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Author : Barbara Beck
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (83 download)
Download or read book The Voice of European Business INTERNATIONAL MANAGEMENT written by Barbara Beck and published by . This book was released on 1991 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Plunkett
Publisher : South Western Educational Publishing
ISBN 13 : 9780538863117
Total Pages : 292 pages
Book Rating : 4.8/5 (631 download)
Download or read book Management written by Plunkett and published by South Western Educational Publishing. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a Rcustomer firstS theme into each of the basic management concepts. The new edition also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.
Author : Karen S. Miller
Publisher : Univ of North Carolina Press
ISBN 13 : 0807866946
Total Pages : 278 pages
Book Rating : 4.8/5 (78 download)
Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.
Author : Frans Somers
Publisher : Routledge
ISBN 13 : 1000035395
Total Pages : 513 pages
Book Rating : 4.0/5 ( download)
Download or read book European Business Environment written by Frans Somers and published by Routledge. This book was released on 2019-11-07 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
Author : Paul Sweeney
Publisher : Routledge
ISBN 13 : 113595562X
Total Pages : 625 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Management written by Paul Sweeney and published by Routledge. This book was released on 2014-09-19 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting international management, the legal and political forces driving international business, and the ethical and cultural dilemmas that can arise Mastering the essential elements of effective interaction in the international arena, from cross-cultural understanding and communication to cross-border negotiation Recognizing and taking advantage of strategic opportunities, such as entering and operating in foreign markets Building and leading effective international teams, including personal and behavioral motivation, as well as taking an international perspective on the hiring, training, and development of employees These principles are emphasized in the text with current examples and practical applications, establishing a foundation for students to apply their understanding in the current global business environment. With a companion website featuring an instructor’s manual, powerpoint slides, and a testbank, International Management, 5e is a superb resource for instructors and students of international management.
Author : Jane Marceau
Publisher : Cambridge University Press
ISBN 13 : 0521267315
Total Pages : 262 pages
Book Rating : 4.5/5 (212 download)
Download or read book A Family Business? written by Jane Marceau and published by Cambridge University Press. This book was released on 1989-04-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Marceau traces the processes of social change and development of an international elite in Europe.
Author : Gabriele Suder
Publisher : Routledge
ISBN 13 : 1315397285
Total Pages : 462 pages
Book Rating : 4.3/5 (153 download)
Download or read book The Routledge Companion to European Business written by Gabriele Suder and published by Routledge. This book was released on 2018-07-18 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.
Author : Leonidas C. Leonidou
Publisher : Edward Elgar Publishing
ISBN 13 : 1788114124
Total Pages : 560 pages
Book Rating : 4.7/5 (881 download)
Download or read book Socially Responsible International Business written by Leonidas C. Leonidou and published by Edward Elgar Publishing. This book was released on 2019 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
Author :
Publisher :
ISBN 13 :
Total Pages : 936 pages
Book Rating : 4.3/5 (555 download)
Download or read book International Management written by and published by . This book was released on 1990-02 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Czinkota
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 826 pages
Book Rating : 4.E/5 ( download)
Download or read book International Business written by Michael R. Czinkota and published by Thomson South-Western. This book was released on 2005 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business, 7th edition presents an up-to-date and complete exploration of international business issues and practice. The author's experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective.
Author : Benjamin Higgins
Publisher : Routledge
ISBN 13 : 1351494104
Total Pages : 440 pages
Book Rating : 4.3/5 (514 download)
Download or read book Regional Development Theories and Their Application written by Benjamin Higgins and published by Routledge. This book was released on 2017-07-12 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world today former nation-states, as disparate as Yugoslavia, Somalia, and Canada, have either disintegrated or threaten to splinter into regions. The conflicts are economic, social, ethnic, linguistic, religious, political, and cultural. Higgins and Savoie analyze the reasons for these conflicts and show why attempts to eliminate regional disparities within nations have been largely unsuccessful. This volume is a highly readable, comprehensive survey of the literature and current debates in the fields of regional economics, development, policy, and planning.
Download or read book Business Cultures in Europe written by and published by . This book was released on 19?? with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lorna M. Daniells
Publisher : Univ of California Press
ISBN 13 : 9780520081802
Total Pages : 754 pages
Book Rating : 4.0/5 (818 download)
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1993 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Author :
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (476 download)
Download or read book The Voice of European Business and Industry written by and published by . This book was released on 1991 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terrence R. Guay
Publisher : Cambridge University Press
ISBN 13 : 0521872472
Total Pages : 367 pages
Book Rating : 4.5/5 (218 download)
Download or read book The Business Environment of Europe written by Terrence R. Guay and published by Cambridge University Press. This book was released on 2014-06-12 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only comprehensive textbook on Europe's business environment, examining the region's economics and policies in social, political and historical contexts.
Author : Luke Ike
Publisher : Xlibris Corporation
ISBN 13 : 1524597554
Total Pages : 358 pages
Book Rating : 4.5/5 (245 download)
Download or read book International Management written by Luke Ike and published by Xlibris Corporation. This book was released on 2017-02-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book produces a clear and concise introduction to principles and concepts of international management as required by practicing managers and those in colleges and universities who are aspiring to become managers in international organizations.
Author :
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (512 download)
Download or read book Business Marketing written by and published by . This book was released on 1992-11 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
