Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Safer Childbirth?

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Publisher :
ISBN 13 : 9781853434266
Total Pages : 0 pages
Book Rating : 4.4/5 (342 download)

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Book Synopsis Safer Childbirth? by : Marjorie Tew

Download or read book Safer Childbirth? written by Marjorie Tew and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the text's first edition, Marjorie Tew showed through her painstaking statistical analysis of perinatal mortality rates for hospital and home, that for some women hospital birth might actually be more dangerous than home birth. These findings and further compelling evidence gathered by the House of Commons Health Committee in 1992 should have revolutionized the direction of maternity care. This third edition considers the evidence on which the recommended changes in policy were made and the implications of implementing them.

Quantum Mechanics, Volume 3

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Publisher : John Wiley & Sons
ISBN 13 : 3527345558
Total Pages : 790 pages
Book Rating : 4.5/5 (273 download)

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Book Synopsis Quantum Mechanics, Volume 3 by : Claude Cohen-Tannoudji

Download or read book Quantum Mechanics, Volume 3 written by Claude Cohen-Tannoudji and published by John Wiley & Sons. This book was released on 2019-12-16 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, third volume of Cohen-Tannoudji's groundbreaking textbook covers advanced topics of quantum mechanics such as uncorrelated and correlated identical particles, the quantum theory of the electromagnetic field, absorption, emission and scattering of photons by atoms, and quantum entanglement. Written in a didactically unrivalled manner, the textbook explains the fundamental concepts in seven chapters which are elaborated in accompanying complements that provide more detailed discussions, examples and applications. * Completing the success story: the third and final volume of the quantum mechanics textbook written by 1997 Nobel laureate Claude Cohen-Tannoudji and his colleagues Bernard Diu and Franck Laloë * As easily comprehensible as possible: all steps of the physical background and its mathematical representation are spelled out explicitly * Comprehensive: in addition to the fundamentals themselves, the books comes with a wealth of elaborately explained examples and applications Claude Cohen-Tannoudji was a researcher at the Kastler-Brossel laboratory of the Ecole Normale Supérieure in Paris where he also studied and received his PhD in 1962. In 1973 he became Professor of atomic and molecular physics at the Collège des France. His main research interests were optical pumping, quantum optics and atom-photon interactions. In 1997, Claude Cohen-Tannoudji, together with Steven Chu and William D. Phillips, was awarded the Nobel Prize in Physics for his research on laser cooling and trapping of neutral atoms. Bernard Diu was Professor at the Denis Diderot University (Paris VII). He was engaged in research at the Laboratory of Theoretical Physics and High Energy where his focus was on strong interactions physics and statistical mechanics. Franck Laloë was a researcher at the Kastler-Brossel laboratory of the Ecole Normale Supérieure in Paris. His first assignment was with the University of Paris VI before he was appointed to the CNRS, the French National Research Center. His research was focused on optical pumping, statistical mechanics of quantum gases, musical acoustics and the foundations of quantum mechanics.

Philosophy manual: a South-South perspective

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Publisher : UNESCO Publishing
ISBN 13 : 9231010069
Total Pages : 236 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Philosophy manual: a South-South perspective by : Chanthalangsy, Phinith

Download or read book Philosophy manual: a South-South perspective written by Chanthalangsy, Phinith and published by UNESCO Publishing. This book was released on 2014-12-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Risk

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Publisher : Psychology Press
ISBN 13 : 0415183340
Total Pages : 201 pages
Book Rating : 4.4/5 (151 download)

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Book Synopsis Risk by : Deborah Lupton

Download or read book Risk written by Deborah Lupton and published by Psychology Press. This book was released on 1999 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively and engaging introduction to one of today's major sociocultural concepts, Deborah Lupton examines why risk has come to such prominence recently.

Politics, Property and Production in the West African Sahel

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Publisher : Nordic Africa Institute
ISBN 13 : 9789171064769
Total Pages : 342 pages
Book Rating : 4.0/5 (647 download)

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Book Synopsis Politics, Property and Production in the West African Sahel by : Tor Arve Benjaminsen

Download or read book Politics, Property and Production in the West African Sahel written by Tor Arve Benjaminsen and published by Nordic Africa Institute. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a number of case studies from the West African Sahel, this book links and explores natural resources management from the perspectives of politics, property and production.

Thèses présentées a la faculté des sciences de Paris pour obtenir le grade de docteur ès sciences naturelles

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (145 download)

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Book Synopsis Thèses présentées a la faculté des sciences de Paris pour obtenir le grade de docteur ès sciences naturelles by : Paul Louis Marie Fabre-Domergue

Download or read book Thèses présentées a la faculté des sciences de Paris pour obtenir le grade de docteur ès sciences naturelles written by Paul Louis Marie Fabre-Domergue and published by . This book was released on 1888 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Life Interpretation and the Sense of Illness within the Human Condition

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Publisher : Springer Science & Business Media
ISBN 13 : 9401007802
Total Pages : 293 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis Life Interpretation and the Sense of Illness within the Human Condition by : Anna-Teresa Tymieniecka

Download or read book Life Interpretation and the Sense of Illness within the Human Condition written by Anna-Teresa Tymieniecka and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: In medicine the understanding and interpretation of the complex reality of illness currently refers either to an organismic approach that focuses on the physical or to a 'holistic' approach that takes into account the patient's human sociocultural involvement. Yet as the papers of this collection show, the suffering human person refers ultimately to his/her existential sphere. Hence, praxis is supplemented by still other perspectives for valuation and interpretation: ethical, spiritual, and religious. Can medicine ignore these considerations or push them to the side as being subjective and arbitrary? Phenomenology/philosophy-of-life recognizes all of the above approaches to be essential facets of the Human Condition (Tymieniecka). This approach holds that all the facets of the Human Condition have equal objectivity and legitimacy. It completes the accepted medical outlook and points the way toward a new `medical humanism'.

Development Centre Studies The Making of Global Finance 1880-1913

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Publisher : OECD Publishing
ISBN 13 : 9264015361
Total Pages : 148 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Development Centre Studies The Making of Global Finance 1880-1913 by : Flandreau Marc

Download or read book Development Centre Studies The Making of Global Finance 1880-1913 written by Flandreau Marc and published by OECD Publishing. This book was released on 2009-10-30 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the roots of global financial integration in the first “modern” era of globalisation from 1880 to 1913 and can serve as a valuable tool to current-day policy dilemmas by using historical data to see which policies in the past led to enhanced international financing for development.

UNESCO General History of Africa, Vol. I, Abridged Edition

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Publisher : Univ of California Press
ISBN 13 : 9780520066960
Total Pages : 372 pages
Book Rating : 4.0/5 (669 download)

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Book Synopsis UNESCO General History of Africa, Vol. I, Abridged Edition by : Jacqueline Ki-Zerbo

Download or read book UNESCO General History of Africa, Vol. I, Abridged Edition written by Jacqueline Ki-Zerbo and published by Univ of California Press. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume covers the period from the end of the Neolithic era to the beginning of the seventh century of our era. This lengthy period includes the civilization of Ancient Egypt, the history of Nubia, Ethiopia, North Africa and the Sahara, as well as of the other regions of the continent and its islands."--Publisher's description

Triumph of the Optimists

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Publisher : Princeton University Press
ISBN 13 : 9780691091945
Total Pages : 352 pages
Book Rating : 4.0/5 (919 download)

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Book Synopsis Triumph of the Optimists by : Elroy Dimson

Download or read book Triumph of the Optimists written by Elroy Dimson and published by Princeton University Press. This book was released on 2002-02-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investors have too often extrapolated from recent experience. In the 1950s, who but the most rampant optimist would have dreamt that over the next fifty years the real return on equities would be 9% per year? Yet this is what happened in the U.S. stock market. The optimists triumphed. However, as Don Marquis observed, an optimist is someone who never had much experience. The authors of this book extend our experience across regions and across time. They present a comprehensive and consistent analysis of investment returns for equities, bonds, bills, currencies and inflation, spanning sixteen countries, from the end of the nineteenth century to the beginning of the twenty-first. This is achieved in a clear and simple way, with over 130 color diagrams that make comparison easy. Crucially, the authors analyze total returns, including reinvested income. They show that some historical indexes overstate long-term performance because they are contaminated by survivorship bias and that long-term stock returns are in most countries seriously overestimated, due to a focus on periods that with hindsight are known to have been successful. The book also provides the first comprehensive evidence on the long-term equity risk premium--the reward for bearing the risk of common stocks. The authors reveal whether the United States and United Kingdom have had unusually high stock market returns compared to other countries. The book covers the U.S., the U.K., Japan, France, Germany, Canada, Italy, Spain, Switzerland, Australia, the Netherlands, Sweden, Belgium, Ireland, Denmark, and South Africa. Triumph of the Optimists is required reading for investment professionals, financial economists, and investors. It will be the definitive reference in the field and consulted for years to come.

The United States and Pangermania

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Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The United States and Pangermania by : André Chéradame

Download or read book The United States and Pangermania written by André Chéradame and published by . This book was released on 1918 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gnostica, Judaica, Catholica. Collected Essays of Gilles Quispel

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Publisher : BRILL
ISBN 13 : 9047441826
Total Pages : 864 pages
Book Rating : 4.0/5 (474 download)

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Book Synopsis Gnostica, Judaica, Catholica. Collected Essays of Gilles Quispel by : Gilles Quispel

Download or read book Gnostica, Judaica, Catholica. Collected Essays of Gilles Quispel written by Gilles Quispel and published by BRILL. This book was released on 2008-12-31 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a rich and varied collection of essays by Gilles Quispel (1916-2006), Professor of the History of the Early Church at Utrecht University from 1951 until his retirement in 1983. During his illustrious career, Professor Quispel was also visiting Professor at Harvard University in 1964/65, and visiting Professor at the Catholic University of Leuven from 1969 until 1974. The fifty essays collected in this volume testify to most of the prominent themes from Professor Quispel’s scholarly career: the writings of the Nag Hammadi library in general and the Gospel of Thomas in particular; Tatian’s Diatessaron and its influences; the Hermetica; Mani and Manichaeism; the Jewish origins of Gnosticism; and Gnosis and the future of Christianity. This volume also makes a number of his less known earlier publications (mainly presented under the heading ‘Catholica’) available to the international community. Until shortly before he died, Professor Quispel remained active in his study of the Gospel of Thomas. He had been one of the first to acquire the Coptic text of the Gospel of Thomas, of which he published the first translation in 1959 and his final translation in 2005. He was also active in researching the Diatessaron, and Valentinus ‘the Gnostic’. One of his most recent essays – published for the first time in this volume – is on ‘the Muslim Jesus.’

Contemporary Criminological Issues

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Publisher : University of Ottawa Press
ISBN 13 : 0776628720
Total Pages : 396 pages
Book Rating : 4.7/5 (766 download)

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Book Synopsis Contemporary Criminological Issues by : Carolyn Côté-Lussier

Download or read book Contemporary Criminological Issues written by Carolyn Côté-Lussier and published by University of Ottawa Press. This book was released on 2020-05-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Criminological Issues tackles some of today’s most pressing social issues, from the criminalization of Indigenous peoples to interpersonal violence, border control, and armed conflicts. This book advances cutting-edge theories and methods, with the aim of moving beyond the scholarship that reproduces insecurity and exclusion. The breadth of approaches encompasses much of the current critical criminological scholarship, serving as a counterpoint to the growth of managerial and administrative criminologies and the rise of explicitly exclusionary and punitive state policies and practices with respect to ‘crime’ and ‘security.’ This edited collection featuring two books, one in English and one in French, includes important contributions to knowledge and public policy by eminent experts and emerging scholars. This book is published in English.

14-18

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Publisher : Macmillan
ISBN 13 : 9780809046430
Total Pages : 292 pages
Book Rating : 4.0/5 (464 download)

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Book Synopsis 14-18 by : Stéphane Audoin-Rouzeau

Download or read book 14-18 written by Stéphane Audoin-Rouzeau and published by Macmillan. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the causes and effects of World War I.

Ecritures digitales

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Publisher :
ISBN 13 : 9789004399655
Total Pages : 0 pages
Book Rating : 4.3/5 (996 download)

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Book Synopsis Ecritures digitales by : Claire Clivaz

Download or read book Ecritures digitales written by Claire Clivaz and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecritures digitales aims to demonstrate how digital writing, as new technology, contributes to the emergence of a reconfigured relationship between the human body and the machines, and how this transition influences the Jewish-Christian textual corpus referred to as "the Scriptures". Ecritures digitales souhaite démontrer de quelle manière l'écriture digitale, en tant que nouvelle technologie, contribue à l'émergence d'une relation innovante entre le corps humain et les machines, et influence le corpus textuel judéo-chrétien désigné comme «les Ecritures».

Fortunes Stabilnes

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Publisher : Arizona Center for Medieval and Renaissance Studies (ACMRS)
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Fortunes Stabilnes by : Charles (d'Orléans)

Download or read book Fortunes Stabilnes written by Charles (d'Orléans) and published by Arizona Center for Medieval and Renaissance Studies (ACMRS). This book was released on 1994 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: