The Voice Of Business

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The Voice of Business

Author : Karen S. Miller
Publisher : Univ of North Carolina Press
ISBN 13 : 0807866946
Total Pages : 278 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis The Voice of Business by : Karen S. Miller

Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.

Your Voice Is Your Business

Author : Orlando R. Barone
Publisher : Plural Publishing
ISBN 13 : 1597569526
Total Pages : 329 pages
Book Rating : 4.5/5 (975 download)

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Book Synopsis Your Voice Is Your Business by : Orlando R. Barone

Download or read book Your Voice Is Your Business written by Orlando R. Barone and published by Plural Publishing. This book was released on 2015-12-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Voice Is Your Business: The Science and Art of Communication, Second Edition combines the latest in voice research and technology with the most powerful, state-of-the-art presentation skills and methods. The result is an integrated and comprehensive approach to connecting the technically based aspects of voice production with an applied, skill-based grasp of interpersonal effectiveness. This text serves as both a practical handbook and a resource on human vocal production in real-world settings. Relevant techniques of positioning, gesture, and paraverbals are incorporated in the study of successful voice presentation. Additionally, technical information is integrated into the text and reviewed at the end of each chapter. This second edition responds to the readers' desire for an expansion of the topics, illustrations, and techniques found particularly effective in the first edition, and provides new information reported in recent speech-language pathology literature in two brand-new chapters with vivid, powerful, and direct explanations and exercises. Your Voice Is Your Business The Science and Art of Communication, Second Editionhas been designed for ease of use for the student of voice science or anyone eager to use their communication abilities to their best advantage at work, on stage, or in everyday life. This text includes terminology and references suitable to the serious student of the voice, as well as detailed, realistic scenarios to further any professional's knowledge on the art of human communication, and will be a staple in multiple fields including speech-language pathology, communications, theater and drama, and business. Disclaimer: Please note that ancillary content (such documents, audio, and video) may not be included as published in the original print version of this book.

The Voice Book

Author : Michael McCallion
Publisher : Routledge
ISBN 13 : 1135861986
Total Pages : 317 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Voice Book by : Michael McCallion

Download or read book The Voice Book written by Michael McCallion and published by Routledge. This book was released on 2013-09-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical manual for voice users of all kinds, The Voice Book is written by one of the world's leading voice teachers. Michael McCallion has spent over 35 years training various professionals, from performers to auctioneers, how to use their voice. Used throughout the world in actor training and as suggested reading for lawyers, the earlier edition of The Voice Book became the classic work on using one's voice. It has now been revised to make use of the feedback from numerous readers of the earlier edition. Clearly written and easy to use, McCallion covers everything from Body Use and Breathing, to Tuning and Voice Energy. Whether you are a professional or amateur actor, a classical or popular singer, a teacher, or need to present for business, The Voice Book will help you discover how to use your voice freely, powerfully and with pleasure.

Hearing the Voice of the Market

Author : Vincent P. Barabba
Publisher : Harvard Business Press
ISBN 13 : 9780875842417
Total Pages : 294 pages
Book Rating : 4.8/5 (424 download)

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Book Synopsis Hearing the Voice of the Market by : Vincent P. Barabba

Download or read book Hearing the Voice of the Market written by Vincent P. Barabba and published by Harvard Business Press. This book was released on 1991 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent & better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, & competent knowledge use. The two are closely linked: inadequate information cannot be used well, & sound information is wasted if it is utilized poorly. Includes experiences & insights of the many managers & researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, & can make knowledge-based decisions that lead to success. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.

The Voice Catchers

Author : Joseph Turow
Publisher : Yale University Press
ISBN 13 : 0300258739
Total Pages : 345 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Voice Catchers by : Joseph Turow

Download or read book The Voice Catchers written by Joseph Turow and published by Yale University Press. This book was released on 2021-05-18 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals’ voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that. The first in-depth examination of the voice intelligence industry, The Voice Catchers exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents pertaining to voice profiling, and even now their smart speakers are extracting and using voice prints for identification and more. Customer service centers are already approaching every caller based on what they conclude a caller’s voice reveals about that person’s emotions, sentiments, and personality, often in real time. In fact, many scientists believe that a person’s weight, height, age, and race, not to mention any illnesses they may have, can also be identified from the sound of that individual’s voice. Ultimately not only marketers, but also politicians and governments, may use voice profiling to infer personal characteristics for selfish interests and not for the benefit of a citizen or of society as a whole. Leading communications scholar Joseph Turow places the voice intelligence industry in historical perspective, explores its contemporary developments, and offers a clarion call for regulating this rising surveillance regime.

This Is the Voice

Author : John Colapinto
Publisher : Simon & Schuster
ISBN 13 : 1982128747
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis This Is the Voice by : John Colapinto

Download or read book This Is the Voice written by John Colapinto and published by Simon & Schuster. This book was released on 2021-01-26 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestselling writer explores what our unique sonic signature reveals about our species, our culture, and each one of us. Finally, a vital topic that has never had its own book gets its due. There’s no shortage of books about public speaking or language or song. But until now, there has been no book about the miracle that underlies them all—the human voice itself. And there are few writers who could take on this surprisingly vast topic with more artistry and expertise than John Colapinto. Beginning with the novel—and compelling—argument that our ability to speak is what made us the planet’s dominant species, he guides us from the voice’s beginnings in lungfish millions of years ago to its culmination in the talent of Pavoratti, Martin Luther King Jr., and Beyoncé—and each of us, every day. Along the way, he shows us why the voice is the most efficient, effective means of communication ever devised: it works in all directions, in all weathers, even in the dark, and it can be calibrated to reach one other person or thousands. He reveals why speech is the single most complex and intricate activity humans can perform. He travels up the Amazon to meet the Piraha, a reclusive tribe whose singular language, more musical than any other, can help us hear how melodic principles underpin every word we utter. He heads up to Harvard to see how professional voices are helped and healed, and he ventures out on the campaign trail to see how demagogues wield their voices as weapons. As far-reaching as this book is, much of the delight of reading it lies in how intimate it feels. Everything Colapinto tells us can be tested by our own lungs and mouths and ears and brains. He shows us that, for those who pay attention, the voice is an eloquent means of communicating not only what the speaker means, but also their mood, sexual preference, age, income, even psychological and physical illness. It overstates the case only slightly to say that anyone who talks, or sings, or listens will find a rich trove of thrills in This Is the Voice.

The Future of the Corporation

Author : PLM (Firm)
Publisher : New York : Mason & Lipscomb Publishers
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Future of the Corporation by : PLM (Firm)

Download or read book The Future of the Corporation written by PLM (Firm) and published by New York : Mason & Lipscomb Publishers. This book was released on 1974 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers from a conference sponsored by PLM in Malmo, Sweden, June 1970. Includes bibliographical references.

The Art of Voice Acting

Author : James Alburger
Publisher : Taylor & Francis
ISBN 13 : 1136123415
Total Pages : 432 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Art of Voice Acting by : James Alburger

Download or read book The Art of Voice Acting written by James Alburger and published by Taylor & Francis. This book was released on 2012-11-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you just starting in Voiceover? Do you have some experience, but aren't getting booked? Are you a working pro who wants to expand to new areas of VO work? The Art of Voice Acting is a must read if you are serious about a profession in voice over and looking to maximize your efforts for success in the business. Packed with basic acting techniques in The Art of Voice Acting, you will discover * All new scripts * 20 more pages of new and updated information * A completely new chapter of studio stories and 'tricks-of-the-trade' from professional voiceover talent around the world * Updated information for voiceover demos and marketing * A comprehensive index that makes it easy to find what you're looking for * More voice and acting techniques * Contributions from some of the top voice talent in the world * Audio content with the actual audio for every script in the book, http://voiceacting.com/aovaextras/ * PLUS: exercises, demos and more! Written in an accessible and engaging style Alburger shares his experience as a performer, producer, director and performance coach to give you a clear no nonsense introduction to the business and art of voice acting. Audio content and images from the books are available at http://voiceacting.com/aovaextras/

Full Voice

Author : Barbara McAfee
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605099228
Total Pages : 234 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Full Voice by : Barbara McAfee

Download or read book Full Voice written by Barbara McAfee and published by Berrett-Koehler Publishers. This book was released on 2011-10-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vocal expression is a part of nearly everyone's workday, yet most of us are unaware of how much influence our voice exerts over our effectiveness. McAfee's work shows how we can deliberately marshal the power of our voices to support our intentions, aspirations, and relationships.

Beckett, Lacan, and the Voice

Author : Llewellyn Brown
Publisher : Columbia University Press
ISBN 13 : 3838268199
Total Pages : 466 pages
Book Rating : 4.8/5 (382 download)

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Book Synopsis Beckett, Lacan, and the Voice by : Llewellyn Brown

Download or read book Beckett, Lacan, and the Voice written by Llewellyn Brown and published by Columbia University Press. This book was released on 2016-03-15 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The voice traverses Beckett’s work in its entirety, defining its space and its structure. Emanating from an indeterminate source situated outside the narrators and characters, while permeating the very words they utter, it proves to be incessant. It can alternatively be violently intrusive, or embody a calming presence. Literary creation will be charged with transforming the mortification it inflicts into a vivifying relationship to language. In the exploration undertaken here, Lacanian psychoanalysis offers the means to approach the voice’s multiple and fundamentally paradoxical facets with regards to language that founds the subject’s vital relation to existence. Far from seeking to impose a rigid and purely abstract framework, this study aims to highlight the singularity and complexity of Beckett’s work, and to outline a potentially vast field of investigation.

Speak to Influence

Author : Susan Berkley
Publisher :
ISBN 13 : 9780966430257
Total Pages : 0 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Speak to Influence by : Susan Berkley

Download or read book Speak to Influence written by Susan Berkley and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foolproof results of a polished and professional verbal delivery illustrate how the voice can be used to achieve greater confidence, credibility, professional success, and sales in this handbook on applying voice-control techniques used by voice-over artists in business communications. From a comprehensive voice evaluation to a step-by-step voice improvement plan, a range of activities provide information on how to improve diction and articulation, speak with greater warmth and enthusiasm, and make a lasting impression. Practical tips include how to leave a voice-mail message that is 40 percent more likely to be returned and how to make outgoing messages sound professional. Insider secrets about the influence of the spoken word will help speakers acquire and practice the skills necessary to sound more credible, tell great stories, and add a more musical quality to speech by mastering voice pitch and inflection.

The Voice Book

Author : Kate DeVore
Publisher : Chicago Review Press
ISBN 13 : 1569763062
Total Pages : 249 pages
Book Rating : 4.5/5 (697 download)

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Book Synopsis The Voice Book by : Kate DeVore

Download or read book The Voice Book written by Kate DeVore and published by Chicago Review Press. This book was released on 2009-07 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to save careers one voice at a time through scientifically proven methods and advice, this resource teaches people how to protect and improve one of their most valuable assets: their speaking voice. Simple explanations of vocal anatomy and up-to-date instruction for vocal injury prevention are accompanied by illustrations, photographs, and FAQs. An audio CD of easy-to-follow vocal-strengthening exercises--including Hum and Chew, Puppy Dog Whimper, Sirens, Lip Trills, and Tongue Twisters--is also included, along with information on breathing basics, vocal-cord vibration, and working with students who have medical complications such as asthma, acid reflux, or anxiety.

Voices Into Choices

Author : Gary Burchill
Publisher : Oriel Incorporated
ISBN 13 : 9781884731136
Total Pages : 452 pages
Book Rating : 4.7/5 (311 download)

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Book Synopsis Voices Into Choices by : Gary Burchill

Download or read book Voices Into Choices written by Gary Burchill and published by Oriel Incorporated. This book was released on 1997 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Voice

Author : Sandi Patty
Publisher : HarperChristian + ORM
ISBN 13 : 0310352355
Total Pages : 209 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Voice by : Sandi Patty

Download or read book The Voice written by Sandi Patty and published by HarperChristian + ORM. This book was released on 2018-11-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian music icon and forty-time Dove award winner Sandi Patty has long astounded listeners with her powerful voice. And yet, off the stage, Sandi struggled to have a voice at all. Journey with Sandi and discover the tools you need to listen for God's voice and find your voice along the way. With a history of sexual abuse, infidelity, divorce, and crises of self-image, Sandi lived much of her life feeling unworthy of love or value. Like so many of us, she coped by living through the voices of others, allowing other people to prescribe her identity. As she performed around the world, Sandi met others just like her who hid their wounds behind quiet smiles and struggled to live with fractured identities. Through deeply intimate stories of her life and the empowering spiritual truths she's learned, Sandi offers readers wisdom to navigate the journey from voicelessness to discovering the voice God has given you, teaching you to: Embrace your true self Share your story Become the person God created you to be Sandi's warm and invitational writing will draw you to the voice of the God who sings over your life, saying you are seen, you are loved, and your voice is worth hearing. With timeless wisdom, The Voice will help you uncover your God-given identity and a voice of your very own. Praise for The Voice: "I've known Sandi for more than a quarter of a century. I'm one of the millions who have been blessed by her voice and touched by her words of wisdom. Her story is one of grace, hope, and second chances. May it impact all who read it." --Max Lucado, pastor and New York Times bestselling author "My favorite kind of spiritual leader is the one who tells the truth and gives others permission to tell the truth. I don't need shiny, polished, or tidy. I need genuine. Sandi, my dear friend, whom I love wholeheartedly, has given us this and more in The Voice." --Jen Hatmaker, New York Times bestselling author

Secrets of Voice-over Success

Author : Joan Baker
Publisher : Sentient Publications
ISBN 13 : 1591810337
Total Pages : 218 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Secrets of Voice-over Success by : Joan Baker

Download or read book Secrets of Voice-over Success written by Joan Baker and published by Sentient Publications. This book was released on 2005 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside how-to scoop on the lucrative career of voice-over acting told by the top talents in the field, including voice-over actors from Law and Order, ABC News, The Today Show, and the Sopranos. An inspirational, real-world, practical handbook for anyone seeking a career in the highly lucrative field of voice-over acting.

Voice of the Customer

Author : Kai Yang
Publisher : McGraw Hill Professional
ISBN 13 : 0071593411
Total Pages : 430 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis Voice of the Customer by : Kai Yang

Download or read book Voice of the Customer written by Kai Yang and published by McGraw Hill Professional. This book was released on 2007-11-14 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover All the Advantages of Using Design for Six Sigma to Develop and Build Customer Value-Based Products Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions. Quality expert Kai Yang explains how to utilize the statistical methods of Design for Six Sigma to identify key customer needs and assess the cost of poor quality. He then shows how to design robust products to meet those needs, optimize product life cycles, and accurately validate their findings. Voice of the Customer Capture and Analysis features a wealth of information on Six Sigma and value creation...customer survey design, administration, and analysis...ethnographic research...process management and Lean Product Development...the deployment of customer value into products-DFSS...and value engineering. This product design tool enables you to: Minimize sources of response and measurement error Discern customer preferences Design VOC research to minimize mistranslation Respond to analytical implications of VOC data Optimize design to decrease sensitivity of CTQs to process parameters With the help of Voice of the Customer Capture and Analysis, you can now acquire the skills needed to truly understand a customer's wants and needs, in order to develop and build optimal products. Most Design for Six Sigma product development teams fall short of truly understanding their customers' want and needs until it is too late. Market research studies and reports simply do not provide sufficient guidance. Today's Six Sigma practitioners need a comprehensive approach to designing and building customer value-based products. Voice of the Customer Capture and Analysis now gives you the ability to create and deploy surveys, capture real voice of the customer in the field, immediately analyze the results, and coordinate and drive responsive actions. This powerful product-development tool demonstrates how to utilize the statistical methods of Design for Six Sigma to identify key customer needs ...assess the cost of poor quality...design robust products to meet those needs...optimize product life cycles...and accurately validate their findings. By using the expert methods, strategies, and guidelines presented in Voice of the Customer Capture and Analysis, you can: Harness VOC data to create value-based products Employ Design for Six Sigma to optimize value creation Become proactive in gathering VOC information Improve customer survey design, administration, and analysis Accurately process VOC data Deploy customer value into products-DFSS Perform effective quality function deployment (QFD) Get the most out of value engineering Capitalize on creative design methods Utilize process management and Lean Product Development Apply statistical techniques and Six Sigma metrics This wide-ranging resource will give you the ability to minimize sources of response and measurement error ...clearly discern customer preferences...design VOC research to minimize the perils of mistranslation...respond to analytical implications of VOC data ...and optimize design to decrease sensitivity of CTQs to process parameters. Comprehensive and authoritative, Voice of the Customer Capture and Analysis provides you with all the tools you need to fully understand customer needs and wants_and then develop and build outstanding products that meet, or exceed, customer expectations.

The Voice of the Underdog

Author : Mike Sullivan
Publisher :
ISBN 13 : 9781734779929
Total Pages : pages
Book Rating : 4.7/5 (799 download)

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Book Synopsis The Voice of the Underdog by : Mike Sullivan

Download or read book The Voice of the Underdog written by Mike Sullivan and published by . This book was released on 2021-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog®: How Challenger Brands Create Distinction By Thinking CULTURE FIRST, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.