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The Toy Industry
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Download or read book Toyland written by Sydney Ladensohn Stern and published by McGraw-Hill/Contemporary. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the world of toys, examining the successes and failures of the products of many toy companies.
Download or read book Brick by Brick written by David Robertson and published by Crown Currency. This book was released on 2013-06-25 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Download or read book Work and Play written by David D. Hamlin and published by University of Michigan Press. This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book Toy Wars written by G. Wayne Miller and published by Crown Business. This book was released on 2012-11-21 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Book Synopsis The Big Book of Toys by : Random House Disney
Download or read book The Big Book of Toys written by Random House Disney and published by Golden/Disney. This book was released on 2009-08-11 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toys are back in town! Complete with a handle and a giant sheet of stickers, this oversized coloring book is the perfect way to bring the beloved characters from Toy Story and Toy Story 2 to life!
Book Synopsis A Profile of the United States Toy Industry by : Christopher Byrne
Download or read book A Profile of the United States Toy Industry written by Christopher Byrne and published by Business Expert Press. This book was released on 2013-10-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
Book Synopsis Toys in wartime by : United States. Children's Bureau
Download or read book Toys in wartime written by United States. Children's Bureau and published by . This book was released on 1942 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The American Toy Industry's Golden Era by : Thornton B. Moore
Download or read book The American Toy Industry's Golden Era written by Thornton B. Moore and published by . This book was released on 1949 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stella's Stellar Hair by : Yesenia Moises
Download or read book Stella's Stellar Hair written by Yesenia Moises and published by Imprint. This book was released on 2021-01-05 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black girl magic takes the solar system in Stella's Stellar Hair, a celebration of hair, family, and self-love from debut author-illustrator Yesenia Moises! It’s the day of the Big Star Little Gala, and Stella's hair just isn't acting right! What’s a girl to do? Simple! Just hop on her hoverboard, visit each of her fabulous aunties across the solar system, and find the perfect hairdo along the way. Stella’s Stellar Hair celebrates the joy of self-empowerment, shows off our solar system, and beautifully illustrates a variety of hairstyles from the African diaspora. Backmatter provides more information about each style and each planet. An Imprint Book
Book Synopsis The Marketing of Children’s Toys by : Rebecca C. Hains
Download or read book The Marketing of Children’s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Book Synopsis Choosing a Career in the Toy Industry by : John Giacobello
Download or read book Choosing a Career in the Toy Industry written by John Giacobello and published by The Rosen Publishing Group, Inc. This book was released on 2000-12-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about the educational requirements, employment opportunities, and creative potential within the world of toys.
Book Synopsis A Profile of the United States Toy Industry, Second Edition by : Christopher Byrne
Download or read book A Profile of the United States Toy Industry, Second Edition written by Christopher Byrne and published by Business Expert Press. This book was released on 2017-01-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. Broad-based change is constant, with more than 40 percent of toy products new each year. The U.S. market comprises about 600 publicly and privately held companies, valued at about $22 billion per year at wholesale for traditional toys, which has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book is a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future, as well as aspects of retailing, consumer behavior, and financial markets. While the book's primary focus is the U.S. toy industry, one cannot ignore the global scope of the business, particularly related to manufacturing, growth potential and emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.
Download or read book Toy Monster written by Jerry Oppenheimer and published by Wiley + ORM. This book was released on 2009-02-17 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-popping, unauthorized exposé of the House of Barbie from the New York Times–bestselling author of The Kardashians and Crazy Rich. From Boise to Beijing, Mattel’s toys dominate the universe. Its no fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining exposé, New York Times–bestselling author Jerry Oppenheimer places the world’s largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel’s oddball corporate culture and eccentric, often bizarre, cast of characters. Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel’s take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you’ll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz. Engaging and accessible, Toy Monster shows you why today’s toy business isn’t always fun and games. “Oppenheimer . . . has now trained his sights on the world’s biggest toy company—its egos, scandals and flawed products. In his toyland, nothing is cute.” —The Wall Street Journal “Oppenheimer takes a tour of Mattel’s seamier side, highlighting its dubious corporate practices and kooky cast in this scathing portrait . . . Fast-paced and engaging, this exposé will absorb readers until the last page and will forever change the way they think about the company.” —Publishers Weekly “Thoroughly researched, beautifully written, Oppenheimer’s opus contains all the intrigue and drama of an epic novel.” —C. David Heymann, New York Times–bestselling author
Book Synopsis Rhino Who Swallowed a Storm by : LeVar Burton
Download or read book Rhino Who Swallowed a Storm written by LeVar Burton and published by Reading Rainbow. This book was released on 2014-10-07 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actor and longtime educational advocate LeVar Burton has had more than 30 years' experience speaking directly to children about grown-up situations, and The Rhino Who Swallowed a Storm is a story that helps ease the fears and worries of a young childMica Mouse lost her house in a terrible storm, and now she trembles when the weather turns rough. She's not so different from other children who've experienced something very disturbing in their life or heard about tragic or frightening events in the news. Mica's father tells her the story of a brave blue rhinoceros who learns how to get through rough times with friendship, helpers, love, and by "feeling your feelings." LeVar Burton has poured a lifetime of experience storytelling to children into The Rhino Who Swallowed a Storm, and the result is more than a book—it's a manual for finding the light in the midst of dark times.
Book Synopsis Raggedy Ann Stories by : Johnny Gruelle
Download or read book Raggedy Ann Stories written by Johnny Gruelle and published by . This book was released on 1918 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this series of adventures, Raggedy Ann goes for a ride on a kite and survives a washing.
Book Synopsis Toys and Playthings by : John Newson
Download or read book Toys and Playthings written by John Newson and published by Routledge. This book was released on 2017-12-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: John and Elizabeth Newson were well known for their studies of child rearing, which have combined a rigorous research methodology with sympathetic insights into family life and a lively approach to scientific reporting. ‘Path-breaking’, ‘brilliant’, ‘seminal’, ‘outstanding’, ‘fascinating’, ‘enthralling’ and ‘enchanting’ are some of the adjectives used by critics to describe their previous books. They now turn their attention to toys, the ‘pegs on which children hang their play’, a study for which they are uniquely qualified. Not only had they long experience in normal child development: they had been actively involved for many years in research and training in remedial play for disabled children, their research unit was a major influence in the phenomenal development of the toy libraries self-help movement, they designed for and advised the toy industry, and they had their own family-run specialist toyshop. With this background, it is not surprising that their book on toys and playthings is both informative and entertaining on many different fronts. Richly observant, it follows the child’s development in play from using the mother or father as the ‘first and best toy’, through the exploratory and manipulative sequences, to the use of toys in ritual, symbolic or contemplative ways. Against this detailed understanding of ‘ordinary’ children’s growth points in play, the Newsons and their collaborators examine the special needs of disabled children, with a firm emphasis on how parents can help. What is more, in providing an intensely practical guide for the parents and teachers of the disabled child, they draw out comparative insights which are enlightening and absorbing for those whose children do not have such urgent problems. Once again the Newsons share with the reader the viewpoints and preoccupations of research workers in the field. There is indeed a continual sense of ‘work in progress’, and nowhere more than in the chapter on using toys for developmental assessment, where the reader is given a hot line to a laboratory (i.e. playroom) notes used in their own research unit at the time in a welcome move away from the rigid test-bound assessment of ‘special’ children. The book is enriched by the authors’ sharp awareness that the history of playthings has a far longer perspective than the history of child psychology. They are not basically interested in educational toys as such, but in all the objects, made or found, on which the child hones his skill, his reasoning powers, his imagination, his emotions or his sense of humour. Fairground baubles, joke toys and poppy-head dolls are as much a part of this book as bricks, sorting boxes and teddy bears. In the Newsons’ own words: ‘We hope that people who simply like toys as objects will find something in this book to interest them; we suspect, indeed, that liking toys will be what all readers, whatever their reason for opening the book, have in common’.
Book Synopsis Smart Play Smart Toys by : Stevanne Auerbach
Download or read book Smart Play Smart Toys written by Stevanne Auerbach and published by Stevanne Auerbach. This book was released on 2006-07 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all heard of IQ but do you know your child's PQ or Play Quotient? A child's ability to play does more than provide for fund and diversion; it is critical for his or her emotion and intellectual growth, an teaches everything from social skills to analytical thinking. For the developing mind of a child, learning to play is paramount--but is your child getting the most out of playtime? Stevanne Auerbach, Ph.D., more affectionately known as Dr. Toy has dedicated a lifetime to the importance of play and gives you specific advice on which toys to buy and what kind of games to play to emplower your child's overall development. You'll learn: How to become your child's play Tutor How play can strengthen maturity levels and confidence The pros, cons, and facts of gender specific toys Guideance for the gifted and special-needs child Plus practical advice on Evaluatin a toy's safety, learn which toy manufacturers Dr. Toy recommends Craft supplies you should always have on hand Dr Toy's 100 Best Children's Products And many more invaluable ways to make playtime a growing experience!
