The Voice of Business

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Author :
Publisher : Univ of North Carolina Press
ISBN 13 : 0807866946
Total Pages : 278 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis The Voice of Business by : Karen S. Miller

Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.

Your Voice Is Your Business

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Author :
Publisher : Plural Publishing
ISBN 13 : 1597569526
Total Pages : 329 pages
Book Rating : 4.5/5 (975 download)

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Book Synopsis Your Voice Is Your Business by : Orlando R. Barone

Download or read book Your Voice Is Your Business written by Orlando R. Barone and published by Plural Publishing. This book was released on 2015-12-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Voice Is Your Business: The Science and Art of Communication, Second Edition combines the latest in voice research and technology with the most powerful, state-of-the-art presentation skills and methods. The result is an integrated and comprehensive approach to connecting the technically based aspects of voice production with an applied, skill-based grasp of interpersonal effectiveness. This text serves as both a practical handbook and a resource on human vocal production in real-world settings. Relevant techniques of positioning, gesture, and paraverbals are incorporated in the study of successful voice presentation. Additionally, technical information is integrated into the text and reviewed at the end of each chapter. This second edition responds to the readers' desire for an expansion of the topics, illustrations, and techniques found particularly effective in the first edition, and provides new information reported in recent speech-language pathology literature in two brand-new chapters with vivid, powerful, and direct explanations and exercises. Your Voice Is Your Business The Science and Art of Communication, Second Editionhas been designed for ease of use for the student of voice science or anyone eager to use their communication abilities to their best advantage at work, on stage, or in everyday life. This text includes terminology and references suitable to the serious student of the voice, as well as detailed, realistic scenarios to further any professional's knowledge on the art of human communication, and will be a staple in multiple fields including speech-language pathology, communications, theater and drama, and business. Disclaimer: Please note that ancillary content (such documents, audio, and video) may not be included as published in the original print version of this book.

The Voice Book

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Author :
Publisher : Routledge
ISBN 13 : 1135861986
Total Pages : 317 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Voice Book by : Michael McCallion

Download or read book The Voice Book written by Michael McCallion and published by Routledge. This book was released on 2013-09-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical manual for voice users of all kinds, The Voice Book is written by one of the world's leading voice teachers. Michael McCallion has spent over 35 years training various professionals, from performers to auctioneers, how to use their voice. Used throughout the world in actor training and as suggested reading for lawyers, the earlier edition of The Voice Book became the classic work on using one's voice. It has now been revised to make use of the feedback from numerous readers of the earlier edition. Clearly written and easy to use, McCallion covers everything from Body Use and Breathing, to Tuning and Voice Energy. Whether you are a professional or amateur actor, a classical or popular singer, a teacher, or need to present for business, The Voice Book will help you discover how to use your voice freely, powerfully and with pleasure.

This Is the Voice

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Author :
Publisher : Simon & Schuster
ISBN 13 : 1982128747
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis This Is the Voice by : John Colapinto

Download or read book This Is the Voice written by John Colapinto and published by Simon & Schuster. This book was released on 2021-01-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestselling writer explores what our unique sonic signature reveals about our species, our culture, and each one of us. Finally, a vital topic that has never had its own book gets its due. There’s no shortage of books about public speaking or language or song. But until now, there has been no book about the miracle that underlies them all—the human voice itself. And there are few writers who could take on this surprisingly vast topic with more artistry and expertise than John Colapinto. Beginning with the novel—and compelling—argument that our ability to speak is what made us the planet’s dominant species, he guides us from the voice’s beginnings in lungfish millions of years ago to its culmination in the talent of Pavoratti, Martin Luther King Jr., and Beyoncé—and each of us, every day. Along the way, he shows us why the voice is the most efficient, effective means of communication ever devised: it works in all directions, in all weathers, even in the dark, and it can be calibrated to reach one other person or thousands. He reveals why speech is the single most complex and intricate activity humans can perform. He travels up the Amazon to meet the Piraha, a reclusive tribe whose singular language, more musical than any other, can help us hear how melodic principles underpin every word we utter. He heads up to Harvard to see how professional voices are helped and healed, and he ventures out on the campaign trail to see how demagogues wield their voices as weapons. As far-reaching as this book is, much of the delight of reading it lies in how intimate it feels. Everything Colapinto tells us can be tested by our own lungs and mouths and ears and brains. He shows us that, for those who pay attention, the voice is an eloquent means of communicating not only what the speaker means, but also their mood, sexual preference, age, income, even psychological and physical illness. It overstates the case only slightly to say that anyone who talks, or sings, or listens will find a rich trove of thrills in This Is the Voice.

The Future of the Corporation

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Author :
Publisher : New York : Mason & Lipscomb Publishers
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Future of the Corporation by : PLM (Firm)

Download or read book The Future of the Corporation written by PLM (Firm) and published by New York : Mason & Lipscomb Publishers. This book was released on 1974 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from a conference sponsored by PLM in Malmo, Sweden, June 1970. Includes bibliographical references.

The Voice Catchers

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Publisher : Yale University Press
ISBN 13 : 0300258739
Total Pages : 345 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Voice Catchers by : Joseph Turow

Download or read book The Voice Catchers written by Joseph Turow and published by Yale University Press. This book was released on 2021-05-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller’s voice reveals about that person’s emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person’s weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual’s voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.

The Art of Voice Acting

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136123415
Total Pages : 432 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Art of Voice Acting by : James Alburger

Download or read book The Art of Voice Acting written by James Alburger and published by Taylor & Francis. This book was released on 2012-11-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you just starting in Voiceover? Do you have some experience, but aren't getting booked? Are you a working pro who wants to expand to new areas of VO work? The Art of Voice Acting is a must read if you are serious about a profession in voice over and looking to maximize your efforts for success in the business. Packed with basic acting techniques in The Art of Voice Acting, you will discover * All new scripts * 20 more pages of new and updated information * A completely new chapter of studio stories and 'tricks-of-the-trade' from professional voiceover talent around the world * Updated information for voiceover demos and marketing * A comprehensive index that makes it easy to find what you're looking for * More voice and acting techniques * Contributions from some of the top voice talent in the world * Audio content with the actual audio for every script in the book, http://voiceacting.com/aovaextras/ * PLUS: exercises, demos and more! Written in an accessible and engaging style Alburger shares his experience as a performer, producer, director and performance coach to give you a clear no nonsense introduction to the business and art of voice acting. Audio content and images from the books are available at http://voiceacting.com/aovaextras/

Hearing the Voice of the Market

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Author :
Publisher : Harvard Business Press
ISBN 13 : 9780875842417
Total Pages : 294 pages
Book Rating : 4.8/5 (424 download)

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Book Synopsis Hearing the Voice of the Market by : Vincent P. Barabba

Download or read book Hearing the Voice of the Market written by Vincent P. Barabba and published by Harvard Business Press. This book was released on 1991 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, & competent knowledge use. The two are closely linked: inadequate information cannot be used well, & sound information is wasted if it is utilized poorly. Includes experiences & insights of the many managers & researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, & can make knowledge-based decisions that lead to success. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.

Satisfaction

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Publisher : Penguin
ISBN 13 : 9781591841647
Total Pages : 292 pages
Book Rating : 4.8/5 (416 download)

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Book Synopsis Satisfaction by : Chris Denove

Download or read book Satisfaction written by Chris Denove and published by Penguin. This book was released on 2007-06-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to customer satisfaction, from the people who understand it better than anyone For nearly forty years, J. D. Power and Associates has been synonymous with measuring customer satisfaction and helping businesses understand what customers really want. Now two of the company's senior executives, Chris Denove and James D. Power IV, unlock the vault on decades of closely guarded research data?and insights previously available only to the firm's clients. This is the first book that really explains how great companies like Lexus, UPS, JetBlue, and Enterprise Rent-A-Car get it right, delivering consistently high customer satisfaction and translating it into profitable growth. It will teach you, for instance, how to: -Understand the financial link between satisfaction and profits -Turn customers who are simply ?satisfied? into vocal advocates - Empower frontline employees to do the right thing - Use problem resolution as an opportunity to make new fans Satisfaction offers advice for companies large or small, for product manufacturers, service providers, and retailers alike. It delivers not just a stockpile of customer research, but a road map to developing specific policies and processes. It also tells fascinating stories of companies that don't just talk the talk, but walk the walk every day—and of other companies that ignored the voice of the customer, with dire consequences.

The Voice Over

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Publisher : Columbia University Press
ISBN 13 : 0231551681
Total Pages : 392 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Voice Over by : Maria Stepanova

Download or read book The Voice Over written by Maria Stepanova and published by Columbia University Press. This book was released on 2021-05-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maria Stepanova is one of the most powerful and distinctive voices of Russia’s first post-Soviet literary generation. An award-winning poet and prose writer, she has also founded a major platform for independent journalism. Her verse blends formal mastery with a keen ear for the evolution of spoken language. As Russia’s political climate has turned increasingly repressive, Stepanova has responded with engaged writing that grapples with the persistence of violence in her country’s past and present. Some of her most remarkable recent work as a poet and essayist considers the conflict in Ukraine and the debasement of language that has always accompanied war. The Voice Over brings together two decades of Stepanova’s work, showcasing her range, virtuosity, and creative evolution. Stepanova’s poetic voice constantly sets out in search of new bodies to inhabit, taking established forms and styles and rendering them into something unexpected and strange. Recognizable patterns of ballads, elegies, and war songs are transposed into a new key, infused with foreign strains, and juxtaposed with unlikely neighbors. As an essayist, Stepanova engages deeply with writers who bore witness to devastation and dramatic social change, as seen in searching pieces on W. G. Sebald, Marina Tsvetaeva, and Susan Sontag. Including contributions from ten translators, The Voice Over shows English-speaking readers why Stepanova is one of Russia’s most acclaimed contemporary writers.

Voice of the Customer

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071593411
Total Pages : 430 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Voice of the Customer by : Kai Yang

Download or read book Voice of the Customer written by Kai Yang and published by McGraw Hill Professional. This book was released on 2007-11-14 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions. Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation...customer survey design, administration, and analysis...ethnographic research...process management and Lean Product Development...the deployment of customer value into products-DFSS...and value engineering. This product design tool enables you to: Minimize sources of response and measurement error Discern customer preferences Design VOC research to minimize mistranslation Respond to analytical implications of VOC data Optimize design to decrease sensitivity of CTQs to process parameters With the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer's wants and needs, in order to develop and build optimal products. Most Design for Six Sigma product development teams fall short of truly understanding their customers' want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today's Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions. This powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs ...assess the cost of poor quality...design robust products to meet those needs...optimize product life cycles...and accurately validate their findings. By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can: Harness VOC data to create value-based products Employ Design for Six Sigma to optimize value creation Become proactive in gathering VOC information Improve customer survey design, administration, and analysis Accurately process VOC data Deploy customer value into products-DFSS Perform effective quality function deployment (QFD) Get the most out of value engineering Capitalize on creative design methods Utilize process management and Lean Product Development Apply statistical techniques and Six Sigma metrics This wide-ranging resource will give you the ability to minimize sources of response and measurement error ...clearly discern customer preferences...design VOC research to minimize the perils of mistranslation...respond to analytical implications of VOC data ...and optimize design to decrease sensitivity of CTQs to process parameters. Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants_and then develop and build outstanding products that meet, or exceed, customer expectations.

Listen Up!

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111972385X
Total Pages : 192 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Listen Up! by : Karen Mangia

Download or read book Listen Up! written by Karen Mangia and published by John Wiley & Sons. This book was released on 2020-10-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization’s prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that’s built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands—creating a foundation of customer success, loyalty, and brand evolution. Listen Up! features discussions about: How to go beyond the survey: best practices associated with customer understanding, customer experience, and customer service How to move from deep listening to data-based insights into customer behavior The statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture How powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current market Winning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders and marketing professionals, Listen Up! belongs on the bookshelves of executives, customer service and success employees, and leaders who want to better engage with the one voice that matters most: the voice of the customer.

Voice and the Young Actor

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 147253915X
Total Pages : 220 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Voice and the Young Actor by : Rena Cook

Download or read book Voice and the Young Actor written by Rena Cook and published by Bloomsbury Publishing. This book was released on 2015-02-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Many high school theatre teachers do not have access to intensive voice instruction. Rena's book will fill that void. It is instructive, concise, easy to understand, and most importantly for the high school student, fun. High school teachers will find the book an invaluable voice and acting resource. It would be beneficial to all high school theatre programs to have Voice and the Young Actor as a textbook." Kim Moore, High School Teacher, Colorado There are thousands of students enrolled in school drama classes in yet very often young actors cannot be heard, are culturally encouraged to trail off at the ends of sentences, and habitually use only the lowest pitches of the voice. Drama teachers, frequently ask, "How can I get my students to speak up, to be clear, to articulate?" Voice and the Young Actor is written for the school actor, is inviting in format, language and illustration and offers clear and inspiring instructions. A DVD features 85 mins and 28 filmed voice workshop exercises with the author and two students. These students log their reflections in the book on what they have learned throughout their training and there is space for the reader to do the same. A workbook in format, Voice and the Young Actor provides simple, interactive vocal exercises and shows young performers how to take voice work into acting.

The Voice of Business

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Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (649 download)

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Book Synopsis The Voice of Business by : South African Chamber of Business

Download or read book The Voice of Business written by South African Chamber of Business and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Full Voice

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605099228
Total Pages : 234 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Full Voice by : Barbara McAfee

Download or read book Full Voice written by Barbara McAfee and published by Berrett-Koehler Publishers. This book was released on 2011-10-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vocal expression is a part of nearly everyone's workday, yet most of us are unaware of how much influence our voice exerts over our effectiveness. McAfee's work shows how we can deliberately marshal the power of our voices to support our intentions, aspirations, and relationships.

Speak to Influence

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Publisher :
ISBN 13 : 9780966430257
Total Pages : 0 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Speak to Influence by : Susan Berkley

Download or read book Speak to Influence written by Susan Berkley and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foolproof results of a polished and professional verbal delivery illustrate how the voice can be used to achieve greater confidence, credibility, professional success, and sales in this handbook on applying voice-control techniques used by voice-over artists in business communications. From a comprehensive voice evaluation to a step-by-step voice improvement plan, a range of activities provide information on how to improve diction and articulation, speak with greater warmth and enthusiasm, and make a lasting impression. Practical tips include how to leave a voice-mail message that is 40 percent more likely to be returned and how to make outgoing messages sound professional. Insider secrets about the influence of the spoken word will help speakers acquire and practice the skills necessary to sound more credible, tell great stories, and add a more musical quality to speech by mastering voice pitch and inflection.

Voices Into Choices

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Author :
Publisher : Oriel Incorporated
ISBN 13 : 9781884731136
Total Pages : 452 pages
Book Rating : 4.7/5 (311 download)

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Book Synopsis Voices Into Choices by : Gary Burchill

Download or read book Voices Into Choices written by Gary Burchill and published by Oriel Incorporated. This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: