Author : Hanna Luetke Lanfer
Publisher : Springer Nature
ISBN 13 : 365834914X
Total Pages : 387 pages
Book Rating : 4.6/5 (583 download)
Book Synopsis Through a Lens of Scarcity by : Hanna Luetke Lanfer
Download or read book Through a Lens of Scarcity written by Hanna Luetke Lanfer and published by Springer Nature. This book was released on 2021-09-09 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested.