The Survey Of Public Relations Practices In Higher Education 2014 Edition

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The Survey of Public Relations Practices in Higher Education, 2014 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402838
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Public Relations Practices in Higher Education, 2014 Edition by : Primary Research Group

Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?

Managing Public Relations

Author : Peter M. Smudde
Publisher : Taylor & Francis
ISBN 13 : 100083249X
Total Pages : 392 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Managing Public Relations by : Peter M. Smudde

Download or read book Managing Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2023-03-02 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring return on investment (ROI) Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education

Author : Scott, Chaunda L.
Publisher : IGI Global
ISBN 13 : 1522502106
Total Pages : 419 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education by : Scott, Chaunda L.

Download or read book Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education written by Scott, Chaunda L. and published by IGI Global. This book was released on 2016-05-16 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workforce diversity refers to a strategy that promotes and supports the integration of human diversity at all levels and uses focused diversity and inclusion policies and practices to guide this approach in work environments. While this concept is not new, publications outlining the programming, curriculum, and degree demands that should exist in universities to promote workforce diversity skill development are missing. Developing Workforce Diversity Programs, Curriculum, and Degrees in Higher Education presents conceptual and research-based perspectives on course, program, and degree developments that emphasize workforce diversity skill development and prepare next-generation leaders for the modern and emerging workforce. Highlighting crucial topics relating to career development, human resources management, organizational leadership, and business education, this edited volume is a ground-breaking resource for business professionals, scholars, researchers, entrepreneurs, educators, and upper-level students working, studying, and seeking to advance workforce diversity learning across a variety of sectors.

Handbook of Research on Examining Cultural Policies Through Digital Communication

Author : Önay Dogan, Betül
Publisher : IGI Global
ISBN 13 : 1522569995
Total Pages : 468 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Examining Cultural Policies Through Digital Communication by : Önay Dogan, Betül

Download or read book Handbook of Research on Examining Cultural Policies Through Digital Communication written by Önay Dogan, Betül and published by IGI Global. This book was released on 2018-11-09 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.

Public Relations

Author : Carolyn Mae Kim
Publisher : Routledge
ISBN 13 : 1351374494
Total Pages : 304 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Public Relations by : Carolyn Mae Kim

Download or read book Public Relations written by Carolyn Mae Kim and published by Routledge. This book was released on 2019-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.

Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education

Author : Zimmerman, Aaron Samuel
Publisher : IGI Global
ISBN 13 : 1799872696
Total Pages : 411 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education by : Zimmerman, Aaron Samuel

Download or read book Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education written by Zimmerman, Aaron Samuel and published by IGI Global. This book was released on 2021-06-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly dispositions represent the practices and habits of mind that support consistent success in teaching, learning, and knowledge creation. To be successful in their undergraduate and graduate education, students must develop academic skills that transcend content knowledge, such as receiving and responding to critical feedback and learning how to collaborate, master academic writing, and be mindful of ethical research practices. Much is still unknown about how to teach dispositions, such as how to design a curriculum to best cultivate habits of mind, and this book attempts to address this gap while providing practical methods and strategies that can help higher education practitioners to cultivate and assess the scholarly dispositions of their students effectively. The Handbook of Research on Developing Students’ Scholarly Dispositions in Higher Education provides insight on dispositions that students must learn in higher education and how higher education faculty can help students to develop these dispositions, as well as evidence-based methods that help develop scholarly dispositions for undergraduate and graduate education. This book provides a plethora of information on scholarly dispositions and related elements, including teaching time management, collaboration, and research ethics. It is an ideal reference source for teachers, academicians, administrators, researchers, and students aspiring to become researchers and scholars themselves.

Evaluating Public Communication

Author : Jim Macnamara
Publisher : Routledge
ISBN 13 : 1315391961
Total Pages : 405 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Evaluating Public Communication by : Jim Macnamara

Download or read book Evaluating Public Communication written by Jim Macnamara and published by Routledge. This book was released on 2017-09-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses

Author : Kyei-Blankson, Lydia
Publisher : IGI Global
ISBN 13 : 1466695838
Total Pages : 638 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses by : Kyei-Blankson, Lydia

Download or read book Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses written by Kyei-Blankson, Lydia and published by IGI Global. This book was released on 2015-11-05 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online learning has become a prominent and inseparable component of higher education in recent years. Questions related to course structure, levels of interaction, presence, and participation within online courses persist and invite further inquiry for determining factors that encourage effective teaching and learning in online environments. The Handbook of Research on Strategic Management of Interaction, Presence, and Participation in Online Courses explores models of course development and delivery techniques to improve instruction, learning, and student satisfaction in online courses. Covering topics such as rates of participation, student engagement and retention, and social development, this handbook serves as a resource for educators in online learning environments, as well as for course designers and developers of online courses and researchers whose agenda includes examining interaction, presence, and participation in online courses.

Social Media in Higher Education

Author : Heather T. Rowan-Kenyon
Publisher : John Wiley & Sons
ISBN 13 : 1119336309
Total Pages : 116 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Social Media in Higher Education by : Heather T. Rowan-Kenyon

Download or read book Social Media in Higher Education written by Heather T. Rowan-Kenyon and published by John Wiley & Sons. This book was released on 2016-09-14 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.

Proceedings of the XVI International symposium Symorg 2018

Author : Nevenka Žarkić-Joksimović
Publisher : University of Belgrade, Faculty of Organizational Sciences
ISBN 13 : 8676803617
Total Pages : 1161 pages
Book Rating : 4.6/5 (768 download)

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Book Synopsis Proceedings of the XVI International symposium Symorg 2018 by : Nevenka Žarkić-Joksimović

Download or read book Proceedings of the XVI International symposium Symorg 2018 written by Nevenka Žarkić-Joksimović and published by University of Belgrade, Faculty of Organizational Sciences . This book was released on 2018-06-12 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Computing and Social Media. User Experience and Behavior

Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 3319915215
Total Pages : 538 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Social Computing and Social Media. User Experience and Behavior by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media. User Experience and Behavior written by Gabriele Meiselwitz and published by Springer. This book was released on 2018-07-10 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two volumes set LNCS 10913-10914 of SCSM 2018 constitutes the proceedings of the 10th International Conference on Social Computing and Social Media, SCSM 2018, held as part of the International Conference on Human-Computer Interaction, HCII 2018, held in Las Vegas, NV, USA, in July 2018. The total of 1171 papers and 160 posters presented at the 14 colocated HCII 2018 conferences. The papers were carefully reviewed and selected from 4346 submissions. These papers which are organized in the following topical sections: social media user experience, individual and social behavior in Social Media, privavcy and ethical issues in Social Media, motivation and gamification in Social Media, social network analysis, and agents, models and algorithms in Social Media.

Handbook of Research on Innovations in Non-Traditional Educational Practices

Author : Keengwe, Jared
Publisher : IGI Global
ISBN 13 : 1799843610
Total Pages : 462 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Non-Traditional Educational Practices by : Keengwe, Jared

Download or read book Handbook of Research on Innovations in Non-Traditional Educational Practices written by Keengwe, Jared and published by IGI Global. This book was released on 2020-12-11 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many school districts and institutions of higher education still cling to the traditional agrarian school year with a factory model delivery of education and Carnegie units based on seat time when most people are no longer farmers, factory workers, or reliant on learning in a classroom, there are bursts of promising practices that buck the norm by questioning the educational value of these traditions. Though researchers have investigated the potential of students learning in their own homes via personalized instruction delivered by computers rather than attending traditional institutions, the status quo in education has remained stubbornly resistant to change. Mixed-reality simulations, year-round schooling, grouping students by competencies instead of age, and game-based teaching are just a few of the educational innovations that seek to maximize learning by recognizing that innovation is essential for successfully teaching students in the modern era. The Handbook of Research on Innovations in Non-Traditional Educational Practices is a comprehensive reference source that examines various educational innovations, how they have developed workarounds to navigate traditional systems, and their potential to radically transform teaching and learning. With each chapter highlighting a different educational innovation such as experiential learning, game-based learning, online learning, and inquiry-based learning and their applications in all levels of education, this book explores the issues and challenges these educational innovations face as well as their impact. It is intended for academicians, professionals, administrators, and researchers in education and specifically benefits academic deans, vice presidents of academic affairs, graduate students, faculty technology leaders, directors of teaching and learning centers, curriculum and instructional designers, policymakers, principals and superintendents, and teachers interested in educational change.

Teaching Your First Class

Author : Bruce D. McDonald III
Publisher : Taylor & Francis
ISBN 13 : 1040087515
Total Pages : 287 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Teaching Your First Class by : Bruce D. McDonald III

Download or read book Teaching Your First Class written by Bruce D. McDonald III and published by Taylor & Francis. This book was released on 2024-07-29 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral programs provide training and mentorship for engaging in research, but they rarely provide training on how to be effective in the classroom—leading to many graduates obtaining their first faculty position with little to no teaching. These new faculty need a resource to help them navigate such difficult terrain and be successful teachers. This book was crafted with them in mind and is a straightforward guide for the new instructor in a higher education classroom. This book: discusses the latest research about how to be effective in the classroom. covers topics ranging from classroom management, to incorporating case studies, to understanding student evaluations. focuses on learning in the virtual classroom, with chapters dedicated to different course delivery modalities. incorporates effective exercises used in the classroom that are based on evidence showing how the activities promote learning. includes chapters with strategies concerning how instructors can assess their success in the classroom and become better teachers. comes with a new introduction and is supplemented by review questions. Teaching Your First Class is a highly valuable reading for all those engaged in initial teacher education, professional development, and new faculty. The chapters in this book were originally published in the Journal of Public Affairs Education.

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

Author : Xu, Xiaoge
Publisher : IGI Global
ISBN 13 : 1522504702
Total Pages : 569 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Human Social Interaction in the Age of Mobile Devices by : Xu, Xiaoge

Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge and published by IGI Global. This book was released on 2016-06-16 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Transformative Student Experiences in Higher Education

Author : Michael G. Strawser
Publisher : Rowman & Littlefield
ISBN 13 : 1498560660
Total Pages : 242 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Transformative Student Experiences in Higher Education by : Michael G. Strawser

Download or read book Transformative Student Experiences in Higher Education written by Michael G. Strawser and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformative Student Experiences in Higher Education: Meeting the Needs of the 21st Century Student and Modern Workplace presents a thorough consideration of the role, use, and implications of transformative and active instructional strategies in higher education. It examines the changing landscape of higher education and serves as a foundational lens and framework for thinking through higher education from both an experiential and transformative instructional context. As instructors and administrators struggle with 21st century challenges, this seminal text serves as a companion resource that presents innovative 21st century techniques in a fair and balanced theoretical context.

Higher Education in the Middle East and North Africa

Author : Yew Meng Lai
Publisher : Springer
ISBN 13 : 9811010560
Total Pages : 167 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Higher Education in the Middle East and North Africa by : Yew Meng Lai

Download or read book Higher Education in the Middle East and North Africa written by Yew Meng Lai and published by Springer. This book was released on 2016-06-07 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the prospects for higher education development in the Middle East and North African (MENA) region. Adopting a South-South perspective (from the viewpoint of a developing country), it seeks to promote a deeper understanding of this colourful and highly diverse, yet volatile region. As such, it examines six selected MENA countries that serve as case studies for identifying the gaps and challenges as well as their potentials in terms of higher education development. Based on expert interviews and focus-group discussions with more than 85 individuals across the six countries and complemented by related facts and figures from both international and national documents, it presents an in-depth discussion and analysis of the countries’ respective political, security, and economic situations. These serve as preconditions for the cultivation of an environment conducive to facilitating the advancement of higher education. It also provides a critical overview of higher education in these countries, notably in terms of the current national system, legislative framework, accreditation, quality assurance, recognition concerns, and other critical issues that enable and/or constrain the development of their respective higher education sectors, and that of the region, as a whole.

Handbook of Research on Emerging Practices and Methods for K-12 Online and Blended Learning

Author : Heafner, Tina Lane
Publisher : IGI Global
ISBN 13 : 1522580107
Total Pages : 608 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Emerging Practices and Methods for K-12 Online and Blended Learning by : Heafner, Tina Lane

Download or read book Handbook of Research on Emerging Practices and Methods for K-12 Online and Blended Learning written by Heafner, Tina Lane and published by IGI Global. This book was released on 2019-01-11 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: National efforts have been made to encourage technology integration in teacher preparation with expectations for frequent and successful applications with K-12 learners. While online learning has become pervasive in many fields in education, it has been somewhat slow to catch on in K-12 settings. The Handbook of Research on Emerging Practices and Methods for K-12 Online and Blended Learning is a collection of innovative research on the applications of technology in online and blended learning environments in order to develop quality courses, explore how content is delivered across disciplines and settings, and support the formation of relationships and enrichment opportunities. While highlighting topics including learning initiatives, institutional policies, and program structures, this book is ideally designed for teachers, principals, early childhood development centers, university faculty, administrators, policymakers, researchers, and practitioners.