The Twitter Life

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You Are What You Tweet

Author : Germany Kent
Publisher : Star Stone Press, LLC
ISBN 13 : 099614689X
Total Pages : 300 pages
Book Rating : 4.9/5 (961 download)

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Book Synopsis You Are What You Tweet by : Germany Kent

Download or read book You Are What You Tweet written by Germany Kent and published by Star Stone Press, LLC. This book was released on 2015-05-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.

Building a Life Worth Living

Author : Marsha M. Linehan
Publisher : Random House Trade Paperbacks
ISBN 13 : 0812984994
Total Pages : 386 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Building a Life Worth Living by : Marsha M. Linehan

Download or read book Building a Life Worth Living written by Marsha M. Linehan and published by Random House Trade Paperbacks. This book was released on 2021-01-05 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marsha Linehan tells the story of her journey from suicidal teenager to world-renowned developer of the life-saving behavioral therapy DBT, using her own struggle to develop life skills for others. “This book is a victory on both sides of the page.”—Gloria Steinem “Are you one of us?” a patient once asked Marsha Linehan, the world-renowned psychologist who developed Dialectical Behavior Therapy. “Because if you were, it would give all of us so much hope.” Over the years, DBT had saved the lives of countless people fighting depression and suicidal thoughts, but Linehan had never revealed that her pioneering work was inspired by her own desperate struggles as a young woman. Only when she received this question did she finally decide to tell her story. In this remarkable and inspiring memoir, Linehan describes how, when she was eighteen years old, she began an abrupt downward spiral from popular teenager to suicidal young woman. After several miserable years in a psychiatric institute, Linehan made a vow that if she could get out of emotional hell, she would try to find a way to help others get out of hell too, and to build a life worth living. She went on to put herself through night school and college, living at a YWCA and often scraping together spare change to buy food. She went on to get her PhD in psychology, specializing in behavior therapy. In the 1980s, she achieved a breakthrough when she developed Dialectical Behavioral Therapy, a therapeutic approach that combines acceptance of the self and ways to change. Linehan included mindfulness as a key component in therapy treatment, along with original and specific life-skill techniques. She says, "You can't think yourself into new ways of acting; you can only act yourself into new ways of thinking." Throughout her extraordinary scientific career, Marsha Linehan remained a woman of deep spirituality. Her powerful and moving story is one of faith and perseverance. Linehan shows, in Building a Life Worth Living, how the principles of DBT really work—and how, using her life skills and techniques, people can build lives worth living.

The Coddling of the American Mind

Author : Greg Lukianoff
Publisher : Penguin
ISBN 13 : 0735224900
Total Pages : 352 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Coddling of the American Mind by : Greg Lukianoff

Download or read book The Coddling of the American Mind written by Greg Lukianoff and published by Penguin. This book was released on 2018-09-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Something is going wrong on many college campuses in the last few years. Rates of anxiety, depression, and suicide are rising. Speakers are shouted down. Students and professors say they are walking on eggshells and afraid to speak honestly. How did this happen? First Amendment expert Greg Lukianoff and social psychologist Jonathan Haidt show how the new problems on campus have their origins in three terrible ideas that have become increasingly woven into American childhood and education: what doesn’t kill you makes you weaker; always trust your feelings; and life is a battle between good people and evil people. These three Great Untruths are incompatible with basic psychological principles, as well as ancient wisdom from many cultures. They interfere with healthy development. Anyone who embraces these untruths—and the resulting culture of safetyism—is less likely to become an autonomous adult able to navigate the bumpy road of life. Lukianoff and Haidt investigate the many social trends that have intersected to produce these untruths. They situate the conflicts on campus in the context of America’s rapidly rising political polarization, including a rise in hate crimes and off-campus provocation. They explore changes in childhood including the rise of fearful parenting, the decline of unsupervised play, and the new world of social media that has engulfed teenagers in the last decade. This is a book for anyone who is confused by what is happening on college campuses today, or has children, or is concerned about the growing inability of Americans to live, work, and cooperate across party lines.

Pro: Reclaiming Abortion Rights

Author : Katha Pollitt
Publisher : Macmillan
ISBN 13 : 0312620543
Total Pages : 272 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Pro: Reclaiming Abortion Rights by : Katha Pollitt

Download or read book Pro: Reclaiming Abortion Rights written by Katha Pollitt and published by Macmillan. This book was released on 2014-10-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that abortion is a common part of a woman's reproductive life and should not be vilified, but instead accepted as a moral right that can be a force for social good.

Twitter and Tear Gas

Author : Zeynep Tufekci
Publisher : Yale University Press
ISBN 13 : 0300228171
Total Pages : 360 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Twitter and Tear Gas by : Zeynep Tufekci

Download or read book Twitter and Tear Gas written by Zeynep Tufekci and published by Yale University Press. This book was released on 2017-05-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.

Twitter: The Comic (The Book)

Author : Mike Rosenthal
Publisher : Chronicle Books
ISBN 13 : 1452139814
Total Pages : 146 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Twitter: The Comic (The Book) by : Mike Rosenthal

Download or read book Twitter: The Comic (The Book) written by Mike Rosenthal and published by Chronicle Books. This book was released on 2014-08-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a simple, brilliant premise—to create comics from the weirdest and funniest tweets around—artist Mike Rosenthal (@VectorBelly) has crafted a hilariously surreal world that has attracted over a million followers to his blog Twitter: The Comic. Each carefully curated tweet delivers concentrated humor in the language of the Internet, reproduced in the comics with typos and all. As envisioned by Rosenthal, each comes to life through a bizarrely recognizable cast of bassoon-playing cops, sarcastic teens, bear MDs, clueless dads, potential insect overlords, and more. Featuring more than 120 of these comics, including dozens unique to this book, Twitter: The Comic (The Book) is a dementedly funny vision of our strange online age.

The Jack Dorsey Way

Author : Brad Munson
Publisher : Permuted Press
ISBN 13 : 1682619060
Total Pages : 141 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis The Jack Dorsey Way by : Brad Munson

Download or read book The Jack Dorsey Way written by Brad Munson and published by Permuted Press. This book was released on 2020-05-19 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Dorsey is a billionaire innovator, a rule breaker, and a dynamo of creative energy and physical health. He has a unique regimen that helps him achieve and maintain top performance—physically, mentally, and spiritually. What does Jack Dorsey do? And how can his approaches work for you? In this smart, specific, and practical guide, you’ll learn what Jack Dorsey does, why it works, and how you can use his innovative tactics in your own life—even if you’re not a billionaire. You’ll learn about topics such as: ● Meditating twice a day ● Walking to work ● High-intensity interval training (HIIT) ● Saunas and ice baths (including starting the day with an ice-cold bath) ● Standing desks and near-infrared rays ● Eating one meal per day ● Daily supplements ● Weekend fasts ● Sleep monitoring ● Journaling You’ll learn a powerful approach to mindfulness—paying attention to what you do, what you eat, and how you treat yourself, the people around you, and the world you live in. This is an approach that has changed Jack Dorsey’s life for the better…and it can do the same for you.

The Happiness Hypothesis

Author : Jonathan Haidt
Publisher : Basic Books
ISBN 13 : 0465003680
Total Pages : 322 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Happiness Hypothesis by : Jonathan Haidt

Download or read book The Happiness Hypothesis written by Jonathan Haidt and published by Basic Books. This book was released on 2006-12-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most brilliant and lucid analysis of virtue and well-being in the entire literature of positive psychology. For the reader who seeks to understand happiness, my advice is: Begin with Haidt." —Martin E.P. Seligman, University of Pennsylvania and author of Authentic Happiness The Happiness Hypothesis is a book about ten Great Ideas. Each chapter is an attempt to savor one idea that has been discovered by several of the world's civilizations—to question it in light of what we now know from scientific research, and to extract from it the lessons that still apply to our modern lives and illuminate the causes of human flourishing. Award-winning psychologist Jonathan Haidt shows how a deeper understanding of the world's philosophical wisdom and its enduring maxims—like "do unto others as you would have others do unto you," or "what doesn't kill you makes you stronger"—can enrich and transform our lives.

How to Prevent the Next Pandemic

Author : Bill Gates
Publisher : Vintage
ISBN 13 : 0593534492
Total Pages : 235 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis How to Prevent the Next Pandemic by : Bill Gates

Download or read book How to Prevent the Next Pandemic written by Bill Gates and published by Vintage. This book was released on 2022-05-03 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments, businesses, and individuals around the world are thinking about what happens after the COVID-19 pandemic. Can we hope to not only ward off another COVID-like disaster but also eliminate all respiratory diseases, including the flu? Bill Gates, one of our greatest and most effective thinkers and activists, believes the answer is yes. The author of the #1 New York Times best seller How to Avoid a Climate Disaster lays out clearly and convincingly what the world should have learned from COVID-19 and what all of us can do to ward off another catastrophe like it. Relying on the shared knowledge of the world’s foremost experts and on his own experience of combating fatal diseases through the Gates Foundation, Gates first helps us understand the science of infectious diseases. Then he shows us how the nations of the world, working in conjunction with one another and with the private sector, how we can prevent a new pandemic from killing millions of people and devastating the global economy. Here is a clarion call—strong, comprehensive, and of the gravest importance.

The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

Author : Mark Schaefer
Publisher : McGraw Hill Professional
ISBN 13 : 0071802207
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time by : Mark Schaefer

Download or read book The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time written by Mark Schaefer and published by McGraw Hill Professional. This book was released on 2012-08-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s time to take the mystery out of Twitter You’re busy and don’t have time to decipher the confusing world of Twitter. In less than two hours, this bestselling book will show you how to connect and start creating meaningful business and personal benefits right away! Behind every Twitter triumph, there is a well-defined success formula. This is The Tao of Twitter . . . a path, a majestic random synergy that holds the potential to impact your daily life . . . if you know that way! Through real-life examples and easy-to-follow steps, acclaimed marketing expert Mark W. Schaefer teaches you: Secrets to building influence on Twitter The formula behind every Twitter business success 22 ways to build an audience that wants to connect to you Content strategies, time savers, and useful tips 20 ways to use Twitter as a competitive advantage Start your journey toward social media influence and business success today by learning, and following, The Tao of Twitter!

So You've Been Publicly Shamed

Author : Jon Ronson
Publisher : Penguin
ISBN 13 : 0698172523
Total Pages : 306 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis So You've Been Publicly Shamed by : Jon Ronson

Download or read book So You've Been Publicly Shamed written by Jon Ronson and published by Penguin. This book was released on 2015-03-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a New York Times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. 'It's about the terror, isn't it?' 'The terror of what?' I said. 'The terror of being found out.' For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. A great renaissance of public shaming is sweeping our land. Justice has been democratized. The silent majority are getting a voice. But what are we doing with our voice? We are mercilessly finding people's faults. We are defining the boundaries of normality by ruining the lives of those outside it. We are using shame as a form of social control. Simultaneously powerful and hilarious in the way only Jon Ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.

Twitter

Author : Dhiraj Murthy
Publisher : John Wiley & Sons
ISBN 13 : 1509512535
Total Pages : 240 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Twitter by : Dhiraj Murthy

Download or read book Twitter written by Dhiraj Murthy and published by John Wiley & Sons. This book was released on 2018-03-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter is a household name, discussed for its role in national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” The first edition of Murthy’s balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter’s infancy, although it is more relevant than ever to our social, political, and economic lives. This timely second edition shows how Twitter has evolved and how it is used today. Murthy introduces some of the historical context that gave birth to the platform, while providing up-to-date examples such as the #blacklivesmatter movement, and Donald Trump’s use of Twitter in the US election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities and brands. Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.

#HashtagActivism

Author : Sarah J. Jackson
Publisher : MIT Press
ISBN 13 : 0262356511
Total Pages : 296 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis #HashtagActivism by : Sarah J. Jackson

Download or read book #HashtagActivism written by Sarah J. Jackson and published by MIT Press. This book was released on 2020-03-10 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.

Twitter

Author : Dhiraj Murthy
Publisher : John Wiley & Sons
ISBN 13 : 0745665101
Total Pages : 184 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Twitter by : Dhiraj Murthy

Download or read book Twitter written by Dhiraj Murthy and published by John Wiley & Sons. This book was released on 2013-09-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has become a household name, discussed both for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic “chatter.” This book takes a critical step back from popular discourse and media coverage of Twitter, to present the first balanced, scholarly engagement of this popular medium. In this timely and comprehensive introduction, Murthy not only discusses Twitter’s role in our political, economic, and social lives, but also draws a historical line between the telegraph and Twitter to reflect on changes in social communication over time. The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.

Dare to Lead

Author : Brené Brown
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

The F***ing Epic Twitter Quest of @MayorEmanuel

Author : Dan Sinker
Publisher : Simon and Schuster
ISBN 13 : 1451655185
Total Pages : 258 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The F***ing Epic Twitter Quest of @MayorEmanuel by : Dan Sinker

Download or read book The F***ing Epic Twitter Quest of @MayorEmanuel written by Dan Sinker and published by Simon and Schuster. This book was released on 2011-09-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. Primary Colors for the social media era, the wildly profane, viral phenomenon that resulted from a fake Twitter account deftly satirizing Rahm Emanuel is the first significant Twitter epic in today’s digital age. With web sensations such as Stuff White People Like and Sh*t My Dad Says making the leap from the Internet to the bestseller lists, it’s no surprise that this unique and hilarious first-person account of Rahm Emanuel’s fake mayoral campaign via Twitter has already been featured in The Atlantic, Wired, The Colbert Report, and is still an unfolding story. Now, fans can read the entire six months of collected tweets of @MayorEmanuel with commentary and annotations from creator Dan Sinker. When rumors circulated that Rahm Emanuel would enter the Chicago mayor’s race, suddenly the “real” Rahm became overshadowed by a decidedly different Rahm, @MayorEmanuel. Via Twitter, this fake Rahm spun a faux-insider’s story unlike any other—in real time. Garnering a passionate following on Twitter and hailed by the press, @MayorEmanuel’s journey is an entertaining, modern-day anti-hero's quest as he travels a surrealistic Chicago landscape, picking up friends along the way, including advisor David Axelrod, Carl the Intern (a high-school-aged MacGyver), a puppy named Hambone, and a duck named Quaxelrod, to name a few. Both a surprisingly literary romp as well as an inside peek into an historic mayoral race, The F***ing Epic Twitter Quest of @MayorEmanuel is a bold and exciting foray into a new form of participatory, real-time storytelling.

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time

Author : Mark Schaefer
Publisher : Mark W. Schaefer
ISBN 13 : 9780692950746
Total Pages : 254 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by : Mark Schaefer

Download or read book The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time written by Mark Schaefer and published by Mark W. Schaefer. This book was released on 2017-09-26 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perpetually updated, The Tao of Twitter is the world's best-selling guide to Twitter. Whether you're a beginner or have enjoyed the platform for years, you're bound to get new insights and ideas from this book. The Tao of Twitter unravels the language of Twitter, provides dozens of ideas on how to build your audience, describes 30 ways to use Twitter to advance your business, and much more!