The Unofficial Guider To Marketing Your Small Business

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The Unofficial Guide® to Marketing Your Small Business

Author : Marcia Layton Turner
Publisher : John Wiley & Sons
ISBN 13 : 0470105917
Total Pages : 314 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Unofficial Guide® to Marketing Your Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide® to Marketing Your Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2006-12-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

The Unofficial Guide to Starting a Small Business

Author : Marcia Layton Turner
Publisher : John Wiley & Sons
ISBN 13 : 1118153901
Total Pages : 270 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Unofficial Guide to Starting a Small Business by : Marcia Layton Turner

Download or read book The Unofficial Guide to Starting a Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

Marketing Your Small Business For Dummies

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 1742469957
Total Pages : 341 pages
Book Rating : 4.7/5 (424 download)

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Book Synopsis Marketing Your Small Business For Dummies by : Carolyn Tate

Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Unofficial Guide to Starting a Business Online

Author : Jason R. Rich
Publisher : John Wiley & Sons
ISBN 13 : 0471792276
Total Pages : 458 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Unofficial Guide to Starting a Business Online by : Jason R. Rich

Download or read book Unofficial Guide to Starting a Business Online written by Jason R. Rich and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop... for when you want more than the official line! If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer, and you don't have to invest big bucks, thanks to the unbiased recommendations, practical guidance, and insider savvy this book puts at your fingertips. Updated with advice from experts, current statistics, new tips and strategies, and information about hundreds of resources, this guide gets you in business online with: Vital Information on choosing a unique product or service and targeting a specific niche market Insider Secrets from entrepreneurs who have launched successful online businesses Money-Saving Techniques, including using services from Yahoo!, Microsoft, eBay, and others to create a small-business website Time-Saving Tips for obtaining prominent listing placement on search engines and in Web directories and information portals The Latest Trends in online advertising, marketing, and branding, plus the online auction phenomenon Handy Checklists to help you create and operate your online business

The Unofficial Guide to Marketing Your Business Online

Author : Jason Rich
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis The Unofficial Guide to Marketing Your Business Online by : Jason Rich

Download or read book The Unofficial Guide to Marketing Your Business Online written by Jason Rich and published by . This book was released on 2000-12 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author offers both traditional and online business owners an array of powerful online advertising and marketing techniques, along with how to use the Internet to enhance public relations.

The Unofficial Guide to Starting a Business Online

Author : Jason R. Rich
Publisher : Wiley
ISBN 13 : 9780028633404
Total Pages : 454 pages
Book Rating : 4.6/5 (334 download)

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Book Synopsis The Unofficial Guide to Starting a Business Online by : Jason R. Rich

Download or read book The Unofficial Guide to Starting a Business Online written by Jason R. Rich and published by Wiley. This book was released on 1999-11-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get: Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone A rundown of the best businesses to start online, and advice for choosing the right one Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!

Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858609
Total Pages : 124 pages
Book Rating : 4.8/5 (586 download)

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Book Synopsis The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) by : Rohit Bhargava

Download or read book The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2019 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.

The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring

Author : Carol Tice
Publisher : Allworth
ISBN 13 : 9781621532392
Total Pages : 244 pages
Book Rating : 4.5/5 (323 download)

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Book Synopsis The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring by : Carol Tice

Download or read book The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring written by Carol Tice and published by Allworth. This book was released on 2013-07-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 226 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

The Small Business Online Marketing Handbook

Author : Annie Tsai
Publisher : John Wiley & Sons
ISBN 13 : 1118770137
Total Pages : 136 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai

Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

The Unofficial Guide to Building Your Business in the Second Life Virtual World

Author : Sue Martin Mahar
Publisher : AMACOM/American Management Association
ISBN 13 : 081441270X
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Unofficial Guide to Building Your Business in the Second Life Virtual World by : Sue Martin Mahar

Download or read book The Unofficial Guide to Building Your Business in the Second Life Virtual World written by Sue Martin Mahar and published by AMACOM/American Management Association. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why market and sell to people only in the "real world"...when there's a "second life" filled with unlimited possibilities for profit?

Small Business Marketing In A Week

Author : John Sealey
Publisher : Teach Yourself
ISBN 13 : 1444184067
Total Pages : 126 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Small Business Marketing In A Week by : John Sealey

Download or read book Small Business Marketing In A Week written by John Sealey and published by Teach Yourself. This book was released on 2013-04-26 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities

Small Business Marketing Kit For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118311833
Total Pages : 391 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Small Business Marketing Kit For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing Kit For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2012-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Duct Tape Marketing

Author : John Jantsch
Publisher : Thomas Nelson Inc
ISBN 13 : 1595554653
Total Pages : 299 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing by : John Jantsch

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

Small Business Marketing - Your Ultimate Guide

Author : Jimmy Nicholas
Publisher :
ISBN 13 : 9780615798004
Total Pages : 116 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Small Business Marketing - Your Ultimate Guide by : Jimmy Nicholas

Download or read book Small Business Marketing - Your Ultimate Guide written by Jimmy Nicholas and published by . This book was released on 2013-03-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to construct and implement a marketing plan.

The Non-Obvious Guide to Marketing and Branding (Without a Big Budget)

Author : Rohit Bhargava
Publisher : IdeaPress Publishing
ISBN 13 : 9781646870455
Total Pages : 192 pages
Book Rating : 4.8/5 (74 download)

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Book Synopsis The Non-Obvious Guide to Marketing and Branding (Without a Big Budget) by : Rohit Bhargava

Download or read book The Non-Obvious Guide to Marketing and Branding (Without a Big Budget) written by Rohit Bhargava and published by IdeaPress Publishing. This book was released on 2021-04-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.