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To Analyse And Interpret Contemporary Marketing Practices Within The Context Of The High Tech Industry Sector
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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Global Perspectives on Contemporary Marketing Education by : Smith, Brent
Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.
Book Synopsis Working on Innovation by : Christophe Midler
Download or read book Working on Innovation written by Christophe Midler and published by Routledge. This book was released on 2009-09-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. Much has been written about new methods and organizations that are likely to develop economically competitive and creative capacities in companies. But much less has been written about transformation of work and identity of professionals involved in these transitions : engineers, industrial designers, researchers, professionals in marketing strategy and especially project managers. The work of “innovation professionals” is truly difficult to observe because of its very nature (intangible work done over a long period of time), its inaccessibility, and its status. The purpose of this book is to put forward a number of keys for understanding the ongoing dynamics for working professionals in the field of innovation. Examining reorganizations in both large-scale firms and start-ups, the authors explore diverse sectors such as hi-tech, consumer goods and equipment, chemistry, aeronautics as well as upstream companies working for subsidiaries and traditional small-scale production such. The result is to show a world of networks where a large-scale firm undertakes research in partnership with a start-up, develops its products with independent designers and involves upstream suppliers in its developments. Also analyzed are the industrial strategies, the organizational conditions of product conception, and the dynamics of the professional identities of the actors who are at the core of these transformations. This impressive and unique volume will be of interest to all those interested in innovation studies, new technology policy and management as well as engineers and designers themselves.
Book Synopsis Emerging Technology and Crisis Management in The Halal Industry by : Nor Aida Abdul Rahman
Download or read book Emerging Technology and Crisis Management in The Halal Industry written by Nor Aida Abdul Rahman and published by Springer Nature. This book was released on with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Studies of Risks in Emerging Technology by : Simon Grima
Download or read book Contemporary Studies of Risks in Emerging Technology written by Simon Grima and published by Emerald Group Publishing. This book was released on 2023-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668462885 Total Pages :2012 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources
Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Book Synopsis Technological Solutions for Sustainable Business Practice in Asia by : Ordóñez de Pablos, Patricia
Download or read book Technological Solutions for Sustainable Business Practice in Asia written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2015-05-31 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central Asian countries play a geostrategic role in world economy and politics. As a result, efforts are being made to establish an effective channel of communication between academic and research institutions, policymakers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustainable development, and globalization. Technological Solutions for Sustainable Business Practice in Asia provides an in-depth analysis on Asian economy, business, and management with a clear international and interdisciplinary approach. This comprehensive resource is beneficial for academics, PhD students, policymakers, and government officials.
Book Synopsis Networks of Collaborative Contracts for Innovation by : Pablo Marcello Baquero
Download or read book Networks of Collaborative Contracts for Innovation written by Pablo Marcello Baquero and published by Bloomsbury Publishing. This book was released on 2020-09-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of automation and artificial intelligence, the companies that will succeed in the future are those who operate under a constant state of innovation. Not just that, they will often need to ensure that they pursue 'open innovation'. This book explores the contractual basis for innovation, examining the legal challenges raised by contracts to innovate. Offering a dual perspective, it takes an empirical approach to examine how agreements are structured to overcome the inherent uncertainty implicit in innovative activity. It also presents a legal framework for contracts to innovate, based on the duty of loyalty to the contractual network, which could provide guidance to navigate the uncertainty of these relationships.
Book Synopsis Measuring Regional Specialisation by : Katarzyna Kopczewska
Download or read book Measuring Regional Specialisation written by Katarzyna Kopczewska and published by Springer. This book was released on 2017-08-31 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores statistical models in regional specialization, presenting a brand new measure. It begins by reviewing existing indicators and models of regional specialization before outlining a newly created, spatially embedded model of specialization based on the spatial distribution of firms. It addresses the various applications of the model, and how the model can be used in regional policy.
Book Synopsis Routledge Handbook of Entrepreneurship in Developing Economies by : Colin C. Williams
Download or read book Routledge Handbook of Entrepreneurship in Developing Economies written by Colin C. Williams and published by Routledge. This book was released on 2016-07-22 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Entrepreneurship in Developing Economies is a landmark volume that offers a uniquely comprehensive overview of entrepreneurship in developing countries. Addressing the multi-faceted nature of entrepreneurship, chapters explore a vast range of subject areas including education, economic policy, gender and the prevalence and nature of informal sector entrepreneurship. In order to understand the process of new venture creation in developing economies, what it means to be engaged in entrepreneurship in a developing world context must be addressed. This handbook does so by exploring the difficulties, risks and rewards associated with being an entrepreneur, and evaluates the impacts of the environment, relationships, performance and policy dynamics on small and entrepreneurial firms in developing economies. The handbook brings together a unique collection of over forty international researchers who are all actively engaged in studying entrepreneurship in a developing world context. The chapters offer concise but detailed perspectives and explanations on key aspects of the subject across a diverse array of developing economies, spanning Africa, Asia, Latin America and Eastern Europe. In doing so, the chapters highlight the heterogeneity of entrepreneurship in developed economies, and contribute to the on-going policy discourses for managing and promoting entrepreneurial growth in the developing world. The book will be of great interest to scholars, students and policymakers in the areas of development economics, business and management, public policy and development studies.
Book Synopsis The Emergence of Organizations and Markets by : John F. Padgett
Download or read book The Emergence of Organizations and Markets written by John F. Padgett and published by Princeton University Press. This book was released on 2012-10-14 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic framework for studying social emergence The social sciences have sophisticated models of choice and equilibrium but little understanding of the emergence of novelty. Where do new alternatives, new organizational forms, and new types of people come from? Combining biochemical insights about the origin of life with innovative and historically oriented social network analyses, John Padgett and Walter Powell develop a theory about the emergence of organizational, market, and biographical novelty from the coevolution of multiple social networks. They demonstrate that novelty arises from spillovers across intertwined networks in different domains. In the short run actors make relations, but in the long run relations make actors. This theory of novelty emerging from intersecting production and biographical flows is developed through formal deductive modeling and through a wide range of original historical case studies. Padgett and Powell build on the biochemical concept of autocatalysis—the chemical definition of life—and then extend this autocatalytic reasoning to social processes of production and communication. Padgett and Powell, along with other colleagues, analyze a very wide range of cases of emergence. They look at the emergence of organizational novelty in early capitalism and state formation; they examine the transformation of communism; and they analyze with detailed network data contemporary science-based capitalism: the biotechnology industry, regional high-tech clusters, and the open source community.
Book Synopsis Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products by : Szopa, Anna
Download or read book Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products written by Szopa, Anna and published by IGI Global. This book was released on 2015-09-21 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the pace of technological growth—from the very first stages of research and development to full-scale industrial implementation—has quickened at an exponential rate. To better keep pace with rapidly-changing market demands, the gap between university research incubators and public-sector start-up companies has undergone a marked contraction. Competitive Strategies for Academic Entrepreneurship: Commercialization of Research-Based Products seeks to fill the gap in research between universities and the public, and offers cutting-edge insight into the current state of the field. Charting a course that moves from discussions of academic resistance and implications for knowledge-transfer theory to current case-studies of academic/industrial launch-pads like COTEC’s Technology Commercialization Accelerator and the Maryland Industrial Partnerships program, this publication targets an audience of academicians, administrators, researchers, entrepreneurs, and established professionals, and seeks to provide insight into the mechanisms by which the research of today becomes the household names of tomorrow.
Book Synopsis International Journal of Strategic Organization and Behavioural Science by :
Download or read book International Journal of Strategic Organization and Behavioural Science written by and published by Universal-Publishers. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Aanwinsten van de Centrale Bibliotheek (Queteletfonds) by : Bibliothèque centrale (Fonds Quetelet)
Download or read book Aanwinsten van de Centrale Bibliotheek (Queteletfonds) written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 2003 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668438747 Total Pages :2224 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Human Resource Practices for the Modern Workforce by : Management Association, Information Resources
Download or read book Research Anthology on Human Resource Practices for the Modern Workforce written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-12-30 with total page 2224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resource departments have been a crucial part of business practices for decades and particularly in modern times as professionals deal with multigenerational workers, diversity initiatives, and global health and economic crises. There is a necessity for human resource departments to change as well to adapt to new societal perspectives, technology, and business practices. It is important for human resource managers to keep up to date with all emerging human resource practices in order to support successful and productive organizations. The Research Anthology on Human Resource Practices for the Modern Workforce presents a dynamic and diverse collection of global practices for human resource departments. This anthology discusses the emerging practices as well as modern technologies and initiatives that affect the way human resources must be conducted. Covering topics such as machine learning, organizational culture, and social entrepreneurship, this book is an excellent resource for human resource employees, managers, CEOs, employees, business students and professors, researchers, and academicians.
Book Synopsis Research into Design for a Connected World by : Amaresh Chakrabarti
Download or read book Research into Design for a Connected World written by Amaresh Chakrabarti and published by Springer. This book was released on 2019-01-08 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 7th International Conference on Research into Design (ICoRD 2019) – the largest in India in this area – written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘19 has been “Design for a Connected World”. While Design traditionally focused on developing products that worked on their own, an emerging trend is to have products with a smart layer that makes them context aware and responsive, individually and collectively, through collaboration with other physical and digital objects with which these are connected. The papers in this volume explore these themes, and their key focus is connectivity: how do products and their development change in a connected world? The volume will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the use of emerging technologies such as IOT, IIOT, Digital Twins, I4.0 etc. as well as new and emerging methods and tools to design new products, systems and services.
Book Synopsis Recent Advancements in Tourism Business, Technology and Social Sciences by : Vicky Katsoni
Download or read book Recent Advancements in Tourism Business, Technology and Social Sciences written by Vicky Katsoni and published by Springer Nature. This book was released on with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:
