conant
Publisher : John Wiley & Sons
ISBN 13 : 1118004353
Total Pages : 213 pages
Book Rating : 4.1/5 (18 download)
Download or read book TouchPoints written by Douglas Conant and published by John Wiley & Sons. This book was released on 2011-05-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh, effective, and enduring way to lead—starting with your next interaction Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands. TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.
Author : Doug Hall
Publisher : Clerisy Press
ISBN 13 : 157860284X
Total Pages : 322 pages
Book Rating : 4.5/5 (786 download)
Download or read book Jump Start Your Brain written by Doug Hall and published by Clerisy Press. This book was released on 2007-03-28 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for inspiring marketers, artists, teachers, and anyone who needs fresh ideas for work and home, Jump Start Your Brain helps readers crank up both their cranium and career. Featuring smart and creative methods for providing better leadership, igniting sales and marketing, and realizing dreams with breakthrough innovations, this book teaches time-tested practices that generate creativity and innovation. Relying on the latest research, the author pinpoints which methods and techniques work best in today's high-stress world so readers can get a leg-up on the competition.
Author : Michelle Greenwald
Publisher : Michelle Greenwald
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4./5 ( download)
Download or read book Catalyzing Innovation: A Visual & Systematic Guide To Brainstorming written by Michelle Greenwald and published by Michelle Greenwald. This book was released on 2020-08-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual, strategic, inspirational, and user-friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 1100 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives, start-ups, and professors to teach innovation to employees and graduate students in a variety of fields.
