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The Use Of Corporate Social Responsibility As A Public Relations Strategy Considering Latin America As An Example
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Book Synopsis The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example by : Kathrin Bauer
Download or read book The Use of Corporate Social Responsibility as a Public Relations Strategy considering Latin America as an example written by Kathrin Bauer and published by diplom.de. This book was released on 2004-09-28 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Economic developments of the last several decades have changed the economic and social structures of industrialized and developing countries, leading to new business opportunities but also to terrifying social dangers and rising ecological catastrophes worldwide. Multinationals are increasingly expected by their stakeholders to find strategies and ways to respond to these international challenges, to play a more active role in addressing social issues, and to take responsibility for their actions in developing countries. It is the task of public relations practitioners to balance these societal demands and stakeholders expectations with the goals of their company and to communicate in an effective manner by developing socially responsible strategies. The effectiveness of strategies and communication programs depends on how public relations practitioners communicate with their stakeholders and on how much effort they make to build and maintain good relationships. To guarantee good relations and effective campaigns, the public relations function must be involved in the overall strategic management process where public relations strategies can be managed by objectives. Furthermore, public relations practitioners have to employ two-way symmetrical communication, to facilitate mutual understanding and relationship-building between their corporation and its stakeholders. Corporations can react to societal demands by using corporate social responsibility (CSR) as a public relations strategy. CSR can be considered either as an opportunity to improve a corporation s image and financial success or as a response to arising conflicts and crises. Both strategic approaches are discussed in this study, as, in practice, corporations respond to issues (proactive) but also have to deal with crises (reactive). Today, many corporations use CSR proactively, as they are aware of its various positive outcomes and valuable contributions for both society and its business success. Corporations can act with altruistic or self-interested motives, but, whichever motivation establishes the basis for CSR, both require the employment of issues management, a strategic planning process that analyses the impact of societal issues and gives corporations the chance to invest effectively and proactively. Corporations can contribute to societal demands in three ways: first, by making cash and in-kind donations to public charities; secondly they can support [...]
Book Synopsis Annual Report on the OECD Guidelines for Multinational Enterprises 2005 Corporate Responsibility in the Developing World by : OECD
Download or read book Annual Report on the OECD Guidelines for Multinational Enterprises 2005 Corporate Responsibility in the Developing World written by OECD and published by OECD Publishing. This book was released on 2005-12-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an account of what governments have been doing to enhance the contribution of the OECD Guidelines for Multinational Enterprises along with a special report on corporate responsibility in the developing world.
Book Synopsis Corporate Social Responsibility and Corporate Governance by : David Crowther
Download or read book Corporate Social Responsibility and Corporate Governance written by David Crowther and published by Emerald Group Publishing. This book was released on 2017-07-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book focuses on how CSR and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.
Book Synopsis Effects of Corporate Social Responsibility in Latin American Communities by : Roberto Gutiérrez
Download or read book Effects of Corporate Social Responsibility in Latin American Communities written by Roberto Gutiérrez and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five different Latin American experiences help us to understand the impacts of corporate social responsibility on communities. We focus on communities composed of low-income populations to compare types of interventions, their main characteristics, spaces for community participation, and some results and impacts. Some of the findings indicate that (a) a company's enlightened self-interest in its CSR program ensures its commitment to the program and the program's sustainability; (b) community involvement from the outset in defining a project increases the probability of success, since corporations cannot assume they understand the needs of a community by taking them at face value; (c) projects do not create untenable expectations in local communities when they consider the whole life cycle and the sustainability of the investment after an appropriate exit strategy is executed; and (d) financial resources are only part of the equation because corporations can have enormous impacts with limited financing if programs are well defined and supported.
Book Synopsis Global Public Relations by : Alan R. Freitag
Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts.
Book Synopsis Corporate Social Responsibility, Public Relations and Community Engagement by : Marianne Sison
Download or read book Corporate Social Responsibility, Public Relations and Community Engagement written by Marianne Sison and published by Routledge. This book was released on 2018-09-03 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diverse in economic development, political and mass media systems, the countries in Southeast Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam—the book discusses how public relations (PR) and corporate social responsibility (CSR) discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with PR and CSR discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and Southeast Asia studies.
Book Synopsis Corporate Social Responsibility in the Promotion of Social Development by : Manuel E. Contreras C.
Download or read book Corporate Social Responsibility in the Promotion of Social Development written by Manuel E. Contreras C. and published by IDB. This book was released on 2004 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Corporate Social Responsibility, Sustainability and Public Relations by : Donnalyn Pompper
Download or read book Corporate Social Responsibility, Sustainability and Public Relations written by Donnalyn Pompper and published by Routledge. This book was released on 2015-11-19 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Book Synopsis OECD Guidelines for Multinational Enterprises by :
Download or read book OECD Guidelines for Multinational Enterprises written by and published by . This book was released on 2005 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guidelines are recommendations to multinational enterprises on their conduct in such areas as labor, environment, consumer protection and the fight against corruption. The recommendations are made by the adhering governments and, although they are not binding, governments are committed to promoting their observance. This series provides an account of what the 38 adhering governments have been doing to enhance the contribution of the Guidelines to the improved functionning of the global economy.
Book Synopsis Pitch, Tweet, or Engage on the Street by : Kara Alaimo
Download or read book Pitch, Tweet, or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2020-12-29 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Book Synopsis Communicating Corporate Social Responsibility by : Kristie Byrum
Download or read book Communicating Corporate Social Responsibility written by Kristie Byrum and published by Rowman & Littlefield. This book was released on 2022-12-19 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.
Book Synopsis Pitch, Tweet, or Engage on the Street by : Kara Alaimo
Download or read book Pitch, Tweet, or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2020-12-29 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Book Synopsis Latin American and Caribbean Perspectives on the Development of Public Relations by : T. Watson
Download or read book Latin American and Caribbean Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2014-12-09 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.
Book Synopsis Government at a Glance: Latin America and the Caribbean 2024 by : OECD
Download or read book Government at a Glance: Latin America and the Caribbean 2024 written by OECD and published by OECD Publishing. This book was released on 2024-03-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2024 edition of Government at a Glance Latin America and the Caribbean provides the latest available evidence on public administrations and their performance in the LAC region and compares it to OECD countries.
Book Synopsis Communicating Corporate Social Responsibility in the Digital Era by : Adam Lindgreen
Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Book Synopsis Strategic Communication in a Global Crisis by : Ralph Tench
Download or read book Strategic Communication in a Global Crisis written by Ralph Tench and published by Taylor & Francis. This book was released on 2022-10-20 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.
Book Synopsis The Corporate Social Responsibility System in Latin America and the Caribbean by : Paul Alexander Haslam
Download or read book The Corporate Social Responsibility System in Latin America and the Caribbean written by Paul Alexander Haslam and published by FOCAL. This book was released on 2004-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:
