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Download or read book Tide The Newsmagazine Of Adventure, Marketing And Public Relations written by and published by . This book was released on 1949 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide News Magazine of Advertising and Marketing written by and published by . This book was released on 1941 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1164 pages
Book Rating : 4.3/5 (126 download)
Download or read book Tide written by and published by . This book was released on 1953 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis Hatchett
Publisher : University Press of Kentucky
ISBN 13 : 0813144841
Total Pages : 354 pages
Book Rating : 4.8/5 (131 download)
Download or read book Duncan Hines written by Louis Hatchett and published by University Press of Kentucky. This book was released on 2014-03-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Duncan Hines (1880--1959) may be best known for the cake mixes, baked goods, and bread products that bear his name, but most people forget that he was a real person and not just a fictitious figure invented for the brand. America's pioneer restaurant critic, Hines discovered his passion while working as a traveling salesman during the 1920s and 1930s -- a time when food standards were poorly enforced and safety was a constant concern. He traveled across America discovering restaurants and offering his recommendations to readers in his best-selling compilation Adventures in Good Eating (1935). The success of this work and of his subsequent publications led Hines to manufacture the extremely popular food products that we still enjoy today. In Duncan Hines, author Louis Hatchett explores the story of the man, from his humble beginnings in Bowling Green, Kentucky, to his lucrative licensing deal with Proctor & Gamble. Following the successful debut of his restaurant guide, Hines published his first cookbook, Adventures in Good Cooking (1939), at the age of 59 and followed it with The Dessert Book (1955). These culinary classics included recipes from many of the establishments he visited on his travels, favorites handed down through his family for generations, and new dishes that contained unusual ingredients for the era. Many of the recipes served as inspiration for mixes that eventually became available under the Duncan Hines brand. This authoritative biography is a comprehensive account of the life and legacy of a savvy businessman, American icon, and an often-overlooked culinary pioneer whose love of good food led to his name becoming a grocery shelf favorite. Hatchett offers insightful commentary into the man behind the cake mix boxes and how he paved the way for many others like him.
Author :
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (6 download)
Download or read book Public Relations Directory and Yearbook written by and published by . This book was released on 1945 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karl E. Ettinger
Publisher :
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4.3/5 ( download)
Download or read book Public Relations Directory and Yearbook written by Karl E. Ettinger and published by . This book was released on 1945 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.3/5 (512 download)
Download or read book Finance written by and published by . This book was released on 1944 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author :
Publisher :
ISBN 13 :
Total Pages : 916 pages
Book Rating : 4.:/5 (31 download)
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1951 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author : Chris Newbold
Publisher : Hodder Education
ISBN 13 : 9780340740477
Total Pages : 445 pages
Book Rating : 4.7/5 (44 download)
Download or read book The Media Book written by Chris Newbold and published by Hodder Education. This book was released on 2002 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.
Author : Public Affairs Information Service
Publisher :
ISBN 13 :
Total Pages : 914 pages
Book Rating : 4.F/5 ( download)
Download or read book Bulletin of the Public Affairs Information Service written by Public Affairs Information Service and published by . This book was released on 1951 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Jackson Harris
Publisher : Routledge
ISBN 13 : 1135850372
Total Pages : 559 pages
Book Rating : 4.1/5 (358 download)
Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Author : John Prescott Thomas
Publisher :
ISBN 13 : 9788189218317
Total Pages : 135 pages
Book Rating : 4.2/5 (183 download)
Download or read book Media Management Manual written by John Prescott Thomas and published by . This book was released on 2009 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vance Packard
Publisher : Ig Publishing
ISBN 13 : 9780978843106
Total Pages : 0 pages
Book Rating : 4.8/5 (431 download)
Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Author : Tom Kelleher
Publisher :
ISBN 13 : 9780199029914
Total Pages : 456 pages
Book Rating : 4.0/5 (299 download)
Download or read book Public Relations in the Digital Age, 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.
Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)
Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
