The Survey Of College Marketing Programs 2013 Edition

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The Survey of College Marketing Programs, 2013 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402153
Total Pages : 158 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs, 2013 Edition by : Primary Research Group

Download or read book The Survey of College Marketing Programs, 2013 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2012 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

Survey of College Marketing Programs, 2018 Edition

Author : Primary Research Group Staff
Publisher :
ISBN 13 : 9781574405217
Total Pages : 198 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis Survey of College Marketing Programs, 2018 Edition by : Primary Research Group Staff

Download or read book Survey of College Marketing Programs, 2018 Edition written by Primary Research Group Staff and published by . This book was released on 2018 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400199
Total Pages : 80 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by . This book was released on 1998-11-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs: Electronic advertising and marketing

Author :
Publisher :
ISBN 13 : 9781574400199
Total Pages : pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Survey of College Marketing Programs: Electronic advertising and marketing by :

Download or read book The Survey of College Marketing Programs: Electronic advertising and marketing written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574400835
Total Pages : 169 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2007 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.

The Survey of College Marketing Programs 2010

Author : Primary Research Group Staff
Publisher : Primary Research Group Inc
ISBN 13 : 1574401491
Total Pages : 168 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs 2010 by : Primary Research Group Staff

Download or read book The Survey of College Marketing Programs 2010 written by Primary Research Group Staff and published by Primary Research Group Inc. This book was released on 2010-05-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

SURVEY OF COLLEGE MARKETING PROGRAMS.

Author :
Publisher :
ISBN 13 : 9781574406566
Total Pages : pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis SURVEY OF COLLEGE MARKETING PROGRAMS. by :

Download or read book SURVEY OF COLLEGE MARKETING PROGRAMS. written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs: Print advertising and marketing

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (412 download)

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Book Synopsis The Survey of College Marketing Programs: Print advertising and marketing by :

Download or read book The Survey of College Marketing Programs: Print advertising and marketing written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Survey of College Marketing Programs 2002

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400519
Total Pages : pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis Survey of College Marketing Programs 2002 by : Primary Research Group

Download or read book Survey of College Marketing Programs 2002 written by Primary Research Group and published by . This book was released on 2003-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs: Electronic advertising and marketing

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (412 download)

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Book Synopsis The Survey of College Marketing Programs: Electronic advertising and marketing by :

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400175
Total Pages : 80 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

The Survey of College Marketing Programs: Management practices

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (412 download)

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Book Synopsis The Survey of College Marketing Programs: Management practices by :

Download or read book The Survey of College Marketing Programs: Management practices written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of Distance Learning Programs in Higher Education, 2014 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402765
Total Pages : 165 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Distance Learning Programs in Higher Education, 2014 Edition by : Primary Research Group

Download or read book The Survey of Distance Learning Programs in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks closely at the finances, educational management, enrollment prospects, technology use, advertising strategy and other facets of distance learning programs in higher education. The 165+ page report gives detailed data on the following: enrollment trends, tuition prices, marketing spending, program costs, role in developing MOOCs, use of and plans for use of MOOCs from other institutions, and much much more.

Issues in Global Security Research and Practice: 2013 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 149010707X
Total Pages : 182 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Issues in Global Security Research and Practice: 2013 Edition by :

Download or read book Issues in Global Security Research and Practice: 2013 Edition written by and published by ScholarlyEditions. This book was released on 2013-05-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Global Security Research and Practice: 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Disaster Prevention and Management. The editors have built Issues in Global Security Research and Practice: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Disaster Prevention and Management in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Global Security Research and Practice: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

The Survey of College Sports Marketing Practices

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402331
Total Pages : 142 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Sports Marketing Practices by : Primary Research Group

Download or read book The Survey of College Sports Marketing Practices written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 140-page report presents data from 100 North American colleges and universities about their sports marketing efforts. The study includes detailed data on the usage plans and spending by survey participants on ticket consultants, direct mail, web ads, website optimization, opt-in email, site sponsorships, student and mainstream newspaper and magazine ads, radio, television, billboards and other marketing vehicles. The study furnishes detailed info and spending data on the use of Facebook, Google, Yahoo and other major internet sites in sports marketing. The study also looks at overall sports marketing budgets and trends for this budget as well as for ticket sales in basketball, football, baseball and other sports. In addition it covers trends in the use of public relations firms, market research firms, advertising agencies and other consultants, social media and blogs, sports yearbooks, podcasts and other promotional venues and tactics. Data is broken out by Divisions 1, 2, and 3, by college enrollment, college type, and for public or private status.

The Survey of Public Relations Practices in Higher Education, 2014 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402838
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Public Relations Practices in Higher Education, 2014 Edition by : Primary Research Group

Download or read book The Survey of Public Relations Practices in Higher Education, 2014 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2014 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 130-page report gives extensive data and commentary of how colleges and universities are handling their public relations practices and presenting themselves to the broader public. The study enables its readers to answer questions such as: How much are colleges spending on public relations? How large are their public relations staffs? How many press releases do they send out and how many are via email and how many via post? How do colleges publicize faculty research? How many media interviews for faculty and staff do different types of colleges set up annually? How do colleges use video and photography in college promotion and public relations? What is the role of the public relations department in the college’s website management and social media presence? How many man hours of labor is the college marketing and pr staff devoting to the college’s social media presence? Does the college use outside public relations firms?

The Survey of Colleges Affiliated with a Religion

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402676
Total Pages : 106 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Colleges Affiliated with a Religion by : Primary Research Group

Download or read book The Survey of Colleges Affiliated with a Religion written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study presents data from a survey of approximately 40 colleges in the USA that are affiliated with a religion. The report probes finances and enrollment trends, attitudes towards the role of religion at the college, feelings about adjusting to the demands of the broader American society, and many other issues of interest to administrators of colleges affiliated with a religion.