Author : Emanuele Coccia
Publisher : John Wiley & Sons
ISBN 13 : 1509533079
Total Pages : 87 pages
Book Rating : 4.5/5 (95 download)
Book Synopsis The Transitory Museum by : Emanuele Coccia
Download or read book The Transitory Museum written by Emanuele Coccia and published by John Wiley & Sons. This book was released on 2019-02-22 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout modernity there has been a clear divide between art and commerce. Objects could either be consumed as commerce or contemplated as art. Today, as museums are facing increasing financial pressure and as stores have become inventive locations for new modes of display, this clear divide has begun to dissolve. There is one place that represents a key stage in this evolution: 10 Corso Como. It was founded in Milan, at that very address, by fashion editor Carla Sozzani and has since expanded to Seoul, Beijing, Shanghai, and New York. The name “concept store”, which has now spread across our globalized world, was originally coined to describe this new form. This book is the first philosophical inquiry into this new form of store and it sheds new light on how categories that have governed our modern lives, such as commerce, art, fashion, and museum, are being redefined today.