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Author : David Ogilvy
Publisher : Profile Books(GB)
ISBN 13 : 9781781250877
Total Pages : 0 pages
Book Rating : 4.2/5 (58 download)
Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by Profile Books(GB). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private life of one of one of the original 'Mad Men'.
Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)
Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 0230618340
Total Pages : 300 pages
Book Rating : 4.2/5 (36 download)
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author : David Ogilvy
Publisher : New York : Crown
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.3/5 ( download)
Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by New York : Crown. This book was released on 1986 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this delightfully illustrated and designed volume, more than 80 selections from David Ogilvy's private papers give a remarkably candid glimpse of the spirited, sharply ironic--and very wise--private man behind the public image. 13 black-and-white photographs.
Author : Claude C. Hopkins
Publisher : Laurus
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (3 download)
Download or read book My Life in Advertising written by Claude C. Hopkins and published by Laurus. This book was released on 1917 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Author : David Ogilvy
Publisher : John Wiley & Sons
ISBN 13 : 9780471180029
Total Pages : 218 pages
Book Rating : 4.1/5 (8 download)
Download or read book An Autobiography written by David Ogilvy and published by John Wiley & Sons. This book was released on 1997-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Author : Kenneth Roman
Publisher : HarperPrism
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.E/5 ( download)
Download or read book Writing that Works written by Kenneth Roman and published by HarperPrism. This book was released on 1995 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing That Works is a concise, practical guide to the principles of effective writing. In this revised and updated edition, Roman and Raphaelson reveal how to improve memos, letters, reports, speeches, resumes, plans, and other business papers. Learn how to say what you want to say with less difficulty and more confidence.
Author : Jennet Conant
Publisher : Simon and Schuster
ISBN 13 : 0743294599
Total Pages : 416 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Irregulars written by Jennet Conant and published by Simon and Schuster. This book was released on 2009-09-08 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following her bestselling accounts of the most guarded secrets of the Second World War, Conant offers a rollicking true story of spies, politicians, journalists, and intrigue in the highest circles of Washington during the tumultuous days of World War II.
Author : Siva Vaidhyanathan
Publisher : Univ of California Press
ISBN 13 : 0520952456
Total Pages : 281 pages
Book Rating : 4.5/5 (29 download)
Download or read book The Googlization of Everything written by Siva Vaidhyanathan and published by Univ of California Press. This book was released on 2012-03-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google’s global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.
Author : John Caples
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781607965664
Total Pages : 258 pages
Book Rating : 4.9/5 (656 download)
Download or read book Making Ads Pay written by John Caples and published by WWW.Snowballpublishing.com. This book was released on 2013-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.
Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author : Piyush Pandey
Publisher : Penguin UK
ISBN 13 : 9352140044
Total Pages : 262 pages
Book Rating : 4.3/5 (521 download)
Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Author : William C. Rempel
Publisher : HarperCollins
ISBN 13 : 0062456792
Total Pages : 403 pages
Book Rating : 4.0/5 (624 download)
Download or read book The Gambler written by William C. Rempel and published by HarperCollins. This book was released on 2018-01-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER “Offers an entertaining look at Kerkorian’s outsize life… an interesting portrait of a billionaire.” – Wall Street Journal The rags-to-riches story of one of America’s wealthiest and least-known financial giants, self-made billionaire Kirk Kerkorian—the daring aviator, movie mogul, risk-taker, and business tycoon who transformed Las Vegas and Hollywood to become one of the leading financiers in American business. Kerkorian combined the courage of a World War II pilot, the fortitude of a scrappy boxer, the cunning of an inscrutable poker player and an unmatched genius for making deals. He never put his name on a building, but when he died he owned almost every major hotel and casino in Las Vegas. He envisioned and fostered a new industry —the leisure business. Three times he built the biggest resort hotel in the world. Three times he bought and sold the fabled MGM Studios, forever changing the way Hollywood does business. His early life began as far as possible from a place on the Forbes List of Billionaires when he and his Armenian immigrant family lost their farm to foreclosure. He was four. They arrived in Los Angeles penniless and moved often, staying one step ahead of more evictions. Young Kirk learned English on the streets of L.A., made pennies hawking newspapers and dropped out after eighth grade. How he went on to become one of the richest and most generous men in America—his net worth as much as $20 billion—is a story largely unknown to the world. That’s because what Kerkorian valued most was his privacy. His very private life turned to tabloid fodder late in life when a former professional tennis player falsely claimed that the eighty-five-year-old billionaire fathered her child. In this engrossing biography, investigative reporter William C. Rempel digs deep into Kerkorian’s long-guarded history to introduce a man of contradictions—a poorly educated genius for deal-making, an extraordinarily shy man who made the boldest of business ventures, a careful and calculating investor who was willing to bet everything on a single roll of the dice. Unlike others of his status and importance, Kerkorian made few public appearances and strenuously avoided personal publicity. His friends and associates, however, were some of the biggest names in business, entertainment, and sports—among them Howard Hughes, Ted Turner, Steve Wynn, Michael Milken, Cary Grant, Frank Sinatra, Barbra Streisand, Elvis Presley, Mike Tyson, and Andre Agassi. When he died in 2015 two years shy of the century mark, Kerkorian had outlived many of his closest friends and associates. Now, Rempel meticulously pieces together revealing fragments of Kerkorian’s life, collected from diverse sources—war records, business archives, court documents, news clippings and the recollections and recorded memories of longtime pals and relatives. In The Gambler, Rempel illuminates this unknown, self-made man and his inspiring legacy as never before.
Author : Graham M. Simons
Publisher : Casemate Publishers
ISBN 13 : 1783831286
Total Pages : 576 pages
Book Rating : 4.7/5 (838 download)
Download or read book Mosquito written by Graham M. Simons and published by Casemate Publishers. This book was released on 2011-03-19 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of the high-speed wooden aircraft—from bomber to fighter, to photographic and weather reconnaissance—from the author of B-17 Memphis Belle. During the history of aviation there have been very few aircraft that have achieved immediate success when entering front-line service. The de Havilland Mosquito was one such aircraft. It was not designed to an RAF requirement, but was the result of an initiative of the designers and builders to utilize the skills of woodworkers and the relative abundance of wood in the crisis years of World War II. The result was an airplane that could be built quickly, was extremely fast and extremely versatile. The pilots loved it. This book describes how it was built and utilizes many hitherto unpublished photographs from the design studio and production lines. It illustrates and explains the many different roles that the aircraft took as the war progressed. Fighter, bomber, reconnaissance, night fighter there were few tasks that this brilliant design could not adopt. “To most Britain at War readers, the de Havilland Mosquito needs little introduction. Dramatic as such low-level attacks were, there is, as Graham Simons reveals in this latest insight into a remarkable aircraft, far more to the wartime service of the ‘mossy.’”—Britain at War
Author : Allan M. Brandt
Publisher : Basic Books
ISBN 13 : 0786721901
Total Pages : 644 pages
Book Rating : 4.7/5 (867 download)
Download or read book The Cigarette Century written by Allan M. Brandt and published by Basic Books. This book was released on 2009-01-06 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The invention of mass marketing led to cigarettes being emblazoned in advertising and film, deeply tied to modern notions of glamour and sex appeal. It is hard to find a photo of Humphrey Bogart or Lauren Bacall without a cigarette. No product has been so heavily promoted or has become so deeply entrenched in American consciousness. And no product has received such sustained scientific scrutiny. The development of new medical knowledge demonstrating the dire harms of smoking ultimately shaped the evolution of evidence-based medicine. In response, the tobacco industry engineered a campaign of scientific disinformation seeking to delay, disrupt, and suppress these studies. Using a massive archive of previously secret documents, historian Allan Brandt shows how the industry pioneered these campaigns, particularly using special interest lobbying and largesse to elude regulation. But even as the cultural dominance of the cigarette has waned and consumption has fallen dramatically in the U.S., Big Tobacco remains securely positioned to expand into new global markets. The implications for the future are vast: 100 million people died of smoking-related diseases in the 20th century; in the next 100 years, we expect 1 billion deaths worldwide.
Author : John Hegarty
Publisher : Thames & Hudson
ISBN 13 : 0500771936
Total Pages : 102 pages
Book Rating : 4.5/5 (7 download)
Download or read book Hegarty on Creativity: There Are No Rules written by John Hegarty and published by Thames & Hudson. This book was released on 2014-04-22 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
