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Book Synopsis Startup Guide to Guerrilla Marketing by : Jay Levinson
Download or read book Startup Guide to Guerrilla Marketing written by Jay Levinson and published by Entrepreneur Press. This book was released on 2008-01-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla marketing, and Jeannie Levinson have teamed up to produce a beginner-oriented guide that shows business owners how to get started with guerrilla marketing. Presented with a generous supply of true-life stories from the Levinsons’ rich experience, it breathes life into the hottest and most well-known school of marketing so that readers are able to compete with assurance and market profitably. Covering the whole spectrum of marketing it takes readers from neophytes to guerrillas in 288 pages. Action-packed chapters include: • The personality of a marketing guerrilla • Guerrilla marketing defined • Succeeding with a guerrilla marketing attack • Selecting guerrilla marketing weapons • Creating a seven-sentence guerrilla marketing plan • Making a guerrilla marketing calendar • Launching your attack • Maintaining your campaign This is the ideal volume for first-time marketers who want to use guerrilla marketing techniques to bring their business to the top.
Book Synopsis Small Business, Big Threat by : United States. Congress. House. Committee on Small Business
Download or read book Small Business, Big Threat written by United States. Congress. House. Committee on Small Business and published by . This book was released on 2015 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Risk Matrix written by Chunbing Bao and published by Springer Nature. This book was released on 2022-06-12 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on discussing the issues of rating scheme design and risk aggregation of risk matrix, which is a popular risk assessment tool in many fields. Although risk matrix is usually treated as qualitative tool, this book conducts the analysis from the quantitative perspective. The discussed content belongs to the scope of risk management, and to be more specific, it is related to quick risk assessment. This book is suitable for the researchers and practitioners related to qualitative or quick risk assessment and highly helps readers understanding how to design more convincing risk assessment tools and do more accurate risk assessment in a uncertain context.
Download or read book All Thumbs written by M. Kelley and published by Springer. This book was released on 2016-09-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.
Book Synopsis Playgrounds to the Pros by : Jeff Karzen
Download or read book Playgrounds to the Pros written by Jeff Karzen and published by University of Illinois Press. This book was released on 2023-02-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Howard Nathan. A. J. Guyton. Sergio McClain. Marcus Griffin. Frank Williams. Shaun Livingston. This dazzling constellation of talent helped make Peoria a prep basketball hotbed from the 1980s to the 2000s. Jeff Karzen takes readers inside the lives of the players, coaches, and others who defined an era that produced six state titles and four Illinois Mr. Basketball winners. Drawing on dozens of in-depth interviews, Karzen tells the stories behind the on-court triumphs while providing a panorama of the entire Peoria scene--the rivalries and relationships, the families and friendships, the hopes and hard work. Karzen also follows the players into their Division 1 and NBA careers and pays special attention to the pipeline that, by connecting Peoria to Champaign-Urbana, powered one of the most successful periods in Fighting Illini basketball history. Intense and intimate, Playgrounds to the Pros chronicles a basketball golden age in America’s quintessential blue collar town.
Book Synopsis Darwin's Reach by : Norman A. Johnson
Download or read book Darwin's Reach written by Norman A. Johnson and published by CRC Press. This book was released on 2021-12-27 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of evolutionary biology addresses a wide range of practical problems in medicine, agriculture, the environment, and society. Such cutting-edge applications are emerging due to recent advances in DNA sequencing, new gene editing tools, and computational methods. This book is about applied evolution – the application of the principles of and information about evolutionary biology to diverse practical matters. Although applied evolution has existed, unrecognized, for a very long time, today’s version has a much wider scope. Evolutionary medicine has formed into its own discipline. Evolutionary approaches have long been employed in agriculture and in conservation biology. But Darwin’s reach now extends beyond just these three fields. It now also includes forensic biology and the law. Ideas from evolutionary biology can be used to inform policy regarding foreign affairs and national security. Applied evolution is not only interdisciplinary, but also multidisciplinary. Consequently, this book is for experts in one field who are interested in expanding their evolutionary horizons. It is also for students, at the undergraduate and graduate levels. One of the public relations challenges faced by evolutionary biology is that most people do not see it being all that relevant to their daily lives. Even many who accept evolution do not grasp how far Darwin’s reach extends. This book will change that perception. Key Features Emphasizes the expanding role evolutionary biology has in today’s world. Includes examples from medicine, law, agriculture, conservation, and even national security Summarizes new technologies and computational methods that originated as innovations based in part or whole on evolutionary theory. Current. Has extensive coverage of the COVID-19 pandemic and other recent topics. Documents the important role evolution plays in everyday life. Illustrates the broadly interdisciplinary nature of evolutionary theory. Resources The applications of evolutionary biology are far too numerous to include in just one book. Plus, new scientific findings emerge almost every day underscoring the central role evolution plays in our lives. The author has established a blog site to highlight these fascinating discoveries. Please visit https://darwinsreach.blog to be inspired by “... endless forms most beautiful and most wonderful [that] have been, and are being evolved.” (the last line of Charles Darwin’s The Origin of Species).
Book Synopsis Spirit Motivator by : Dominic J. Zenden
Download or read book Spirit Motivator written by Dominic J. Zenden and published by Strategic Book Publishing. This book was released on 2009-01-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zenden shares stories of his life as a spiritualist medium and also explains how he acts as a bridge to reconnect the two sides of life.
Download or read book Go Mobile written by Jeanne Hopkins and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Book Synopsis Venturing into the Bioeconomy by : A. Styhre
Download or read book Venturing into the Bioeconomy written by A. Styhre and published by Springer. This book was released on 2011-06-30 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports empirical material from three case studies in the pharmaceutical industry, the biotechnology industry and the domain of academic research. New technoscientific frameworks that have not yet translated into new therapies, in the future, may play a more central role in the late-modern society.
Book Synopsis The Poet at the Breakfast-Table by : Oliver Wendell Holmes
Download or read book The Poet at the Breakfast-Table written by Oliver Wendell Holmes and published by BoD – Books on Demand. This book was released on 2023-09-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original. The publishing house Megali specialises in reproducing historical works in large print to make reading easier for people with impaired vision.
Download or read book Easy Money written by Joel Gibson and published by Simon and Schuster. This book was released on 2023-01-04 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to save $1000+ with Joel Gibson’s easy, quick money-saving tips. Maximise your budget in the cost-of-living crisis and reduce your bills as inflation and interest rates continue to rise. Australian households are facing the toughest cost of living crisis in years, but most of us are still spending more than we need to on household costs. Easy Money is here to help you get some of that money back, with minimal effort and speedy results. Joel Gibson, Australia’s #1 money-saving expert, will teach you the seven simple steps to saving $1000+ in just one afternoon. Some of Joel’s tips include: The easiest ways to slash energy, telco, insurance and housing costs Simple new money-saving hacks for getting a better deal on groceries and petrol How to save hundreds on streaming and pay TV How to get ‘free money’ from government rebates Easy Money is a practical, simple guide that will help you save money without any stress.
Download or read book Gotcha Capitalism written by Bob Sullivan and published by Ballantine Books. This book was released on 2008-01-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Gotcha Capitalism? Coughing up $4 fees for ATM transactions. Iron-clad cell phone contracts you can’t get out of with a crowbar. Paying big bucks for insurance you don’t need on a rental car or forking over $20 a day for supposedly “free” wireless internet. Every day we use banks, cell phones, and credit cards. Every day we book hotels and airline tickets. And every day we get ripped off. How? Here are just a few examples of how big business can get you: • You didn’t fill up the rental car with gas? Gotcha! Gas costs $7 a gallon here. • Your bank balance fell to $999.99 for one day? Gotcha! That’ll be $12. • You miss one payment on that 18-month same-as-cash loan? Gotcha! That’ll be $512 extra. • You’re one day late on that electric bill? Gotcha! All your credit cards now have a 29.99% interest rate. But not for much longer. In Gotcha Capitalism, MSNBC.com’s “Red Tape Chronicles” columnist Bob Sullivan exposes the ways we’re all cheated by big business, and teaches us how to get our money back–proven strategies that can help you save more than $1,000 a year. From the Trade Paperback edition.
Download or read book Journalism Next written by Mark Briggs and published by CQ Press. This book was released on 2015-07-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn how to effectively blog, crowdsource, use mobile technology, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and convey compelling stories. Briggs helps readers quickly improve their digital literacy by presenting the basics and building on them to progress towards more specialized skills within multimedia. Readers will become equipped to better manage online communities and build an online audience. Journalism Next is a quick yet valuable read that provides a detailed roadmap for journalists to reference time and time again.
Book Synopsis Neuroscience Basics by : Jennifer L. Larimore
Download or read book Neuroscience Basics written by Jennifer L. Larimore and published by Academic Press. This book was released on 2017-05-25 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neuroscience Basics: A Guide to the Brain’s Involvement in Everyday Activities examines how our brain works in everyday activities like sleeping, eating, love, and exercise. Many want to better understand how the brain works, but the terminology and jargon of books can be overwhelming. The book covers the basics taught in an introductory neurobiology course designed for anyone new to the neuroscience field, including non-neuroscientists. While each of the chapters explore the brain in a normal state, Neuroscience Basics also discusses disruptions of the normal state—psychosis, Alzheimer’s, Parkinson’s, autism, learning disorders, etc. This book breaks down the topics into language that is more accessible while making the neuroscience topics fun and relevant. Provides basic understanding of neuroscience topics that are part of everyday life Provides basic diagrams and descriptions of some basic anatomy Explores and explains current research in each of the chapters and topics Examines basics that are taught in an introductory neuroscience course to provide working knowledge of how the brain works for non-neuroscientists
Book Synopsis Mobile Game Engines by : Jason Brownlee
Download or read book Mobile Game Engines written by Jason Brownlee and published by Jason Brownlee. This book was released on 2013-01-31 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a total of 22 exclusive interviews on the making of start-of-the-art mobile game engines for Apple and Android devices as well as the web. In this book you'll gain direct first-hand knowledge of how the mobile developer elite design, develop and deliver modern game engines while keeping abreast of the latest features offered by mobile devices. There is no abstracting or watering down of their experiences. You will read about what do, in their own words. The interviews were designed to collect wisdom from game engine developers around the problems of working with and maintaining off-the-shelf mobile game engines, and you will agree that this objective was far exceeded. You will get a snapshot into the thoughts and processes from a diverse and successful collection of mobile game engine developers from around the world. You will feel recharged and will be reinvigorated in your own game development efforts. The sage advice in these interviews will be useful in navigating, selecting and working with the tidal wave of promising mobile game engines available. Reading these interviews will help you find and best use the perfect engine for your mobile game and get it into the hands of an audience that loves it just as much as you.
Book Synopsis People, Sheep and Nature Conservation by : Jamie Kirkpatrick
Download or read book People, Sheep and Nature Conservation written by Jamie Kirkpatrick and published by CSIRO PUBLISHING. This book was released on 2007-05-26 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: With almost half a million people and more than six times as many sheep, Tasmania has a rich history of wool production. In the drier parts of the island, graziers raise sheep partly using the native vegetation on their extensive runs. People, Sheep and Nature Conservation explores this use of the run country and the interaction of graziers, sheep and nature. Other topics covered include how graziers manage the runs for profit, how they feel about nature and manage their properties for conservation, how sheep interact with native animals and plants on the runs, and the implications of the ongoing loss of run country to clearance and inundation. In an unusual combination of history, geography, social science, ecological science and policy analysis, this entertaining and well-illustrated book uses the vivid words of the graziers, historical sources and the results of contemporary research to provide some insight into these issues. Although a Tasmanian story, it will resonate more widely, as the integration of production and nature conservation within complex societies, cultures and economies is an outcome desired on a global scale.
Book Synopsis The Human Body and Its Care by : Solomon Weir Newmayer
Download or read book The Human Body and Its Care written by Solomon Weir Newmayer and published by . This book was released on 1928 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
