The Use Of Geomarketing For The Location And Branch Network Planning On The Example Porsche A Critical Examination Of The Applicability Of The Current State Of Research

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The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research

Author : Lars Steilmann
Publisher : GRIN Verlag
ISBN 13 : 3668554218
Total Pages : 79 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research by : Lars Steilmann

Download or read book The Use of Geomarketing for the Location and Branch Network Planning on the Example Porsche. A Critical Examination of the Applicability of the Current State of Research written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-23 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: This thesis with the topic is about Geomarketing theory and its approach in the automotive industry, more specifically surveyed on one explicit example of Porsche. The automotive industry is experiencing a development from a sellers' market to a buyers' market, as evident in the marginal increase of registration figures in recent years and in the additional price pressure on the car market. Equivalently, the increasing degree of individualization in society and thus the differentiation of demand, is leading to a breakdown of markets into smaller market segments to which the car manufacturers have to deal with. This prevailing pressure also affects the management level and causes the need to make the right decisions and avoid failures. Analogue to these developments two trends in marketing have gained significance in recent decades. On the one hand, the increasing data and information sets, which allow improved screening of the market, have gained importance. On the other hand, there is the technological development that enables assimilating large amounts of internal and external data on the basis of spatial structures. As a result of this development, the instrument Geomarketing has been established. This thesis deals with the elaborate assessment of the application of Geomarketing within location as well as branch network planning and practice. More specifically, this thesis handles the approach of the car manufacturer Porsche AG. The overall aim of the paper is to explain the role of Geomarketing for strategic planning processes in an automotive company with special focus on location and branch network decisions. The aim also is to find out how far Geomarketing causes benefits.

Business Intelligence

Author : Carlo Vercellis
Publisher : John Wiley & Sons
ISBN 13 : 1119965470
Total Pages : 314 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Business Intelligence by : Carlo Vercellis

Download or read book Business Intelligence written by Carlo Vercellis and published by John Wiley & Sons. This book was released on 2011-08-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book: Combines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence. Covers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimization models, decision support systems, and analytical methods for performance evaluation. Is made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies. Explains how to utilise mathematical models and analysis models to make effective and good quality business decisions. This book is aimed at postgraduate students following data analysis and data mining courses. Researchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.

Consumer Behaviour PDF eBook

Author : Michael R. Solomon
Publisher : Pearson Higher Ed
ISBN 13 : 1292116757
Total Pages : 733 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Consumer Behaviour PDF eBook by : Michael R. Solomon

Download or read book Consumer Behaviour PDF eBook written by Michael R. Solomon and published by Pearson Higher Ed. This book was released on 2016-05-05 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Retail Management, Global Edition

Author : Barry R. Berman
Publisher : Pearson Higher Ed
ISBN 13 : 1292214686
Total Pages : 593 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Retail Management, Global Edition by : Barry R. Berman

Download or read book Retail Management, Global Edition written by Barry R. Berman and published by Pearson Higher Ed. This book was released on 2017-09-08 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Retail Management. A contemporary text that helps students thrive in today’s retailing industry Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Practical Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 494 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Practical Magazine by :

Download or read book The Practical Magazine written by and published by . This book was released on 1873 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Investment Strategies in Emerging New Trends in Finance

Author : Reza Gharoie Ahangar
Publisher : BoD – Books on Demand
ISBN 13 : 1839629657
Total Pages : 184 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Investment Strategies in Emerging New Trends in Finance by : Reza Gharoie Ahangar

Download or read book Investment Strategies in Emerging New Trends in Finance written by Reza Gharoie Ahangar and published by BoD – Books on Demand. This book was released on 2021-04-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investment and portfolio strategies are some of the most exciting topics in finance. This book presents the most up-to-date topics and techniques in finance to facilitate the investment process for researchers and investors in selecting appropriate investment strategies with the emergence of new issues and concepts in financial areas. This book contains nine chapters divided into three sections: The first section, “Investment and Portfolio Strategies,” discusses different investment strategies in portfolio selection. The second section, “Behavioral Finance and Investment Decisions,” examines the application of behavioral finance in investment decisions. The last section, “Emerging New Trends in Finance,” includes some new and interesting finance topics that can depict our vision for the future arena of finance.

Culture and Tourism in a Smart, Globalized, and Sustainable World

Author : Vicky Katsoni
Publisher : Springer Nature
ISBN 13 : 3030724697
Total Pages : 771 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Culture and Tourism in a Smart, Globalized, and Sustainable World by : Vicky Katsoni

Download or read book Culture and Tourism in a Smart, Globalized, and Sustainable World written by Vicky Katsoni and published by Springer Nature. This book was released on 2021-06-21 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.

Product Life Cycle

Author : Antonella Petrillo
Publisher : BoD – Books on Demand
ISBN 13 : 183969629X
Total Pages : 115 pages
Book Rating : 4.8/5 (396 download)

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Book Synopsis Product Life Cycle by : Antonella Petrillo

Download or read book Product Life Cycle written by Antonella Petrillo and published by BoD – Books on Demand. This book was released on 2021-12-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and increased competition are forcing companies to review and improve their production processes to be more sustainable. However, a clear vision and environmental culture are lacking because, even today, companies are motivated to act to improve the environment essentially by compliance with government regulations and the opportunity to achieve profit growth. This book presents practices, challenges, and opportunities for the digital and sustainable transformation of business as we know it.

Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method

Author : Philip Zerrillo
Publisher : World Scientific
ISBN 13 : 9813273364
Total Pages : 107 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method by : Philip Zerrillo

Download or read book Case For Cases, The: Teaching With Cases - How To Teach Using The Case Method written by Philip Zerrillo and published by World Scientific. This book was released on 2018-08-24 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to support faculty in designing and conducting case teaching. The book is a practical 'how to' guide for faculty setting up and delivering a case based class. It can be used by instructors of all levels as it discusses issues such as class culture, teaching pace, grading, board usage etc.

Advances in Consumer Research

Author : Punam Anand Keller
Publisher :
ISBN 13 : 9780915552498
Total Pages : 440 pages
Book Rating : 4.5/5 (524 download)

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Book Synopsis Advances in Consumer Research by : Punam Anand Keller

Download or read book Advances in Consumer Research written by Punam Anand Keller and published by . This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sesame Price Prediction Using Artificial Neural Network

Author : Endalamaw Gashaw
Publisher : GRIN Verlag
ISBN 13 : 3346135187
Total Pages : 69 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Sesame Price Prediction Using Artificial Neural Network by : Endalamaw Gashaw

Download or read book Sesame Price Prediction Using Artificial Neural Network written by Endalamaw Gashaw and published by GRIN Verlag. This book was released on 2020-03-23 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2019 in the subject Computer Science - Miscellaneous, University of Gondar (Atse Tewodros Cumpas), course: Information technology, language: English, abstract: Agricultural price predictions are an integral component of trade and policy analysis. As the prices of agricultural commodities directly influence the real income of farmers and it also affects the national foreign currency generate. Sesame is highly produced in some tropical and subtropical rain forest Ethiopia region. The thesis is to build a model that can predict market prices of sesame commodity. Based on the complexity of sesame price prediction; the predicting models used for crop are linear regression, support vector machine and neural network models to predict a future price. A data have been taken from the ECX website (www.ecx.com.et) in the interval of January 2013 to March 2019. The total numbers of records selected to the experiments are 5,327 daily prices are used for proposed models. The experimental result had evaluated by RMSE, MSE and CC metrics. We follow six phase CRISP-DM process model for sesame price prediction. The process phase are, business understanding, data understanding, data preparation, modeling, evaluating and deployment.

Consumer Behavior II

Author : Margaret Hogg
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Consumer Behavior II by : Margaret Hogg

Download or read book Consumer Behavior II written by Margaret Hogg and published by SAGE Publications Limited. This book was released on 2006 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences, thus representing the increasing interdisciplinary richness of research in consumer behavior.

INTELLIGENT AUTOMATION

Author : PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.)
Publisher :
ISBN 13 : 9811235848
Total Pages : 431 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis INTELLIGENT AUTOMATION by : PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.)

Download or read book INTELLIGENT AUTOMATION written by PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.) and published by . This book was released on 2020 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding American Icons

Author : Arthur Asa Berger
Publisher : Routledge
ISBN 13 : 1315416204
Total Pages : 185 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Understanding American Icons by : Arthur Asa Berger

Download or read book Understanding American Icons written by Arthur Asa Berger and published by Routledge. This book was released on 2016-06-16 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

The Politics of Consumption / The Consumption of Politics

Author : Dhavan V. Shah
Publisher : SAGE Publications, Incorporated
ISBN 13 : 9781412959353
Total Pages : 0 pages
Book Rating : 4.9/5 (593 download)

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Book Synopsis The Politics of Consumption / The Consumption of Politics by : Dhavan V. Shah

Download or read book The Politics of Consumption / The Consumption of Politics written by Dhavan V. Shah and published by SAGE Publications, Incorporated. This book was released on 2007-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In October 2006, an international conference titled "The Politics of Consumption/The Consumption of Politics" drew leading scholars from Europe and North America. Using theory and research, the conference spurred lively discussion as well as the insightful papers included in this special volume of The ANNALS. Drawing from a myriad of disciplines, including political science, sociology, communication, media studies, and economics, this volume is a must-have for scholars, professionals, and policymakers who want to better understand modern consumer society and its implications for the political and civic arena.

Signs in Contemporary Culture

Author : Arthur Asa Berger
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502704139
Total Pages : 0 pages
Book Rating : 4.7/5 (41 download)

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Book Synopsis Signs in Contemporary Culture by : Arthur Asa Berger

Download or read book Signs in Contemporary Culture written by Arthur Asa Berger and published by Createspace Independent Publishing Platform. This book was released on 2014-10-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life.

Sustainable Innovation

Author : Anshu Saxena Arora
Publisher : Springer Nature
ISBN 13 : 3030304213
Total Pages : 172 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Sustainable Innovation by : Anshu Saxena Arora

Download or read book Sustainable Innovation written by Anshu Saxena Arora and published by Springer Nature. This book was released on 2019-11-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.