Total Customer Growth

Download Total Customer Growth full books in PDF, epub, and Kindle. Read online Total Customer Growth ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Total Customer Growth

Author : Adam Turinas
Publisher : Bublish, Inc.
ISBN 13 : 1647046971
Total Pages : 129 pages
Book Rating : 4.6/5 (47 download)

DOWNLOAD NOW!

Book Synopsis Total Customer Growth by : Adam Turinas

Download or read book Total Customer Growth written by Adam Turinas and published by Bublish, Inc.. This book was released on 2023-05-18 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Rock Solid ABM Bible,” - Charles Cantu, founder of Rest Digital “TCG Will be the Next Acronym on Every Marketers Lips,” - Bob Abrahamson, chief marketing officer, pCare “This book is very well written and full of actionable insight. I especially appreciate the many free tools offered for download as part of the book purchase,” - Kelly McDermott, chief marketing officer, of Caregility “A fresh take on ABM. It’s the sort of book you can come back to frequently for how-to’s and ideas,” - Drew Neisser, Founder of CMO Huddles and award-winning author If you have read or considered great books like ABM is B2B by Sangram Vajre or A Practitioner’s Guide to Account-based Marketing by Bev Burgess, you will enjoy this fresh and up-to-date take on ABM. Adam and Ben speak with hundreds of sales and marketing leaders every year. Several recurring issues come up: How to get started with ABM, how to win and grow a more profitable customer base and how to turn marketing into a competitive advantage. This book will answer these questions about ABM and propose a new, more holistic model for making your sales and marketing more effective. ABM is part of the answer and is emerging as the way to acquire new and more profitable customers. In addition, a relatively new concept has emerged called “account-based experience” (ABX) that addresses how to cross-sell, upsell, and convert customers into evangelists. This book proposes a new more efficient model that combines ABM, ABX, and other account-based strategies. We call it… Total Customer Growth Total Customer Growth is a system involving sales, marketing, and customer success to find, engage, convert, and grow profitable customers for life. It is a holistic approach to building a sustainable, long-term business model. We wrote this book as a comprehensive practical guide to ABM, ABX, and Total Customer Growth. The book includes how-to guides, strategic rationales, examples, and references to online resources to help in your journey. The book is divided into four parts: Part 1 - Strategic Foundations of Total Customer Growth Chapter 1 Why ABM Is Transforming B2B Sales and Marketing Chapter 2 The Total Customer Growth Framework Chapter 3 Starting with Intent Chapter 4 Targeting Chapter 5 The Buyer Journey Chapter 6 ABM Campaign Strategies and Personalization Chapter 7 Engagement and Content Planning Part 2 - Putting ABM into Action Chapter 8 The ABM Technology Platform Chapter 9 SDRs: ABM’s Secret Weapon Chapter 10 Measurement Matters Part 3 - ABM to ABX Chapter 11 Envisioning ABX and Total Customer Growth Chapter 12 Account Insight-Driven Growth Chapter 13 Turning Customers into Positive Influencers Part 4 - Get Moving. Get Scaling. Chapter 14 Think/Crawl/Walk/Run Chapter 15 Scaling and Evolving Chapter 16 Being Agile Chapter 17 The Total Customer Growth Organization

Traction

Author : Gabriel Weinberg
Publisher : Penguin
ISBN 13 : 0698411870
Total Pages : 242 pages
Book Rating : 4.6/5 (984 download)

DOWNLOAD NOW!

Book Synopsis Traction by : Gabriel Weinberg

Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Fit for Growth

Author : Vinay Couto
Publisher : John Wiley & Sons
ISBN 13 : 1119268532
Total Pages : 296 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!

Book Synopsis Fit for Growth by : Vinay Couto

Download or read book Fit for Growth written by Vinay Couto and published by John Wiley & Sons. This book was released on 2017-01-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while promoting lasting change. Examples from Strategy&’s hundreds of clients illustrate successful transformation on the ground, and illuminate how senior and middle managers are able to take ownership and even thrive during difficult periods of transition. Throughout the Fit for Growth process, the focus is on maintaining consistent high-value performance while enabling fundamental change. Strategy& has helped major clients around the globe achieve significant and sustained results with its research-backed approach to restructuring and cost reduction. This book provides practical guidance for leveraging that expertise to make the choices that allow companies to: Achieve growth while reducing costs Manage transformation and transition productively Create lasting competitive advantage Deliver reliable, high-value performance Sustainable success is founded on efficiency and high performance. Companies are always looking to do more with less, but their efforts often work against them in the long run. Total business transformation requires total buy-in, and it entails a series of decisions that must not be made lightly. The Fit for Growth approach provides a clear strategy and practical framework for growth-oriented change, with expert guidance on getting it right. *Fit for Growth is a registered service mark of PwC Strategy& Inc. in the United States

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

DOWNLOAD NOW!

Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

Marketbusters

Author : Rita Gunther McGrath
Publisher : Harvard Business Press
ISBN 13 : 1591391237
Total Pages : 274 pages
Book Rating : 4.5/5 (913 download)

DOWNLOAD NOW!

Book Synopsis Marketbusters by : Rita Gunther McGrath

Download or read book Marketbusters written by Rita Gunther McGrath and published by Harvard Business Press. This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust? Rita Gunther McGrath and Ian C. MacMillan argue that an answer to this question lies in MarketBusters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a company’s existing business platform—if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively. Driving continuous growth is imperative for every leader in every industry. MarketBusters is the field guide that will help them succeed. MARKET BUSTERS OFFERS: * A Unique Perspective on Growth Opportunities: Big “breakthrough” moves are risky and often unsuccessful. Today’s executives are looking to drive growth off a platform of established markets, with existing customers, and with existing products and offerings. This book shows them how to do that. * A Highly Practical Approach: Actionable, tools-oriented focus of this book will appeal to executives under pressure to show results fast.

Customer Growth A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655899570
Total Pages : 0 pages
Book Rating : 4.8/5 (995 download)

DOWNLOAD NOW!

Book Synopsis Customer Growth A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Customer Growth A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Growth A Complete Guide - 2019 Edition.

D2C Growth Revolution

Author : Ramershoven Stefan
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.5/5 (547 download)

DOWNLOAD NOW!

Book Synopsis D2C Growth Revolution by : Ramershoven Stefan

Download or read book D2C Growth Revolution written by Ramershoven Stefan and published by . This book was released on 2021-02-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING! READING THIS BOOK YOU WILL CHANGE YOUR ENTIRE PERSPECTIVE ON THE CONCEPT OF MARKETING. This book reveals the step-by-step formula for building and growing consumer brands in an environment of ever-increasing consumer-centricity. Are you struggling to turn awareness into sales? Are you sick of throwing money down the bottomless pit called mass media? Do you want to create a competitive edge for your brand? Or do you just want to learn what makes modern D2C brands so successful? Then this is the book for you! Stefan Ramershoven, founder of Kjero - a leading provider of D2C Marketing solutions - and Forbes Under 30 Honoree finally reveals the secrets behind the success of D2C marketing and discloses how to avoid the most common pitfalls of traditional marketing methods. Learn from best practice examples of brands like Nivea, Dollarshaveclub, and Volvo and use these timeless principles to create explosive the growth for your consumer brand. This book will help your brand navigate these turbulent times we live in! A way to generate real, lasting brand growth!

Growth Units

Author : Paul Orlando
Publisher : Paul Orlando
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.6/5 (786 download)

DOWNLOAD NOW!

Book Synopsis Growth Units by : Paul Orlando

Download or read book Growth Units written by Paul Orlando and published by Paul Orlando. This book was released on 2020-09-03 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do businesses sustainably grow? Whether you're a startup founder trying to improve your odds of success, or a Fortune 100 businessperson looking for ways to optimize an already sustainable business, you will benefit from understanding the ways you acquire customers and generate revenue from them. This book can help. We demonstrate methods to assess and calculate Customer Acquisition Costs (CAC), Lifetime Value (LTV), and more. Looking at 15 case studies from a wide range of business types, we also show how metrics can vary depending on situation and goals. You will learn: - Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods). - How to manage the cost of growth along with potential value generated. - The difference between growing and scaling a business. - Why food delivery businesses with good unit economics shut down. - The difference between taxi and rideshare business models. - Why it made sense for data storage companies to launch too soon. - How varied business types, including mobility, consumer packaged goods, organized crime, art, subscriptions, mattress stores, food delivery, and more thrive or struggle because of these metrics. Written by Paul Orlando, who built and operated startup accelerators in Los Angeles, Hong Kong, and Rome, and who teaches at the University of Southern California, the book explains various approaches you can use in your own company as well as when you evaluate other businesses. The book is a direct, practical guide for startup founders, operators, and students of business.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

DOWNLOAD NOW!

Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Customer Growth A Complete Guide - 2019 Edition

Author : Gerardus Blokdyk
Publisher : 5starcooks
ISBN 13 : 9780655849582
Total Pages : 304 pages
Book Rating : 4.8/5 (495 download)

DOWNLOAD NOW!

Book Synopsis Customer Growth A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Customer Growth A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are missed customer growth opportunities costing your organization money? How have you defined all customer growth requirements first? How can you incorporate support to ensure safe and effective use of customer growth into the services that you provide? Record-keeping requirements flow from the records needed as inputs, outputs, controls and for transformation of a customer growth process, are the records needed as inputs to the customer growth process available? How are customer growth risks managed? This astounding Customer Growth self-assessment will make you the principal Customer Growth domain auditor by revealing just what you need to know to be fluent and ready for any Customer Growth challenge. How do I reduce the effort in the Customer Growth work to be done to get problems solved? How can I ensure that plans of action include every Customer Growth task and that every Customer Growth outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Growth costs are low? How can I deliver tailored Customer Growth advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Growth essentials are covered, from every angle: the Customer Growth self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Growth outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Growth practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Growth are maximized with professional results. Your purchase includes access details to the Customer Growth self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Growth Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Grow

Author : Jim Stengel
Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.3/5 (77 download)

DOWNLOAD NOW!

Book Synopsis Grow by : Jim Stengel

Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

From Impossible to Inevitable

Author : Aaron Ross
Publisher : John Wiley & Sons
ISBN 13 : 1119531691
Total Pages : 343 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!

Book Synopsis From Impossible to Inevitable by : Aaron Ross

Download or read book From Impossible to Inevitable written by Aaron Ross and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Extreme Revenue Growth

Author : Victor Cheng
Publisher :
ISBN 13 : 9780984183517
Total Pages : 202 pages
Book Rating : 4.1/5 (835 download)

DOWNLOAD NOW!

Book Synopsis Extreme Revenue Growth by : Victor Cheng

Download or read book Extreme Revenue Growth written by Victor Cheng and published by . This book was released on 2010-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Victor Cheng deconstructs the management practices used by fast growing technology companies and adapts these practices for use in other industries. While most business books tout one new big idea that will magically solve all your problems, Extreme Revenue Growth provides a refreshingly different and practical approach, combining many cross- functional practices to create a blueprint for explosive growth.

Chief Customer Officer 2.0

Author : Jeanne Bliss
Publisher : John Wiley & Sons
ISBN 13 : 1119047609
Total Pages : 294 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Chief Customer Officer 2.0 by : Jeanne Bliss

Download or read book Chief Customer Officer 2.0 written by Jeanne Bliss and published by John Wiley & Sons. This book was released on 2015-06-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model she uses to coach the C-Suite and Chief Customer Officers. 1. Manage and Honor Customers as Assets 2. Align Around Experience 3. Build a Customer Listening Path 4. Proactive Experience Reliability and Innovation 5. One Company Accountability, Leadership & Decision Making Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation. And she provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning. Including over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Jeanne Bliss pioneered the Customer Leadership Executive position, holding the role for twenty years at Lands’ End, Allstate, Coldwell Banker, Mazda and Microsoft Corporations. Since 2002 she has led CustomerBliss, a preeminent customer experience transformation company where she helps companies achieve customer-driven growth. She is a worldwide keynote speaker, and sought frequently by major media for her point of view. Jeanne is the co-founder of the Customer Experience Professionals Association, established to advance the worldwide discipline of customer experience and customer experience practitioners. She is also the best-selling author of Chief Customer Officer: Getting Past Lip Service to Passionate Action (2006), and I Love You More than My Dog: Five Decisions to Drive Extreme Customer Loyalty in Good Times and Bad (2011).

Smart Growth

Author : Whitney Johnson
Publisher : Harvard Business Press
ISBN 13 : 1647821169
Total Pages : 132 pages
Book Rating : 4.6/5 (478 download)

DOWNLOAD NOW!

Book Synopsis Smart Growth by : Whitney Johnson

Download or read book Smart Growth written by Whitney Johnson and published by Harvard Business Press. This book was released on 2022-01-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller Named one of 10 Best New Management Books for 2022 by Thinkers50 Creating a culture of learning and growth. Growth is the goal. Helping people develop their potential—enabling them to articulate and become the self they want to be, are capable of being, and that best serves them and others in the short and long term—is what we as individuals and leaders strive toward. But how do we grow? It turns out it happens in a predictable way, which means we can understand where we are in our growth and chart a way forward. In this compact, complete guide, Whitney Johnson dives more deeply than ever into the S Curve of Learning so that you can envision how growth happens and direct yourself and others in your organization to create a culture that fosters it. The growth and learning journey comes in three phases: the Launch Point, the Sweet Spot, and Mastery. Compelling examples of successful people will show you when and why growth is slow, how to keep going, what to do when growth and learning are almost too fast to keep up with, and how to leap from one growth journey to another. As individuals grow, so do organizations and societies. Growth is learning put into action—action that betters the world as we better ourselves and our small niches, both personal and professional, within it. Growth occurs when learning is internalized—when we try something new and invest the effort to move it from being something we do to something we are.

Traction

Author : Gino Wickman
Publisher : BenBella Books, Inc.
ISBN 13 : 1936661829
Total Pages : 275 pages
Book Rating : 4.9/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Traction by : Gino Wickman

Download or read book Traction written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2012-04-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 1 MILLION COPIES SOLD! Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

The Product-Led Organization

Author : Todd Olson
Publisher : John Wiley & Sons
ISBN 13 : 1119660874
Total Pages : 272 pages
Book Rating : 4.1/5 (196 download)

DOWNLOAD NOW!

Book Synopsis The Product-Led Organization by : Todd Olson

Download or read book The Product-Led Organization written by Todd Olson and published by John Wiley & Sons. This book was released on 2020-09-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.