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The Technique Of Advertising Production
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Book Synopsis A Technique for Producing Ideas by : James Webb Young
Download or read book A Technique for Producing Ideas written by James Webb Young and published by . This book was released on 2019-01-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville
Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press, USA. This book was released on 2021 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection's tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing "Reception"-with contributions by researchers in psychology, marketing, and other fields-involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music's vital contribution to the advertising message"--
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis The Technique of Advertising Production by : Thomas Blaine Stanley
Download or read book The Technique of Advertising Production written by Thomas Blaine Stanley and published by . This book was released on 1900* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Classification of Educational Subject Matter by : W. Dale Chismore
Download or read book A Classification of Educational Subject Matter written by W. Dale Chismore and published by . This book was released on 1978 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Video Production Techniques by : Donald L. Diefenbach
Download or read book Video Production Techniques written by Donald L. Diefenbach and published by Routledge. This book was released on 2009-03-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video Production Techniques begins with the basic skills of video production, so students experience writing, shooting and editing right away. It then moves to short-form projects and in-depth explorations of lighting and sound, concluding with an exploration of documentaries, news, and other nonfiction forms. The final section is dedicated to advanced applications, including the process of creating long-form projects, the elements of directing, and strategies for effective marketing and distribution. The book concludes with a chapter exploring professional opportunities in production and options for further study. The book includes a Companion DVD with original demonstrations, clips from professional works, and interviews with film and video professionals Key Features: includes DVD, beneficial for the independent learner unique integration of theory and production techniques covers all the basics for writing, shooting, and editing videos Companion Website with materials for students and instructors: www.videoproductiontechniques.com. Reviews: "The modest title of this book doesn't begin to reflect the ambitious scope of its design. From heady aesthetic theories to an explanation of the LLP form, Video Production Techniques provides one-stop shopping for theory, production, and business. Students of media criticism and the media industry would benefit from this book as much as students of production. After twenty-five years of teaching, I learned a lot from reading it." – Robert Thompson, Director, Bleier Center for Television and Popular Culture, and Syracuse University "In the ever-evolving business of television and film, it's nice know that there is a source so accurately assembled, so dense with dynamic information, and at the end of the day, easy and enjoyable to read. Donald Diefenbach has put together an invaluable guide that I'm sure will be the bible for both young and experienced filmmakers alike." – Brett Weitz, Vice President, Fox21, division of 20th Century Fox Television I've been reading books that tell you how to make movies since the 1960s and this is far and away the best I've encountered. It covers every aspect of the film and video making process in a fresh, authoritative, readable and clear fashion. It doesn't forget the art of film while teaching the craft of it."– Ken Hanke, Film Critic, Author of Ken Russell’s Films, Charlie Chan at the Movies, and A Critical Guide to Horror Film Series
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1918 with total page 1890 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retail Store Advertising by : United States. Bureau of Foreign and Domestic Commerce
Download or read book Retail Store Advertising written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1948 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Computational and Cognitive Approaches to Narratology by : Ogata, Takashi
Download or read book Computational and Cognitive Approaches to Narratology written by Ogata, Takashi and published by IGI Global. This book was released on 2016-07-15 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying narratives is often the best way to gain a good understanding of how various aspects of human information are organized and integrated—the narrator employs specific informational methods to build the whole structure of a narrative through combining temporally constructed events in light of an array of relationships to the narratee and these methods reveal the interaction of the rational and the sensitive aspects of human information. Computational and Cognitive Approaches to Narratology discusses issues of narrative-related information and communication technologies, cognitive mechanism and analyses, and theoretical perspectives on narratives and the story generation process. Focusing on emerging research as well as applications in a variety of fields including marketing, philosophy, psychology, art, and literature, this timely publication is an essential reference source for researchers, professionals, and graduate students in various information technology, cognitive studies, design, and creative fields.
Book Synopsis Post-Narratology Through Computational and Cognitive Approaches by : Ogata, Takashi
Download or read book Post-Narratology Through Computational and Cognitive Approaches written by Ogata, Takashi and published by IGI Global. This book was released on 2019-02-01 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studying narratives is an ideal method to gain a good understanding of how various aspects of human information are organized and integrated. The concept and methods of a narrative, which have been explored in narratology and literary theories, are likely to be connected with contemporary information studies in the future, including those in computational fields such as AI, and in cognitive science. This will result in the emergence of a significant conceptual and methodological foundation for various technologies of novel contents, media, human interface, etc. Post-Narratology Through Computational and Cognitive Approaches explores the new possibilities and directions of narrative-related technologies and theories and their implications on the innovative design, development, and creation of future media and contents (such as automatic narrative or story generation systems) through interdisciplinary approaches to narratology that are dependent on computational and cognitive studies. While highlighting topics including artificial intelligence, narrative analysis, and rhetoric generation, this book is ideally designed for designers, creators, developers, researchers, and advanced-level students.
Book Synopsis Routledge International Handbook of Consumer Psychology by : Cathrine V. Jansson-Boyd
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Book Synopsis Brazil's Revolution in Commerce by : James P. Woodard
Download or read book Brazil's Revolution in Commerce written by James P. Woodard and published by UNC Press Books. This book was released on 2020-03-03 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.
Book Synopsis Principles of Advertising by : Monle Lee
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2013-05-13 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructors—and their students—with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring “Global Perspectives,” “Ethics Tracks,” and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson “exposed” pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1953 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Book Synopsis Entrepreneurship Class 12 by : Dr. S. K. Singh
Download or read book Entrepreneurship Class 12 written by Dr. S. K. Singh and published by SBPD Publications . This book was released on 2023-04-29 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNIT I : ENTREPRENEURIAL OPPORTUNITIES AND ENTERPRISE CREATION 1. Sensing and Identification of Entrepreneurial Opportunities 2. Environment Scanning 3. Market Assessment 4. Identification of Entrepreneurial Opportunities and Feasibility Study 5. Selection of an Enterprise 6. Setting up of an Enterprise UNIT II : ENTERPRISE PLANNING AND RESOURCING 7. Business Planning 8. Concept of Project and Planning 9. Formulation of Project Report and Project Appraisal 10. Resource Assessment : Financial and Non-financial 11. Fixed and Working Capital Requirements 12. Fund Flow Statement 13. Accounting Ratios 14. Break-Even Analysis 15. Venture Capital : Sources and Means of Funds 16. Selection of Technology UNIT III : ENTERPRISE MANAGEMENT 17. Fundamentals of Management 18. Production Management and Quality Control 19. Marketing Management 20. Financial Management and Sources of Business Finance 21. Determination of Cost and Profit 22. Possibilities and Strategies for Growth and Development in Business 23. Entrepreneurial Discipline and Social Responsibility PRACTICAL 24. Project Work 25. Examples of Project Work 26. Project Planning 27. Case Study 28. Project Analysis 29. Project Report l Sample Project Report I—III l Value Based Questions (VBQ) l Board Examination Papers
Book Synopsis Entrepreneurship Class 12 (With Mind Maps & Practical) Revised 17th Edition for the Session of 2024-25 by : Dr. S. K. Singh
Download or read book Entrepreneurship Class 12 (With Mind Maps & Practical) Revised 17th Edition for the Session of 2024-25 written by Dr. S. K. Singh and published by SBPD Publications . This book was released on 2024-03-15 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNIT I ENTREPRENEURIAL OPPORTUNITIES AND ENTERPRISE CREATION 1. Sensing and Identification of Entrepreneurial Opportunities 2. Environment Scanning 3. Market Assessment 4. Identification of Entrepreneurial Opportunities and Feasibility Study 5. Selection of an Enterprise 6. Setting up of an Enterprise UNIT II ENTERPRISE PLANNING AND RESOURCING 7. Business Planning 8. Concept of Project and Planning 9. Formulation of Project Report and Project Appraisal 10. Resource Assessment : Financial and Non-financial 11. Fixed and Working Capital Requirements 12. Fund Flow Statement 13. Accounting Ratios 14. Break-Even Analysis 15. Venture Capital : Sources and Means of Funds 16. Selection of Technology UNIT III ENTERPRISE MANAGEMENT 17. Fundamentals of Management 18. Production Management and Quality Control 19. Marketing Management 20. Financial Management and Sources of Business Finance 21. Determination of Cost and Profit 22. Possibilities and Strategies for Growth and Development in Business 23. Entrepreneurial Discipline and Social Responsibility 24. Project Work 25. Examples of Project Work 26. Project Planning 27. Case Study 28. Project Analysis 29. Project Report Sample Project Report I—III Value Based Questions (VBQ) Appendix : Mind Maps Board Examination Papers
