This Business Of Living

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This Business of Living

Author : Cesare Pavese
Publisher : Routledge
ISBN 13 : 1351471996
Total Pages : 428 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis This Business of Living by : Cesare Pavese

Download or read book This Business of Living written by Cesare Pavese and published by Routledge. This book was released on 2017-09-08 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: On June 23rd, 1950, Pavese, Italy's greatest modern writer received the coveted Strega Award for his novel Among Women Only. On August 26th, in a small hotel in his home town of Turin, he took his own life. Shortly before his death, he methodically destroyed all his private papers. His diary is all that remains and for this the contemporary reader can be grateful. Contemporary speculation attributed this tragedy to either an unhappy love aff air with the American film star Constance Dawling or his growing disillusionment with the Italian Communist Party. His Diaries, however, reveal a man whose art was his only means of repressing the specter of suicide which had haunted him since childhood: an obsession that finally overwhelmed him. As John Taylor notes, he possessed something much more precious than a political theory: a natural sensitivity to the plight and dignity of common people, be they bums, priests, grape-pickers, gas station attendants, office workers, or anonymous girls picked up on the street (though to women, the author could--as he admitted--be as misogynous as he was affectionate). Bitter and incisive, This Business of Living, is both moving and painful to read and stands with James Joyce's Letters and Andre Gide's Journals as one of the great literary testaments of the twentieth century.

Me, Inc. How to Master the Business of Being You

Author : Scott W. Ventrella
Publisher : John Wiley & Sons
ISBN 13 : 0470117427
Total Pages : 178 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Me, Inc. How to Master the Business of Being You by : Scott W. Ventrella

Download or read book Me, Inc. How to Master the Business of Being You written by Scott W. Ventrella and published by John Wiley & Sons. This book was released on 2007-05-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance praise for Me, Inc "Ventrella takes the best practices of Fortune 500 companies and shows how you can apply them to another important venture—you! Your life deserves at least as much attention as your job does, so read this book and turn your time on Earth into a satisfying, meaningful enterprise." —Ken Blanchard, coauthor of The One Minute Manager and Leading at a Higher Level "Rarely does a book so authentically capture the essence of what a true personal brand transformation is all about. Me, Inc. provides a unique approach to discovering your personal brand and making it a reality. Through Ventrella's insights and invaluable self-discovery tools, readers quickly learn that when you build your personal brand, you build a brand of value—value that eloquently translates into success throughout every facet of your life." —Laura Tessinari, Senior Partner, Director of Training, Ogilvy & Mather "The Me, Inc. program has guided me on the path to even greater personal and professional achievement and life satisfaction than I ever thought possible." —Jack Hallahan, Vice President, Advertising and Brand Partnerships, MobiTV "In all of the thirteen years since I first heard Ventrella speak on this subject, I have consistently been impressed by the value of his approach and the responses of the hundreds of students who have benefited from his structured program. With the publication of Me, Inc., Ventrella reveals to a much larger audience the way to create successful, happy lives. His students at Fordham and executive coaching clients have been applying it with excellent results for years." —James A. F. Stoner, Professor Fordham University, Graduate School of Business Administration "Me, Inc. provides a clear road map to achieving your goals and finding greater work-life balance. Ventrella's approach offers an interesting and powerful way to assume control; by managing your life's ambitions as seriously as you might a business endeavor, you can clarify your thoughts, set priorities, and turn your dreams into reality. Ventrella is a very effective coach and, like any good boss, he doesn't let you off the hook. You want to change things? Look no further." —Teri Schindler, Media Consultant, Patrick Davis Partners

Thinking for a Living

Author : Joey Reiman
Publisher : Rowman & Littlefield
ISBN 13 : 1563524694
Total Pages : 209 pages
Book Rating : 4.5/5 (635 download)

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Book Synopsis Thinking for a Living by : Joey Reiman

Download or read book Thinking for a Living written by Joey Reiman and published by Rowman & Littlefield. This book was released on 2001 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can one idea be worth a million dollars? Of course. But what is a million-dollar idea worth if it is poorly executed? In this ground-breaking, paradigm-shifting book, creative genius Joey Reiman presents a convincing argument for the value of raw ideas.

The Snowball

Author : Alice Schroeder
Publisher : A&C Black
ISBN 13 : 1408807327
Total Pages : 833 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Snowball by : Alice Schroeder

Download or read book The Snowball written by Alice Schroeder and published by A&C Black. This book was released on 2009-09-16 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Prize 2008 The Snowball is the first and will be the only biography of the world's richest man, Warren Buffett, written with his full cooperation and collaboration. Combining a unique blend of "The Sage of Omaha's" business savvy, life story and philosophy, The Snowball is essential reading for anyone wishing to discover and replicate the secrets of his business and life success. Warren Buffett is arguably the world's greatest investor. Even as a child he was fascinated by the concept of risk and probability, setting up his first business at the age of six. In 1964 he bought struggling Massachusetts textile firm Berkshire Hathaway and grew it to be the 12th largest corporation in the US purely through the exercise of sound investing principles - a feat never equalled in the annals of business. Despite an estimated net worth of around US$62 billion, Buffett leads an intriguingly frugal life taking home a salary of only £50,000 a year. His only indulgence is a private jet, an extravagance he wryly acknowledges by calling it "The Indefensible". In 2006, he made the largest charitable donation on record, with most of it going to the Bill & Melinda Gates Foundation. The Snowball provides a comprehensive, richly detailed insight one of the world's most extraordinary and much loved public figures.

The Living Company

Author : Arie de Geus
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Living Company by : Arie de Geus

Download or read book The Living Company written by Arie de Geus and published by Harvard Business Review Press. This book was released on 1997 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book raises a fundamental question, What are companies & what are they for? Whereas the standard answer is that companies are organizations that carry out economic processes to produce goods or services, he argues that such narrow thinking leads to management practices & priorities that are detrimental to everyone--from shareholders to employees to stakeholders--often leading to the demise of firms. Today's scarce resource is knowledge, which is created by a company's human assets. As a result, management's top priority must be the optimization of human resources & its knowledge-creation ability to ensure the longevity of the firm. The author explores the theme of organizational learning & identifies four key elements to organizational survival & renewal: sensitivity to the environment (a company's ability to learn & adapt), cohesion & identity (a company's innate ability to create a community & a persona), tolerance (the ability to build constructive relationships with other entities), & conservative financing (the ability of a firm to govern its growth & evolution). Together, these four factors are essential to growth & viability. Winner, The Edwin G. Booz Prize for the Most Innovative, Insightful Management Book of 1997, The Financial Times/Booz-Allen & Hamilton Global Business Book Awards. A Business Week Best Business Book of the Year. Named as one of the Best Business Books of the Year by the Financial Times. "With a light touch & an interesting variety of examples, de Geus employs biological metaphors in order to analyze corporate management [&] provides an interesting challenge to basic assumptions about the way companies work."--Business Week "The Living Company earns a spot as one of this year's best business books."--Quality Digest "This profound & uplifting book is for the leader in all of us."--Dr. James F. Moore, Author of The Death of Competition "In contrast to the common gaggle of management books, few of which can truthfully be called thought-provoking, The Living Company is one that deserves a read."--Training "Arie de Geus has written an excellent book that gives senior executives & board members provocative insights into success."--Directors & Boards "A seminal book that will initiate far-ranging discussions regarding the nature & purpose of the company."--National Productivity Review

Feck Perfuction

Author : James Victore
Publisher : Chronicle Books
ISBN 13 : 1452166439
Total Pages : 163 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Feck Perfuction by : James Victore

Download or read book Feck Perfuction written by James Victore and published by Chronicle Books. This book was released on 2019-03-05 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: "James Victore is a dangerous man. His ideas on optimizing your creativity, doing wow work and building a life that inspires will devastate your limits. And show you how to win. Read this book fast." —Robin Sharma, #1 bestselling author of The Monk Who Sold His Ferrari Begin before you're ready. Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now). Bring your biggest, craziest, most revolutionary ideas, and he will give you the kick in the pants you need to make them real. No matter what industry or medium you work in, this book will help you live, work, and create freely and fearlessly. Here are some dangerous ideas: • The things that made you weird as a kid make you great today. • Work is serious play. • Your ego can't dance. • The struggle is everything. • Freedom is something you take. • There ain't no rules. Take a risk. Try them out. Live dangerously. More praise for Feck Perfuction: "In James Victore's new book, he unequivocally proves why he is the master he is. In every chapter, he challenges and inspires the reader to reach for more, to try harder and to create our best selves. It is a magnificent and momentous experience. (All true)." —Debbie Millman, Host Design Matters "James Victore got famous creating tough posters that shook me to the core. He now does the same using the written word. To you." —Stefan Sagmeister, designer

The Business of Redemption

Author : James Arthur Ray
Publisher : Morgan James Publishing
ISBN 13 : 1642794805
Total Pages : 231 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis The Business of Redemption by : James Arthur Ray

Download or read book The Business of Redemption written by James Arthur Ray and published by Morgan James Publishing. This book was released on 2020-01-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that often appears to be spinning out of control, there has possibly never been a time when the need for true leaders has been more urgent than today. Leadership is certainly an enigma. Some believe that a leader is someone who has followers. Does that mean that the person with the most Twitter followers or Facebook fans is a true leader? Hardly. While followers may be part of the equation, leadership cannot be about followers alone; and it can’t be just about winning the popular vote. In fact, some of the greatest leaders in history were the least popular. In The Business of Redemption, James Arthur Ray brings together his nearly 30 years of experience in leadership, entrepreneurship, performance, and business. He tracks his meteoric rises and epic falls, successes and failures, to suggest that leadership is about “paying the price.” Leadership is earned through battles and risk, failures and successes, resilience and grit and resourcefulness; and the courage and commitment to get back up and never give up. True leaders take Absolute Responsibility when things go badly; and they give all the credit and praise when things go famously well. True leaders are fighting for a cause that’s bigger than their own personal creature comforts, moods, and needs and that takes The Business of Redemption.

"Better Living"

Author : William L. Bird
Publisher : Northwestern University Press
ISBN 13 : 9780810115859
Total Pages : 316 pages
Book Rating : 4.1/5 (158 download)

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Book Synopsis "Better Living" by : William L. Bird

Download or read book "Better Living" written by William L. Bird and published by Northwestern University Press. This book was released on 1999 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.

Arts of Living on a Damaged Planet

Author : Anna Lowenhaupt Tsing
Publisher : U of Minnesota Press
ISBN 13 : 1452954496
Total Pages : 709 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Arts of Living on a Damaged Planet by : Anna Lowenhaupt Tsing

Download or read book Arts of Living on a Damaged Planet written by Anna Lowenhaupt Tsing and published by U of Minnesota Press. This book was released on 2017-05-30 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living on a damaged planet challenges who we are and where we live. This timely anthology calls on twenty eminent humanists and scientists to revitalize curiosity, observation, and transdisciplinary conversation about life on earth. As human-induced environmental change threatens multispecies livability, Arts of Living on a Damaged Planet puts forward a bold proposal: entangled histories, situated narratives, and thick descriptions offer urgent “arts of living.” Included are essays by scholars in anthropology, ecology, science studies, art, literature, and bioinformatics who posit critical and creative tools for collaborative survival in a more-than-human Anthropocene. The essays are organized around two key figures that also serve as the publication’s two openings: Ghosts, or landscapes haunted by the violences of modernity; and Monsters, or interspecies and intraspecies sociality. Ghosts and Monsters are tentacular, windy, and arboreal arts that invite readers to encounter ants, lichen, rocks, electrons, flying foxes, salmon, chestnut trees, mud volcanoes, border zones, graves, radioactive waste—in short, the wonders and terrors of an unintended epoch. Contributors: Karen Barad, U of California, Santa Cruz; Kate Brown, U of Maryland, Baltimore; Carla Freccero, U of California, Santa Cruz; Peter Funch, Aarhus U; Scott F. Gilbert, Swarthmore College; Deborah M. Gordon, Stanford U; Donna J. Haraway, U of California, Santa Cruz; Andreas Hejnol, U of Bergen, Norway; Ursula K. Le Guin; Marianne Elisabeth Lien, U of Oslo; Andrew Mathews, U of California, Santa Cruz; Margaret McFall-Ngai, U of Hawaii, Manoa; Ingrid M. Parker, U of California, Santa Cruz; Mary Louise Pratt, NYU; Anne Pringle, U of Wisconsin, Madison; Deborah Bird Rose, U of New South Wales, Sydney; Dorion Sagan; Lesley Stern, U of California, San Diego; Jens-Christian Svenning, Aarhus U.

Work, Management, and the Business of Living

Author : Moneim El-Meligi
Publisher : World Scientific
ISBN 13 : 9812790675
Total Pages : 252 pages
Book Rating : 4.8/5 (127 download)

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Book Synopsis Work, Management, and the Business of Living by : Moneim El-Meligi

Download or read book Work, Management, and the Business of Living written by Moneim El-Meligi and published by World Scientific. This book was released on 2012 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern economic paradigm characterized by a multitude of business management theories aimed at maximizing profits, there is a danger of formalizing management techniques to the extent of dehumanizing individuals or reducing them to humanoids. This book deals with familiar concepts in the management literature, but always in light of the model of the human person. It sheds light on organizing processes in individuals, small groups, and organizations and other large social systems by covering empirical research on three central topics — modes of influence, intrapersonal communication, and change — through which the social context is constantly shifting. Concepts from other fields are also introduced by the author into the field of management, such as philosophy, biology, sociology, semantics, and mythology, to name a few. As a protest against behaviorism, materialism, objectivism, determinism, elitism, and many other “-ism's” that degrade the human person, this book provides food for thought to students of management and organizational behavior, psychologists and sociologists, as well as political scientists and leaders of business and nonbusiness institutions.

THE BUSINESS OF BIOMIMICRY AND THE WISDOM OF LIVING ORGANISMS

Author : AYŞE MERİÇ YAZICI
Publisher : HOLISTENCE PUBLICATIONS
ISBN 13 : 6256942361
Total Pages : 132 pages
Book Rating : 4.2/5 (569 download)

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Book Synopsis THE BUSINESS OF BIOMIMICRY AND THE WISDOM OF LIVING ORGANISMS by : AYŞE MERİÇ YAZICI

Download or read book THE BUSINESS OF BIOMIMICRY AND THE WISDOM OF LIVING ORGANISMS written by AYŞE MERİÇ YAZICI and published by HOLISTENCE PUBLICATIONS. This book was released on 2023-07-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of biomimicry involves drawing inspiration from living organisms and natural systems to solve human challenges and create sustainable innovations. It is based on the idea that nature has evolved efficient and elegant solutions over millions of years, and by emulating those solutions, we can develop more sustainable and effective products, processes, and systems. Biomimicry offers several benefits in the business world. First, it provides a framework for sustainable innovation. By studying how nature solves problems, businesses can develop products and processes that are more resource-efficient, resilient, and environmentally friendly. This can lead to cost savings, improved performance, and a reduced ecological footprint. Second, biomimicry promotes a shift toward regenerative design. Rather than just minimizing harm to the environment, biomimicry encourages businesses to create positive impacts by emulating nature’s capacity for regeneration and creating systems that support the health and well-being of ecosystems. Third, biomimicry fosters creativity and interdisciplinary collaboration. By looking at nature’s strategies, designers, engineers, and scientists can find novel and unexpected solutions to complex problems. This interdisciplinary approach encourages collaboration across fields and fosters innovation. Overall, the wisdom of living organisms, as observed through biomimicry, provides valuable insights and lessons that can inform business practices. By emulating nature’s solutions, businesses can drive innovation, create sustainable products and processes, and contribute to a more regenerative and resilient economy.

This Business of Living

Author : Laurence William Grensted
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis This Business of Living by : Laurence William Grensted

Download or read book This Business of Living written by Laurence William Grensted and published by . This book was released on 1939 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Infinite Staircase

Author : Geoffrey A. Moore
Publisher : BenBella Books
ISBN 13 : 1950665984
Total Pages : 233 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis The Infinite Staircase by : Geoffrey A. Moore

Download or read book The Infinite Staircase written by Geoffrey A. Moore and published by BenBella Books. This book was released on 2021-08-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAUTILUS BOOK AWARD GOLD MEDALIST — BODY, MIND, SPIRIT PRACTICES “Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase . . . provides a coherent and unified platform for a full human life.” —Midwest Book Review In this bold new book, high-tech’s best-known strategist makes a seminal contribution to the search for meaning in a secular era. Two questions fundamental to human existence have always been the metaphysical “where do I fit in the grand scheme of things?” and the ethical “how should I behave?” Religion is no longer a source of answers for many people, and nothing has replaced it. Moore uses his signature framework-based approach to answer these questions, taking us on an intellectual roller coaster ride through physics, chemistry, biology, the social sciences and the humanities. Along the way, he builds a metaphorical ladder that leads from the big bang to the need for ethical action in our daily lives. Combining an extraordinary range of scholarship with an accessible and entertaining writing style, The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality provides a coherent and unified platform for a full human life.

The Business of Heaven

Author : C. S. Lewis
Publisher : HarperCollins
ISBN 13 : 0062565575
Total Pages : 432 pages
Book Rating : 4.0/5 (625 download)

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Book Synopsis The Business of Heaven by : C. S. Lewis

Download or read book The Business of Heaven written by C. S. Lewis and published by HarperCollins. This book was released on 2017-02-14 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A repackaged edition of Lewis’s classic reading collection—reminiscent of the bestselling A Year with C. S. Lewis—featuring 365 selections from his writings that explore our connection to God. C. S. Lewis, author of Mere Christianity, The Screwtape Letters, The Great Divorce, The Chronicles of Narnia, and many other beloved classics, considers humankind’s spiritual journey in this collection of wise, meditative excerpts and writings. In these daily reflections, the great British writer, scholar, lay theologian, broadcaster, and Christian apologist, explores a range of connected themes, including "the serious business of heaven," "Nearness to God," "Heaven and Sexuality," and "Two Kinds of Good and Bad."

The 100-Year Life

Author : Lynda Gratton
Publisher : Bloomsbury Publishing
ISBN 13 : 152662284X
Total Pages : 299 pages
Book Rating : 4.5/5 (266 download)

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Book Synopsis The 100-Year Life by : Lynda Gratton

Download or read book The 100-Year Life written by Lynda Gratton and published by Bloomsbury Publishing. This book was released on 2020-05-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface 'Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew J. Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.

Dino

Author : Nick Tosches
Publisher : Delta
ISBN 13 : 038533429X
Total Pages : 658 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Dino by : Nick Tosches

Download or read book Dino written by Nick Tosches and published by Delta. This book was released on 1999-04-13 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: From dealing blackjack in the small-time gangster town of Steubenville, Ohio, to carousing with the famous "Rat Pack" in a Hollywood he called home, Dean Martin lived in a grandstand, guttering life of booze, broads, and big money. He rubbed shoulders with the mob, the Kennedys, and Hollywood's biggest stars. He was one of America's favorite entertainers. But no one really knew him. Now Nick Tosches reveals the man behind the image--the dark side of the American dream. It's a wild, illuminating, sometimes shocking tale of sex, ambition, heartaches--and a life lived hard, fast, and without apologies.

The Business of Persuasion

Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis The Business of Persuasion by : Harold Burson

Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today