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Author : Josh Doody
Publisher :
ISBN 13 : 9780692568682
Total Pages : 174 pages
Book Rating : 4.5/5 (686 download)
Download or read book Fearless Salary Negotiation written by Josh Doody and published by . This book was released on 2015-12-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)
Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.
Author : Don Dingee
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781519547262
Total Pages : 270 pages
Book Rating : 4.5/5 (472 download)
Download or read book Mobile Unleashed written by Don Dingee and published by Createspace Independent Publishing Platform. This book was released on 2015-12-08 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the origin story of technology super heroes: the creators and founders of ARM, the company that is responsible for the processors found inside 95% of the world's mobile devices today. This is also the evolution story of how three companies - Apple, Samsung, and Qualcomm - put ARM technology in the hands of billions of people through smartphones, tablets, music players, and more. It was anything but a straight line from idea to success for ARM. The story starts with the triumph of BBC Micro engineers Steve Furber and Sophie Wilson, who make the audacious decision to design their own microprocessor - and it works the first time. The question becomes, how to sell it? Part I follows ARM as its founders launch their own company, select a new leader, a new strategy, and find themselves partnered with Apple, TI, Nokia, and other companies just as digital technology starts to unleash mobile devices. ARM grows rapidly, even as other semiconductor firms struggle in the dot com meltdown, and establishes itself as a standard for embedded RISC processors. Apple aficionados will find the opening of Part II of interest the moment Steve Jobs returns and changes the direction toward fulfilling consumer dreams. Samsung devotees will see how that firm evolved from its earliest days in consumer electronics and semiconductors through a philosophical shift to innovation. Qualcomm followers will learn much of their history as it plays out from satellite communications to development of a mobile phone standard and emergence as a leading fabless semiconductor company. If ARM could be summarized in one word, it would be "collaboration." Throughout this story, from Foreword to Epilogue, efforts to develop an ecosystem are highlighted. Familiar names such as Google, Intel, Mediatek, Microsoft, Motorola, TSMC, and others are interwoven throughout. The evolution of ARM's first 25 years as a company wraps up with a shift to its next strategy: the Internet of Things, the ultimate connector for people and devices. Research for this story is extensive, simplifying a complex mobile industry timeline and uncovering critical points where ARM and other companies made fateful and sometimes surprising decisions. Rare photos, summary diagrams and tables, and unique perspectives from insiders add insight to this important telling of technology history.
Author : Aaron C.T. Smith
Publisher : Springer
ISBN 13 : 3319488546
Total Pages : 254 pages
Book Rating : 4.3/5 (194 download)
Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author : Maximiliano Firtman
Publisher : O'Reilly Media
ISBN 13 : 9780596807788
Total Pages : 512 pages
Book Rating : 4.8/5 (77 download)
Download or read book Programming the Mobile Web written by Maximiliano Firtman and published by O'Reilly Media. This book was released on 2010-07-23 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's market for mobile apps goes beyond the iPhone to include BlackBerry, Nokia, Windows Phone, and smartphones powered by Android, webOS, and other platforms. If you're an experienced web developer, this book shows you how to build a standard app core that you can extend to work with specific devices. You'll learn the particulars and pitfalls of building mobile apps with HTML, CSS, and other standard web tools. You'll also explore platform variations, finicky mobile browsers, Ajax design patterns for mobile, and much more. Before you know it, you'll be able to create mashups using Web 2.0 APIs in apps for the App Store, App World, OVI Store, Android Market, and other online retailers. Learn how to use your existing web skills to move into mobile development Discover key differences in mobile app design and navigation, including touch devices Use HTML, CSS, JavaScript, and Ajax to create effective user interfaces in the mobile environment Learn about technologies such as HTML5, XHTML MP, and WebKit extensions Understand variations of platforms such as Symbian, BlackBerry, webOS, Bada, Android, and iOS for iPhone and iPad Bypass the browser to create offline apps and widgets using web technologies
Author : Brian J. Wardyga
Publisher : CRC Press
ISBN 13 : 1351172344
Total Pages : 806 pages
Book Rating : 4.3/5 (511 download)
Download or read book The Video Games Textbook written by Brian J. Wardyga and published by CRC Press. This book was released on 2018-08-06 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Video Games Textbook takes the history of video games to another level, with visually-stimulating, comprehensive, and chronological chapters that are relevant and easy to read for a variety of students. Every chapter is a journey into a different era or area of gaming, where readers emerge with a strong sense of how video games evolved, why they succeeded or failed, and the impact they had on the industry and human culture. Written to capture the attention and interest of both domestic and international college students, each chapter contains a list of objectives and key terms, illustrative timelines, arcade summaries, images and technical specifications of all major consoles. Key Features Explores the history of video games, including the social, political, and economic motivations Facilitates learning of material with illustrative timelines, arcade summaries and images Highlights the technical specifications of all major consoles Illustrates the breakthroughs and trends of the gaming market
Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319500910
Total Pages : 446 pages
Book Rating : 4.3/5 (195 download)
Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p
Author : Turo Uskali
Publisher : Routledge
ISBN 13 : 0429794959
Total Pages : 193 pages
Book Rating : 4.4/5 (297 download)
Download or read book Immersive Journalism as Storytelling written by Turo Uskali and published by Routledge. This book was released on 2021-01-12 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out cutting-edge new research and examines future prospects on 360-degree video, virtual reality (VR), and augmented reality (AR) in journalism, analyzing and discussing virtual world experiments from a range of perspectives. Featuring contributions from a diverse range of scholars, Immersive Journalism as Storytelling highlights both the opportunities and the challenges presented by this form of storytelling. The book discusses how immersive journalism has the potential to reach new audiences, change the way stories are told, and provide more interactivity within the news industry. Aside from generating deeper emotional reactions and global perspectives, the book demonstrates how it can also diversify and upskill the news industry. Further contributions address the challenges, examining how immersive storytelling calls for reassessing issues of journalism ethics and truthfulness, transparency, privacy, manipulation, and surveillance, and questioning what it means to cover reality when a story is told in virtual reality. Chapters are grounded in empirical data such as content analyses and expert interviews, alongside insightful case studies that discuss Euronews, Nonny de la Peña’s Project Syria, and The New York Times’ NYTVR application. This book is written for journalism teachers, educators, and students, as well as scholars, politicians, lawmakers, and citizens with an interest in emerging technologies for media practice. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9780367713294, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license
Author : Andrew Pearson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781979079525
Total Pages : 404 pages
Book Rating : 4.0/5 (795 download)
Download or read book The Predictive Retailer written by Andrew Pearson and published by Createspace Independent Publishing Platform. This book was released on 2017-10-23 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Predictive Retailer is a retail company that utilizes the latest technological developments to deliver an exceptional personalized experience to each and every customer. Today, technology such as AI, Machine Learning, Augmented Reality, IoT, Real-time stream processing, social media, and wearables are altering the Customer Experience (CX) landscape and retailers need to jump aboard this fast moving technology or run the risk of being left out in the cold. The Predictive Retailer reveals how these and other technologies can help shape the customer journey. The book details how the five types of analytics-descriptive, diagnostic, predictive, prescriptive, and edge analytics-affect not only the customer journey, but also just about every operating function of the retailer. An IoT connected retailer can make its operations smart. Connected devices can help with inventory optimization, supply chain management, labor management, waste management, as well as keep the retailer's data centers green and its energy use smart. Social media is no longer a vanity platform, but rather it is a place to both connect with current customers as well as court new ones. It is also a powerful branding channel that can be utilized to both understand a retailer's position in the market, as well as a place to benchmark its position against its competitors. Today, technology moves at break-neck speed and it can offer the potential of anticipatory capabilities, but it also comes with a confusing variety of technological terms--Big Data, Cognitive Computing, CX, Data Lakes, Hadoop, Kafka, Personalization, Spark, etc., etc. The Predictive Retailer will help make sense of it all, so that a retail executive can cut through the confusing technological jargon and understand why a Spark-based real-time stream processing data stream might be preferable to a TIBCO Streambase one, or an IBM Streaming Analytics one. This book will help retail executives break through the technological clutter so that they can deliver an unrivaled customer experience to each and every patron that comes through their doors.
Author : Hugh MacLeod
Publisher : Penguin
ISBN 13 : 1101057726
Total Pages : 180 pages
Book Rating : 4.1/5 (1 download)
Download or read book Ignore Everybody written by Hugh MacLeod and published by Penguin. This book was released on 2009-06-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humor, in both words and pictures. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person? Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample: *Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. *If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain. *Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one. *The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will. After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Author : Paul Hoang
Publisher : Hodder Education
ISBN 13 : 1510479295
Total Pages : 1350 pages
Book Rating : 4.5/5 (14 download)
Download or read book Economics for the IB Diploma written by Paul Hoang and published by Hodder Education. This book was released on 2020-12-14 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed in cooperation with the International Baccalaureate® Ensure full coverage of the new syllabus with this comprehensive guide written by highly experienced authors, that explores all topics through inquiry, concepts, content and contexts and their interrelationships with each other. - Explore economics through the nine key concepts in the new course with our newly developed acronym for a deeper and more integrated understanding of the subject. - Includes new integrated subtopics of Economics of the environment and Economics of inequality and poverty which helps bring to light the global challenges facing the planet today and how these can be addressed using an Economics lens. - Apply new skills and knowledge to everyday life with examples and case studies. - Foster the attributes of the lB learner profile with explicit reference made throughout, as well as TOK links for every topic. - Prepare for the new assessment model with exam-style questions and review questions. - Avoid common mistakes and aim for the best grades with expert tips and hints.
Author : Louis Rosenfeld
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9780596000356
Total Pages : 500 pages
Book Rating : 4.0/5 (3 download)
Download or read book Information Architecture for the World Wide Web written by Louis Rosenfeld and published by "O'Reilly Media, Inc.". This book was released on 2002 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's web sites and intranets are larger, more valuable, and more complex than ever before, and their users are busier and less forgiving. Designers, information architects, and web site managers are required to juggle vast amounts of information, frequent changes, new technologies, and corporate politics, making some web sites look like a fast-growing but poorly planned city -roads everywhere, but impossible to navigate. A well-planned information architecture has never been as essential as it is now. Information Architecture for the World Wide Web, Second Edition, shows how to use both aesthetics and mechanics to create distinctive, cohesive web sites that work. Most books on web development concentrate either on the graphics or on the technical issues of a site. This book focuses on the framework that holds the two together. By applying the principles outlined in this completely updated classic, you'll build scalable and maintainable web sites that are easier to navigate and more appealing to your users. Using examples and case studies, Information Architecture for the World Wide Web will help you: Develop a strong, cohesive vision for your site that makes it both distinctive and usable; Organize your site's hierarchy in ways that are meaningful to its users and that minimize the need to re-engineer the site; Create navigation systems that allow users to move through the site without getting lost or frustrated; Accurately label your site's content; Organize your site in a way that supports both searching for specific items and casual browsing; Configure search systems so that users' queries actually retrieve meaningful results; Manage the process of developing an information architecture, from selling the concept to research and conceptual design to planning and production. "The world will be a better place when web designers read this book. It's smart, funny, and artfully distills years of the authors' bard-won experience. Information Architecture for the World Wide Web tackles political/organizational challenges as well as content, structure, and user interface. This is not design-lite, but a deep treatment of fundamental issues of information presentation that advances the state of the art. It's light years ahead of the competition." -Bonnie Nardi, Co-author of Information Ecologies- Using Technology with Heart
Author :
Publisher : Marvel
ISBN 13 : 9781302917982
Total Pages : 0 pages
Book Rating : 4.9/5 (179 download)
Download or read book Marvel's Avengers: Endgame - The Art of the Movie written by and published by Marvel. This book was released on 2019-11-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It all comes down to this. Featuring concept art and exclusive interviews, The Art of Marvel Studios' Avengers: Endgame showcases the work behind the culmination of 22 interconnected films. Go behind the scenes with this keepsake volume!
Author : Martin Cooper
Publisher : Rosetta Books
ISBN 13 : 0795353022
Total Pages : 261 pages
Book Rating : 4.7/5 (953 download)
Download or read book Cutting the Cord written by Martin Cooper and published by Rosetta Books. This book was released on 2021-01-05 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Time Magazine’s Top 100 Inventors in History shares an insider’s story of the cellphone, how it changed the world—and a view of where it’s headed. While at Motorola in the 1970s, wireless communications pioneer Martin Cooper invented the first handheld mobile phone. But the cellphone as we know it today almost didn’t happen. Now, in Cutting the Cord, Cooper takes readers inside the stunning breakthroughs, devastating failures, and political battles in the quest to revolutionize—and control—how people communicate. It’s a dramatic tale involving brilliant engineers, government regulators, lobbyists, police, quartz crystals, and a horse. Industry skirmishes sparked a political war in Washington to prevent a monopolistic company from dominating telecommunications. The drama culminated in the first-ever public call made on a handheld, portable telephone—by Cooper himself. The story of the cell phone has much to teach about innovation, strategy, and management. But the story of wireless communications is far from finished. This book also relates Cooper’s vision of the future. From the way we work and the way children learn to the ways we approach medicine and healthcare, advances in the cellphone will continue to reshape our world for the better.
Author : Reto Meier
Publisher : John Wiley & Sons
ISBN 13 : 1118237226
Total Pages : 866 pages
Book Rating : 4.1/5 (182 download)
Download or read book Professional Android 4 Application Development written by Reto Meier and published by John Wiley & Sons. This book was released on 2012-04-05 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developers, build mobile Android apps using Android 4 The fast-growing popularity of Android smartphones and tablets creates a huge opportunities for developers. If you're an experienced developer, you can start creating robust mobile Android apps right away with this professional guide to Android 4 application development. Written by one of Google's lead Android developer advocates, this practical book walks you through a series of hands-on projects that illustrate the features of the Android SDK. That includes all the new APIs introduced in Android 3 and 4, including building for tablets, using the Action Bar, Wi-Fi Direct, NFC Beam, and more. Shows experienced developers how to create mobile applications for Android smartphones and tablets Revised and expanded to cover all the Android SDK releases including Android 4.0 (Ice Cream Sandwich), including all updated APIs, and the latest changes to the Android platform. Explains new and enhanced features such as drag and drop, fragments, the action bar, enhanced multitouch support, new environmental sensor support, major improvements to the animation framework, and a range of new communications techniques including NFC and Wi-Fi direct. Provides practical guidance on publishing and marketing your applications, best practices for user experience, and more This book helps you learn to master the design, lifecycle, and UI of an Android app through practical exercises, which you can then use as a basis for developing your own Android apps.
Author : Zach Vorhies
Publisher : Simon and Schuster
ISBN 13 : 1510767371
Total Pages : 312 pages
Book Rating : 4.5/5 (17 download)
Download or read book Google Leaks written by Zach Vorhies and published by Simon and Schuster. This book was released on 2021-08-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Story of Big Tech Censorship and Bias and the Fight to Save Our Country The madness of Google's attempt to mold our reality into a version dictated by their corporate values has never been portrayed better than in this chilling account by Google whistleblower, Zach Vorhies. As a senior engineer at Zach watched in horror from the inside as the 2016 election of Donald Trump drove Google into a frenzy of censorship and political manipulation. The American ideal of an honest, hard-fought battle of ideas—when the contest is over, shaking hands and working together to solve problems—was replaced by a different, darker ethic alien to this country's history as wave after of censorship destroyed free speech and entire market sectors. Working with New York Times bestselling author Kent Heckenlively (Plague of Corruption), Vorhies and Heckenlively weave a tale of a tech industry once beloved by its central figure for its innovation and original thinking, turned into a terrifying “woke-church” of censorship and political intolerance. For Zach, an intuitive counter-thinker, brought up on the dystopian futures of George Orwell, Aldous Huxley, and Ray Bradbury, it was clear that Google was attempting nothing less than a seamless rewriting of the operating code of reality in which many would not be allowed to participate. Using Google's own internal search engine, Zach discovered their real "AI-Censorship" system called “Machine Learning Fairness,” which he claims is a merging of critical race theory and AI that was secretly released on their users of search, news and YouTube. He collected and released 950 pages of these documents to the Department of Justice and to the public in the summer of 2019 through Project Veritas with James O'Keefe, which quickly became their most popular whistleblower story, which started a trend of big whistleblowing. From Google re-writing their news algorithms to target Trump to using human tragedy emergencies to inject permanent blacklists, Zach and Kent provide a “you are there” perspective on how Google turned to the dark side to seize power. They finish by laying out a solution to fight censorship. Read this book if you care to know how Google tries to manipulate, censor, and downrank the voice of its users.
