The Ultimate Book Of Business Brands

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The Ultimate Book of Business Skills

Author : Tony Grundy
Publisher : John Wiley & Sons
ISBN 13 : 1841125954
Total Pages : 320 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis The Ultimate Book of Business Skills by : Tony Grundy

Download or read book The Ultimate Book of Business Skills written by Tony Grundy and published by John Wiley & Sons. This book was released on 2004-05-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a bewildering array of choices facing all managers,whether newly appointed or experienced business hands. No matterhow much experience you have, everyone can make mistakes. TheUltimate Book of Business Skills points the way for anyone in abusiness role. It puts the essential techniques for running abusiness, managing a team and making informed choices aboutstrategy straight into the hands of the people who need them. The Ultimate Book of Business Skills is a great additionto the Capstone Reference series. It features a user-friendlyformat with real-life examples designed to transform anyone into arounded businessperson with an impressive range of skills-basedknowledge at their fingertips.

Ultimate Guide to YouTube for Business

Author : The Staff of Entrepreneur Media
Publisher : Entrepreneur Press
ISBN 13 : 1613083793
Total Pages : 274 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to YouTube for Business by : The Staff of Entrepreneur Media

Download or read book Ultimate Guide to YouTube for Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2018-03-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.

The Book of Business Awesome / The Book of Business UnAwesome

Author : Scott Stratten
Publisher : John Wiley & Sons
ISBN 13 : 1118315227
Total Pages : 275 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Book of Business Awesome / The Book of Business UnAwesome by : Scott Stratten

Download or read book The Book of Business Awesome / The Book of Business UnAwesome written by Scott Stratten and published by John Wiley & Sons. This book was released on 2012-08-07 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Business Adventures

Author : John Brooks
Publisher : Open Road Media
ISBN 13 : 9781473611528
Total Pages : 464 pages
Book Rating : 4.6/5 (115 download)

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Book Synopsis Business Adventures by : John Brooks

Download or read book Business Adventures written by John Brooks and published by Open Road Media. This book was released on 2015-05-14 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

Business

Author : 布卢姆斯伯里出版公司
Publisher : 中信出版社
ISBN 13 : 9787800736599
Total Pages : 2176 pages
Book Rating : 4.7/5 (365 download)

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Book Synopsis Business by : 布卢姆斯伯里出版公司

Download or read book Business written by 布卢姆斯伯里出版公司 and published by 中信出版社. This book was released on 2003 with total page 2176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 责任者取自版权页。

Your Brand, the Next Media Company

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Brands on a Mission

Author : Myriam Sidibe
Publisher : Routledge
ISBN 13 : 1000069230
Total Pages : 314 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Brands on a Mission by : Myriam Sidibe

Download or read book Brands on a Mission written by Myriam Sidibe and published by Routledge. This book was released on 2020-05-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

The Ultimate Book of Business Thinking

Author : Des Dearlove
Publisher : John Wiley & Sons
ISBN 13 : 1841124400
Total Pages : 324 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis The Ultimate Book of Business Thinking by : Des Dearlove

Download or read book The Ultimate Book of Business Thinking written by Des Dearlove and published by John Wiley & Sons. This book was released on 2002-12-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of brilliant business ideas are launched into the world of work every day. But how can business leaders know which ideas are the ones that will really drive the business full steam ahead? From scientific management to knowledge management and from the agile organization to the virtual organization, Des Dearlove describes each idea, shows how it has been applied practically and gives alternative interpretations and definitions from the sceptics.

Play Bigger

Author : Al Ramadan
Publisher : HarperCollins
ISBN 13 : 0062407627
Total Pages : 202 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Play Bigger by : Al Ramadan

Download or read book Play Bigger written by Al Ramadan and published by HarperCollins. This book was released on 2016-06-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Ultimate Guide to Instagram for Business

Author : Kim Walsh Phillips
Publisher : Entrepreneur Press
ISBN 13 : 1613084633
Total Pages : 202 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Instagram for Business by : Kim Walsh Phillips

Download or read book Ultimate Guide to Instagram for Business written by Kim Walsh Phillips and published by Entrepreneur Press. This book was released on 2023-06-13 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. Inside, readers will learn: To uncover who your right-fit customers are and how to find them easily on Instagram The secret new ways of going viral to grow your audience and multiply your sales. How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works A new content creation formula to make creating content easy and effective. Copy-and-paste resources, and a simple roadmap gets you results fast and easy Brand-new up to date examples, marketing funnels and campaigns New features of Instagram featured; including stickers, stories, polls, and reels Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!

The Ultimate Small Business Marketing Book

Author : Dee Blick
Publisher : FilamentPublishing Ltd
ISBN 13 : 1905493770
Total Pages : 383 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis The Ultimate Small Business Marketing Book by : Dee Blick

Download or read book The Ultimate Small Business Marketing Book written by Dee Blick and published by FilamentPublishing Ltd. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

The Ultimate Book of Influence

Author : Chris Helder
Publisher : John Wiley & Sons
ISBN 13 : 1118641310
Total Pages : 178 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Ultimate Book of Influence by : Chris Helder

Download or read book The Ultimate Book of Influence written by Chris Helder and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

Professional Services Marketing

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118604342
Total Pages : 373 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Professional Services Marketing by : Mike Schultz

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

SYSTEMology

Author : David Jenyns
Publisher : Systemology
ISBN 13 : 9780648871033
Total Pages : 212 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis SYSTEMology by : David Jenyns

Download or read book SYSTEMology written by David Jenyns and published by Systemology. This book was released on 2020-11-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you've tried to systemise in the past or not, SYSTEMology provides a revolutionary approach to small business systems.

Rocket Fuel

Author : Gino Wickman
Publisher : BenBella Books, Inc.
ISBN 13 : 1941631150
Total Pages : 208 pages
Book Rating : 4.9/5 (416 download)

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Book Synopsis Rocket Fuel by : Gino Wickman

Download or read book Rocket Fuel written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2015-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator. Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.

The One Minute Sales Person

Author : Spencer Johnson
Publisher : Harper Collins
ISBN 13 : 0060514922
Total Pages : 122 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis The One Minute Sales Person by : Spencer Johnson

Download or read book The One Minute Sales Person written by Spencer Johnson and published by Harper Collins. This book was released on 2002-10-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this newly released edition of one of his classic books, The One Minute Sales Person, Spencer Johnson, the author of the number one New York Times bestseller Who Moved My Cheese?, shows you how to sell your ideas, products, or services successfully! This is the book that has proved to be a must-have for the millions of people who were looking for the quickest way to improve their selling skills. In these changing times, Spencer Johnson, coauthor of The One Minute Manager®, shows you how the phenomenal One Minute® methods can bring real and lasting sales success with the least amount of time and effort. You will learn how to enjoy your job and your life more as you discover the effective secrets of "self-management," the integrity of "selling on purpose," and the liberating "wonderful paradox" of helping others get what they want so you can get what you need. The One Minute Sales Person is a clear, easy and invaluable guide that works for both you and the people you sell to, for your financial prosperity and personal well-being. In short, it is a classic Spencer Johnson bestseller that can help you enjoy more success with less stress.