Think Like A Rock Star How To Create Social Media And Marketing Strategies That Turn Customers Into Fans With A Foreword By Kathy Sierra

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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Author : Mack Collier
Publisher : McGraw Hill Professional
ISBN 13 : 0071806091
Total Pages : 226 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra by : Mack Collier

Download or read book Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra written by Mack Collier and published by McGraw Hill Professional. This book was released on 2013-03-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why have customers when you can have FANS? Everything you need to leverage the power of brand evangelists FOREWORD BY KATHY SIERRA, COCREATOR OF THE HEAD FIRST BOOK SERIES Think Like a Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including: TAYLOR SWIFT--who cultivates an army of devoted fans by constantly devising amazing experiences for them JOHNNY CASH--who was so passionate about his fans that he even followed them to jail LADY GAGA--who has built a financial empire by becoming a fan of her Little Monsters Think Like a Rock Star explains how to apply these lessons to develop advocates of any type of brand, who will increase profits and grow your business. It also identifies easily replicable marketing strategies of top brands, such as Dell, Ford, Patagonia, and Red Bull, that have successfully turned customers into loyal fans. It is an indispensable tool for any marketing professional. Praise for Think Like a Rock Star: "There's a theory in music that if a musician has '1,000 true fans' (credit: Kevin Kelly), they've created a sustainable and full-time music career due to the passion, buying power, and advocacy of those 1,000 fans. Think Like a Rock Star takes that principle, and shows companies the exact steps they need to take to connect with their fans, and the business value of doing so. Highly recommended!" -- Katie Morse, Social Marketing Manager at Billboard "Mack Collier shares great brand-building insights and real-world successes to show us how brands can and are driving real business growth by connecting with their most passionate customers. More than a compelling read, this book is a step-by-step guide for any brand to discover and ignite its fans." -- John Pope, Director of Communications at Nokia "Mack Collier knows the simple but powerful truth: in the social economy, your ability to acquire new customers will depend on your ability to delight your current customers and convert them into passionate fans of your brand. He shows you why; he shows you how; he inspires you to think like a rock star. Buy this book! Stop managing campaigns and start building movements!" -- Ekaterina Walter, Social Innovator at Intel and bestselling author of Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg "You thought that rock stars and business successes focus only on themselves. Nothing could be further from the truth. The real success stories come from people who focus on others. To lead is to serve, and to serve effectively, you need to know your customers. Mack Collier gets that and highlights it well in this book." -- Scott Monty, Global Head of Social Media at Ford Motor Company "'Preparing for the Zombie Apocalypse' is a brilliant mock-awareness campaign produced by the CDC that earned 30,000 views on the first day it was published. Mack Collier shares insights from case studies such as this, showing how even conservative brands can create YouTube sensations, while humanizing the brand along the way. I've applied this type of approach on social campaigns at IBM and Cisco, and know firsthand that any brand can learn a great deal from these lessons." -- Tim Washer, Senior Marketing Manager of Social Media at Cisco "If you're ready to take the plunge and commit yourself to building a better business, together with your customers, then Think Like a Rock Star is your guidebook to achieving it! Simple, jargon-free, and true to Mack Collier's authentic style, this book explains exactly why your brand needs fans and not customers, and how you can turn your most enthusiastic ones into powerful brand advocates. Mack delivers his passion for brand advocacy, knowledge of customer-centric marketing, and in-depth understanding of what makes the most devoted of fans tick in language we can all relate to." "Fun to read, Think Like a Rock Star is guaranteed to give you numerous A-ha! moments that will inspire you to do better. By the end of this book, you'll be thinking of marketing and engagement strategies from the viewpoint of a fan, and you'll know what you need to do to connect with them." "I love this book for many reasons, but most of all because for every 'why,' there is a 'how'! The case studies, tips, and social media advice are perfectly aligned with Mack's underlying mission of helping brands understand the true value of their most passionate customers. It's a must read for modern-day marketers! I highly recommend you purchase multiple copies: one for you and one for each member of your team." -- Kelly Hungerford, Community Manager at Paper.Li

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Author : Mack Collier
Publisher : McGraw Hill Professional
ISBN 13 : 0071806105
Total Pages : 225 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra by : Mack Collier

The B Corp Handbook

Author : Ryan Honeyman
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626560447
Total Pages : 225 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The B Corp Handbook by : Ryan Honeyman

Download or read book The B Corp Handbook written by Ryan Honeyman and published by Berrett-Koehler Publishers. This book was released on 2014-10-13 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Business as a Force for Good Join a Growing Movement: Learn how you can join more than 1,000 Certified B Corporations from 80 industries and 35 countries—led by well-known icons like Patagonia and Ben & Jerry's and disruptive upstarts like Warby Parker and Etsy—in a global movement to redefine success in business. Build a Better Business: Drawing on interviews, tips, and best practices from over 100 B Corporations, author and B Corp owner Ryan Honeyman shows that using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase customer trust, loyalty, and evangelism for your brand. More than 1,000 companies from 80 industries and 30 countries are leading a global movement to redefine success in business. They're called B Corporations—B Corps for short—and these businesses create high-quality jobs, help build stronger communities, and restore the environment, all while generating solid financial returns. Author and B Corp owner Ryan Honeyman worked closely with over 100 B Corp CEOs and senior executives to share their tips, advice, and best-practice ideas for how to build a better business and how to meet the rigorous standards for—and enjoy the benefits of—B Corp certification. This book makes the business case for improving your social and environmental performance and offers a step-by-step “quick start guide” on how your company can join an innovative and rapidly expanding community of businesses that want to make money and make a difference.

The Seven Money Types

Author : Tommy Brown
Publisher : Zondervan
ISBN 13 : 0310335450
Total Pages : 234 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Seven Money Types by : Tommy Brown

Download or read book The Seven Money Types written by Tommy Brown and published by Zondervan. This book was released on 2017-03-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A unique approach to understanding how you innately relate to handling money. A fascinating concept!" – Gary Chapman, author of The 5 Love Languages True financial well-being involves more than getting out of debt and accumulating wealth. It’s about discovering how you’re wired by God, and how that wiring influences the way you think about, feel toward, and handle money. Discovering your money type – whether you are an Abraham (hospitality), an Isaac (discipline), a Jacob (beauty), a Joseph (connection), a Moses (endurance), an Aaron (humility), or a David (leadership) – will bring greater self-awareness, reduce internal financial tension, help you resolve financial conflict with others, and help you grow financially from a faith-based perspective. As you walk with Pastor Brown through the Scriptures you’ll find holistic financial pathways that lead you to a place of increased awareness and confidence related to money. In The Seven Money Types, Pastor Tommy Brown leads you on a journey of personal discovery as he reveals the seven money types found in Scripture, helps you identify the type that best fits you by means of a 35-question assessment, and coaches you on understanding, affirming, developing, and enjoying your unique approach to money.

The College Writer

Author : Randall VanderMey
Publisher :
ISBN 13 : 9780618642021
Total Pages : 0 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis The College Writer by : Randall VanderMey

Download or read book The College Writer written by Randall VanderMey and published by . This book was released on 2006-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.

You Are Not a Gadget

Author : Jaron Lanier
Publisher : Vintage
ISBN 13 : 0307593142
Total Pages : 242 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis You Are Not a Gadget by : Jaron Lanier

Download or read book You Are Not a Gadget written by Jaron Lanier and published by Vintage. This book was released on 2010-01-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NATIONAL BESTSELLER A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse. Informed by Lanier’s experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices—such as the nature of user identity—that were “locked-in” at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the “wisdom” of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.

Game Research Methods: An Overview

Author : Patri Lankoski
Publisher : Lulu.com
ISBN 13 : 1312884738
Total Pages : 374 pages
Book Rating : 4.3/5 (128 download)

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Book Synopsis Game Research Methods: An Overview by : Patri Lankoski

Download or read book Game Research Methods: An Overview written by Patri Lankoski and published by Lulu.com. This book was released on 2015 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Games are increasingly becoming the focus for research due to their cultural and economic impact on modern society. However, there are many different types of approaches and methods than can be applied to understanding games or those that play games. This book provides an introduction to various game research methods that are useful to students in all levels of higher education covering both quantitative, qualitative and mixed methods. In addition, approaches using game development for research is described. Each method is described in its own chapter by a researcher with practical experience of applying the method to topic of games. Through this, the book provides an overview of research methods that enable us to better our understanding on games."--Provided by publisher.

Bastard Culture!

Author : Mirko Tobias Schäfer
Publisher : Amsterdam University Press
ISBN 13 : 9089642560
Total Pages : 251 pages
Book Rating : 4.0/5 (896 download)

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Book Synopsis Bastard Culture! by : Mirko Tobias Schäfer

Download or read book Bastard Culture! written by Mirko Tobias Schäfer and published by Amsterdam University Press. This book was released on 2011 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The computer and particularly the Internet have been represented as enabling technologies, turning consumers into users and users into producers. The unfolding online cultural production by users has been framed enthusiastically as participatory culture. But while many studies of user activities and the use of the Internet tend to romanticize emerging media practices, this book steps beyond the usual framework and analyzes user participation in the context of accompanying popular and scholarly discourse, as well as the material aspects of design, and their relation to the practices of design and appropriation.

Hanging Out, Messing Around, and Geeking Out

Author : Mizuko Ito
Publisher : MIT Press
ISBN 13 : 0262258269
Total Pages : 441 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Hanging Out, Messing Around, and Geeking Out by : Mizuko Ito

Download or read book Hanging Out, Messing Around, and Geeking Out written by Mizuko Ito and published by MIT Press. This book was released on 2009-10-30 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of young people's everyday new media practices—including video-game playing, text-messaging, digital media production, and social media use. Conventional wisdom about young people's use of digital technology often equates generational identity with technology identity: today's teens seem constantly plugged in to video games, social networking sites, and text messaging. Yet there is little actual research that investigates the intricate dynamics of youths' social and recreational use of digital media. Hanging Out, Messing Around, and Geeking Out fills this gap, reporting on an ambitious three-year ethnographic investigation into how young people are living and learning with new media in varied settings—at home, in after-school programs, and in online spaces. Integrating twenty-three case studies—which include Harry Potter podcasting, video-game playing, music sharing, and online romantic breakups—in a unique collaborative authorship style, Hanging Out, Messing Around, and Geeking Out is distinctive for its combination of in-depth description of specific group dynamics with conceptual analysis.

Developing Your Conflict Competence

Author : Craig E. Runde
Publisher : John Wiley & Sons
ISBN 13 : 0470588209
Total Pages : 292 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Developing Your Conflict Competence by : Craig E. Runde

Download or read book Developing Your Conflict Competence written by Craig E. Runde and published by John Wiley & Sons. This book was released on 2010-01-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical resource, this book combines tips, checklists, exercises, and stories to outline concrete processes that improve the way leaders, managers, and anyone within an organization responds to conflict. Beginning with a series of questions and self-diagnostics, the authors show you how to: maintain emotional balance in the face of conflict; implement constructive communications techniques; help others deal with conflicts that are causing organization problems; establish norms for handling conflict; use specific approaches for addressing conflict more effectively. "A must-have guidebook for the new age of global business. This book shows every leader how to turn feelings of fear into feelings of safety, suspicion into trust, and competitiveness into collaboration." --Jim Kouzes, coauthor of the best-selling book The Leadership Challenge and Dean's Executive Professor of Leadership, Leavey School of Business, Santa Clara University "Craig Runde and Tim Flanagan use their vast experience to give us Developing Your Conflict Competence. Move beyond negative workplace conflict to positive and constructive outcomes with the simple tools and suggestions in this must-read field guide!" --Marshall Goldsmith, best-selling author of What Got You Here Won't Get You There, Succession: Are You Ready?, and the upcoming MOJO "I've read the authors' first two books, Becoming a Conflict Competent Leader and Building Conflict Competent Teams. Their latest book pulls it all together by providing models, examples, and thought-provoking insight. It will be required reading for my senior management team." --Deborah Jallad, president/chairman, Accredited Surety and Casualty Company, Inc.

Corporate Governance

Author : Robert A. G. Monks
Publisher : Wiley-Blackwell
ISBN 13 : 9781405116985
Total Pages : 584 pages
Book Rating : 4.1/5 (169 download)

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Book Synopsis Corporate Governance by : Robert A. G. Monks

Download or read book Corporate Governance written by Robert A. G. Monks and published by Wiley-Blackwell. This book was released on 2003-12-19 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the dramatic series of corporate meltdowns: Enron; Tyco; Adelphia; WorldCom; the timely new edition of this successful text provides students and business professionals with a welcome update of the key issues facing managers, boards of directors, investors, and shareholders. In addition to its authoritative overview of the history, the myth and the reality of corporate governance, this new edition has been updated to include: analysis of the latest cases of corporate disaster; An overview of corporate governance guidelines and codes of practice in developing and emerging markets new cases: Adelphia; Arthur Andersen; Tyco Laboratories; Worldcom; Gerstner's pay packet at IBM Once again in the new edition of their textbook, Robert A. G. Monks and Nell Minow show clearly the role of corporate governance in making sure the right questions are asked and the necessary checks and balances in place to protect the long-term, sustainable value of the enterprise. A CD-ROM containing a comprehensive case study of the Enron collapse, complete with senate hearings and video footage, accompanies the text. Further lecturer resources and links are available at www.blackwellpublishing.com/monks

Tactical Biopolitics

Author : Beatriz Da Costa
Publisher : MIT Press
ISBN 13 : 0262514915
Total Pages : 535 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Tactical Biopolitics by : Beatriz Da Costa

Download or read book Tactical Biopolitics written by Beatriz Da Costa and published by MIT Press. This book was released on 2010-08-13 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists, scholars, and artists consider the political significance of recent advances in the biological sciences. Popular culture in this “biological century” seems to feed on proliferating fears, anxieties, and hopes around the life sciences at a time when such basic concepts as scientific truth, race and gender identity, and the human itself are destabilized in the public eye. Tactical Biopolitics suggests that the political challenges at the intersection of life, science, and art are best addressed through a combination of artistic intervention, critical theorizing, and reflective practices. Transcending disciplinary boundaries, contributions to this volume focus on the political significance of recent advances in the biological sciences and explore the possibility of public participation in scientific discourse, drawing on research and practice in art, biology, critical theory, anthropology, and cultural studies. After framing the subject in terms of both biology and art, Tactical Biopolitics discusses such topics as race and genetics (with contributions from leading biologists Richard Lewontin and Richard Levins); feminist bioscience; the politics of scientific expertise; bioart and the public sphere (with an essay by artist Claire Pentecost); activism and public health (with an essay by Treatment Action Group co-founder Mark Harrington); biosecurity after 9/11 (with essays by artists' collective Critical Art Ensemble and anthropologist Paul Rabinow); and human-animal interaction (with a framing essay by cultural theorist Donna Haraway). Contributors Gaymon Bennett, Larry Carbone, Karen Cardozo, Gary Cass, Beatriz da Costa, Oron Catts, Gabriella Coleman, Critical Art Ensemble, Gwen D'Arcangelis, Troy Duster, Donna Haraway, Mark Harrington, Jens Hauser, Kathy High, Fatimah Jackson, Gwyneth Jones, Jonathan King, Richard Levins, Richard Lewontin, Rachel Mayeri, Sherie McDonald, Claire Pentecost, Kavita Philip, Paul Rabinow, Banu Subramanian, subRosa, Abha Sur, Samir Sur, Jacqueline Stevens, Eugene Thacker, Paul Vanouse, Ionat Zurr

Media & Culture

Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Media & Culture by : Richard Campbell

Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Reading Stephen King

Author : Brenda Miller Power
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Reading Stephen King by : Brenda Miller Power

Download or read book Reading Stephen King written by Brenda Miller Power and published by . This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays grew out of the "Reading Stephen King Conference" held at the University of Maine in 1996. Stephen King's books have become a lightning rod for the tensions around issues of including "mass market" popular literature in middle and high school English classes and of who chooses what students read. King's fiction is among the most popular of "pop" literature, and among the most controversial. These essays spotlight the ways in which King's work intersects with the themes of the literary canon and its construction and maintenance, censorship in public schools, and the need for adolescent readers to be able to choose books in school reading programs. The essays and their authors are: (1) "Reading Stephen King: An Ethnography of an Event" (Brenda Miller Power); (2) "I Want to Be Typhoid Stevie" (Stephen King); (3) "King and Controversy in Classrooms: A Conversation between Teachers and Students" (Kelly Chandler and others); (4) "Of Cornflakes, Hot Dogs, Cabbages, and King" (Jeffrey D. Wilhelm); (5) "The 'Wanna Read' Workshop: Reading for Love" (Kimberly Hill Campbell); (6) "When 'IT' Comes to the Classroom" (Ruth Shagoury Hubbard); (7) "If Students Own Their Learning, What Do Teachers Do?" (Curt Dudley-Marling); (8) "Disrupting Stephen King: Engaging in Alternative Reading Practices" (James Albright and Roberta F. Hammett); (9) "Because Stories Matter: Authorial Reading and the Threat of Censorship" (Michael W. Smith); (10) "Canon Construction Ahead" (Kelly Chandler); (11) "King in the Classroom" (Michael R. Collings); (12) "King's Works and the At-Risk Student: The Broad-Based Appeal of a Canon Basher" (John Skretta); (13) "Reading the Cool Stuff: Students Respond to 'Pet Sematary'" (Mark A Fabrizi); (14) "When Reading Horror Subliterature Isn't So Horrible" (Janice V. Kristo and Rosemary A. Bamford); (15) "One Book Can Hurt You...But a Thousand Never Will" (Janet S. Allen); (16) "In the Case of King: What May Follow" (Anne E. Pooler and Constance M. Perry); and (17) "Be Prepared: Developing a Censorship Policy for the Electronic Age" (Abigail C. Garthwait). Appended are a joint manifesto by National Council of Teachers of English (NCTE) and International Reading Association (IRA) concerning intellectual freedom; an excerpt from a teacher's guide to selected horror short stories of Stephen King; and the conference program. Contains a 152-item reference list of literary works.(NKA)

The Future of Making

Author : Tom Wujec
Publisher : Melcher Media Incorporated
ISBN 13 : 9781595910943
Total Pages : 0 pages
Book Rating : 4.9/5 (19 download)

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Book Synopsis The Future of Making by : Tom Wujec

Download or read book The Future of Making written by Tom Wujec and published by Melcher Media Incorporated. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare yourself: How things are made is changing. The digital and physical are uniting, from innovative methods to sense and understand our world to machines that learn and design in ways no human ever could; from 3D printing to materials with properties that literally stretch possibility; from objects that evolve to systems that police themselves. The results will radically change our world--and ourselves. The Future of Making illustrates these transformations, showcasing stories and images of people and ideas at the forefront of this radical wave of innovation. Designers, architects, builders, thought leaders--creators of all kinds--have contributed to this look at the materials, connections, and inventions that will define tomorrow. But this book doesn't just catalog the future; it lays down guidelines to follow, new rules for how things are created, that make it the ultimate handbook for anyone who wants to embrace the true future of making.

The 4-hour Workweek

Author : Timothy Ferriss
Publisher : Random House
ISBN 13 : 0091929113
Total Pages : 418 pages
Book Rating : 4.0/5 (919 download)

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Book Synopsis The 4-hour Workweek by : Timothy Ferriss

Download or read book The 4-hour Workweek written by Timothy Ferriss and published by Random House. This book was released on 2011 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to reconstruct your life? Whether your dream is experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book teaches you how to double your income, and how to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want.

Brandwashed

Author : Martin Lindstrom
Publisher : Random House Australia
ISBN 13 : 1742753922
Total Pages : 431 pages
Book Rating : 4.7/5 (427 download)

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Book Synopsis Brandwashed by : Martin Lindstrom

Download or read book Brandwashed written by Martin Lindstrom and published by Random House Australia. This book was released on 2011-09-28 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.