Think Asean

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Think ASEAN!

Author : Philip Kotler
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Think ASEAN! by : Philip Kotler

Download or read book Think ASEAN! written by Philip Kotler and published by . This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Page 1 Overview Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha. Features of This Book § Think ASEAN! is the first publication of the Philip Kotler Center for ASEAN Marketing. § Special foreword written by Ong Keng Yong, the Secretary-General of ASEAN § There are several marketing models developed by the authors e.g., the 4C Diamond sub-model and the Sustainable Model. § The 20 companies featured as case studies are excellent working models of companies that have used the positioning-differentiation-brand triangle successfully to market their brands.

The Asean Charter

Author : ASEAN.
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis The Asean Charter by : ASEAN.

Download or read book The Asean Charter written by ASEAN. and published by . This book was released on 2008 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Elusive Balances

Author : Prashanth Parameswaran
Publisher : Springer Nature
ISBN 13 : 9811666121
Total Pages : 223 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Elusive Balances by : Prashanth Parameswaran

Download or read book Elusive Balances written by Prashanth Parameswaran and published by Springer Nature. This book was released on 2022-01-13 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book undertakes an in-depth examination of the dynamics of commitment in U.S.-Southeast Asia strategy. Drawing on cases including the U.S. withdrawal from Vietnam and Washington’s pivot to Asia amid China’s growing regional role, it constructs an original balance of commitment model to explain continuity and change in U.S.-Southeast Asia policy. Balance of commitment goes beyond balance of power approaches to explains how translating Southeast Asia’s importance in U.S. thinking into actual commitments has proven challenging for policymakers as it requires simultaneously calibrating adjustments to power shifts, threat perceptions and resource extraction. The book applies the balance of commitment approach to several practical case studies, based on hundreds of conversations with policymakers and experts in the United States and Southeast Asia, personal experiences across nearly two decades and primary and secondary source material across a half-century. The findings suggest that the challenges of U.S. commitment to the region are rooted not simply in differences between administrations or divergences in outlook between Washington and regional capitals, but tough balancing acts for U.S. policymakers in domestic politics and wider foreign policy. As such, shaping U.S. strategy in Southeast Asia and calibrating and sustaining commitment requires not just appreciating Southeast Asia’s significance, but committing to the region in ways that manage structural aspects of U.S. thinking, capabilities and resourcing.

Can Asians Think?

Author : Kishore Mahbubani
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9812619682
Total Pages : 286 pages
Book Rating : 4.8/5 (126 download)

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Book Synopsis Can Asians Think? by : Kishore Mahbubani

Download or read book Can Asians Think? written by Kishore Mahbubani and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-04-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the prevailing view in the West that the 500-year dominance of Western civilization points to it being the only universal civilization. Can Asians Think? argues that other civilizations may yet make equal contributions to the development and growth of mankind. Hailed as “an Asian Toynbee” and “the Max Weber of the new Confucian ethic”, Mahbubani continues to illuminate his central arguments with new essays in this fourth edition.

ASEAN and Regional Order

Author : Amitav Acharya
Publisher : Routledge
ISBN 13 : 100037811X
Total Pages : 109 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis ASEAN and Regional Order by : Amitav Acharya

Download or read book ASEAN and Regional Order written by Amitav Acharya and published by Routledge. This book was released on 2021-05-30 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1967, the Association of Southeast Asian Nations (ASEAN) has emerged as one of the most successful regional organizations in the world. This book discusses the future of ASEAN against a backdrop of a growing US–China rivalry and the security implications of COVID-19. Chapters in this book move through a history of ASEAN and its multilateral institutions, including the ASEAN Regional Forum (ARF) and the East Asia Summit (EAS), featuring rare photographic material to contextualize both recent developments in regional security and projections for ASEAN’s prospects. Key concepts and terms are unpacked throughout, with the chapters focusing on rapidly changing international and regional environments, economic insecurities such as trade conflicts, human rights, and ASEAN identity, and providing extensive analysis of the factors challenging the principle ASEAN Centrality and the Indo-Pacific security architecture. The concept of security community frames this book, despite being subject to change if intraregional discord and institutional stagnation take hold. As a discussion of the role and future of ASEAN in a pivotal period of world history, ASEAN and Regional Order will prove vital to both students and scholars of international relations, regional organizations, and Asian studies more broadly.

Does ASEAN Matter?

Author : Marty Natalegawa
Publisher : ISEAS-Yusof Ishak Institute
ISBN 13 : 9814786748
Total Pages : 258 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Does ASEAN Matter? by : Marty Natalegawa

Download or read book Does ASEAN Matter? written by Marty Natalegawa and published by ISEAS-Yusof Ishak Institute. This book was released on 2018-07-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the highly regarded diplomat Marty Natalegawa, former ambassador and foreign minister of Indonesia, this book offers a unique insider-perspective on the present and future relevance of ASEAN. It is about ASEAN’s quest for security and prosperity in a region marked by complex dynamics of power. Namely, the interplay of relations and interests among countries — large and small — which provide the settings within which ASEAN must deliver on its much-cited leadership and centrality in the region. The book seeks to answer the following questions: How can ASEAN build upon its past contributions to the peace, security and prosperity of Southeast Asia, to the wider East Asia, the Asia-Pacific and the Indo-Pacific regions? More fundamentally and a sine qua non, how can ASEAN continue to ensure that peace, security and prosperity prevail in Southeast Asia? And, equally central, how can ASEAN become more relevant to the peoples of ASEAN, such that its contributions can be genuinely felt in making better the lives of its citizens?

Skilled Labor Mobility and Migration

Author : Elisabetta Gentile
Publisher : Edward Elgar Publishing
ISBN 13 : 1788116178
Total Pages : 317 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Skilled Labor Mobility and Migration by : Elisabetta Gentile

Download or read book Skilled Labor Mobility and Migration written by Elisabetta Gentile and published by Edward Elgar Publishing. This book was released on 2019 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the primary objectives of the ASEAN Economic Community (AEC), established in 2015, was to boost skilled labor mobility within the region. This insightful book takes stock of the existing trends and patterns of skilled labor migration in the ASEAN. It endeavors to identify the likely winners and losers from the free movement of natural persons within the region through counterfactual policy simulations. Finally, it discusses existing issues and obstacles through case studies, as well as other sectoral examples.

Think Tanks and Non-Traditional Security

Author : Erin Zimmerman
Publisher : Springer
ISBN 13 : 1137488255
Total Pages : 226 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Think Tanks and Non-Traditional Security by : Erin Zimmerman

Download or read book Think Tanks and Non-Traditional Security written by Erin Zimmerman and published by Springer. This book was released on 2016-02-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asian security institutions have struggled to adapt to the so-called 'non-traditional' security issues that characterise the strategic landscape of the 21st century. The resulting gaps in governance have increasingly been filled by think tanks, which have arguably begun to change the way that Asian security is governed.

Do Young People Know ASEAN?

Author : Eric C Thompson
Publisher : ISEAS-Yusof Ishak Institute
ISBN 13 : 9814695645
Total Pages : 301 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Do Young People Know ASEAN? by : Eric C Thompson

Download or read book Do Young People Know ASEAN? written by Eric C Thompson and published by ISEAS-Yusof Ishak Institute. This book was released on 2016-05-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2007, a survey – the first of its kind – was carried out to gauge young people’s awareness of and attitudes towards ASEAN, following the decision by ASEAN heads of state and government to accelerate the date for accomplishing an integrated ASEAN Community by 2015. Views and attitudes from university undergraduates in the ten ASEAN member states who participated in the survey indicated a nascent sense of identification as citizens of the region as well as their priorities for important aspects of regional integration. An update to the 2007 survey was carried out in 2014–15 among the same target population but with an expanded scope of twenty-two universities and institutes of higher learning across the ten member states. In the updated survey, we found that there are more ASEAN-positive attitudes region-wide, but there are also increases in ASEAN-ambivalent attitudes at country-level in some ASEAN members. Young people’s priorities for important aspects of regional integration have also shifted away from economic cooperation to tourism and development cooperation. New questions in the latest survey also allow us to demonstrate the descriptive vocabulary and cognitive maps students hold for the region and its nations. This book details the key findings of the updated survey compared to the earlier survey. These include nation-by-nation results and a summary of region-wide trends, as well as what they suggest for the prospects of ASEAN integration beyond 2015. These are assessed in a chapter providing broad recommendations for policymakers and educators in the ASEAN member states.

International Relations of Asia

Author : David Shambaugh
Publisher : Rowman & Littlefield
ISBN 13 : 1442226412
Total Pages : 453 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis International Relations of Asia by : David Shambaugh

Download or read book International Relations of Asia written by David Shambaugh and published by Rowman & Littlefield. This book was released on 2014-03-13 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world's most dynamic region, Asia embodies explosive economic growth, diverse political systems, vibrant societies, modernizing militaries, cutting-edge technologies, rich cultural traditions amid globalization, and strategic competition among major powers. As a result, international relations in Asia are evolving rapidly. In this fully updated and expanded volume, leading scholars from Asia, Europe, and North America offer the most current and definitive analysis available of Asia's regional relationships. They set developments in Asia in theoretical context, assess the role of leading external and regional powers, and consider the importance of subregional actors and linkages. Combining interpretive richness and factual depth, their essays provide an authoritative and stimulating overview. Students of contemporary Asian affairs—new to the field and old hands alike—will find this book an invaluable read. Contributions by: Amitav Acharya, Sebastian Bersick, Nayan Chanda, Ralph A. Cossa, Michael Green, Samuel S. Kim, Edward J. Lincoln, Martha Brill Olcott, T.V. Paul, Phillip C. Saunders, David Shambaugh, Sheldon W. Simon, Scott Snyder, Robert Sutter, Hugh White, and Michael Yahuda

Asean-china Cooperation On Regional Connectivity And Sustainability

Author : Yanjun Guo
Publisher : World Scientific
ISBN 13 : 9811234329
Total Pages : 237 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Asean-china Cooperation On Regional Connectivity And Sustainability by : Yanjun Guo

Download or read book Asean-china Cooperation On Regional Connectivity And Sustainability written by Yanjun Guo and published by World Scientific. This book was released on 2021-07-29 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2019, Network of ASEAN-China Think-tanks (NACT) has been publishing joint researches of all its Working Groups. This book is a collection of research papers contributed by ASEAN and China scholars.This book is published at a time of growing debate in the region over connectivity. The contributing scholars provide their ingenious and insightful thoughts from either a national or regional perspective. The book also contains Working Group Report that include innovative and practical policy recommendations on strengthening the connectivity between ASEAN and China.

(Re)Negotiating East and Southeast Asia

Author : Alice D. Ba
Publisher : Stanford University Press
ISBN 13 : 080477630X
Total Pages : 344 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis (Re)Negotiating East and Southeast Asia by : Alice D. Ba

Download or read book (Re)Negotiating East and Southeast Asia written by Alice D. Ba and published by Stanford University Press. This book was released on 2009-03-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to explain two core paradoxes associated with the Association of Southeast Asian Nations (ASEAN): How have diverse states hung together and stabilized relations in the face of competing interests, divergent preferences, and arguably weak cooperation? How has a group of lesser, self-identified Southeast Asian powers gone beyond its original regional purview to shape the form and content of Asian Pacific and East Asian regionalisms? According to Alice Ba, the answers lie in ASEAN's founding arguments: arguments that were premised on an assumed regional disunity. She demonstrates how these arguments draw critical causal connections that make Southeast Asian regionalism a necessary response to problems, give rise to its defining informality and consensus-seeking process, and also constrain ASEAN's regionalism. Tracing debates about ASEAN's intra- and extra-regional relations over four decades, she argues for a process-driven view of cooperation, sheds light on intervening processes of argument and debate, and highlights interacting material, ideational, and social forces in the construction of regions and regionalisms.

Belt And Road Initiative, The: Asean Countries' Perspectives

Author : Yue Yang
Publisher : World Scientific
ISBN 13 : 9811205787
Total Pages : 277 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Belt And Road Initiative, The: Asean Countries' Perspectives by : Yue Yang

Download or read book Belt And Road Initiative, The: Asean Countries' Perspectives written by Yue Yang and published by World Scientific. This book was released on 2019-07-11 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: ASEAN countries play a crucial role in the Belt and Road Initiative (BRI) that was initiated in 2013. A number of priority BRI projects have since been implemented. The implementation of BRI brings new opportunities and challenges to countries in the region, and also to regional integration.In this book, researchers from universities and think-tanks in ASEAN countries study the BRI from the perspective of regional studies. It presents an analysis of responses on BRI of the government and people from individual ASEAN members.The book addresses three areas: First, the strengths and weaknesses of ASEAN countries, and the opportunities and challenges for them in implementing the BRI (a SWOT analysis); second, the impacts of BRI on building the ASEAN community; and third, interactions between BRI and ASEAN-China cooperation.

ASEAN Champions

Author : Seung Ho Park
Publisher : Cambridge University Press
ISBN 13 : 1107129001
Total Pages : 269 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis ASEAN Champions by : Seung Ho Park

Download or read book ASEAN Champions written by Seung Ho Park and published by Cambridge University Press. This book was released on 2017 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

Tios Asean 2011

Author :
Publisher : TIOS Group International
ISBN 13 : 2953624805
Total Pages : 136 pages
Book Rating : 4.9/5 (536 download)

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Book Synopsis Tios Asean 2011 by :

Download or read book Tios Asean 2011 written by and published by TIOS Group International. This book was released on with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ASEAN Economic Community Blueprint

Author : ASEAN Studies Centre
Publisher : Institute of Southeast Asian Studies
ISBN 13 : 9812309322
Total Pages : 113 pages
Book Rating : 4.8/5 (123 download)

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Book Synopsis ASEAN Economic Community Blueprint by : ASEAN Studies Centre

Download or read book ASEAN Economic Community Blueprint written by ASEAN Studies Centre and published by Institute of Southeast Asian Studies. This book was released on 2009 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 28 July 2008, the ASEAN Studies Centre and the Regional Economic Studies Programme, both of the Institute of Southeast Asian Studies, and the Konrad Adenauer Stiftung organized a roundtable on The ASEAN Economic Community Blueprint. The brainstorming session gathered Southeast Asian experts from the region to discuss the AEC Blueprint, which ASEANs leaders had adopted at their summit meeting in November 2007, and the prospects of any obstacles to its implementation by the target year, 2015. The roundtable started with a progress report on the AEC Blueprint given by S. Pushpanathan, Principal Director of Economic Integration and Finance, ASEAN Secretariat, Jakarta. Thereafter, the sessions examined the various aspects of the Blueprint tackling the non-tariff barriers, designing a comprehensive ASEAN Investment Agreement, a regional framework for competition policy, the role of infrastructure development in economic integration, the importance of international production networks in economic integration, etc.

ASEAN Curriculum Source Book

Author :
Publisher : ASEAN Secretariat
ISBN 13 : 9780985980306
Total Pages : 322 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis ASEAN Curriculum Source Book by :

Download or read book ASEAN Curriculum Source Book written by and published by ASEAN Secretariat. This book was released on 2012 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: