The Unnoticed Entrepreneur Book 1

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The UnNoticed Entrepreneur

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089579
Total Pages : 375 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2023-04-03 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The UnNoticed Entrepreneur is the solution for business owners who want to know how other founders beat the problem of being ignored. Instead of consultants entrepreneurs how to, this book is entrepreneurs sharing their own secrets to success on a focused topic; getting noticed. The book is a marketing masterclass, a curation of fifty articles covering martech tools, founder strategies and case studies which solve problems or at least provide parallel examples of solutions. The articles are written from the transcripts of twenty minute interviews with guests on the top rated The UnNoticed Entrepreneur Podcast. The book can be read from start to finish, or by dipping in and out, with a directory of all the contributors included at the end so that the conversation can continue after the book is finished. The book provides practical, proven and cost-effective solutions to the central challenge facing any business owner; how to get recognized so that leads come in, people apply to work, and partners approach to work together. Here is the list of contributors to this edition: adrian STARKS, akshay JAMWAL, alastair MCDERMOTT, alexander REDMAN, alex STRATHDEE, andrea PACINI, andrew CLARK, callum LAING, chase PALMIERI, colin jg MILES, danny LEVINSON, dhriti GOYAL, diogene NTIRANDEKURA, elaine POWELL, erwin LIMA, frank BUCKLER, Fabian LANGER, gina BALARIN, gj van BUSECK, heesang YOO, howard DEKKERS, jason WEEKES, jarod SPIEWAK, jb OWEN, jeff HAHN, joe SCHULTZ, jonathan MALL, josh GARDNER, julie BROAD, kate Bradley CHERNIS, luke FISHER, marcus AHMAD, masami SATO, mason HARRIS, matthew STORMOEN, michael HOFFMAN, michael JUERGENS, michael SIEB, mike CHENG, mark THOMAS, mickie KENNEDY, nick HEMS, nick VIVION, nir ZAVARO, oscar TRIMBOLI, praveen NAGDA, richard ROBINSON, robert da COSTA, sam PALAZZOLO, scott SANDLAND, sonali NAIR

The UnNoticed Entrepreneur, Book 2

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 1394195346
Total Pages : 373 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis The UnNoticed Entrepreneur, Book 2 by : Jim James

Download or read book The UnNoticed Entrepreneur, Book 2 written by Jim James and published by John Wiley & Sons. This book was released on 2024-04-22 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE UNNOTICED ENTREPRENEUR THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED If you don’t want to waste any more money on marketing guru’s, this book is for you. Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed. Each article is concise, short, and can be read stand alone or taken as a holistic approach. Discover the mindset, tools and techniques that business owners are using to: Craft stories that resonate emotionally with customers. Maintain genuine connections, even as they scale. Create engaging content to drive lead generation. Amplify their message with easy-to-use tech. Communicate with their teams. Includes special insights on podcasting, AI, and measurement. This is the book that the guru’s don’t want you to read. The UnNoticed Entrepreneur is the marketing toolbox that you need.

The UnNoticed Entrepreneur

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089781
Total Pages : 374 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by John Wiley & Sons. This book was released on 2024-11-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Half a century of marketing masterclasses in one book Read The UnNoticed Entrepreneur: How Entrepreneurs can Leverage their Authenticity to Build Brands and gain access to an exclusive mastermind where 50 entrepreneurs across the globe share their marketing experience of crossing the chasm from obscurity to recognition. This book is a no-nonsense guide to overcoming the hurdles of marketing and public relations, explained by people who have done it, not by consultants who sell it. Drawing on the wisdom shared by podcast guests, this book delivers case studies, actionable insights and details of the tech stack apps that will help any business owner achieve brand recognition. Each chapter concludes with "strategy smoothies," detailed steps that are free and simple to implement. Inside you’ll also learn: The importance of adaptability, vision, and genuine leadership in revitalizing established brands for the digital age. Specific knowledge from visionaries who showcase how integrating technology with traditional business wisdom can redefine success The significance of customization and technology in meeting consumer needs With 50 case studies drawn from entrepreneurs around the world across various industries, this book is a must-read for every business owner who is ready to unlock the secrets to sustainable growth.

The Everyday Entrepreneur

Author : Rob Basso
Publisher : John Wiley & Sons
ISBN 13 : 111810644X
Total Pages : 194 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Everyday Entrepreneur by : Rob Basso

Download or read book The Everyday Entrepreneur written by Rob Basso and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for pursuing entrepreneurial ambitions and achieving success Filled with strategies and powerful anecdotes about defining and setting goals and pushing for entrepreneurial success, The Everyday Entrepreneur reveals how readers can apply the ambitions of a go-getter in their own lives, position themselves ahead of the pack, examine how to calculate risk, and understand the mindset necessary to venture forward on their own. Unlike other books on the market, The Everyday Entrepreneur looks at tangible strategies for business owners to build wealth and financial freedom at any age and inspires those who think they may not have what it takes to get out and put plans into action. Filled with valuable lessons about driving business growth and honing your entrepreneurial instincts to the fullest Includes thoughtful interviews of successful individuals from diverse backgrounds The Everyday Entrepreneur imparts meaningful stories and offers a guide to find your own success.

Entrepreneurship

Author : John R. Bessant
Publisher : John Wiley & Sons
ISBN 13 : 1119221862
Total Pages : 208 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Entrepreneurship by : John R. Bessant

Download or read book Entrepreneurship written by John R. Bessant and published by John Wiley & Sons. This book was released on 2018-05-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful entrepreneurship requires a specialized mix of innovation, drive, business acumen, and communication; an entrepreneur sees the potential and pitfalls in any idea, and understands the product, the market, and the business climate well enough to make smart decisions for the venture. This book is designed to go beyond the nuts and bolts of entrepreneurship and help students develop the critical foundation referred to as “entrepreneurial thinking.” Organized to align with the typical flow of development, the text allows students to develop their own ideas alongside each lesson. Coverage of goals, opportunities, and resources includes detailed discussion of venture funding, financial resources, and the relationships needed to get an idea off of the ground; subsequent chapters include clear guidance on keeping the momentum going through product development, enterprise growth, value creation, and the evolution of the business model. Based on the latest research and providing a truly global perspective, this book gives students a comprehensive, real-world foundation in entrepreneurship today.

Competition and Entrepreneurship

Author : Israel M. Kirzner
Publisher : Chicago : University of Chicago Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Competition and Entrepreneurship by : Israel M. Kirzner

Download or read book Competition and Entrepreneurship written by Israel M. Kirzner and published by Chicago : University of Chicago Press. This book was released on 1973 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stressing verbal logic rather than mathematics, Israel M. Kirzner provides at once a thorough critique of contemporary price theory, an essay on the theory of entrepreneurship, and an essay on the theory of competition. Competition and Entrepreneurship offers a new appraisal of quality competition, of selling effort, and of the fundamental weaknesses of contemporary welfare economics. Kirzner's book establishes a theory of the market and the price system which differs from orthodox price theory. He sees orthodox price theory as explaining the configuration of prices and quantities that satisfied the conditions for equilibrium. Mr. Kirzner argues that "it is more useful to look to price theory to help understand how the decisions of individual participants in the market interact to generate the market forces which compel changes in prices, outputs, and methods of production and in the allocation of resources." Although Competition and Entrepreneurship is primarily concerned with the operation of the market economy, Kirzner's insights can be applied to crucial aspects of centrally planned economic systems as well. In the analysis of these processes, Kirzner clearly shows that the rediscovery of the entrepreneur must emerge as a step of major importance.

Broken Handoff

Author : Michael Gorton
Publisher : BrownBooks.ORM
ISBN 13 : 1612543219
Total Pages : 216 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Broken Handoff by : Michael Gorton

Download or read book Broken Handoff written by Michael Gorton and published by BrownBooks.ORM. This book was released on 2019-05-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Read this page turner to know what to do and—as importantly—what not to do in M&A. You will be glad you did.” —Mark Victor Hansen, coauthor and co-creator of The One Minute Millionaire and Chicken Soup for the Soul Every year, more than fifty thousand deserving entrepreneurs and executives attempt to sell a company they’ve worked tirelessly to build—yet more than 70 percent fail. Why? Because most deals are derailed by hidden dangers that leave both buyers and sellers blindsided. Broken Handoff: Saving Your Assets is a breakthrough book with rare and remarkably transparent insights into owning, buying, and selling a business. Exposing unexpected pitfalls and revealing hands-on solutions for the mergers and acquisitions process, Broken Handoff delivers tools to beat the odds and broker the deal you want. This definitive guide to business-ownership transactions is required reading for founders, CEOs, venture capitalists, mentors, and moguls. “Losses from M&A transactions that fall short of expectations represent an opportunity of $3 trillion a year. Broken Handoff clearly addresses the vulnerabilities and shortcomings that cause these failures—and, more importantly, advances viable solutions. This book should be read by everyone anticipating an M&A transaction, funding, or liquidity event.” —James Keyes, former CEO of 7-Eleven and Blockbuster, Horatio Alger recipient “Smashes through the financial and theoretical rhetoric of M&A success and failures. Filled with insights and lessons learned from the school of hard knocks, this book should be required reading for all parties in the M&A dance—especially those seeking to avoid a postmerger cultural collision and declining productivity.” —Michael Schornstein, startup founder, CMO, advisory board member of CommandHound

Proving Ground

Author : William David Tarver
Publisher :
ISBN 13 : 9781879384927
Total Pages : 0 pages
Book Rating : 4.3/5 (849 download)

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Book Synopsis Proving Ground by : William David Tarver

Download or read book Proving Ground written by William David Tarver and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would cause a young African American engineer to walk away from a promising career at the world's foremost electronics research and development company to start a business, from scratch, in his basement? David Tarver not only did that, he convinced two African American colleagues to join him in the improbable venture. Twelve years later, he negotiated the sale of that venture, Telecom Analysis Systems Inc., for $30 million. Tarver's business success was accomplished without the help of angel investors, venture capital, government grants, or minority business development programs. Overcoming obstacles related to race, technology, and business, Tarver and his colleagues conceived, designed, engineered, and manufactured sophisticated telecommunications instruments and sold them in more than twenty countries. David Tarver felt he had something important to prove to himself, to his colleagues, and to society. That is why he was willing to risk everything on a roll of the entrepreneuri

The Wiley Handbook of Entrepreneurship

Author : Gorkan Ahmetoglu
Publisher : John Wiley & Sons
ISBN 13 : 1118970721
Total Pages : 609 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Wiley Handbook of Entrepreneurship by : Gorkan Ahmetoglu

Download or read book The Wiley Handbook of Entrepreneurship written by Gorkan Ahmetoglu and published by John Wiley & Sons. This book was released on 2017-07-13 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars, The Wiley Handbook of Entrepreneurship provides a distinctive overview of methodological, theoretical and paradigm changes in the area of entrepreneurship research. It is divided into four parts covering history and theory, individual differences and creativity, organizational aspects of innovation including intrapreneurship, and macroeconomic aspects such as social entrepreneurship and entrepreneurship in developing countries. The result is a must-have resource for seasoned researchers and newcomers alike, as well as practitioners and advanced students of business, entrepreneurship, and social and organizational psychology.

Making Poor Nations Rich

Author : Benjamin Powell
Publisher : Stanford Economics & Finance
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Making Poor Nations Rich by : Benjamin Powell

Download or read book Making Poor Nations Rich written by Benjamin Powell and published by Stanford Economics & Finance. This book was released on 2008 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Poor Nations Rich illustrates the importance of institutions that support economic freedom and private property rights for promoting the form of productive entrepreneurship that leads to sustained increases in countries' standard of living.

The Startup Checklist

Author : David S. Rose
Publisher : John Wiley & Sons
ISBN 13 : 111916379X
Total Pages : 325 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Startup Checklist by : David S. Rose

Download or read book The Startup Checklist written by David S. Rose and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 25 Steps to Found and Scale a High-Growth Business The Startup Checklist is the entrepreneur's essential companion. While most entrepreneurship books focus on strategy, this invaluable guide provides the concrete steps that will get your new business off to a strong start. You'll learn the ins and outs of startup execution, management, legal issues, and practical processes throughout the launch and growth phases, and how to avoid the critical missteps that threaten the foundation of your business. Instead of simply referring you to experts, this discussion shows you exactly which experts you need, what exactly you need them to do, and which tools you will use to support them—and you'll gain enough insight to ask smart questions that help you get your money's worth. If you're ready to do big things, this book has you covered from the first business card to the eventual exit. Over two thirds of startups are built on creaky foundations, and over two thirds of startup costs go directly toward cleaning up legal and practical problems caused by an incomplete or improper start. This book helps you sidestep the messy and expensive clean up process by giving you the specific actions you need to take right from the very beginning. Understand the critical intricacies of legally incorporating and running a startup Learn which experts you need, and what exactly you need from them Make more intelligent decisions independent of your advisors Avoid the challenges that threaten to derail great young companies The typical American startup costs over $30,000 and requires working with over two dozen professionals and service providers before it even opens for business—and the process is so complex that few founders do it correctly. Their startups errors often go unnoticed until the founder tries to seek outside capital, at which point they can cost thousands of dollars to fix. . . or even completely derail an investment. The Startup Checklist helps you avoid these problems and lay a strong foundation, so you can focus on building your business.

Zombies Ate My Business

Author : Jamie Gerdsen
Publisher : Greenleaf Book Group
ISBN 13 : 163299061X
Total Pages : 180 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Zombies Ate My Business by : Jamie Gerdsen

Download or read book Zombies Ate My Business written by Jamie Gerdsen and published by Greenleaf Book Group. This book was released on 2015-10-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thing about zombies is you don’t know them when you see them. They’re invisible; but don’t be fooled. As they walk unnoticed through the halls of your small business, they’re doing a number—a negative number—on your bottom line. They slow productivity, treat your customers rudely, and infect other employees with their poor morale and shoddy work ethic. In a small business, one zombie—one employee not pulling his or her share of the workload—can make all the difference. In his second book, Zombies Ate My Business, Jamie Gerdsen returns to help traditional business owners—plumbers, dry cleaners, bakery operators—find and eliminate zombie employees, and to clear the ranks of zombie-like thinking among management. Traditional businesses—those mainstays of Main Street—may have started out with a bang, but many have grown stagnant, even tottering on the edge of death. Join Gerdsen as he considers the life cycle of a traditional business, and the life cycle of an employee. Listen as he forecasts what happens when the two intersect. Sure, a young business staffed with young employees should find it easy to grow; but what about a mature, “plateaued” business, staffed with mature, retirement-age employees? Or a middle-aged company with middle-aged workers? Even these companies can return to growth, says Gerdsen, who speaks from experience with his own turned-around HVAC business. This book maps the way to growth, renewal, and zombie-free prosperity for businesses in all life stages.

Startup Rising

Author : Christopher M. Schroeder
Publisher : St. Martin's Press
ISBN 13 : 1137356715
Total Pages : 256 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Startup Rising by : Christopher M. Schroeder

Download or read book Startup Rising written by Christopher M. Schroeder and published by St. Martin's Press. This book was released on 2013-08-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startup Rising presents a surprising look at the surge of entrepreneurship that accompanied the uprisings in the Middle East, and why it's the new best place for Western investment and opportunity. Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.

The UnNoticed Entrepreneur, Book 1

Author : Jim James
Publisher : John Wiley & Sons
ISBN 13 : 0857089641
Total Pages : 375 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis The UnNoticed Entrepreneur, Book 1 by : Jim James

Download or read book The UnNoticed Entrepreneur, Book 1 written by Jim James and published by John Wiley & Sons. This book was released on 2023-02-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic and outside-the-box tactics for taking your company to the next level The UnNoticed Entrepreneur: Step Into the Spotlight gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the why behind your product or service. If you can do that, customers will come. The secret? You already have everything you need to become famous in your market. You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels. If you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to: Construct a unique story around your business and communicate that story through effective branding Stand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way Generate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more Rise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work This is the perfect book for business owners and budding entrepreneurs looking for no-nonsense advice on how to really get ahead. You've got the ambition, and The UnNoticed Entrepreneur can help you realize it.

The UnNoticed Entrepreneur

Author : Jim James
Publisher :
ISBN 13 : 9781739932206
Total Pages : 244 pages
Book Rating : 4.9/5 (322 download)

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Book Synopsis The UnNoticed Entrepreneur by : Jim James

Download or read book The UnNoticed Entrepreneur written by Jim James and published by . This book was released on 2021-09-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicity is the fuel of sales, and yet one of the greatest challenges for entrepreneurs is to get noticed. This book provides ideas from 50 entrepreneurs, experts and technologists on winning publicity for free. Interviews held by public relations expert and international entrepreneur Jim James on the top 10 rated "UnNoticed Entrepreneur" podcast, have been written into a series of 50 articles for the founder of any business or non-profit with an emphasis on practical solutions which can be implemented immediately. The author shares the SPEAKpr methodology which stands for Storification, Personalisation, Engagement, Amplification and Knowledge. This simple 5 stage approach creates a frame work for the business owner to build a simple and structured approach to their public relations. Key concepts in the book include the democratisation of communication due to technology, engagement as a function of content creation and not of scale of budget, and ultimately the positive message that publicity is attainable by the application of a simple process of content creation, channel management and consistency of sharing. The book is structured into 5 parts, each one reflecting the SPEAKpr approach, with thought leadership, technology applications and case studies in each part. Included in the articles are the thoughts of leading podcaster and author John Lee Dumas, branding coach Gerry Foster, and story meister and Park Howell. In addition is the inclusion of technology entrepreneurs covering applications for personalisation at scale, AI content creation and sentiment analysis. Entrepreneurs share how they are building tribes around their content, creating stories for clients in construction, and gaining over 1.5 million views of edumercials made for a fraction of the cost of a conventional studio. Also addressed is the phenomena that getting noticed is more than just a business issue, it's personal. Thymōs is the Greek term for the need for recognition, and in Platonic philosophy is that area of the soul where feelings of pride, indignation, shame etc are located. In his book "The End of History and the Last Man," Francis Fukuyama coined the terms: "Megalothymia" which refers to the need to be recognised as superior to others, and "Isothymia" is the need to be recognised as merely equal to others. In Homeric poems, thymōs is one of a family of terms associated with the internal psychological processes of thought, emotion, volition, and motivation. Today we know that feelings of pride and self-esteem impact levels of the neurotransmitter serotonin in the brain, releasing the "happy chemical" at a biological and sociological level we need to get noticed as people. As entrepreneurs we are the business, we put our heart, souls and bodies into these ventures with all kinds of dreams, and anonymity does nothing to validate our aspirations, nor deliver sales. Anyone who has undertaken investor relations will know that the 3rd party validation of media or analyst coverage can affect valuations, recruitment is easier when candidates have heard of your company, supplier credit terms are better and of course sales pipelines fill up much more quickly. The articles are kept intentionally short for two reasons: a) entrepreneurs don't have a lot of time as we pay for it ourselves b) entrepreneurs don't want to become PR experts, just to learn enough to give directions to others to take the right strategy. This book is a working guide for any entrepreneur who wants to unlock the value in their business, using technology instead of an outside agency, using creativity instead money. The articles show what is being done, and what can be done, and what will be possible in the future to build any business in the world.

The Age of Ideas

Author : Alan Philips
Publisher : Zola Books
ISBN 13 : 1939126347
Total Pages : 224 pages
Book Rating : 4.9/5 (391 download)

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Book Synopsis The Age of Ideas by : Alan Philips

Download or read book The Age of Ideas written by Alan Philips and published by Zola Books. This book was released on 2018-11-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Schrager, Marcus Aurelius, Supreme, Kith, Rick Rubin, Kanye West, Soulcycle, Ikea, Sweetgreen, The Wu-Tang Clan, Danny Meyer, Tracy Chapman, Warren Buffett, Walt Disney, Jack's Wife Freda, Starbucks, A24, Picasso, In-N-Out Burger, intel, Tom Brady, Mission Chinese, Nike, Masayoshi Takayama, Oprah, the Baal Shem Tov. What do they all have in common? They have discovered their purpose and unlocked their creative potential. We have been born into a time when all the tools to make our dreams a reality are available and, for the most part, affordable. We have the freedom to manifest our truth, pursue our own path, and along the way discover our best selves. Whether as individuals or as part of a group, we can't be held back by anything except knowledge. The Age of Ideas provides that knowledge. It takes the reader on an incredible journey into a world of self-discovery, personal fulfillment, and modern entrepreneurship. The book starts by explaining how the world has shifted into this new paradigm and then outlines a step-by-step framework to turn your inner purpose and ideas into an empowered existence. Your ideas have more power than ever before, and when you understand how to manifest and share those ideas, you will be on the road to making an impact in ways you never before imagined. Welcome to the Age of Ideas.

Entrepreneurial Strategy

Author : Dean A. Shepherd
Publisher : Springer Nature
ISBN 13 : 3030789357
Total Pages : 142 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Entrepreneurial Strategy by : Dean A. Shepherd

Download or read book Entrepreneurial Strategy written by Dean A. Shepherd and published by Springer Nature. This book was released on 2021-07-19 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.