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The Unique Indian Market
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Book Synopsis The Unique Indian Market by : Prateek Jain
Download or read book The Unique Indian Market written by Prateek Jain and published by Notion Press. This book was released on 2021-01-22 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It’s high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly. About the Author: Dr. Prateek Jain is a Management and Strategy Professional with a work experience of more than 23 years. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He runs his own Consulting and Training organization, which works in the area of entrepreneurship and Small & Medium Enterprises (SMEs). Among other activities, his organization also facilitates business relations between Indian and foreign entrepreneurs and SMEs, and works with them with regards to India and do their hand-holding in the Indian market. He is based at Noida (Delhi NCR).
Book Synopsis The Unique Indian Market: Doing Business in India by : Prateek Jain
Download or read book The Unique Indian Market: Doing Business in India written by Prateek Jain and published by Notion Press. This book was released on 2020-09-23 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It's high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly.
Book Synopsis Rethinking Markets in Modern India by : Ajay Gandhi
Download or read book Rethinking Markets in Modern India written by Ajay Gandhi and published by Cambridge University Press. This book was released on 2020-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using historical and ethnographic analyses, this book shows how Indian markets are embedded in society and politically contested.
Book Synopsis The Absolutely True Diary of a Part-Time Indian (National Book Award Winner) by : Sherman Alexie
Download or read book The Absolutely True Diary of a Part-Time Indian (National Book Award Winner) written by Sherman Alexie and published by Little, Brown Books for Young Readers. This book was released on 2012-01-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller—over one million copies sold! A National Book Award winner A Boston Globe-Horn Book Award winner Bestselling author Sherman Alexie tells the story of Junior, a budding cartoonist growing up on the Spokane Indian Reservation. Determined to take his future into his own hands, Junior leaves his troubled school on the rez to attend an all-white farm town high school where the only other Indian is the school mascot. Heartbreaking, funny, and beautifully written, The Absolutely True Diary of a Part-Time Indian, which is based on the author's own experiences, coupled with poignant drawings by Ellen Forney that reflect the character's art, chronicles the contemporary adolescence of one Native American boy as he attempts to break away from the life he was destined to live. With a forward by Markus Zusak, interviews with Sherman Alexie and Ellen Forney, and black-and-white interior art throughout, this edition is perfect for fans and collectors alike.
Book Synopsis Reimagining India by : McKinsey & Company, Inc.
Download or read book Reimagining India written by McKinsey & Company, Inc. and published by Simon and Schuster. This book was released on 2013-11-19 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining India brings together leading thinkers from around the world to explore the challenges and opportunities faced by one of the most important and least understood nations on earth. India’s abundance of life—vibrant, chaotic, and tumultuous—has long been its foremost asset. The nation’s rising economy and burgeoning middle class have earned India a place alongside China as one of the world’s two indispensable emerging markets. At the same time, India’s tech-savvy entrepreneurs and rapidly globalizing firms are upending key sectors of the world economy. But what is India’s true potential? And what can be done to unlock it? McKinsey & Company has pulled in wisdom from many corners—social and cultural as well as economic and political—to launch a feisty debate about the future of Asia’s “other superpower.” Reimagining India features an all-star cast of contributors, including CNN’s Fareed Zakaria; Mukesh Ambani, CEO of India’s largest private conglomerate; Microsoft founder Bill Gates; Google chairman Eric Schmidt; Harvard Business School dean Nitin Nohria; award-winning authors Suketu Mehta (Maximum City), Edward Luce (In Spite of the Gods), and Patrick French (India: A Portrait); Nandan Nilekani, Infosys cofounder and chairman of the Unique Identification Authority of India; and a host of other leading executives, entrepreneurs, economists, foreign policy experts, journalists, historians, and cultural luminaries. These essays explore topics like the strengths and weaknesses of India’s political system, growth prospects for India’s economy, the competitiveness of Indian firms, India’s rising international profile, and the rapid evolution of India’s culture. Over the next decade India has the opportunity to show the rest of the developing world how open, democratic societies can achieve high growth and shared prosperity. Contributors offer creative strategies for seizing that opportunity. But they also offer a frank assessment of the risks that India’s social and political fractures will instead thwart progress, condemning hundreds of millions of people to enduring poverty. Reimagining India is a critical resource for readers seeking to understand how this vast and vital nation is changing—and how it promises to change the world around us.
Book Synopsis Building Brands in the Indian Market by : Tapan Kumar Panda
Download or read book Building Brands in the Indian Market written by Tapan Kumar Panda and published by Excel Books India. This book was released on 2004 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
Download or read book Our Time Has Come written by Alyssa Ayres and published by Oxford University Press. This book was released on 2018 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long plagued by poverty, India's recent economic growth has vaulted it into the ranks of the world's emerging powers, but what kind of power it wants to be remains a mystery. Our Time Has Come explains why India behaves the way it does, and the role it is likely to play globally as its prominence grows.
Book Synopsis India as Destination for Western retailers by : Janine Rößiger
Download or read book India as Destination for Western retailers written by Janine Rößiger and published by diplom.de. This book was released on 2008-08-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The Indian market is one of the key future markets for foreign investors and foreign companies. In 2010 the Indian market is estimated to be as big as the European Union with regard to the number of customers. Moreover, the Indian economy shows solid economic growth since the economical reform started in 1991, and the number of middle class households is continuously increasing. Thus, the purchasing power is rising in India. Hence, the Indian market has huge potential for foreign investment. All in all, the Indian market is a market multi-national companies should not miss because of its future importance. This diploma thesis focuses on India as a destination for Western retailers. The Indian market is especially attractive to Western retailers searching for markets with huge potential and wishing to explore markets which are yet unsaturated in contrast to the home markets of the Western retailers. Both the Global Retail Development Index of 2005 and 2006 rank India as the top destination for Western retailers among the emerging markets with regard to the risk associated with doing business in India and the market attractiveness. India ranks even before East European countries and rising stars like China or Russia because the Indian retail market combines low market saturation with stable economic growth and moderate political risk. However, India is a country with a very complex culture which needs to be considered if a foreign retail company plans to enter the Indian market. India is a country full of contrasts and a conglomerate of diverse cultural influences (Penner 2002; Kreuser, 2002). Thus, Indianizing, i.e. adapting e.g. a retail company s assortment, pricing strategy and approach to personnel management to the Indian market, is the key success factor for foreign retailers in India. To be able to succeed in the Indian retail market, knowledge of the unique characteristics of the Indian market and culture is vital. Thus, this diploma thesis starts with an overview of the opportunities of the Indian (retail) market such as growing consumption and a demographic advantage. The diploma thesis also describes the challenges of the Indian (retail) market such as the weak infrastructure and the challenges the Indian culture provides. Based on this knowledge, the second part of the diploma thesis introduces strategic decisions. Necessary adaptations to the Indian market, regarding e.g. dealing with Indian personnel or [...]
Book Synopsis India Calling by : Anand Giridharadas
Download or read book India Calling written by Anand Giridharadas and published by ReadHowYouWant.com. This book was released on 2011-02-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reversing his parents immigrant path, a young writer returns to India and discovers an old country making itself new. Anand Giridharadas sensed something was afoot as his plane prepared to land in Bombay. An elderly passenger looked at him and said, Were all trying to go that way, pointing to the rear. You, youre going this way. Giridharadas was...
Book Synopsis Selling to India's Consumer Market by : Douglas Bullis
Download or read book Selling to India's Consumer Market written by Douglas Bullis and published by Bloomsbury Publishing USA. This book was released on 1997-12-09 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the world, not what the world can get out of India. What most businesspeople don't know, and what is crucial if they are to succeed in their transactions with India, is what India needs from them—and not always is this mere capital. Bullis describes the rise of India's middle class and consumer economy since 1991, and provides readers with what very few outsiders know: how India really works. The result is an essential resource for corporate management in marketing, sales, strategic planning and investment, and important collateral reading for students and teachers of international business. Bullis argues that India has long been misunderstood by the West. Now, as the business climate goes global, India looms as the largest country in the world to embrace the market economy. As India emerges as a mass consumer market and a major low-cost manufacturing center, not only the Indian economy, but the world economy is likely to be changed. If overseas businesspeople are to enter India and compete successfully, they need a clear, broad, up-to-the-minute and useful view of the country, its markets, its resources, and its people. In this book, Bullis provides just that.
Download or read book India Inside written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2012 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kumar and Puranam study a new, more visible, consumer-oriented kind of innovation emerging in India of compact, low-cost, robust, and efficient products. New products such as Tata's Nano, Going Green's G-Wiz car, and GE's ECG machine exemplify this unique kind of Indian innovation which is marked by robustness.
Book Synopsis Winning Strategies for the Indian Market by : Anuradha Dayal-Gulati
Download or read book Winning Strategies for the Indian Market written by Anuradha Dayal-Gulati and published by Northwestern University Press. This book was released on 2010-08-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket.
Book Synopsis Marketing and Branding by : S. Ramesh Kumar
Download or read book Marketing and Branding written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Luxury Market in India by : G. Atwal
Download or read book The Luxury Market in India written by G. Atwal and published by Springer. This book was released on 2012-08-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Download or read book India Unbound written by Gurcharan Das and published by Anchor. This book was released on 2002-04-09 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: India today is a vibrant free-market democracy, a nation well on its way to overcoming decades of widespread poverty. The nation’s rise is one of the great international stories of the late twentieth century, and in India Unbound the acclaimed columnist Gurcharan Das offers a sweeping economic history of India from independence to the new millennium. Das shows how India’s policies after 1947 condemned the nation to a hobbled economy until 1991, when the government instituted sweeping reforms that paved the way for extraordinary growth. Das traces these developments and tells the stories of the major players from Nehru through today. As the former CEO of Proctor & Gamble India, Das offers a unique insider’s perspective and he deftly interweaves memoir with history, creating a book that is at once vigorously analytical and vividly written. Impassioned, erudite, and eminently readable, India Unbound is a must for anyone interested in the global economy and its future.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522592741 Total Pages :2227 pages Book Rating :4.5/5 (225 download)
Book Synopsis Disruptive Technology: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Disruptive Technology: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 2227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Highlighting a range of topics such as IT innovation, business strategy, and sustainability, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness.
Book Synopsis Consumer Behaviour by : Ramanuj Majumdar
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
