The UnNoticed Entrepreneur, Book 2

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394195346
Total Pages : 373 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James

Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.

The UnNoticed Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857089579
Total Pages : 375 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2023-04-03 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UnNoticed Entrepreneur is the solution for business owners who want to know how other founders beat the problem of being ignored. Instead of consultants entrepreneurs how to, this book is entrepreneurs sharing their own secrets to success on a focused topic; getting noticed. The book is a marketing masterclass, a curation of fifty articles covering martech tools, founder strategies and case studies which solve problems or at least provide parallel examples of solutions. The articles are written from the transcripts of twenty minute interviews with guests on the top rated The UnNoticed Entrepreneur Podcast. The book can be read from start to finish, or by dipping in and out, with a directory of all the contributors included at the end so that the conversation can continue after the book is finished. The book provides practical, proven and cost-effective solutions to the central challenge facing any business owner; how to get recognized so that leads come in, people apply to work, and partners approach to work together. Here is the list of contributors to this edition: adrian STARKS, akshay JAMWAL, alastair MCDERMOTT, alexander REDMAN, alex STRATHDEE, andrea PACINI, andrew CLARK, callum LAING, chase PALMIERI, colin jg MILES, danny LEVINSON, dhriti GOYAL, diogene NTIRANDEKURA, elaine POWELL, erwin LIMA, frank BUCKLER, Fabian LANGER, gina BALARIN, gj van BUSECK, heesang YOO, howard DEKKERS, jason WEEKES, jarod SPIEWAK, jb OWEN, jeff HAHN, joe SCHULTZ, jonathan MALL, josh GARDNER, julie BROAD, kate Bradley CHERNIS, luke FISHER, marcus AHMAD, masami SATO, mason HARRIS, matthew STORMOEN, michael HOFFMAN, michael JUERGENS, michael SIEB, mike CHENG, mark THOMAS, mickie KENNEDY, nick HEMS, nick VIVION, nir ZAVARO, oscar TRIMBOLI, praveen NAGDA, richard ROBINSON, robert da COSTA, sam PALAZZOLO, scott SANDLAND, sonali NAIR

The UnNoticed Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0857089781
Total Pages : 374 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2024-11-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

Entrepreneurship Research in Europe

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 085793175X
Total Pages : 287 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Entrepreneurship Research in Europe by : Odd Jarl Borch

Download or read book Entrepreneurship Research in Europe written by Odd Jarl Borch and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This topical book demonstrates the importance of entrepreneurship research at a time of turbulent environments, as well as highlighting the most recent developments in the field.

Entrepreneurship and Economic Progress

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Author :
Publisher : Routledge
ISBN 13 : 1135984999
Total Pages : 217 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis Entrepreneurship and Economic Progress by : Randall Holcombe

Download or read book Entrepreneurship and Economic Progress written by Randall Holcombe and published by Routledge. This book was released on 2007-01-24 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is the engine of economic progress, but mainstream economic models of economic growth tend to leave out the entrepreneurial elements of the economy. This new book from Randall Holcombe begins by identifying areas in which evolutionary and Austrian approaches differ from the academic mainstream literature on economic growth, before moving on to distinguish growth from progress. The author then analyzes economic models of the firm based on the idea that it is entrepreneurship that drives economic progress. The book should prove to be a natural successor to recent Routledge books by Frederic Sautet and David Harper.

Russian Entrepreneur

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Author :
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773562583
Total Pages : 303 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis Russian Entrepreneur by : Charles A. Ruud

Download or read book Russian Entrepreneur written by Charles A. Ruud and published by McGill-Queen's Press - MQUP. This book was released on 1990-08-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only in the 1960s did the Soviet government begin to praise Sytin as an important figure in the publishing industry. He is still virtually unknown in the West. Ruud brings Sytin to the forefront of the enterprising capitalists of his time, a group that significantly influenced the degree to which the modernization of methods and technology transformed Russia before the Revolution.

Complexity and Entrepreneurship

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Author :
Publisher : Springer Nature
ISBN 13 : 3658440325
Total Pages : 667 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Complexity and Entrepreneurship by : Andreas Liening

Download or read book Complexity and Entrepreneurship written by Andreas Liening and published by Springer Nature. This book was released on with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition and Entrepreneurship

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Author :
Publisher : Chicago : University of Chicago Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Competition and Entrepreneurship by : Israel M. Kirzner

Download or read book Competition and Entrepreneurship written by Israel M. Kirzner and published by Chicago : University of Chicago Press. This book was released on 1973 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressing verbal logic rather than mathematics, Israel M. Kirzner provides at once a thorough critique of contemporary price theory, an essay on the theory of entrepreneurship, and an essay on the theory of competition. Competition and Entrepreneurship offers a new appraisal of quality competition, of selling effort, and of the fundamental weaknesses of contemporary welfare economics. Kirzner's book establishes a theory of the market and the price system which differs from orthodox price theory. He sees orthodox price theory as explaining the configuration of prices and quantities that satisfied the conditions for equilibrium. Mr. Kirzner argues that "it is more useful to look to price theory to help understand how the decisions of individual participants in the market interact to generate the market forces which compel changes in prices, outputs, and methods of production and in the allocation of resources." Although Competition and Entrepreneurship is primarily concerned with the operation of the market economy, Kirzner's insights can be applied to crucial aspects of centrally planned economic systems as well. In the analysis of these processes, Kirzner clearly shows that the rediscovery of the entrepreneur must emerge as a step of major importance.

The Everyday Entrepreneur

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111810644X
Total Pages : 194 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Everyday Entrepreneur by : Rob Basso

Download or read book The Everyday Entrepreneur written by Rob Basso and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

Broken Handoff

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Author :
Publisher : BrownBooks.ORM
ISBN 13 : 1612543219
Total Pages : 216 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Broken Handoff by : Michael Gorton

Download or read book Broken Handoff written by Michael Gorton and published by BrownBooks.ORM. This book was released on 2019-05-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Read this page turner to know what to do and—as importantly—what not to do in M&A. You will be glad you did.” —Mark Victor Hansen, coauthor and co-creator of The One Minute Millionaire and Chicken Soup for the Soul Every year, more than fifty thousand deserving entrepreneurs and executives attempt to sell a company they’ve worked tirelessly to build—yet more than 70 percent fail. Why? Because most deals are derailed by hidden dangers that leave both buyers and sellers blindsided. Broken Handoff: Saving Your Assets is a breakthrough book with rare and remarkably transparent insights into owning, buying, and selling a business. Exposing unexpected pitfalls and revealing hands-on solutions for the mergers and acquisitions process, Broken Handoff delivers tools to beat the odds and broker the deal you want. This definitive guide to business-ownership transactions is required reading for founders, CEOs, venture capitalists, mentors, and moguls. “Losses from M&A transactions that fall short of expectations represent an opportunity of $3 trillion a year. Broken Handoff clearly addresses the vulnerabilities and shortcomings that cause these failures—and, more importantly, advances viable solutions. This book should be read by everyone anticipating an M&A transaction, funding, or liquidity event.” —James Keyes, former CEO of 7-Eleven and Blockbuster, Horatio Alger recipient “Smashes through the financial and theoretical rhetoric of M&A success and failures. Filled with insights and lessons learned from the school of hard knocks, this book should be required reading for all parties in the M&A dance—especially those seeking to avoid a postmerger cultural collision and declining productivity.” —Michael Schornstein, startup founder, CMO, advisory board member of CommandHound

Entrepreneurial Strategy

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Author :
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Entrepreneurial Strategy by : Dean A. Shepherd

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.

Testing Business Ideas

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Publisher : John Wiley & Sons
ISBN 13 : 1119551420
Total Pages : 365 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Testing Business Ideas by : David J. Bland

Download or read book Testing Business Ideas written by David J. Bland and published by John Wiley & Sons. This book was released on 2019-11-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Marketing Artificial Intelligence

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Author :
Publisher : BenBella Books
ISBN 13 : 1637740808
Total Pages : 256 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis Marketing Artificial Intelligence by : Paul Roetzer

Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.

Making Poor Nations Rich

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Author :
Publisher : Stanford Economics & Finance
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Making Poor Nations Rich by : Benjamin Powell

Download or read book Making Poor Nations Rich written by Benjamin Powell and published by Stanford Economics & Finance. This book was released on 2008 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Poor Nations Rich illustrates the importance of institutions that support economic freedom and private property rights for promoting the form of productive entrepreneurship that leads to sustained increases in countries' standard of living.

The Journal of Libertarian Studies

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Author :
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (38 download)

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Book Synopsis The Journal of Libertarian Studies by :

Download or read book The Journal of Libertarian Studies written by and published by . This book was released on 1977 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Stealing from the People: Foreign aid, business, and state enterprise

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Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Stealing from the People: Foreign aid, business, and state enterprise by :

Download or read book Stealing from the People: Foreign aid, business, and state enterprise written by and published by . This book was released on 2002 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Startup Rising

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Publisher : St. Martin's Press
ISBN 13 : 1137356715
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Startup Rising by : Christopher M. Schroeder

Download or read book Startup Rising written by Christopher M. Schroeder and published by St. Martin's Press. This book was released on 2013-08-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity. Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.