The Thompson Red Book on Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis The Thompson Red Book on Advertising by :

Download or read book The Thompson Red Book on Advertising written by and published by . This book was released on 1899 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Advertising Red Books

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Publisher :
ISBN 13 :
Total Pages : 1548 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Advertising Red Books by :

Download or read book The Advertising Red Books written by and published by . This book was released on 2010 with total page 1548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Printers' Ink; the ... Magazine of Advertising, Management and Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1899 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

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Publisher : SAGE
ISBN 13 : 1412932890
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Advertising by : Liz McFall

Download or read book Advertising written by Liz McFall and published by SAGE. This book was released on 2004-02-18 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

Selling Culture

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Publisher : Verso
ISBN 13 : 9781859841105
Total Pages : 428 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis Selling Culture by : Richard Malin Ohmann

Download or read book Selling Culture written by Richard Malin Ohmann and published by Verso. This book was released on 1996 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.

Advertising in America

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 144087767X
Total Pages : 265 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis Advertising in America by : Danielle Sarver Coombs

Download or read book Advertising in America written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2024-06-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

The Advertising Red Books: Indexes

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Publisher :
ISBN 13 : 9780872174450
Total Pages : 978 pages
Book Rating : 4.1/5 (744 download)

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Book Synopsis The Advertising Red Books: Indexes by :

Download or read book The Advertising Red Books: Indexes written by and published by . This book was released on 2004 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Swimming Upstream

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Publisher : Dog Ear Publishing
ISBN 13 : 1608440206
Total Pages : 118 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis Swimming Upstream by : Christine Roush

Download or read book Swimming Upstream written by Christine Roush and published by Dog Ear Publishing. This book was released on 2009-06 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Swimming Upstream, Christine Roush offers her story as one who earns and spends money as the typical canvas on which so many families paint their lives. As she grows in her understanding and fiscal discipline, she learns that the apostle Paul's invitation to not be conformed to the pattern of this world any longer is an invitation for all followers of Jesus to begin swimming against the currents of our consumer culture. Christine invites the reader to join her swim team. Chris fills the pages with stories from her own life and those offered by friends, thoughtful questions, and resources for further information. In a time of economic downturn her book offers hope. In a time of prosperity her book reminds the reader of what really matters. "I am becoming convinced that not only does the broad concept of stewardship need to be restored in the church, but that the practice of biblical stewardship in this consumer society is essential to healthy spiritual formation. Chris's book is an important step towards learning to be faithful Christ-followers in our day and time. Don't be deceived by the friendly and approachable nature of this text; it is rooted in excellent research. It has been a privilege to journey with Chris in the preparation of this study. My prayer is that the hard work represented in these words bears fruit for the Church and God's kingdom." - Dr Daniel L Brunner Professor of Christian History and Formation George Fox Evangelical Seminary "Chris asks those questions we all think about as we go through life's journey and helps us see what scripture and life have to teach us about stewardship. Good Stuff " -Robert J. Crandall, CFRE I challenge you to find a more timely book than this one. As the collapse of Wall Street on 09/08 proved, the god of the market is not only a false god. The god of the market is now dead. Read here why, and what we can do to worship the one and only true God. -Leonard Sweet, Drew University, George Fox University, sermons.com. In Swimming Upstream, Chris Roush bares her heart, mind, and soul as she describes the anxiety and personal struggles that accompanied her and her family as they were swept downstream by the relentless forces of American consumerism. . . . The book points to an alternative way-a way to move from anxiety and greed to divine abundance, which, for Chris, is epitomized in Romans 12:1-2. It is the road of Christian discipleship. -Dr. Ronald E. Vallet, executive director (retired) Ecumenical Stewardship Center "Reading Chris' story led me to retrace much of my own personal history and coming to terms with how to swim against the Consumer culture. Anyone wanting their household to be a legacy for the kingdom of God benefits from time spent with this book." -mark l. vincent, Ph.D. CEO/Design Group International

Dangerous Passions, Deadly Sins

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Publisher : Brazos Press
ISBN 13 : 1441246460
Total Pages : 257 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Dangerous Passions, Deadly Sins by : Dennis Okholm

Download or read book Dangerous Passions, Deadly Sins written by Dennis Okholm and published by Brazos Press. This book was released on 2014-07-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume unpacks the psychological insights found in the writings of three early monks--Evagrius Ponticus (fourth century), John Cassian (fifth century), and Gregory the Great (sixth century)--to help us appreciate the relevance of these monastic writers and apply their wisdom to our own spiritual and psychological well-being. The book addresses each of the seven deadly sins, offering practical guidance from the early monastic tradition for overcoming these dangerous passions. As Dennis Okholm introduces key monastic figures, literature, and thought of the early church, he relates early Christian writings to modern studies in psychology. He shows how ancient monks often anticipated the insights of contemporary psychology and sociology, exploring, for example, how their discussions of gluttony compare with current discussions regarding eating disorders. This book will appeal to readers interested in spirituality, early monastic resources, and ancient wisdom for human flourishing, as well as students of spirituality and spiritual formation.

List of References on Advertising

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Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis List of References on Advertising by : Herman Henry Bernard Meyer

Download or read book List of References on Advertising written by Herman Henry Bernard Meyer and published by . This book was released on 1916 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Records and Briefs of the United States Supreme Court

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Publisher :
ISBN 13 :
Total Pages : 830 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Records and Briefs of the United States Supreme Court by :

Download or read book Records and Briefs of the United States Supreme Court written by and published by . This book was released on 1918 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Progress

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Publisher : JHU Press
ISBN 13 : 1421434180
Total Pages : 584 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Advertising Progress by : Pamela Walker Laird

Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

Agency Red Book

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Agency Red Book by :

Download or read book Agency Red Book written by and published by . This book was released on 1998-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Brand Book

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Publisher : Estes Press
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.2/5 (183 download)

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Book Synopsis The Brand Book by : Kyle Duford

Download or read book The Brand Book written by Kyle Duford and published by Estes Press. This book was released on 2024-07-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "The Brand Book: A Branding Primer," Kyle Duford, an esteemed author and the executive creative director at The Brand Leader®, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements-from color theory, naming conventions, and typography to visual identity and brand archetypes. Duford employs a blend of insightful analysis, practical advice, and engaging anecdotes to illuminate the principles that define successful branding. The book serves as an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time. "The Brand Book" also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea. Featuring real-world case studies and expert insights, "The Brand Book: A Branding Primer" is the definitive guide for anyone looking to master the art and science of branding. Whether you're launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence.

Secrets of a Freelance Writer, Third Edition

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Publisher : Macmillan
ISBN 13 : 9780805078039
Total Pages : 416 pages
Book Rating : 4.0/5 (78 download)

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Book Synopsis Secrets of a Freelance Writer, Third Edition by : Robert W. Bly

Download or read book Secrets of a Freelance Writer, Third Edition written by Robert W. Bly and published by Macmillan. This book was released on 2006-08-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year--or much more--writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients. You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis. Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.

Printers' Ink

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Publisher :
ISBN 13 :
Total Pages : 1316 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Printers' Ink by :

Download or read book Printers' Ink written by and published by . This book was released on 1899 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Basic Business Library

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1598846124
Total Pages : 240 pages
Book Rating : 4.5/5 (988 download)

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Book Synopsis The Basic Business Library by : Eric Forte

Download or read book The Basic Business Library written by Eric Forte and published by Bloomsbury Publishing USA. This book was released on 2011-11-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.