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The Survey Of Public Relations Practices In Higher Education 2014 Edition
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Book Synopsis The Survey of Public Relations Practices in Higher Education, 2014 Edition by : Primary Research Group
Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?
Book Synopsis Best Practices in Planning Strategically for Online Educational Programs by : Elliot King
Download or read book Best Practices in Planning Strategically for Online Educational Programs written by Elliot King and published by Routledge. This book was released on 2017-11-22 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Practices in Planning Strategically for Online Educational Programs is a step-by-step guide to developing strategic plans for creating and implementing online educational programs within higher education institutions. From conception to execution and assessment, the successful management of purposeful online educational programs in colleges and universities carries increasing importance and a unique set of requirements. This book enables administrators and faculty to: identify the opportunities and challenges presented by online education for institutions based on their histories, missions and market positions develop a roadmap for creating and implementing a strategic plan provide guidance for assessing the plan and insight into the iterative nature of planning. With computer networked-based technologies gaining ground in traditional private and public institutions, this critical volume is the first to apply the principles and practices associated with strategic planning specifically to online educational programs.
Book Synopsis Public Communication of Research Universities by : Marta Entradas
Download or read book Public Communication of Research Universities written by Marta Entradas and published by Routledge. This book was released on 2022-05-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses communication of university research institutes, with a focus on science communication. Advancing the ‘decentralisation hypothesis’, it asserts that communication structures are increasingly built also at ‘subordinate unit’ levels of research universities. The book presents a cross-country systematic comparison of institutes’ communication activities showing ongoing transformations in their communication capabilities and practices. It considers a potential ‘arms race’ in activities, professionalisation, motivations, and evaluation. Based on empirical evidence from an international study carried out in various countries across Europe, the Americas, and Asia, the book examines the possibilities for civic science communication in this new context. It will be of interest to scholars and students of Communication Studies, STS, and Science Communication as well as to those taking or leading courses in the fields of Sociology, Public Relations, Marketing, Environmental and Risk Communication, Innovation Studies, and Social Psychology. It is an essential resource for funders, practitioners, teachers, and students dealing with science communication and the position of science in society.
Book Synopsis Exploring Communication through Qualitative Research by : Monica Bîră
Download or read book Exploring Communication through Qualitative Research written by Monica Bîră and published by Cambridge Scholars Publishing. This book was released on 2018-04-18 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
Book Synopsis Handbook of Research on Enhancing Innovation in Higher Education Institutions by : Babi?, Verica
Download or read book Handbook of Research on Enhancing Innovation in Higher Education Institutions written by Babi?, Verica and published by IGI Global. This book was released on 2020-03-27 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in higher education is a process of institutional adaptation to changes in the environment that enables higher education institutions to improve their existing practice and to be innovative at different levels and in different forms. Moreover, innovativeness is also related to internal characteristics of higher education institutions. Innovation in higher education can be observed as a result of the changing contexts in which higher education institutions function. Adjacently, a comprehensive approach to considering innovativeness is needed in order to enable the examination of different elements of innovativeness in higher education, that is, to identify the key factors that (de)stimulate innovations and affect their interactions with other relevant stakeholders at the national level and beyond. The Handbook of Research on Enhancing Innovation in Higher Education Institutions is a critical scholarly book that examines innovativeness in higher education and its complications and diversity. Starting from the view that higher education is currently confronted by global forces that require new research ideas, the publication suggests that comprehensive understanding of innovativeness is imperative for higher education’s institutions in the 21st century. Analyzing the recognized trends within the publication and concluding which aspects should be taken to improve innovativeness in higher education, this reference book outlines quality and innovation in teaching, innovative university-business cooperation, institutional framework and governance of higher education institutions, knowledge management, and leadership and organizational culture. It is ideal for curriculum designers, administrators, researchers, policymakers, academicians, professionals, and students.
Book Synopsis Educating for Creativity within Higher Education by : Phillip McIntyre
Download or read book Educating for Creativity within Higher Education written by Phillip McIntyre and published by Springer. This book was released on 2018-07-04 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides innovative insights into how creativity can be taught within higher education. Preparing students for employment in a dynamic set of global creative industries requires those students to not only be resilient and entrepreneurial, but also to be locally focused while being globally aware. Therefore it is imperative that they acquire a thorough understanding of creative processes and practice as they try to keep pace with worldwide digital trends. As the creation of media messages is a fundamental aspect of global creative industries, and that numerous concerns practitioners face are based upon a certain understanding of creativity, the authors propose an exploration of what creativity is in terms of research, and then apply it pedagogically. Drawing on extensive empirical research, the authors pose the thought-provoking question of whether creativity can be taught. This volume will be of interest to both students and scholars of creativity and higher education as well as to creatively-based practitioners more widely.
Book Synopsis Big Ideas in Public Relations Research and Practice by : Finn Frandsen
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1668456036 Total Pages :542 pages Book Rating :4.6/5 (684 download)
Book Synopsis Research Anthology on Doctoral Student Professional Development by : Management Association, Information Resources
Download or read book Research Anthology on Doctoral Student Professional Development written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-03-11 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The path for doctoral students is laden with obstacles and challenges that can cause students to stumble if they are not prepared for what their future holds. In order to avoid the uncertainty, anxiety, and stress that can consume doctoral students, a comprehensive guide is needed that provides the best practices and strategies to support them in their professional journeys. The Research Anthology on Doctoral Student Professional Development considers the difficulties associated with being a doctoral student such as mental health issues and provides different avenues for success such as mentorship and group study. The text seeks to provide a thorough investigation into what it means to be a doctoral student in order to best prepare potential and current students for what to expect. Moreover, it discusses best practices for developing dissertations. Covering a range of topics such as anxiety, research methods, and dissertations, this major reference work is ideal for researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis The Handbook of International Crisis Communication Research by : Andreas Schwarz
Download or read book The Handbook of International Crisis Communication Research written by Andreas Schwarz and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of International Crisis Communication Research articulates a broader understanding of crisis communication, discussing the theoretical, methodological, and practical implications of domestic and transnational crises, featuring the work of global scholars from a range of sub-disciplines and related fields. Provides the first integrative international perspective on crisis communication Articulates a broader understanding of crisis communication, which includes work from scholars in journalism, public relations, audience research, psychology, political science, sociology, economics, anthropology, and international communication Explores the topic from cross-national and cross-cultural crisis communication approaches Includes research and scholars from countries around the world and representing all regions Discusses a broad range of crisis types, such as war, terrorism, natural disasters, pandemia, and organizational crises
Book Synopsis The Routledge Handbook of Critical Public Relations by : Jacquie L'Etang
Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Book Synopsis Public Relations and Communications by : Aoife O'Donnell
Download or read book Public Relations and Communications written by Aoife O'Donnell and published by Taylor & Francis. This book was released on 2023-07-13 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry. The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.
Book Synopsis Cases in Public Relations Strategy by : Burton St. John III
Download or read book Cases in Public Relations Strategy written by Burton St. John III and published by SAGE Publications. This book was released on 2018-08-02 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client—whether big or small, global or local, for-profit or nonprofit—in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Book Synopsis Contemporary Approaches to Dissertation Development and Research Methods by : Storey, Valerie A.
Download or read book Contemporary Approaches to Dissertation Development and Research Methods written by Storey, Valerie A. and published by IGI Global. This book was released on 2016-06-16 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovering the best methods for conducting and writing about research is vital to members of the academic community, especially to those just beginning their careers. In this regard, graduate and post-graduate degree programs are crucial in ensuring that future academic and professional progress will continue. Contemporary Approaches to Dissertation Development and Research Methods is a pivotal reference source that focuses on current models used for doctoral dissertations and how these techniques impact future research and knowledge in various scholarly fields. Featuring innovative perspectives on the design and function of doctoral programs, this book is ideally designed for practitioners, researchers, and academicians.
Book Synopsis The Public Relations of Everything by : Robert E. Brown
Download or read book The Public Relations of Everything written by Robert E. Brown and published by Routledge. This book was released on 2014-10-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.
Book Synopsis Public Relations Theory III by : Carl H. Botan
Download or read book Public Relations Theory III written by Carl H. Botan and published by Taylor & Francis. This book was released on 2023-02-22 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of publics. This book is a touchstone for advanced undergraduate and graduate courses in public relations theory and a key reference for researchers.
Book Synopsis Risk and Crisis Communication in Europe by : Audra Diers-Lawson
Download or read book Risk and Crisis Communication in Europe written by Audra Diers-Lawson and published by Taylor & Francis. This book was released on 2024-06-24 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely volume offers an international and cross-disciplinary examination of risk and crisis communication theory and practice in Europe. Placing the rapidly developing field of risk and crisis communication within the context of a Europe in flux – experiencing the amplification of the refugee crisis, Brexit, increasing terrorist attacks, a heightened awareness of the climate crisis, and the COVID-19 pandemic – a cross-continental team of experts explore these developments from a theoretical and practical standpoint. Drawing connections between culture, digital technology, identity, public health, politics, and industry, the analysis offers a multitude of perspectives from across the continent and provides ways ahead for the field of risk and crisis communication. This exciting and innovative volume will interest scholars and students of risk and crisis communication, media studies, political communication, public relations, political studies, and international relations. Chapter 5 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license
Book Synopsis Handbook of Research on Administration, Policy, and Leadership in Higher Education by : Mukerji, Siran
Download or read book Handbook of Research on Administration, Policy, and Leadership in Higher Education written by Mukerji, Siran and published by IGI Global. This book was released on 2016-09-27 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of a sustainable and accessible higher education systems is a pivotal goal in modern society. Adopting strategic frameworks and innovative techniques allows institutions to achieve this objective. The Handbook of Research on Administration, Policy, and Leadership in Higher Education is an authoritative reference source for the latest scholarly research on contemporary management issues in educational institutions and presents best practices to improve policies and retain effective governance. Addressing the current state of higher education at an international level, this book is ideally designed for academicians, educational administrators, researchers, and professionals.
