The UX Book

Download The UX Book PDF Online Free

Author :
Publisher : Elsevier
ISBN 13 : 0123852420
Total Pages : 973 pages
Book Rating : 4.1/5 (238 download)

DOWNLOAD NOW!


Book Synopsis The UX Book by : Rex Hartson

Download or read book The UX Book written by Rex Hartson and published by Elsevier. This book was released on 2012-01-25 with total page 973 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UX Book: Process and Guidelines for Ensuring a Quality User Experience aims to help readers learn how to create and refine interaction designs that ensure a quality user experience (UX). The book seeks to expand the concept of traditional usability to a broader notion of user experience; to provide a hands-on, practical guide to best practices and established principles in a UX lifecycle; and to describe a pragmatic process for managing the overall development effort. The book provides an iterative and evaluation-centered UX lifecycle template, called the Wheel, for interaction design. Key concepts discussed include contextual inquiry and analysis; extracting interaction design requirements; constructing design-informing models; design production; UX goals, metrics, and targets; prototyping; UX evaluation; the interaction cycle and the user action framework; and UX design guidelines. This book will be useful to anyone interested in learning more about creating interaction designs to ensure a quality user experience. These include interaction designers, graphic designers, usability analysts, software engineers, programmers, systems analysts, software quality-assurance specialists, human factors engineers, cognitive psychologists, cosmic psychics, trainers, technical writers, documentation specialists, marketing personnel, and project managers. - A very broad approach to user experience through its components—usability, usefulness, and emotional impact with special attention to lightweight methods such as rapid UX evaluation techniques and an agile UX development process - Universal applicability of processes, principles, and guidelines—not just for GUIs and the Web, but for all kinds of interaction and devices: embodied interaction, mobile devices, ATMs, refrigerators, and elevator controls, and even highway signage - Extensive design guidelines applied in the context of the various kinds of affordances necessary to support all aspects of interaction - Real-world stories and contributions from accomplished UX practitioners - A practical guide to best practices and established principles in UX - A lifecycle template that can be instantiated and tailored to a given project, for a given type of system development, on a given budget

The UX Book

Download The UX Book PDF Online Free

Author :
Publisher : Morgan Kaufmann
ISBN 13 : 0128010622
Total Pages : 918 pages
Book Rating : 4.1/5 (28 download)

DOWNLOAD NOW!


Book Synopsis The UX Book by : Rex Hartson

Download or read book The UX Book written by Rex Hartson and published by Morgan Kaufmann. This book was released on 2018-11-02 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of user experience (UX) design has matured into a confident practice and this edition reflects, and in some areas accelerates, that evolution. Technically this is the second edition of The UX Book, but so much of it is new, it is more like a sequel. One of the major positive trends in UX is the continued emphasis on design—a kind of design that highlights the designer's creative skills and insights and embodies a synthesis of technology with usability, usefulness, aesthetics, and meaningfulness to the user. In this edition a new conceptual top-down design framework is introduced to help readers with this evolution. This entire edition is oriented toward an agile UX lifecycle process, explained in the funnel model of agile UX, as a better match to the now de facto standard agile approach to software engineering. To reflect these trends, even the subtitle of the book is changed to "Agile UX design for a quality user experience. Designed as a how-to-do-it handbook and field guide for UX professionals and a textbook for aspiring students, the book is accompanied by in-class exercises and team projects. The approach is practical rather than formal or theoretical. The primary goal is still to imbue an understanding of what a good user experience is and how to achieve it. To better serve this, processes, methods, and techniques are introduced early to establish process-related concepts as context for discussion in later chapters. - Winner of a 2020 Textbook Excellence Award (College) (Texty) from the Textbook and Academic Authors Association - A comprehensive textbook for UX/HCI/Interaction Design students readymade for the classroom, complete with instructors' manual, dedicated web site, sample syllabus, examples, exercises, and lecture slides - Features HCI theory, process, practice, and a host of real world stories and contributions from industry luminaries to prepare students for working in the field - The only HCI textbook to cover agile methodology, design approaches, and a full, modern suite of classroom material (stemming from tried and tested classroom use by the authors)

Lean UX

Download Lean UX PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491953578
Total Pages : 205 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!


Book Synopsis Lean UX by : Jeff Gothelf

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2016-09-12 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy.Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed.So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/Design; Find new material on business modeling and outcomes to help teams work more strategically; Delve into the new chapter on experiment design and Take advantage of updated examples and case studies.

Lean UX

Download Lean UX PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449311652
Total Pages : 152 pages
Book Rating : 4.4/5 (493 download)

DOWNLOAD NOW!


Book Synopsis Lean UX by : Jeff Gothelf

Download or read book Lean UX written by Jeff Gothelf and published by "O'Reilly Media, Inc.". This book was released on 2013-03-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) design has traditionally been a deliverables-based practice, with wireframes, site maps, flow diagrams, and mockups. But in today’s web-driven reality, orchestrating the entire design from the get-go no longer works. This hands-on book demonstrates Lean UX, a deeply collaborative and cross-functional process that lets you strip away heavy deliverables in favor of building shared understanding with the rest of the product team. Lean UX is the evolution of product design; refined through the real-world experiences of companies large and small, these practices and principles help you maintain daily, continuous engagement with your teammates, rather than work in isolation. This book shows you how to use Lean UX on your own projects. Get a tactical understanding of Lean UX—and how it changes the way teams work together Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designer’s tool kit to the rest of your product team Break down the silos created by job titles and learn to trust your teammates Improve the quality and productivity of your teams, and focus on validated experiences as opposed to deliverables/documents Learn how Lean UX integrates with Agile UX

Hands-On UX Design for Developers

Download Hands-On UX Design for Developers PDF Online Free

Author :
Publisher : Packt Publishing Ltd
ISBN 13 : 1788624297
Total Pages : 341 pages
Book Rating : 4.7/5 (886 download)

DOWNLOAD NOW!


Book Synopsis Hands-On UX Design for Developers by : Elvis Canziba

Download or read book Hands-On UX Design for Developers written by Elvis Canziba and published by Packt Publishing Ltd. This book was released on 2018-07-31 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide will teach you simple-to-advanced steps of user experience design. It starts from idea concept evaluation, product research, user interface design, and design implementation in code. We focus not only on the UI or design, but also on other things that are connected to it. UX has its own process that requires its own sets of ...

Smashing UX Design

Download Smashing UX Design PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470970626
Total Pages : 608 pages
Book Rating : 4.4/5 (79 download)

DOWNLOAD NOW!


Book Synopsis Smashing UX Design by : Jesmond J. Allen

Download or read book Smashing UX Design written by Jesmond J. Allen and published by John Wiley & Sons. This book was released on 2012-05-03 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to UX from the world’s most popular resource for web designers and developers Smashing Magazine is the world′s most popular resource for web designers and developers and with this book the authors provide the ideal resource for mastering User Experience Design (UX). The authors provide an overview of UX and User Centred Design and examine in detail sixteen of the most common UX design and research tools and techniques for your web projects. The authors share their top tips from their collective 30 years of working in UX including: Guides to when and how to use the most appropriate UX research and design techniques such as usability testing, prototyping, wire framing, sketching, information architecture & running workshops How to plan UX projects to suit different budgets, time constraints and business objectives Case studies from real UX projects that explain how particular techniques were used to achieve the client's goals Checklists to help you choose the right UX tools and techniques for the job in hand Typical user and business requirements to consider when designing business critical pages such as homepages, forms, product pages and mobile interfaces as well as explanations of key things to consider when designing for mobile, internationalization and behavioural change. Smashing UX Design is the complete UX reference manual. Treat it as the UX expert on your bookshelf that you can read from cover-to-cover, or to dip into as the need arises, regardless of whether you have 'UX' in your job title or not.

Product Design Process

Download Product Design Process PDF Online Free

Author :
Publisher :
ISBN 13 : 9789871973644
Total Pages : 142 pages
Book Rating : 4.9/5 (736 download)

DOWNLOAD NOW!


Book Synopsis Product Design Process by : Tiago Franco

Download or read book Product Design Process written by Tiago Franco and published by . This book was released on 2019-05-08 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manual for digital product design and project management.

Killer UX Design

Download Killer UX Design PDF Online Free

Author :
Publisher : SitePoint Pty Ltd
ISBN 13 : 145719189X
Total Pages : 312 pages
Book Rating : 4.4/5 (571 download)

DOWNLOAD NOW!


Book Synopsis Killer UX Design by : Jodie Moule

Download or read book Killer UX Design written by Jodie Moule and published by SitePoint Pty Ltd. This book was released on 2012-09-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, technology is used to shift, sway and change attitudes and behavior. This creates amazing opportunities and challenges for designers. If we want to create products and services that have the power to educate people so they may live better lives, or help to reduce the time people take to do certain tasks, we first need an understanding of how these people think and work - what makes them "tick" The premise of this book is the need to understand how people "behave"; their habits, motivators and drivers, as a critical way to better understand what a great customer experience for your audience looks like, facilitating better design decisions. The book will lead you from understanding behavior, to extracting customer insights that can launch you into the design of something that makes a difference to people's lives - all presented in a fun, practical and non-academic way.

A Project Guide to UX Design

Download A Project Guide to UX Design PDF Online Free

Author :
Publisher : New Riders
ISBN 13 : 0132931729
Total Pages : 558 pages
Book Rating : 4.1/5 (329 download)

DOWNLOAD NOW!


Book Synopsis A Project Guide to UX Design by : Russ Unger

Download or read book A Project Guide to UX Design written by Russ Unger and published by New Riders. This book was released on 2012-03-23 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance

Laws of UX

Download Laws of UX PDF Online Free

Author :
Publisher : O'Reilly Media
ISBN 13 : 149205528X
Total Pages : 153 pages
Book Rating : 4.4/5 (92 download)

DOWNLOAD NOW!


Book Synopsis Laws of UX by : Jon Yablonski

Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

7stepux(r)

Download 7stepux(r) PDF Online Free

Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.6/5 (44 download)

DOWNLOAD NOW!


Book Synopsis 7stepux(r) by : Csaba Házi

Download or read book 7stepux(r) written by Csaba Házi and published by Independently Published. This book was released on 2020-04-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying this book, you will be granted access to the 7STEPUX App as well!If you want to get started with UX or extend your product design skills, this book has it all for you. SEVEN STEP UX is a business-savvy, hands-on process for devising a great product idea, including planning, applying UX research, creating the design and testing.In this book, we will: - Understand the basics of UX and see how it is essential for business- Learn how to plan a product (let it be a website or app).- How to apply UX research to validate your ideas and create better products (all methods are hands-on and step-by step)- How to start sketching your ideas and building up meaningful wireframes- How to flesh out wireframes and create an interactive prototype that you can test with target users- How to create a kick-ass visual design for your product that is engaging to your target audience- How to test out designs, mobile apps, landing pages to increase conversions and improve usability- How to hand-off designs for developers that they'll love.This book will guide you through all the steps, in a lightweight, conversational way with humor. Also, if you buy this book, you will have access to the exclusive 7STEPUX APP. In the App you can: - Download practical templates, checklists and templates to boost UX work- Ask questions to the author and discuss UX with other people who've already purchased the book- Access multiple formats of the book for a better reading experien

UX for Beginners

Download UX for Beginners PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491912642
Total Pages : 459 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!


Book Synopsis UX for Beginners by : Joel Marsh

Download or read book UX for Beginners written by Joel Marsh and published by "O'Reilly Media, Inc.". This book was released on 2015-12-21 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apps! Websites! Rubber Ducks! Naked Ninjas! This book has everything. If you want to get started in user experience design (UX), you've come to the right place: 100 self-contained lessons that cover the whole spectrum of fundamentals. Forget dry, technical material. This bookâ??based on the wildly popular UX Crash Course from Joel Marshâ??s blog The Hipper Elementâ??is laced with the author's snarky brand of humor, and teaches UX in a simple, practical way. Becoming a professional doesnâ??t have to be boring. Follow the real-life UX process from start-to-finish and apply the skills as you learn, or refresh your memory before the next meeting. UX for Beginners is perfect for non-designers who want to become designers, managers who teach UX, and programmers, salespeople, or marketers who want to learn more. Start from scratch: the fundamentals of UX Research the weird and wonderful things users do The process and science of making anything user-friendly Use size, color, and layout to help and influence users Plan and create wireframes Make your designs feel engaging and persuasive Measure how your design works in the real world Find out what a UX designer does all day

UX Design

Download UX Design PDF Online Free

Author :
Publisher : Steven Miller
ISBN 13 : 9781513684390
Total Pages : 158 pages
Book Rating : 4.6/5 (843 download)

DOWNLOAD NOW!


Book Synopsis UX Design by : Steven Miller

Download or read book UX Design written by Steven Miller and published by Steven Miller. This book was released on 2021-04-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could master UX Design, a skill that is becoming more and more demanded from more and more companies? Imagine how your work and life could change, and how much fun you'll have while enjoying the journey. "UX designer" is quickly becoming one of the most sought-after job titles in tech. Being a UX designer is rewarding, challenging, lucrative and interesting. A UX designer requires an impressive mix of creative, technical, and social skills. You need to be as comfortable with Adobe and Sketch as you are with interacting with a live group of users and analyzing their interactions with your mockups, prototypes, and wireframes. It's certainly not an easy job, but if you love the work you won't care that it's challenging. This book provides you EVERY information to master UX design, the few things you need to start are: - Passion - UX design should feel not just like a hobby or even a career path, but a calling. You should be genuinely fascinated by the subject - Empathy - To design great products you need to be able to feel the users' pain and frustration. You need to be able to put yourself in their shoes to understand why something isn't working for them, even though for you it may seem fine. - Self-Starting - You are going to need to train yourself in various areas and learn to work on your own for a while to figure things out and build your portfolio - Genuine Interest in Technology - This almost goes without saying, but just in case...you do need to have a love of technology and, in particular, the way humans interact with technology But let's get deep into the chapters of this guide: - Understanding you are not the user, involving them helps you to master your products - The 27 UX design fundamentals to follow and check in every single project - The design process (form sketching to design specifications) - Lean UX vs Agile UX - The 5 visual design principles - Behavioral UX data - The 4 UX optimization steps ...and much more! EVERY object you ever purchased was guided by user experience. Companies are now realizing that and looking for professionals that could help them. Change your career forever and become a user experience designer purchasing and studying this practical and complete guide! Scroll up and add it to cart now!

UX Strategy

Download UX Strategy PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

DOWNLOAD NOW!


Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Mismatch

Download Mismatch PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262038889
Total Pages : 173 pages
Book Rating : 4.2/5 (62 download)

DOWNLOAD NOW!


Book Synopsis Mismatch by : Kat Holmes

Download or read book Mismatch written by Kat Holmes and published by MIT Press. This book was released on 2018-10-16 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: How inclusive methods can build elegant design solutions that work for all. Sometimes designed objects reject their users: a computer mouse that doesn't work for left-handed people, for example, or a touchscreen payment system that only works for people who read English phrases, have 20/20 vision, and use a credit card. Something as simple as color choices can render a product unusable for millions. These mismatches are the building blocks of exclusion. In Mismatch, Kat Holmes describes how design can lead to exclusion, and how design can also remedy exclusion. Inclusive design methods—designing objects with rather than for excluded users—can create elegant solutions that work well and benefit all. Holmes tells stories of pioneers of inclusive design, many of whom were drawn to work on inclusion because of their own experiences of exclusion. A gamer and designer who depends on voice recognition shows Holmes his “Wall of Exclusion,” which displays dozens of game controllers that require two hands to operate; an architect shares her firsthand knowledge of how design can fail communities, gleaned from growing up in Detroit's housing projects; an astronomer who began to lose her eyesight adapts a technique called “sonification” so she can “listen” to the stars. Designing for inclusion is not a feel-good sideline. Holmes shows how inclusion can be a source of innovation and growth, especially for digital technologies. It can be a catalyst for creativity and a boost for the bottom line as a customer base expands. And each time we remedy a mismatched interaction, we create an opportunity for more people to contribute to society in meaningful ways.

Mapping Experiences

Download Mapping Experiences PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491923482
Total Pages : 770 pages
Book Rating : 4.4/5 (919 download)

DOWNLOAD NOW!


Book Synopsis Mapping Experiences by : Jim Kalbach

Download or read book Mapping Experiences written by Jim Kalbach and published by "O'Reilly Media, Inc.". This book was released on 2016-04-25 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions. Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value. Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models

Bottlenecks

Download Bottlenecks PDF Online Free

Author :
Publisher : Apress
ISBN 13 : 1484225805
Total Pages : 269 pages
Book Rating : 4.4/5 (842 download)

DOWNLOAD NOW!


Book Synopsis Bottlenecks by : David C. Evans

Download or read book Bottlenecks written by David C. Evans and published by Apress. This book was released on 2017-02-11 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook