The Value Chain Of The Volkswagen Group

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The Value Chain of the Volkswagen Group

Author : Nadine Wiese
Publisher : GRIN Verlag
ISBN 13 : 3640467485
Total Pages : 37 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis The Value Chain of the Volkswagen Group by : Nadine Wiese

Download or read book The Value Chain of the Volkswagen Group written by Nadine Wiese and published by GRIN Verlag. This book was released on 2009-11 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of the West of England, Bristol (Bristol Business School), course: Strategic Management, language: English, abstract: The Volkswagen Group - from a company providing affordable cars for the German people to a global group producing broad-range models including premium vehicles for upper-classes. The success of the today's VW AG began in 1937 when VW was founded with the intention to provide affordable cars for the German people. After years of developing further models, acquisitions of other car manufacturers such as Audi and SEAT, and starting international operations, the Volkswagen Group has become the largest automobile manufacturer in Europe and one oft the leading car producers worldwide. Today there are almost 50 production plants in Europe, America, Asia and Africa. (Datamonitor 2008) The Volkswagen AG consists of two divisions. Next to the Financial Services Division there is the Automotive Division that develops vehicles and engines, produces and sells passenger cars, commercial vehicles, trucks, buses, vans, pick-ups and campers. Brands that are part of the VW Group include: VW, Audi, SEAT, Lamborghini, Skoda, Bentley and Bugatti. (Datamonitor 2008) Concentrating on the Automotive Division, the Volkswagen Group's strategy is analysed by looking at its value chain. It is examined what is performed well, where strengths are that create value, and what might be improved.

Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis

Author : Moniruzzaman Kiron
Publisher :
ISBN 13 : 9783346054586
Total Pages : 26 pages
Book Rating : 4.0/5 (545 download)

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Book Synopsis Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis by : Moniruzzaman Kiron

Download or read book Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis written by Moniruzzaman Kiron and published by . This book was released on 2019-10-16 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, language: English, abstract: This report analyzes the Volkswagen Group (VW) Company's current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company's mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter's Five Forces model and Value Chain Analysis. Then, the paper identifies what the company's current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.

Sustainable Value Chain Management

Author : Michael D'heur
Publisher : Springer
ISBN 13 : 3319121421
Total Pages : 424 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Sustainable Value Chain Management by : Michael D'heur

Download or read book Sustainable Value Chain Management written by Michael D'heur and published by Springer. This book was released on 2015-02-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the integrated management concept of "Sustainable Value Creation", which delivers sustainability ‘inside-out’ from the core business. It is based on the premise that sustainability can provide a platform for growth, if it is implemented in a company’s products, services and supply chains (combined also known as the 'Value Chain'). Managing the Value Chain from the outset with a sustainability mindset subsequently allows profitable economical, ecological and societal growth. It combines the need for increased sustainability and its implementation in the operations of a company. The book addresses the following issues: How do economic, environmental and societal factors impact the value-creation process of a company? What requirements and expectations need to be met to balance economic, ecologic and societal value creation? What are the building blocks and measures that can be utilized on the journey towards building a sustainable value chain? What benefits can be achieved through sustainable value chains? What are the practical examples of sustainable value chains in leading companies that can inspire others to follow? The book includes contributions from the following organisations and companies: Beiersdorf, SAP, Klenk und Hoursch, VAUDE, Infineon Technologies, Independent Capital Management, BASF, Nanogate, the Federal German Council for Sustainable Development, Henkel, Symrise, shared.value.chain, Siemens, Fairphone and Thin Air Factory

Automotive Industry Analysis. The Chinese and American Market, Competitors

Author : Jan Kachelmaier
Publisher : GRIN Verlag
ISBN 13 : 3668484422
Total Pages : 66 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Automotive Industry Analysis. The Chinese and American Market, Competitors by : Jan Kachelmaier

Download or read book Automotive Industry Analysis. The Chinese and American Market, Competitors written by Jan Kachelmaier and published by GRIN Verlag. This book was released on 2017-07-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Industrial Management, grade: 3,7 (93%), California State University, Fullerton, language: English, abstract: The paper analysis the automotive industry in general as well as the relative position of the Volkswagen AG. Furthermore, VW's competitors are assessed and recommendations for actions are formulated. In the beginning the creation of the automobile seemed less of a need and more of a luxury, as the cars could only be afforded by the well off. The very first steam car took to the road in France in 1768 – but Cugnot's novel idea did not trigger the beginning of the car industry. After Henry Ford’s model made its debut, owning a car was a symbol of status, because it could only be afforded by the wealthy. Once the process of Henry Ford’s mass production was introduced, cars could be afforded by a wider dynamic of people, and ownership became an affordable growing trend. The production of automobiles was a great help to the economy. It provided jobs across industries including positions in steel and machine tool makers for the different metal parts of the car. The increase in the need of supplies and other parts of the car including the battery, head lights, paint, and interior upholstery, were the driving forces for new businesses to thrive. Cars being a part of the everyday norm meant they would need routine car maintenance which became a major source of business. This also led to the increase of petroleum sales as the demanded use of cars increased. When WWII came the US was able to use the jeep for military use, additionally Chrysler reworked the jeep design to create tanks. Moreover, car production in Europe turned its focus from “the people’s car” to cars designed for the military.

Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis

Author : Moniruzzaman Kiron
Publisher : GRIN Verlag
ISBN 13 : 3346054578
Total Pages : 19 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis by : Moniruzzaman Kiron

Download or read book Advantages and Weaknesses of the Volkswagen Group (VW). Value Chain and SWOT Analysis written by Moniruzzaman Kiron and published by GRIN Verlag. This book was released on 2019-11-11 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2018 in the subject Business economics - Industrial Management, grade: A, , language: English, abstract: This report analyzes the Volkswagen Group (VW) Company’s current operations and provide strategic recommendations to the board of directors of the company. This report describes on how to analyze the external and internal environment of the company by analytical frameworks. It starts with Company Background, where the company’s mission and current operations will be described. Next is the Environmental Analysis, where a the SWOT analysis is applied for the company with consideration of Porter’s Five Forces model and Value Chain Analysis. Then, the paper identifies what the company’s current sustainable competitive advantages and its weakness are. Recommendation on how to tackle these weaknesses will be given afterwards. For a huge company like Volkswagen it takes a lot of effort to maintain their great brand reputation, to sustain that they have to make sure they fulfill the needs and wants of their customers and satisfy them. Although the brand portfolio includes brands like Skoda, Bugatti and Lamborghini the company still ranks high in the mind of customers. Even so having some problems in the automotive industry recently they must start looking forward and try finding solution as it might affect their brand image which can cause them huge loss and maintain the trust and build a relation among their customers as well. Volkswagen items are strongly connected with so much feelings as security and sense of pride.

Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect

Download Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect PDF Online Free

Author : Jan Kubik
Publisher : GRIN Verlag
ISBN 13 : 3640848187
Total Pages : 32 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect by : Jan Kubik

Download or read book Analysis and evaluation of chosen resources of Volkswagen in Germany and in respect of the Indian minicar market and the role of Suzuki as a Joint Venture prospect written by Jan Kubik and published by GRIN Verlag. This book was released on 2011-02-28 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2010 in the subject Business economics - Operations Research, grade: 1,0, Munich University of Applied Sciences, language: English, abstract: Volkswagen Group is based in Wolfsburg, Germany, ranks among the world’s leading automobile manufacturer and is the largest carmaker in Europe. Therefore the Group posses 11.3 percent share of the world passenger car market and holds 20.9 percent of the European automobile market. The Volkswagen Group with its nine brands (Audi, SEAT, Škoda, Volkswagen, Volkswagen Commercial Vehicles, Bentley, Bugatti, Lamborghini and Scania) offers a broad product range from low-consumption small cars to luxury class vehicles. For simplicity reasons the Volkswagen Aktiengesellschaft (as parent company of the Volkswagen group) is referred to as Volkswagen or VW where as the whole Volkswagen Group is either referred to as Volkswagen (VW) Group or Group within this paper. Despite the Group’s international alignment it is currently only slightly represented in India. As it has entered the Indian passenger car market ten years ago, significantly later than its Japanese and American competitors, its current market share amounts only to two percent. Because potential customers are increasing, the automotive industry is getting more dynamical and international and government’s politics are focusing on economic growth, India could become the future key market to the automotive industry. Due to the eminently strong growth of the Indian main street and the proceeding social change, as the younger generation wants to go for a distinguished career, especially the Indian minicar market’s (IMM) potential is higher than ever before. As Volkswagen Group is alive to the importance of this market but lacking in appropriate knowledge how to produce cheapest cars in large-scale production, it considers strengthening the cooperation with Suzuki Motor Corporation and Volkswagen by building a Joint Venture (JV). Thus, the already existing cross share- holding as shown in Appendix A could evolve into a new common entity. This paper analyses, appraises and evaluates in what way this strategy is promising for Volkswagen and how far Suzuki is an appropriate partner. Therefore, this assignment contributes to the assessment of the strategy’s prospect of success. Therefore, Appendix B was used partly as framework in this paper. Firstly, Volkswagen Group’s vision and history is epitomised and its objectives are outlined. Secondly, chosen resources of Volkswagen are revealed (2) and it is analysed how far they are transferable to the mentioned market and to which extent the JV with Suzuki Motor ...

Global Supply Chain and Operations Management

Author : Dmitry Ivanov
Publisher : Springer
ISBN 13 : 3319943138
Total Pages : 578 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Global Supply Chain and Operations Management by : Dmitry Ivanov

Download or read book Global Supply Chain and Operations Management written by Dmitry Ivanov and published by Springer. This book was released on 2018-09-26 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this textbook comprehensively discusses global supply-chain and operations management, combining value creation networks and interacting processes. It focuses on the operational roles in the networks and presents the quantitative and organizational methods needed to plan and control the material, information and financial flows in the supply chain. Each chapter starts with an introductory case study, and numerous examples from various industries and services help to illustrate the key concepts. The book explains how to design operations and supply networks and how to incorporate suppliers and customers. It also examines matching supply and demand, which is a core aspect of tactical planning, before turning to the allocation of resources for fulfilling customer demands. This second edition features three new chapters: “Supply Chain Risk Management and Resilience”, “Digital Supply Chain, Smart Operations, and Industry 4.0”, and “Pricing and Revenue-Oriented Capacity Allocation”. These new chapters provide the structured knowledge on the principles, models, and technologies for managing the supply-chain risks and improving supply-chain and operations performance with the help of digital technologies such as Industry 4.0, additive manufacturing, Internet-of-Things, advanced optimization methods and predictive analytics. The existing chapters have been updated and new case studies have been included. In addition, the preface provides guidelines for instructors on how to use the material for different courses in supply-chain and operations management and at different educational levels, such as general undergraduate, specialized undergraduate, and graduate courses. The companion website www.global-supply-chain-management.de has also been updated accordingly. In addition, the book is now supported by e-manuals for supply-chain and operations simulation and optimization in AnyLogic and anyLogistix. Providing readers with a working knowledge of global supply-chain and operations management, with a focus on bridging the gap between theory and practice, this textbook can be used in core, special and advanced classes. It is intended for broad range of students and professionals involved in supply-chain and operations management.

Multinationals, Global Value Chains and Governance

Author : Peter Hertenstein
Publisher : Routledge
ISBN 13 : 0429748922
Total Pages : 278 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Multinationals, Global Value Chains and Governance by : Peter Hertenstein

Download or read book Multinationals, Global Value Chains and Governance written by Peter Hertenstein and published by Routledge. This book was released on 2019-08-16 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses the examples of local supply firms in China and Brazil and their connections to the global automotive industry to explore the nature of current global value chains. It argues that lead firms make use of product architecture to globalize their procurement and supply chain management and that they effectively restructure the global supply base by internationalizing the most capable supply firms, thereby creating oligopolies controlled by the lead firm. The book goes on to contend that some firms have gained such powerful positions that they have gained a degree of control over other firms without the necessity of ownership – altering the mechanics of governance. Also, it shows how, although some supply firms from emerging markets have utilized their business ties with western assembly firms to upgrade themselves within the global value chain, most are squeezed out through increased global competition. Overall, the book makes a major new contribution to the economic theory of governance.

Supply Chain Integration Challenges in Commercial Aerospace

Author : Klaus Richter
Publisher : Springer
ISBN 13 : 3319461559
Total Pages : 290 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Supply Chain Integration Challenges in Commercial Aerospace by : Klaus Richter

Download or read book Supply Chain Integration Challenges in Commercial Aerospace written by Klaus Richter and published by Springer. This book was released on 2016-12-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents firsthand insights into strategies and approaches for the commercial aerospace supply chain in response to the numerous changes that airlines, aircraft OEMs and their suppliers have experienced over the past few decades. In doing so, it investigates the entire product value chain. Accordingly, the chapters address the challenges of configuration and demand, and highlight the specificities of customization in the aviation industry. They analyze component manufacturing, share valuable insights into assembly and integration activities, and describe aftermarket business models. In order to ensure more varied and balanced coverage, the book includes contributions by researchers, suppliers, and experts and practitioners from consulting companies and the aircraft industry. Taken together, they provide a holistic perspective on the transformation drivers and the innovations that have either been implemented or will be adopted in the near future. The book introduces and describes new concepts and innovations such as 3D printing, E2E demand management, digital production, predictive maintenance and open innovation in general, supplementing them with sample industrial applications from the aviation sector.

Entrepreneurship and Economic Transition in Central Europe

Author : Jean-Paul Larçon
Publisher : Springer Science & Business Media
ISBN 13 : 1461564018
Total Pages : 234 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Entrepreneurship and Economic Transition in Central Europe by : Jean-Paul Larçon

Download or read book Entrepreneurship and Economic Transition in Central Europe written by Jean-Paul Larçon and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the fall of the Berlin Wall in 1989, Central European economies have been moving rapidly toward a common set of goals: political democracy, market-oriented economies and integration into the European and international business community. For businesses, Central Europe offers a unique window of opportunity and, in particular, two comparative advantages: a low-cost qualified workforce and stronger growth rates than mature Western European economies. This opportunity, seized by local entrepreneurs and foreign enterprises alike, is a significant competitive threat to companies not present in the region, or who have not found alternative strategies for increased growth and competitiveness. This book addresses economic transitions in Central Europe and analyzes the problems of Central European integration in the European Union.

Structural Dynamics and Resilience in Supply Chain Risk Management

Author : Dmitry Ivanov
Publisher : Springer
ISBN 13 : 3319693050
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Structural Dynamics and Resilience in Supply Chain Risk Management by : Dmitry Ivanov

Download or read book Structural Dynamics and Resilience in Supply Chain Risk Management written by Dmitry Ivanov and published by Springer. This book was released on 2017-11-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an introduction to structural dynamics, ripple effect and resilience in supply chain disruption risk management for larger audiences. In the management section, without relying heavily on mathematical derivations, the book offers state-of-the-art concepts and methods to tackle supply chain disruption risks and designing resilient supply chains in a simple, predictable format to make it easy to understand for students and professionals with both management and engineering background. In the technical section, the book constitutes structural dynamics control methods for supply chain management. Real-life problems are modelled and solved with the help of mathematical programming, discrete-event simulation, optimal control theory, and fuzzy logic. The book derives practical recommendations for management decision-making with disruption risk in the following areas: How to estimate the impact of possible disruptions on performance in the pro-active stage? How to generate efficient and effective stabilization and recovery policies? When does one failure trigger an adjacent set of failures? Which supply chain structures are particular sensitive to ripple effect? How to measure the disruption risks in the supply chain?

Supply Chain Metrics that Matter

Author : Lora M. Cecere
Publisher : John Wiley & Sons
ISBN 13 : 1118858115
Total Pages : 405 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Supply Chain Metrics that Matter by : Lora M. Cecere

Download or read book Supply Chain Metrics that Matter written by Lora M. Cecere and published by John Wiley & Sons. This book was released on 2014-12-22 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Conquer the Effective Frontier and Drive Improved Value in Global Operations Growth has slowed. Volatility has increased and the world is more global. Brands are defined by innovation and services. Supply chain excellence matters more than ever. It makes a difference in corporate performance. One cannot snap their fingers and deliver supply chain success. It happens over the course of many years. It is measured in inches not miles. In this book, the author evaluates the progress of over a hundred companies over the period of 2006-2013. Success drives value. The effective supply chain makes a difference in winning a war, saving a patient, and driving commerce; but it also makes a difference in a community having clean air, potable water, and a standard of living. Mistakes are hard to overcome. Supply Chain Metrics that Matter tells this story. The book links corporate financials to supply chain maturity. In the book, the author analyzes which metrics matter. The author Lora M. Cecere is a supply chain researcher as well as an authority in supply chain technology. She helps companies gain first mover advantage. In the book, Cecere provides concrete, actionable steps to align and balance the supply chain to drive value. The book explores the crossover between supply chain efficiency and financial growth with topics such as: Outlining the metrics that matter, the metrics that don't Progress in industry sub-segment in improving inventory, cash, productivity and margin The management techniques that improve performance Sharing insights on how metrics change as the supply chain matures The roadmap to improve performance. Today, supply chains are global and dynamic. They are rapidly evolving. Companies that constantly seek out new solutions and opportunities for improvement drive differentiation. In a market where growth is stalled and many companies are stuck in driving supply chain performance, this book provides a clear, concise framework for a more modern, effective supply chain.

Supply Chain

Author : Ágota Bányai
Publisher : BoD – Books on Demand
ISBN 13 : 1837691053
Total Pages : 174 pages
Book Rating : 4.8/5 (376 download)

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Book Synopsis Supply Chain by : Ágota Bányai

Download or read book Supply Chain written by Ágota Bányai and published by BoD – Books on Demand. This book was released on 2024-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Strategic e-Business Management

Author : Francisco J. Martínez-López
Publisher : Springer Science & Business Media
ISBN 13 : 3642397476
Total Pages : 1004 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Handbook of Strategic e-Business Management by : Francisco J. Martínez-López

Download or read book Handbook of Strategic e-Business Management written by Francisco J. Martínez-López and published by Springer Science & Business Media. This book was released on 2013-11-19 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Life Cycle Management

Author : Guido Sonnemann
Publisher : Springer
ISBN 13 : 9401772215
Total Pages : 352 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis Life Cycle Management by : Guido Sonnemann

Download or read book Life Cycle Management written by Guido Sonnemann and published by Springer. This book was released on 2015-07-16 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insight into the Life Cycle Management (LCM) concept and the progress in its implementation. LCM is a management concept applied in industrial and service sectors to improve products and services, while enhancing the overall sustainability performance of business and its value chains. In this regard, LCM is an opportunity to differentiate through sustainability performance on the market place, working with all departments of a company such as research and development, procurement and marketing, and to enhance the collaboration with stakeholders along a company’s value chain. LCM is used beyond short-term business success and aims at long-term achievements by minimizing environmental and socio-economic burden, while maximizing economic and social value.

The Economics and Politics of European Integration

Author : Ivan T. Berend
Publisher : Routledge
ISBN 13 : 1000327175
Total Pages : 255 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Economics and Politics of European Integration by : Ivan T. Berend

Download or read book The Economics and Politics of European Integration written by Ivan T. Berend and published by Routledge. This book was released on 2020-12-29 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics and Politics of European Integration offers a comprehensive history of European integration, from the conceptualization of a United States of Europe, to the present day. The special role of the United States in this process of integration, and the expansion and evolution of the European Union, is critically analyzed. The book also thoroughly discusses the current view of the EU and the complex crises emerging from the COVID-19 pandemic. While the book focuses primarily on Europe, the role of other countries is also examined. The rise of hostile enemies from Turkey, Russia, the US and China is explored, and the history and outcome of Brexit also receives unique focus. Maps are used throughout to clearly depict the enlargement process. This illuminating text will be valuable reading for students and researchers across international economics, economic history, political economy and European studies.

Volkswagen's Way East - Brownfield or Greenfield Investments

Author : Anja Lorenzen
Publisher : GRIN Verlag
ISBN 13 : 3640810287
Total Pages : 25 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Volkswagen's Way East - Brownfield or Greenfield Investments by : Anja Lorenzen

Download or read book Volkswagen's Way East - Brownfield or Greenfield Investments written by Anja Lorenzen and published by GRIN Verlag. This book was released on 2011-01-25 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, BI Norwegian Business School, language: English, abstract: In terms of a rising competitive environment the way east gets more and more important. It does not only lead to a reduction in costs but operating in the eastern parts of Europe can result in advantages for the whole company. Volkswagen overtook their JV partner Skoda and this gave them access to the local cluster. This is an advantage, that companies which do not invest in brownfield investments do not have right from the beginning. Therefore, the kind of FDI and the region are very important and can determine the companies future success. Volkswagen’s greenfield investment in Kaluga, Russia will also be explained, based on the advantages and disadvantages that the two different FDI offer. The different VW investments will then be linked to Dunning’s eclectic paradigm, the OLI model.