The Ultimate Crm Handbook

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The Ultimate CRM Handbook

Author : John Freeland
Publisher : McGraw-Hill
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis The Ultimate CRM Handbook by : John Freeland

Download or read book The Ultimate CRM Handbook written by John Freeland and published by McGraw-Hill. This book was released on 2003 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: sA hands-on guidebook from Accenture for building a globally responsive, customer-driven enterprise As the dust settles from the most recent round of CRM projects, companies are increasingly finding that their efforts havenot delivered anticipated benefits. In The Ultimate CRM Handbook, influential thought leaders from Accenture discuss why CRM has failed to live up to expectations and what companies can do to improve the bottom-line return on CRM investments. More than 30 chapters and in-depth case studies on many leading companies give managers and senior executives alike the high-level perspective needed to build lasting, profitable bonds with their customers. They also provide techniques companies can use to: Establish more effective interactions with their customers Build lasting brand loyalty Dramatically improve the efficiency of their sales, marketing, and customer service operations

The Ultimate Crm Handbook: Strategies And Concepts For Building Enduring Customer Loyalty And Profitability

Author : Freeland
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780070586772
Total Pages : 0 pages
Book Rating : 4.5/5 (867 download)

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Book Synopsis The Ultimate Crm Handbook: Strategies And Concepts For Building Enduring Customer Loyalty And Profitability by : Freeland

Download or read book The Ultimate Crm Handbook: Strategies And Concepts For Building Enduring Customer Loyalty And Profitability written by Freeland and published by Tata McGraw-Hill Education. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate CRM Handbook includes chapters from more than three dozen Accenture professionals. The authors' combined experience, insight, and understanding reveal what it takes to succeed with CRM; how to use new capabilities and approaches to drive profitable growth and increase brand value; how to use your knowledge of customer needs and preferences to create more profitable interactions; and how to structure new CRM investments to manage risk and ensure return on investment.Innovative, value-focused CRM is one of the most difficult yet essential goals to achieve in today's marketplace. The Ultimate CRM Handbook is a valuable tool for driving the CRM agenda at your organization, one that will guide you to attain an ever-rising standard of excellence in building long-lasting, one-to-one relationships that will endure and grow through all stages of the purchasing cycle--and in every competitive environment.

Handbook of CRM

Author : Adrian Payne
Publisher : Routledge
ISBN 13 : 1136400176
Total Pages : 460 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Handbook of CRM by : Adrian Payne

Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.

The Crm Handbook - Everything You Need to Know about Crm

Author : Nora Holmes
Publisher : Emereo Publishing
ISBN 13 : 9781489122902
Total Pages : 0 pages
Book Rating : 4.1/5 (229 download)

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Book Synopsis The Crm Handbook - Everything You Need to Know about Crm by : Nora Holmes

Download or read book The Crm Handbook - Everything You Need to Know about Crm written by Nora Holmes and published by Emereo Publishing. This book was released on 2016-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your ultimate CRM resource. Here you will find the most up-to-date information, facts, quotes and much more. In easy to read chapters, with extensive references and links to get you to know all there is to know about CRM's whole picture right away. Get countless CRM facts right at your fingertips with this essential resource. The CRM Handbook is the single and largest CRM reference book. This compendium of information is the authoritative source for all your entertainment, reference, and learning needs. It will be your go-to source for any CRM questions. A mind-tickling encyclopedia on CRM, a treat in its entirety and an oasis of learning about what you don't yet know...but are glad you found. The CRM Handbook will answer all of your needs, and much more.

Customer Relationship Management

Author : Michael Pearce
Publisher : Business Expert Press
ISBN 13 : 195334965X
Total Pages : 170 pages
Book Rating : 4.9/5 (533 download)

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Book Synopsis Customer Relationship Management by : Michael Pearce

Download or read book Customer Relationship Management written by Michael Pearce and published by Business Expert Press. This book was released on 2021-03-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.

Customer Relationship Management

Author : SCN Education
Publisher : Vieweg+Teubner Verlag
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Customer Relationship Management by : SCN Education

Download or read book Customer Relationship Management written by SCN Education and published by Vieweg+Teubner Verlag. This book was released on 2001-04-27 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Customer Relationship Management

Author : SCN Education
Publisher : Springer Science & Business Media
ISBN 13 : 3322849619
Total Pages : 406 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Customer Relationship Management by : SCN Education

Download or read book Customer Relationship Management written by SCN Education and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

The CRM Handbook

Author : Jill Dyché
Publisher : Addison-Wesley Professional
ISBN 13 : 9780201730623
Total Pages : 338 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis The CRM Handbook by : Jill Dyché

Download or read book The CRM Handbook written by Jill Dyché and published by Addison-Wesley Professional. This book was released on 2002 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

Statistical Methods in Customer Relationship Management

Author : V. Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1118349199
Total Pages : 227 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Statistical Methods in Customer Relationship Management by : V. Kumar

Download or read book Statistical Methods in Customer Relationship Management written by V. Kumar and published by John Wiley & Sons. This book was released on 2012-07-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

The Definitive Guide to Social CRM

Author : Barton J. Goldenberg
Publisher : Pearson Education
ISBN 13 : 0134134001
Total Pages : 273 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Definitive Guide to Social CRM by : Barton J. Goldenberg

Download or read book The Definitive Guide to Social CRM written by Barton J. Goldenberg and published by Pearson Education. This book was released on 2015-02-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today’s leading social platforms. Goldenberg shows how to: • Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond • Integrate this information into expanded customer profiles • Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you’ve deployed it. You’ll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM — and the fast-changing customer tomorrow’s systems must serve. For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.

Customer Relationship Management Systems Handbook

Author : Duane E. Sharp
Publisher : CRC Press
ISBN 13 : 1040080170
Total Pages : 220 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Customer Relationship Management Systems Handbook by : Duane E. Sharp

Download or read book Customer Relationship Management Systems Handbook written by Duane E. Sharp and published by CRC Press. This book was released on 2002-07-19 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

Salesforce CRM - The Definitive Admin Handbook

Author : Paul Goodey
Publisher : Packt Publishing Ltd
ISBN 13 : 1789619726
Total Pages : 768 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Salesforce CRM - The Definitive Admin Handbook by : Paul Goodey

Download or read book Salesforce CRM - The Definitive Admin Handbook written by Paul Goodey and published by Packt Publishing Ltd. This book was released on 2019-04-27 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive guide covering all the core concepts necessary to pass the Salesforce Administrator Certification exam Key Features Understand critical design considerations for setting up Salesforce CRM Facilitate and manage the transition from Salesforce Classic to Lightning Experience Learn key functions of application security to manage user profiles and data Book Description Salesforce's winter '19 release offers a host of new features for CRM designed to meet your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily get a thorough understanding of the platform. This Salesforce handbook begins by guiding you in setting up users and security and then progresses to configuration, data management, and data analytics. You'll discover process automation and approval mechanisms, while also exploring the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book covers Salesforce CRM system administration in a practical way, and it'll serve as an invaluable reference for both new administrators and experienced professionals. Furthermore, you'll also delve into Salesforce mobile apps and mobile administration, along with Salesforce Adoption Manager. You'll gain insights into Lightning Experience, Salesforce's new app, and learn how its modern design and sleek interface helps you to build customizable components. Finally, we'll see how the two versions compare and help manage the transition from Salesforce Classic to Lightning Experience. By the end of the book, you will have mastered the techniques to configure and control various user interface features in Salesforce CRM. What you will learn Configure a variety of user interface features in Salesforce CRM Understand the capabilities of the Salesforce CRM sharing model Explore Einstein Analytics - Salesforce's new wave of advanced reporting Get to grips with the Lightning Process Builder workflow Set up user profiles, security, and login access mechanisms Find out how Apex and Visualforce coding can be used in Salesforce CRM Manage the transition from Salesforce Classic to Lightning Experience Implement data manipulation features to apply best practices in data management Who this book is for This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a new or experienced professional, this book will enhance your knowledge and understanding of Salesforce CRM features.

The CRM Handbook

Author : PricewaterhouseCoopers (firma)
Publisher :
ISBN 13 : 9788798745570
Total Pages : 284 pages
Book Rating : 4.7/5 (455 download)

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Book Synopsis The CRM Handbook by : PricewaterhouseCoopers (firma)

Download or read book The CRM Handbook written by PricewaterhouseCoopers (firma) and published by . This book was released on 2000 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century

Author : Paul Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0072264403
Total Pages : 690 pages
Book Rating : 4.0/5 (722 download)

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Book Synopsis CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century by : Paul Greenberg

Download or read book CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century written by Paul Greenberg and published by McGraw Hill Professional. This book was released on 2004-08-16 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.

Salesforce CRM

Author : Paul Goodey
Publisher : Packt Publishing Ltd
ISBN 13 : 1782170537
Total Pages : 608 pages
Book Rating : 4.7/5 (821 download)

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Book Synopsis Salesforce CRM by : Paul Goodey

Download or read book Salesforce CRM written by Paul Goodey and published by Packt Publishing Ltd. This book was released on 2013-01-01 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide which will help to discover how to setup and configure the Salesforce CRM application. It offers solutions and practical examples on how to further improve and maintain its functionality with clear systematic instructions. Being highly organized and compact, this book contains detailed instructions with screenshots, diagrams, and tips that clearly describe how you can administer and configure complex Salesforce CRM functionality with absolute ease.This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a novice or a more experienced admin, this book aims to enhance your knowledge and understanding of the Salesforce CRM platform and by the end of the book, you should be ready to administer Salesforce CRM in a real-world environment.

The Customer Relationship Management (Crm) Handbook - Everything You Need to Know about Customer Relationship Management (Crm)

Author : Kyle Booth
Publisher : Emereo Publishing
ISBN 13 : 9781489123251
Total Pages : 58 pages
Book Rating : 4.1/5 (232 download)

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Book Synopsis The Customer Relationship Management (Crm) Handbook - Everything You Need to Know about Customer Relationship Management (Crm) by : Kyle Booth

Download or read book The Customer Relationship Management (Crm) Handbook - Everything You Need to Know about Customer Relationship Management (Crm) written by Kyle Booth and published by Emereo Publishing. This book was released on 2016-06-25 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is your ultimate Customer Relationship Management resource. Here you will find the most up-to-date information, facts, quotes and much more. In easy to read chapters, with extensive references and links to get you to know all there is to know about Customer Relationship Management's whole picture right away. Get countless Customer Relationship Management facts right at your fingertips with this essential resource. The Customer Relationship Management Handbook is the single and largest Customer Relationship Management reference book. This compendium of information is the authoritative source for all your entertainment, reference, and learning needs. It will be your go-to source for any Customer Relationship Management questions. A mind-tickling encyclopedia on Customer Relationship Management, a treat in its entirety and an oasis of learning about what you don't yet know...but are glad you found. The Customer Relationship Management Handbook will answer all of your needs, and much more.

Essentials of CRM

Author : Bryan Bergeron
Publisher : John Wiley & Sons
ISBN 13 : 0471268100
Total Pages : 236 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Essentials of CRM by : Bryan Bergeron

Download or read book Essentials of CRM written by Bryan Bergeron and published by John Wiley & Sons. This book was released on 2004-01-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: ESSENTIALS OF CRM Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of customer relationships. This remarkable book is geared not only toward corporate executives with mega-investments in CRM, but can also be successfully applied to the street corner vendor. His articulate and sensitive style brings this highly involved subject matter to a level we can all understand." —Michael Cusack, author of Online Customer Care: Strategies for Call Center Excellence "Managing relationships with customers has become a critical organizational competency. Bergeron has done a superb job of presenting the breadth, complexity, and nature of CRM. This book provides a fabulous and actionable grounding in CRM for organizational leadership." —John Glaser, PhD, Vice President and CIO, Partners Healthcare System The Wiley Essentials Series-because the business world is always changing...and so should you.