Handbook of Consumer Psychology

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Author :
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1784 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Thirteen Strategies to Measure College Teaching

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000975029
Total Pages : 318 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Thirteen Strategies to Measure College Teaching by : Ronald A. Berk

Download or read book Thirteen Strategies to Measure College Teaching written by Ronald A. Berk and published by Taylor & Francis. This book was released on 2023-07-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Student evaluations of college teachers: perhaps the most contentious issue on campus* This book offers a more balanced approach* Evaluation affects pay, promotion and tenure, so of intense interest to all faculty* Major academic marketing and publicity* Combines original research with Berk’s signature wacky humorTo many college professors the words "student evaluations" trigger mental images of the shower scene from Psycho, with those bloodcurdling screams. They’re thinking: "Why not just whack me now, rather than wait to see those ratings again." This book takes off from the premise that student ratings are a necessary, but not sufficient source of evidence for measuring teaching effectiveness. It is a fun-filled--but solidly evidence-based--romp through more than a dozen other methods that include measurement by self, peers, outside experts, alumni, administrators, employers, and even aliens. As the major stakeholders in this process, both faculty AND administrators, plus clinicians who teach in schools of medicine, nursing, and the allied health fields, need to be involved in writing, adapting, evaluating, or buying items to create the various scales to measure teaching performance. This is the first basic introduction in the faculty evaluation literature to take you step-by-step through the process to develop these tools, interpret their scores, and make decisions about teaching improvement, annual contract renewal/dismissal, merit pay, promotion, and tenure. It explains how to create appropriate, high quality items and detect those that can introduce bias and unfairness into the results.Ron Berk also stresses the need for “triangulation”--the use of multiple, complementary methods--to provide the properly balanced, comprehensive and fair assessment of teaching that is the benchmark of employment decision making.This is a must-read to empower faculty, administrators, and clinicians to use appropriate evidence to make decisions accurately, reliably, and fairly. Don’t trample each other in your stampede to snag a copy of this book!

The SAGE Handbook of Human Resource Management

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Publisher : SAGE
ISBN 13 : 1446206637
Total Pages : 617 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Human Resource Management by : Adrian Wilkinson

Download or read book The SAGE Handbook of Human Resource Management written by Adrian Wilkinson and published by SAGE. This book was released on 2012-07-10 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Human Resource Management brings together contributions from leading international scholars in an influential collection that combines both global and interdisciplinary perspectives. An indispensable resource for advanced students and researchers in the field, the handbook focuses on familiarising the reader with the fundamentals of applied human resource management whilst contextualizing practice within wider theoretical considerations. Internationally minded chapters combine a critical overview with discussion of key debates and research, as well as comprehensively dealing with important emerging interests. The interdisciplinary and wide-ranging potential of the practising field is reflected through contributions from a diverse range of disciplines, including psychology, politics and sociology

Pressure on Education

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Author :
Publisher : Ashgate Publishing
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Pressure on Education by : Malcolm Brynin

Download or read book Pressure on Education written by Malcolm Brynin and published by Ashgate Publishing. This book was released on 1993 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pressure on Education confronts several lead themes in current educational change. Is the UK's education system failing to produce the skills the country requires?. Is there a problem with standards? Is it possible to discover the 'ideal' school? It argues that many of these themes are contradictory.

Developments and Applications in SmartRail, Traffic, and Transportation Engineering

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Author :
Publisher : Springer Nature
ISBN 13 : 981973682X
Total Pages : 971 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Developments and Applications in SmartRail, Traffic, and Transportation Engineering by : Limin Jia

Download or read book Developments and Applications in SmartRail, Traffic, and Transportation Engineering written by Limin Jia and published by Springer Nature. This book was released on with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Guidelines for Teacher Education Programs in Distributive Education

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Author :
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Guidelines for Teacher Education Programs in Distributive Education by : Mary Virginia Marks

Download or read book Guidelines for Teacher Education Programs in Distributive Education written by Mary Virginia Marks and published by . This book was released on 1962 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Psychological Experiences and Responses in the Global South Amidst and Ahead of the Covid-19 Pandemic

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832528252
Total Pages : 193 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Psychological Experiences and Responses in the Global South Amidst and Ahead of the Covid-19 Pandemic by : Nelesh Dhanpat

Download or read book Psychological Experiences and Responses in the Global South Amidst and Ahead of the Covid-19 Pandemic written by Nelesh Dhanpat and published by Frontiers Media SA. This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has led to increased strain and mental health problems due to changing working conditions. Given the existential nature of the pandemic, it remains crucial to establish employee effectiveness, resilience, and agility and to particularly understand the long-term psychological impact the pandemic might have on workplaces. It is essential to recognize how workplaces cope with work-from-home challenges and hybrid working beyond the crises. Building a narrative in our understanding of the psychological, cognitive, and physical experiences and responses of workplaces is critical. It provides the opportunity to help craft the way forward for organizations and employees.

Dissertation Abstracts International

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Author :
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Dissertation Abstracts International by :

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1999 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Education Politics and Policy

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Author :
Publisher : Routledge
ISBN 13 : 1135595585
Total Pages : 465 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Handbook of Education Politics and Policy by : Bruce S. Cooper

Download or read book Handbook of Education Politics and Policy written by Bruce S. Cooper and published by Routledge. This book was released on 2008-06-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a mix of established and rising stars in school politics, policy, law, finance, and reform this comprehensive Handbook provides a three part framework that helps organize this relatively new and loosely organized field of study. A central theme running through the book is how to harness politics to school equity and improvement. Key features include: Thematic Discussions – detailed discussions of key topics in educational politics are organized by themes and competing perspectives. The overarching themes are 1) the goals of the U.S. political system (justice, equity, opportunity, efficiency and choice); 2) the means and resources for reaching these goals; and 3) the political behaviors and compromises that seek to mitigate ideological differences and conflicts of interest. Research Oriented – in addition to summarizing the latest research connected to key topics, each chapter exemplifies and reports on the methods and techniques for further exploration of these topics. Reform Oriented – throughout the book and especially in the summarizing chapter, authors provide suggestions for improving the political behaviors of key educational groups and individuals: unions, superintendents, politicians, school boards, teachers, and parents.

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Author :
Publisher : Springer Nature
ISBN 13 : 9464635223
Total Pages : 910 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis by :

Download or read book written by and published by Springer Nature. This book was released on with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Grading Justice

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 179360956X
Total Pages : 379 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Grading Justice by : Kristen C. Blinne

Download or read book Grading Justice written by Kristen C. Blinne and published by Rowman & Littlefield. This book was released on 2021-01-11 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Grading Justice: Teacher-Activist Approaches to Assessment, new and seasoned teachers are invited to engage with socially-just approaches of assessment, including practices aimed at resisting and undoing grading and assessment altogether, to create more democratic grading practices and policies, foregrounding the transformative potential of communication within their courses. The contributions in this collection encourage readers to consider not only how educators might assess social justice work in and beyond the classroom, but also to imagine what a social justice approach to grading and assessment would mean for intervening into unjust modes of teaching and learning. Educators wishing to explore critical modes of grading and assessment, grounded in social justice, will find this book a timely and relevant pedagogical guide for their teaching and scholarship.

Looking Into the Seeds of Time

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Author :
Publisher : Assen : Gorcum
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Looking Into the Seeds of Time by : Y. S. Brenner

Download or read book Looking Into the Seeds of Time written by Y. S. Brenner and published by Assen : Gorcum. This book was released on 1979 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Interrogating Authenticity in Outdoor Education Teacher Education

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Author :
Publisher : Springer Nature
ISBN 13 : 981152176X
Total Pages : 246 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Interrogating Authenticity in Outdoor Education Teacher Education by : Chris J. North

Download or read book Interrogating Authenticity in Outdoor Education Teacher Education written by Chris J. North and published by Springer Nature. This book was released on 2020-03-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses student passivity in teacher education. Using a developed metaphor, the author critically examines the use of authentic learning to design and implement learning experiences for preservice teachers, and reveals the opportunities and limitations of a focus on authenticity. This book prepares teachers for outdoor education using practice-based exemplars of applied teaching theories. Focusing on authentic pedagogies, it applies to all teacher educators who seek to engage in high-impact learning for their students, and is relevant for in-service educators, preservice teachers and researchers in the field of self-study.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Teaching and Learning at Business Schools

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Author :
Publisher : CRC Press
ISBN 13 : 1317046633
Total Pages : 328 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Teaching and Learning at Business Schools by : Pär Mårtensson

Download or read book Teaching and Learning at Business Schools written by Pär Mårtensson and published by CRC Press. This book was released on 2016-04-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business schools are facing ever increasing internationalization: students are far less homogenous than before, faculty members come from different countries, and teaching is carried out in second (or even third) languages. As a result business schools and their teachers wrestle with new challenges as these changes accelerate. Teaching and Learning at Business Schools brings together contributions from business school managers and educators involved in the International Teachers Programme; a faculty development programme started by Harvard Business School more than 30 years ago and now run by a consortium of the London Business School, Manchester Business School, Kellogg, Stern School of Business, INSEAD, HEC Paris, IAE Aix-en-Provence, IMD, SDA Bocconi Milan and Stockholm School of Economics. The book tackles themes both within the classroom - teaching across different contexts and cultures - and outside the classroom - leading and developing business schools, designing and running programmes, developing faculty members. The authors provide direction, ideas and techniques for transforming business education that are accessible to everyone.

Creating Positive Elementary Classrooms

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Publisher : Rowman & Littlefield
ISBN 13 : 1538155656
Total Pages : 255 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Creating Positive Elementary Classrooms by : Stephen W. Smith

Download or read book Creating Positive Elementary Classrooms written by Stephen W. Smith and published by Rowman & Littlefield. This book was released on 2021-12-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Positive Elementary Classrooms: Preventing Behavior Challenges to Promote Learning includes straightforward, feasible, and evidenced-based strategies designed to prevent behavior problems in K-5 classrooms. With an exclusive classroom focus, this practitioner-friendly book encourages teachers to be proactive in classroom management and guides them through the process of setting up their classrooms to maximize learning while focusing on prevention of behavior challenges. Its emphasis on catching behavior problems before they occur enables teachers to run their classrooms more efficiently and experience less frustration, while also increasing student learning. A well-organized, systematic, and predictable teaching environment helps to prevent challenging behaviors, and this book presents ways to achieve this type of classroom environment. Using real-life classroom scenarios, this guide equips teachers with management techniques that break the common cycle of frustration, aggression, rejection, and hostility, so they can create positive elementary classrooms.

Time Pressure and Stress in Human Judgment and Decision Making

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 147576846X
Total Pages : 364 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Time Pressure and Stress in Human Judgment and Decision Making by : A.J. Maule

Download or read book Time Pressure and Stress in Human Judgment and Decision Making written by A.J. Maule and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some years ago we, the editors of this volume, found out about each other's deeply rooted interest in the concept of time, the usage of time, and the effects of shortage of time on human thought and behavior. Since then we have fostered the idea of bringing together different perspectives in this area. We are now, there fore, very content that our idea has materialized in the present volume. There is both anecdotal and empirical evidence to suggest that time con straints may affect behavior. Managers and other professional decision makers frequently identify time pressure as a major constraint on their behavior (Isen berg, 1984). Chamberlain and Zika (1990) provide empirical support for this view, showing that complaints of insufficient time are the most frequently report ed everyday minor stressors or hassles for all groups of people except the elderly. Similarly, studies in occupational settings have identified time pressure as one of the central components of workload (Derrich, 1988; O'Donnel & Eggemeier, 1986).