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Author : Jerry Corrie Olson
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)
Download or read book Theoretical Foundations of Means-end Chains written by Jerry Corrie Olson and published by . This book was released on 1988 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin Daimi
Publisher : Springer Nature
ISBN 13 : 3031105079
Total Pages : 398 pages
Book Rating : 4.0/5 (311 download)
Download or read book Principles and Practice of Blockchains written by Kevin Daimi and published by Springer Nature. This book was released on 2022-11-21 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an essential compilation of relevant and cutting edge academic and industry work on key Blockchain topics. This book concentrates on a wide range of advances related to Blockchains which include, among others, Blockchain principles, architecture and concepts with emphasis on key and innovative theories, methodologies, schemes and technologies of Blockchain, Blockchain platforms and architecture, Blockchain protocols, sensors and devices for Blockchain, Blockchain foundations, and reliability analysis of Blockchain-based systems. Further, it provides a glimpse of future directions where cybersecurity applications are headed. The book is a rich collection of carefully selected and reviewed manuscripts written by diverse cybersecurity application experts in the listed fields and edited by prominent cybersecurity applications researchers and specialists.
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693161
Total Pages : 463 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author : Jacques-Marie Aurifeille
Publisher : Nova Publishers
ISBN 13 : 9781594545658
Total Pages : 280 pages
Book Rating : 4.5/5 (456 download)
Download or read book Leading Economic and Managerial Issues Involving Globalization written by Jacques-Marie Aurifeille and published by Nova Publishers. This book was released on 2005 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book deals with the major consequences of growing globalisation for economies, for economic behaviour, and for business behaviour and performance. It covers managerial business behaviour (such as in business partnerships and marketing), microeconomic and macroeconomic topics, and considers adjustments in managerial behaviour and economic policies that occur, or are needed, in a globalising world. Both applied and theoretical aspects are discussed. Its coverage should interest (among others) those in business management, marketing, economics (macroeconomics, microeconomics, industry economics, managerial economics, economic development, international economics, monetary economics) and finance.
Author : Adrian Sargeant
Publisher : John Wiley & Sons
ISBN 13 : 1119196515
Total Pages : 778 pages
Book Rating : 4.1/5 (191 download)
Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-02-10 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
Author : Flemming Sørensen
Publisher : Edward Elgar Publishing
ISBN 13 : 1785364863
Total Pages : 255 pages
Book Rating : 4.7/5 (853 download)
Download or read book Research Methods in Service Innovation written by Flemming Sørensen and published by Edward Elgar Publishing. This book was released on 2017-02-24 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation.
Author : Helmut Staubmann
Publisher : LIT Verlag Münster
ISBN 13 : 9783825875022
Total Pages : 232 pages
Book Rating : 4.8/5 (75 download)
Download or read book Action Theory written by Helmut Staubmann and published by LIT Verlag Münster. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume explores the legacy of the general theory of action in order to exploit it for contemporary debates on the methodology of the social sciences. It includes the important but so far unpublished Parsons manuscript "The Sociology of Knowledge and the History of Ideas" and essays by Thomas Fararo (University of Pittsburgh): "On the Foundations of Action Theory"; Victor Lidz (Drexel University) and Harold Bershady (University of Pennsylvania): "Parsons' Tacit Metatheory"; Giuseppe Sciortino (Universitß degli studi di Trento): "Toward a Structural Theory of Social Pluralism"; David Sciulli (Texas A&M University): "Reformulating Parsons' Theory for Comparative Research Today"; Helmut Staubmann (University of Innsbruck): "The Affective Structure of the Social World." Helmut Staubmann is professor at the Institute for Sociology at the Leopold-Franzens-University, Innsbruck (Austria).
Author : Sophia von Berg
Publisher : Cuvillier Verlag
ISBN 13 : 3736963327
Total Pages : 282 pages
Book Rating : 4.7/5 (369 download)
Download or read book The business model cycle written by Sophia von Berg and published by Cuvillier Verlag. This book was released on 2020-12-17 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, firms all over the world have to deal with dynamic business environments. Fast-moving digitalization has made information more transparent, strengthening the role of the customer. At the same time, the provider can have a much closer relationship with the user, thanks to real-time communication. However, corporate practice does not have a process for developing dynamic business models, and user-centric business models that can be designed and changed using smart technologies have not yet been systematically integrated. To stay competitive, companies need to rise to this challenge. The aim of this dissertation was to develop a dynamic, user-centric process model for business model design and change, and to evaluate the model’s ability to maintain a competitive advantage in the mobility sector. First, the differences between static, dynamic, and user-centric business models and their corresponding attributes were deduced. Then, these findings were combined into a process model using system dynamics logic. This model considers the user a co-creator of value and helps managers react to real-time changes in their business model environment. Finally, a mobility sector case study is presented to highlight the relevance of this model to real-world application. This business model cycle (BMC) supports the strategic management of dynamic, user-centric business model design and change activities. It describes a step by step procedure of business model design that includes ideation, prototyping, and integration of business model options. Moreover, it allows continuous monitoring of the business model environment and adaption of the model accordingly. At the same time, bidirectional interaction between the user and provider is possible, allowing the provider to adapt to their users’ needs. The BMC is unique in that these processes can take place simultaneously. Finally, the real-world case study in the mobility sector confirmed that using the BMC for strategic management maintains a lasting competitive business advantage.
Author : Sujeet K. Sharma
Publisher : Springer Nature
ISBN 13 : 3031501926
Total Pages : 455 pages
Book Rating : 4.0/5 (315 download)
Download or read book Transfer, Diffusion and Adoption of Next-Generation Digital Technologies written by Sujeet K. Sharma and published by Springer Nature. This book was released on 2023-12-12 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place in Nagpur, India, in December 2023. The 87 full papers and 23 short papers presented in these proceedings were carefully reviewed and selected from 209 submissions. The papers are organized in the following topical sections: Volume I: Digital technologies (artificial intelligence) adoption; digital platforms and applications; digital technologies in e-governance; metaverse and marketing. Volume II: Emerging technologies adoption; general IT adoption; healthcare IT adoption. Volume III: Industry 4.0; transfer, diffusion and adoption of next-generation digital technologies; diffusion and adoption of information technology.
Author : Hal MacFie
Publisher : Elsevier
ISBN 13 : 1845693388
Total Pages : 632 pages
Book Rating : 4.8/5 (456 download)
Download or read book Consumer-Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area.Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. - Introduces the factors affecting consumer food choice - Explores issues such as sensory perception, culture and ethics - Analyses methods to understand food related attitudes
Author : Noel Scott
Publisher : CABI
ISBN 13 : 1786391899
Total Pages : 285 pages
Book Rating : 4.7/5 (863 download)
Download or read book Visitor Experience Design written by Noel Scott and published by CABI. This book was released on 2017-08-18 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
Author : Thomas J. Fararo
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313074119
Total Pages : 334 pages
Book Rating : 4.3/5 (13 download)
Download or read book Social Action Systems written by Thomas J. Fararo and published by Bloomsbury Publishing USA. This book was released on 2001-09-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fararo studies general theoretical sociology as a time-extended tradition with three phases: classical, postclassical, and recent. Employing a process philosophical approach, the author seeks to examine these three phases in an effort to provide a synthesis of the theories that seek to lay the foundations of theoretical sociology. The author especially focuses on the work of Talcott Parsons and George Homans, two contemporary theorists whose common aspiration was to forge a theoretical foundation for sociology that would serve to unify and integrate all theories growing out of sociological research in much the same way that the theory of evolution guides and integrates all other biological theories. To begin, the author provides a history and overview of the key classical theoretical frameworks from the perspective of process philosophy, which he applies to all three phases of the study. Fararo then carefully analyzes two major postclassical bodies of general theory, namely the evolving and intertwined frameworks of Parsons and Homans from their early theories of social systems to their later divergent perspectives on foundation and synthesis in sociological theory. Finally, the discussion turns to the recent phase of general theoretical sociology, where more recent foundation strategies -- rational choice theory and generative structuralism -- are analyzed in relation to the postclassical phase of the tradition. This important and sophisticated new work is essential for all those interested in sociological theory in particular and sociology in general.
Author : Markku Oivo
Publisher : Springer
ISBN 13 : 3540362096
Total Pages : 660 pages
Book Rating : 4.5/5 (43 download)
Download or read book Product Focused Software Process Improvement written by Markku Oivo and published by Springer. This book was released on 2003-07-01 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: On behalf of the PROFES organizing committee we would like to welcome you to the 4th International Conference on Product Focused Software Process Impro- ment (PROFES 2002) in Rovaniemi, Finland. The conference was held on the Arctic Circle in exotic Lapland under the Northern Lights just before Christmas time, when Kaamos (the polar night is known in Finnish as ”Kaamos”) shows its best characteristics. PROFES has established itself as one of the recognized international process improvement conferences. Despite the current economic downturn, PROFES has attracted a record number of submissions. A total of 70 full papers were subm- ted and the program committee had a di?cult task in selecting the best papers to be presented at the conference. The main theme of PROFES is professional software process improvement (SPI) motivated by product and service quality needs. SPI is facilitated by so- ware process assessment, software measurement, process modeling, and techn- ogy transfer. It has become a practical tool for quality software engineering and management. The conference addresses both the solutions found in practice and the relevant research results from academia.
Author : Klaus Rennings
Publisher : Springer Science & Business Media
ISBN 13 : 3790828491
Total Pages : 265 pages
Book Rating : 4.7/5 (98 download)
Download or read book Sustainable Energy Consumption in Residential Buildings written by Klaus Rennings and published by Springer Science & Business Media. This book was released on 2012-07-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the residential buildings sector accounts for around 30 percent of the final energy demand in Germany, this sector is increasingly becoming the focus of public attention with regard to climate change. In this book, decisions on energy consumption by private households are examined. The analyses are based on several empirical methods. The results show that the road to more sustainable energy consumption in residential buildings is not hampered by a lack of will on behalf of the consumers. However one should be realistic that there are many instances where improving thermal institution involves additional economic costs for individual households.
Author : Ellen Benowitz
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544184750
Total Pages : 242 pages
Book Rating : 4.5/5 (441 download)
Download or read book CliffsQuickReview Principles of Management written by Ellen Benowitz and published by Houghton Mifflin Harcourt. This book was released on 2001-09-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: CliffsQuickReview course guides cover the essentials of your toughest subjects. Get a firm grip on core concepts and key material, and test your newfound knowledge with review questions. Whether you're a new managerial professional or a student who's decided upon a career in business, government, or educational management, CliffsQuickReview Principles of Management can help. This guide provides a valuable introduction to the concepts of management and business. In no time, you'll be ready to tackle other concepts in this book such as Planning and organizing Staffing and directing Managing change Decision making and problem solving Motivating and communicating CliffsQuickReview Principles of Management acts as a supplement to your other learning material. Use this reference in any way that fits your personal style for study and review — you decide what works best with your needs. You can flip through the book until you find what you're looking for — it's organized to gradually build on key concepts. Or, here are just a few other ways you can search for topics: Use the free Pocket Guide full of essential information Get a glimpse of what you’ll gain from a chapter by reading through the Chapter Check-In at the beginning of each chapter Use the Chapter Checkout at the end of each chapter to gauge your grasp of the important information you need to know Test your knowledge more completely in the CQR Review and look for additional sources of information in the CQR Resource Center Use the glossary to find key terms fast. With titles available for all the most popular high school and college courses, CliffsQuickReview guides are a comprehensive resource that can help you get the best possible grades.
Author : Leroy Robinson, Jr.
Publisher : Springer
ISBN 13 : 331910912X
Total Pages : 882 pages
Book Rating : 4.3/5 (191 download)
Download or read book Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... written by Leroy Robinson, Jr. and published by Springer. This book was released on 2014-11-05 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461562732
Total Pages : 314 pages
Book Rating : 4.4/5 (615 download)
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
