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Author : Noel Capon
Publisher : Wessex Publishing
ISBN 13 : 097973441X
Total Pages : 104 pages
Book Rating : 4.9/5 (797 download)
Download or read book The Virgin Marketer written by Noel Capon and published by Wessex Publishing. This book was released on 2007 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keith Brumfitt
Publisher : Nelson Thornes
ISBN 13 : 9780748763610
Total Pages : 88 pages
Book Rating : 4.7/5 (636 download)
Download or read book Marketing written by Keith Brumfitt and published by Nelson Thornes. This book was released on 2001 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: A flexible resource to cover all the core modules of Vocational AS and A level Business.Each text is an affordable unit for post-16 students requiring business studies resources for individual core modules.The books are fully up-to-date and meet the requirements of the latest specifictions.Enables students to purchase texts specifically for the Part Award.Other titles in the series: Business at work, The Competitive Business Environment, Human Resources, Finance and Business Planning.
Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)
Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
Author : Jane Gloriana Villanueva
Publisher : Simon and Schuster
ISBN 13 : 1507206631
Total Pages : 240 pages
Book Rating : 4.5/5 (72 download)
Download or read book Snow Falling written by Jane Gloriana Villanueva and published by Simon and Schuster. This book was released on 2017-11-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Just the thing for a cold winter’s night between episodes.” —The Washington Post Book World “Fans of the show will undoubtedly enjoy the chance to read Jane’s book in real life.” —Entertainment Weekly It’s been a lifetime (and three seasons) in the making, but Jane Gloriana Villanueva is finally ready to make her much-anticipated literary debut! Jane the Virgin, the Golden Globe, AFI, and Peabody Award–winning The CW dramedy, has followed Jane’s telenovela-esque life—from her accidental artificial insemination and virgin birth to the infant kidnapping and murderous games of the villainous Sin Rostro to an enthralling who-will-she-choose love triangle. With these tumultuous events as inspiration, Jane’s breathtaking first novel adapts her story for a truly epic romance that captures the hope and the heartbreak that have made the television drama so beloved. Snow Falling is a sweeping historical romance set in 1902 Miami—a time of railroad tycoons, hotel booms, and exciting expansion for the Magic City. Working at the lavish Regal Sol hotel and newly engaged to Pinkerton Detective Martin Cadden, Josephine Galena Valencia has big dreams for her future. Then, a figure from her past reemerges to change her life forever: the hotel’s dapper owner, railroad tycoon Rake Solvino. The captivating robber baron sets her heart aflame once more, leading to a champagne-fueled night together. But when their indiscretion results in an unexpected complication, Josephine struggles to decide whether her heart truly belongs with heroic Martin or dashing Rake. Meanwhile, in an effort to capture an elusive crime lord terrorizing the city, Detective Cadden scours the back alleys of the Magic City, tracking the nefarious villain to the Regal Sol and discovering a surprising connection to the Solvino family. However, just when it looks like Josephine’s true heart’s desire is clear, danger strikes. Will her dreams for the future dissolve like so much falling snow or might Josephine finally get the happy ever after she’s been dreaming of for so long?
Author : Noel Capon
Publisher : Wessex, Incorporated
ISBN 13 : 9780998487120
Total Pages : 236 pages
Book Rating : 4.4/5 (871 download)
Download or read book Capon's Marketing Essentials written by Noel Capon and published by Wessex, Incorporated. This book was released on 2017-03-06 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: At 186 pages and 20 chapters, Capon's Marketing Essentials provides the essence of marketing. Developed by popular request, Capon's Marketing Essentials highlights the key features of developing and implementing market strategy, in an easy-to-read and much smaller volume than either Managing Marketing in the 21st Century or Capon's Marketing Framework. What Capon's Marketing Essentials lacks in examples, it makes up for in conciseness. Students gain an excellent understanding of marketing. Capon's Marketing Essentials contains Internet links to additional material, video/audio interviews, and multiple choice and true/false questions and answers.
Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 969 pages
Book Rating : 4.1/5 (259 download)
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 969 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Author : Nancy R. Lee
Publisher : Pearson Education
ISBN 13 : 0132716224
Total Pages : 466 pages
Book Rating : 4.1/5 (327 download)
Download or read book Marketing in the Public Sector written by Nancy R. Lee and published by Pearson Education. This book was released on 2006-10-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Author : David Soberman
Publisher : University of Toronto Press
ISBN 13 : 1442698403
Total Pages : 345 pages
Book Rating : 4.4/5 (426 download)
Download or read book Flux written by David Soberman and published by University of Toronto Press. This book was released on 2012-12-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game. To help managers adapt to the rapidly changing business environment, Flux offers a collection of the very best thinking on key areas of marketing activity and decision-making. Each chapter is written by a leading expert in a specific ‘new’ marketing subject area, from managing brands to dealing with new media, and addresses substantive challenges in that area while providing steps for taking action. The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
Author : Jim Blythe
Publisher : SAGE
ISBN 13 : 1847878172
Total Pages : 191 pages
Book Rating : 4.8/5 (478 download)
Download or read book Marketing written by Jim Blythe and published by SAGE. This book was released on 2006-03-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. Designed to compliment existing textbooks for the course, the companion provides: - Easy access to the key themes in Marketing - Helpful summaries of the approach taken by the main course textbooks - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common themes that must always be addressed in an exam situation - Quotes from leading thinkers in the field to use in exams and essays - Taking it Further sections that suggest how readers can extent their thinking beyond the "received wisdom" The SAGE Course Companion on Marketing is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success in their undergraduate course.
Author : Peter Doyle
Publisher : Routledge
ISBN 13 : 0750641215
Total Pages : 238 pages
Book Rating : 4.7/5 (56 download)
Download or read book Innovation in Marketing written by Peter Doyle and published by Routledge. This book was released on 1998 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Author : Edmund Brown
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.:/5 (319 download)
Download or read book Marketing written by Edmund Brown and published by . This book was released on 1925 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : The Economist
Publisher : The Economist
ISBN 13 : 1610393988
Total Pages : 193 pages
Book Rating : 4.6/5 (13 download)
Download or read book Marketing for Growth written by The Economist and published by The Economist. This book was released on 2014-01-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and improvement of products, processes and standard of service. The book explores how to identify the most valuable customers, the most effective ways to drive revenue growth, and the best ways to improve profitability. It combines insight and practical guidance, and is supported by a wealth of hard data and anecdotal evidence from a wide range of business in Britain, America, Europe and Asia, including Amazon, China Mobile, Dove, Goldman Sachs, Haier, ING Direct, Lenovo, Mini, Procter & Gamble, Red Bull, Target, Twitter, Virgin and Zara.
Author : Alan Wilson
Publisher : McGraw Hill
ISBN 13 : 007714659X
Total Pages : 587 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2012-06-16 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, Services Marketing is the only text that put the customer's experience of services at the centre of its approach. The core theories, concepts and frameworks are retained, and specifically the gaps model, a popular feature of the book. The text moves from the foundations of services marketing before introducing the gaps model and demonstrating its application to services marketing. In the second edition, the book takes on more European and International contexts to reflect the needs of courses, lecturers and students. The second edition builds on the wealth of European and International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the latest research to ensure that it continues to be seen as the text covering the very latest services marketing thinking. In addition, the cases section has been thoroughly examined and revised to offer a range of new case studies with a European and global focus. The online resources have also been fully revised and updated providing an excellent package of support for lecturers and students.
Author : Saskatchewan. Overseas Livestock Marketing Commission
Publisher : Regina : Department of Agriculture, 19
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.E/5 ( download)
Download or read book Report of the Saskatchewan Overseas Livestock Marketing Commission, 1927 written by Saskatchewan. Overseas Livestock Marketing Commission and published by Regina : Department of Agriculture, 19. This book was released on 1928 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Herman Steen
Publisher : Garden City, N.Y. : Doubleday, Page
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (6 download)
Download or read book Coöperative Marketing written by Herman Steen and published by Garden City, N.Y. : Doubleday, Page. This book was released on 1923 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136435255
Total Pages : 544 pages
Book Rating : 4.1/5 (364 download)
Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Author : James Ernest Boyle
Publisher :
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.:/5 (6 download)
Download or read book Marketing of Agricultural Products written by James Ernest Boyle and published by . This book was released on 1925 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:
