The Ultimate Selling Story

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The Ultimate Selling Story

Author : Roy Furr
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781973998037
Total Pages : 82 pages
Book Rating : 4.9/5 (98 download)

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Book Synopsis The Ultimate Selling Story by : Roy Furr

Download or read book The Ultimate Selling Story written by Roy Furr and published by Createspace Independent Publishing Platform. This book was released on 2017-12-11 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Before I learned to sell with story, I struggled at both sales and marketing. Despite my grandest dreams, I just couldn't get consistent results for myself or clients. I tried nearly every selling trick in the book, with little improvement. Discovering these principles behind effective story selling changed everything. Now my selling messages make me and my clients a small fortune. And I've packaged my most powerful selling story formula here in this book." - Roy Furr Cut Through the Marketing Clutter... Today's prospect is over-marketed and over-promised, with their anti-selling filters turned up to 11. Your first job in any selling situation, in person or through media, is to cut through that clutter and get attention. Story is the secret. Forge a Powerful Bond With Your Market... Not only does story cut through the clutter, it forms a deep and lasting bond with your market. It's not about mere exchanges of cash. It's about forming a deep and lasting human connection. A connection that both stimulates and transcends business. Story selling is the quickest way to get your market to know, like, and trust you, a prerequisite for doing business with you. And Set up the Sale in the Clearest, Most Direct Way Possible... Ultimately, our goal is sales and profits. That's why we're in business. And so the right selling story must not only entertain and connect, it must move the prospect toward the sale. Using the Hero's Journey of Story Selling... The Hero's Journey is the universal story formula hidden underneath nearly every great work of fiction. "The Hero's Journey of Story Selling" is Roy Furr's affectionate title for slightly different story formula, The Ultimate Selling Story. This is the single-most effective story template for selling nearly any product, in any media, to any market.

Sell with a Story

Author : Paul Smith
Publisher : AMACOM
ISBN 13 : 0814437125
Total Pages : 298 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Sell with a Story by : Paul Smith

Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Lead with a Story

Author : Paul Smith
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420303
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Lead with a Story by : Paul Smith

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Storytelling with Data

Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
ISBN 13 : 1119002265
Total Pages : 284 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

The Best Story Wins

Author : Matthew Luhn
Publisher : Morgan James Publishing
ISBN 13 : 1642790214
Total Pages : 135 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis The Best Story Wins by : Matthew Luhn

Download or read book The Best Story Wins written by Matthew Luhn and published by Morgan James Publishing. This book was released on 2018-08-07 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons animator and story artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves! “Award-winning Pixar storyteller, artist, and writer Matthew Luhn has a message for CEOs, marketers, and business professionals: to capture your audience’s attention, you need to hook them with a great story.” —Seattlepi.com

Selling Your Story in 60 Seconds

Author : Michael Hauge
Publisher :
ISBN 13 : 9781615932030
Total Pages : 0 pages
Book Rating : 4.9/5 (32 download)

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Book Synopsis Selling Your Story in 60 Seconds by : Michael Hauge

Download or read book Selling Your Story in 60 Seconds written by Michael Hauge and published by . This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your career can be made in 60 seconds - if you make the right pitch! Master the Elevator Pitch, even when you've got less than 60 seconds. Get your screenplay or Novel read by the major power of Hollywood - guaranteed!

Unstoppable Teams

Author : Alden Mills
Publisher : HarperCollins
ISBN 13 : 0062876163
Total Pages : 188 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Unstoppable Teams by : Alden Mills

Download or read book Unstoppable Teams written by Alden Mills and published by HarperCollins. This book was released on 2019-03-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective—by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service to others, trust, empathy, and a caring environment. Alden Mills has experience working in both the military and the private sector, as a SEAL platoon commander and as a startup founder of Perfect Fitness. He’s seen firsthand what it takes to lead an unstoppable team of individuals. Teams are nothing more than a series of interconnected relationships with a collective, single-minded focus. Success almost never depends on individual talent and valor; instead, Alden Mills shows, it depends, first, on creating a strong foundation for yourself and, second, using that foundation to help others go beyond their individual pursuits and talents to create something bigger and better—an unstoppable team. Unstoppable Teams show managers at every level, at both large and small organizations, including private, public, and nonprofit, how to inspire, motivate, and lead the people around them. Mills draws on stories from his own experiences to impart these surprising team-building lessons: Too many people mistake groups of individuals for a team. No two people are alike, but we all have the same genetic drivers that motivate us—our will to survive, our ego-driven desire for personal gain, and our soul-driven yearning to be a part of something greater than ourselves. When we override our fears about survival, we can focus on our desire to thrive. The more you care for your teammates, the more they will dare for the team. Great ideas are not reserved for a select few—true teams embrace diversity of thought to find winning ideas. These lessons aren’t exclusive to the Navy SEALs; they are used by successful entrepreneurs, nonprofit leaders, coaches, and sport captains—and now you can master them too. Unstoppable Teams is the handbook for how to build care-based teams that will push people to achieve more than they ever thought possible.

Story Selling

Author : Harry Maziar
Publisher :
ISBN 13 : 9781683504108
Total Pages : 0 pages
Book Rating : 4.5/5 (41 download)

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Book Synopsis Story Selling by : Harry Maziar

Download or read book Story Selling written by Harry Maziar and published by . This book was released on 2017-11-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty stories providing sage advice and common sense about sales and success.

New Sales

Author : Mike Weinberg
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431771
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis New Sales by : Mike Weinberg

Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Get Your Startup Story Straight

Author : David Riemer
Publisher : Greenleaf Book Group
ISBN 13 : 1632994720
Total Pages : 170 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Get Your Startup Story Straight by : David Riemer

Download or read book Get Your Startup Story Straight written by David Riemer and published by Greenleaf Book Group. This book was released on 2022-01-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HOW-TO GUIDE FOR INNOVATORS TO IMPROVE THEIR IDEAS AND SUCCESSFULLY LAUNCH THEM THROUGH THE POWER OF NARRATIVE In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount. While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders. In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful. Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market. Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration. The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.” If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.

The Ultimate Sales Machine

Author : Chet Holmes
Publisher : Penguin
ISBN 13 : 1101218339
Total Pages : 284 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Ultimate Sales Machine by : Chet Holmes

Download or read book The Ultimate Sales Machine written by Chet Holmes and published by Penguin. This book was released on 2007-06-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline. Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clients This revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career. For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!

Writing Screenplays That Sell

Author : Michael Hauge
Publisher : Harper Collins
ISBN 13 : 0062725009
Total Pages : 356 pages
Book Rating : 4.0/5 (627 download)

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Book Synopsis Writing Screenplays That Sell by : Michael Hauge

Download or read book Writing Screenplays That Sell written by Michael Hauge and published by Harper Collins. This book was released on 1991-08-16 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers story concept, character development, theme, structure, and scenes, analyzes a sample screenplay, and tells how to submit a manuscript, select an agent, and market oneself.

The Ultimate Sales Letter

Author : Dan S. Kennedy
Publisher : Simon and Schuster
ISBN 13 : 1440511411
Total Pages : 240 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Ultimate Sales Letter by : Dan S. Kennedy

Download or read book The Ultimate Sales Letter written by Dan S. Kennedy and published by Simon and Schuster. This book was released on 2011-02-14 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.

Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market

Author : Sarah Cordiner
Publisher : Maintraining Pty Limited
ISBN 13 : 9780648079002
Total Pages : 0 pages
Book Rating : 4.0/5 (79 download)

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Book Synopsis Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market by : Sarah Cordiner

Download or read book Edupreneur: How To Monetise Your Expertise and Profitably Educate Your Market written by Sarah Cordiner and published by Maintraining Pty Limited. This book was released on 2017-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the new currency.Regardless of what business or industry you are in; if you wish to sell what you have to others, your commercial survival depends on you becoming the EDUPRENEUR.Consumers are tired of sales pitches and promises, and instead are seeking information and knowledge. By giving it to them you get to demonstrate your capability and expertise as much as they get to experience it - making you choice number 1 for their needs.Edupreneurs strategically share their expertise in a way that provides unprecedented global reach, immeasurable impact on the lives of others, and unlimited income potential.Every single person on Earth has an abundant and unique set of skills, experiences, and knowledge that could be turned into commercially profitable products and services.In this book, Sarah Cordiner will take you through the fundamentals of monetising your expertise and profitably sharing what you know with the world.Whether you are an absolute beginner in creating and selling information and education-based products and services, or are up-levelling to a serious education-based business operation; this book will help you get there.Inside this book:How to commercialise your skills, knowledge, and expertise and start profiting from what is already in your head.How to create your own unique `funnel of service',so that you no longer need to `sell', and instead have your customers coming eagerly to you for your advice and expertise.A deep dive into the 10 stages of designing and building a highly successful information or education-based business so that you maximise your impact and income.How to price your informational and educational products and services; including courses, consulting, workshops and more.Where and how to sell your educational products for maximum exposure and sales - particularly online courses.The critical elements of an online education based business. What online tools, apps and products you need and how they all fit together for maximum profitability, scalability, and automation. How to use your expertise to become a well-known leader in your industry.

The Greatest Salesman in the World

Author : Og Mandino
Publisher : Bantam
ISBN 13 : 0307780902
Total Pages : 130 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Greatest Salesman in the World by : Og Mandino

Download or read book The Greatest Salesman in the World written by Og Mandino and published by Bantam. This book was released on 2011-01-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The runaway bestseller with more than five million copies in print! You too can change your life with the priceless wisdom of ten ancient scrolls handed down for thousands of years. “Every sales manager should read The Greatest Salesman in the World. It is a book to keep at the bedside, or on the living room table—a book to dip into as needed, to browse in now and then, to enjoy in small stimulating portions. It is a book for the hours and for the years, a book to turn to over and over again, as to a friend, a book of moral, spiritual and ethical guidance, an unfailing source of comfort and inspiration.”—Lester J. Bradshaw, Jr., Former Dean, Dale Carnegie Institute of Effective Speaking & Human Relations “I have read almost every book that has ever been written on salesmanship, but I think Og Mandino has captured all of them in The Greatest Salesman in the World. No one who follows these principles will ever fail as a salesman, and no one will ever be truly great without them; but, the author has done more than present the principles—he has woven them into the fabric of one of the most fascinating stories I have ever read.”—Paul J. Meyer, President of Success Motivation Institute, Inc. “I was overwhelmed by The Greatest Salesman in the World. It is, without doubt, the greatest and the most touching story I have ever read. It is so good that there are two musts that I would attach to it: First, you must not lay it down until you have finished it; and secondly, every individual who sells anything, and that includes us all, must read it.”—Robert B. Hensley, President, Life Insurance Co. of Kentucky