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Download or read book Tide News Magazine of Advertising and Marketing written by and published by . This book was released on 1941 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jan L. Logemann
Publisher : University of Chicago Press
ISBN 13 : 022666015X
Total Pages : 380 pages
Book Rating : 4.2/5 (266 download)
Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Author : Christopher Wixson
Publisher : Springer
ISBN 13 : 3319786288
Total Pages : 187 pages
Book Rating : 4.3/5 (197 download)
Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.
Author : Jason Chambers
Publisher : University of Pennsylvania Press
ISBN 13 : 0812203852
Total Pages : 330 pages
Book Rating : 4.8/5 (122 download)
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Author : United States. Dept. of Agriculture
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bibliographical Bulletin written by United States. Dept. of Agriculture and published by . This book was released on 1950 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susannah Walker
Publisher : University Press of Kentucky
ISBN 13 : 0813137519
Total Pages : 264 pages
Book Rating : 4.8/5 (131 download)
Download or read book Style and Status written by Susannah Walker and published by University Press of Kentucky. This book was released on 2007-02-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass media such as radio and television facilitated the advertising and sales of consumer goods on an unprecedented scale. In Style and Status: Selling Beauty to African American Women, 1920--1975, Susannah Walker analyzes an often-overlooked facet of twentieth-century consumer society as she explores the political, social, and racial implications of the business devoted to producing and marketing beauty products for African American women. Walker examines African American beauty culture as a significant component of twentieth-century consumerism, and she links both subjects to the complex racial politics of the era. The efforts of black entrepreneurs to participate in the American economy and to achieve self-determination of black beauty standards often caused conflict within the African American community. Additionally, a prevalence of white-owned firms in the African American beauty industry sparked widespread resentment, even among advocates of full integration in other areas of the American economy and culture. Concerned African Americans argued that whites had too much influence over black beauty culture and were invading the market, complicating matters of physical appearance with questions of race and power. Based on a wide variety of documentary and archival evidence, Walker concludes that African American beauty standards were shaped within black society as much as they were formed in reaction to, let alone imposed by, the majority culture. Style and Status challenges the notion that the civil rights and black power movements of the 1950s through the 1970s represents the first period in which African Americans wielded considerable influence over standards of appearance and beauty. Walker explores how beauty culture affected black women's racial and feminine identities, the role of black-owned businesses in African American communities, differences between black-owned and white-owned manufacturers of beauty products, and the concept of racial progress in the post--World War II era. Through the story of the development of black beauty culture, Walker examines the interplay of race, class, and gender in twentieth-century America.
Author : Louis Hatchett
Publisher : University Press of Kentucky
ISBN 13 : 0813144833
Total Pages : 280 pages
Book Rating : 4.8/5 (131 download)
Download or read book Duncan Hines written by Louis Hatchett and published by University Press of Kentucky. This book was released on 2014-03-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This delightful biography “offers conclusive proof that Hines was not only a real human being, but an American culinary hero” (The Weekly Standard). Duncan Hines may be best known for the cake mixes, baked goods, and bread products that bear his name, but many people don’t know that he was a real person and not just a fictitious figure invented for the brand. America's pioneer restaurant critic, Hines discovered his passion while working as a traveling salesman during the 1920s and 1930s—a time when food standards were poorly enforced and food safety was a constant concern. He traveled across America discovering restaurants and offering his recommendations to readers in his bestselling compilation Adventures in Good Eating—and the success of this work and his subsequent publications led Hines to manufacture the extremely popular food products that we still enjoy today. In this biography, Louis Hatchett explores the story of the man, from his humble beginnings in Bowling Green, Kentucky, to his lucrative licensing deal with Procter & Gamble. Following the successful debut of his restaurant guide, Hines published his first cookbook at age fifty-nine and followed it with The Dessert Book—culinary classics including recipes from establishments he visited on his travels, favorites handed down through his family for generations, and new dishes that contained unusual ingredients for the era. Many of the recipes served as inspiration for mixes that eventually became available under the Duncan Hines brand. This is a comprehensive account of the life and legacy of a savvy businessman and an often-overlooked culinary pioneer whose love of good food led to his name becoming a grocery shelf favorite.
Author : Philip Scranton
Publisher : Routledge
ISBN 13 : 1136692576
Total Pages : 345 pages
Book Rating : 4.1/5 (366 download)
Download or read book Beauty and Business written by Philip Scranton and published by Routledge. This book was released on 2014-03-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.
Author : Lizzie Ostrom
Publisher : Simon and Schuster
ISBN 13 : 1681772892
Total Pages : 355 pages
Book Rating : 4.6/5 (817 download)
Download or read book Perfume written by Lizzie Ostrom and published by Simon and Schuster. This book was released on 2016-12-06 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join Lizzie Ostrom on an olfactory adventure as she explores the trends and crazes that have shaped the way we’ve spritzed. One hundred perfumes and scents in all their fragrant glory reveal a fascinating social history of the past century. From the belle epoque through the swinging sixties, to the naughty nineties and beyond, Ostrom brings intelligence and wit to this most ravishing of subjects.There was the patriotic impact of English Lavender during World War I and perfumes that captured the Egyptomania of the 1920s. Estee Lauder created "Youth Dew" and with it, distilled the essence of 1950's suburbia. Patchouli oil—the "anti-perfume" of the 1960s—was sure to keep money out of the hands of corporations and "the man." And who could forget the fervor created by the grunge androgyny of CK One? Scent is truly the passport to memory, making Perfume both a lush treat and an insightful examination of the twentieth century through the most mysterious of the five sense.
Author :
Publisher :
ISBN 13 :
Total Pages : 1466 pages
Book Rating : 4.A/5 ( download)
Download or read book Records and Briefs of the United States Supreme Court written by and published by . This book was released on 1832 with total page 1466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (319 download)
Download or read book Sources of Information on the United States Market written by and published by . This book was released on 1952 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.3/5 (21 download)
Download or read book Publication Management written by and published by . This book was released on 1943 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.3/5 ( download)
Download or read book Tide written by and published by . This book was released on 1957 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lisa E. Davis
Publisher : Charlesbridge Publishing
ISBN 13 : 1623545226
Total Pages : 268 pages
Book Rating : 4.6/5 (235 download)
Download or read book Undercover Girl written by Lisa E. Davis and published by Charlesbridge Publishing. This book was released on 2017-05-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the height of the Red Scare, Angela Calomiris was a paid FBI informant inside the American Communist Party. As a Greenwich Village photographer, Calomiris spied on the New York Photo League, pioneers in documentary photography. While local Party officials may have had their sus-picions about her sexuality, her apparent dedication to the cause won them over. When Calomiris testified for the prosecution at the 1949 Smith Act trial of the Party's National Board, her identity as an informant (but not as a lesbian) was revealed. Her testimony sent eleven party leaders to prison and decimated the ranks of the Communist Party in the US. Undercover Girl is both a new chapter in Cold War history and an intimate look at the relationship between the FBI and one of its paid inform-ants. Ambitious and sometimes ruthless, Calomiris defied convention in her quest for celebrity.
Author : Arthur McCullough Sampley
Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.:/5 (891 download)
Download or read book North Texas Regional Union List of Serials written by Arthur McCullough Sampley and published by . This book was released on 1948 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress
Publisher :
ISBN 13 :
Total Pages : 1376 pages
Book Rating : 4.3/5 (121 download)
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1953 with total page 1376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Spectator written by and published by . This book was released on 1942 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
