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Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (8 download)
Download or read book The Sunkist Courier written by and published by . This book was released on 1916 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irwin Walter Rust
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.3/5 (121 download)
Download or read book Sunkist Growers, Inc written by Irwin Walter Rust and published by . This book was released on 1960 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (121 download)
Download or read book California Citrograph written by and published by . This book was released on 1916 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Farm Credit Administration
Publisher :
ISBN 13 :
Total Pages : 2038 pages
Book Rating : 4.3/5 (91 download)
Download or read book Circular A. written by United States. Farm Credit Administration and published by . This book was released on 1943 with total page 2038 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Institute of Cooperation
Publisher :
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.:/5 (29 download)
Download or read book American Cooperation written by American Institute of Cooperation and published by . This book was released on 1928 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1968- include Land-Grant University Conference on Farmers Cooperatives. [Papers].
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ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.3/5 (121 download)
Download or read book California Fruit News written by and published by . This book was released on 1917 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Doug Sackman
Publisher : Univ of California Press
ISBN 13 : 052094089X
Total Pages : 404 pages
Book Rating : 4.5/5 (29 download)
Download or read book Orange Empire written by Doug Sackman and published by Univ of California Press. This book was released on 2005-02-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export—the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange Empire brings together for the first time the full story of the orange industry—how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.
Author : Jeffrey L. Cruikshank
Publisher : Harvard Business Press
ISBN 13 : 1422161773
Total Pages : 445 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Man Who Sold America written by Jeffrey L. Cruikshank and published by Harvard Business Press. This book was released on 2010-08-12 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
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ISBN 13 :
Total Pages : 1202 pages
Book Rating : 4.U/5 (183 download)
Download or read book Judicious Advertising and Advertising Experience written by and published by . This book was released on 1917 with total page 1202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1114 pages
Book Rating : 4.:/5 (89 download)
Download or read book News for Farmer Cooperatives written by and published by . This book was released on 1936 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1108 pages
Book Rating : 4.3/5 (243 download)
Download or read book Printers' Ink written by and published by . This book was released on 1924 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 788 pages
Book Rating : 4.:/5 (89 download)
Download or read book Judicious Advertising written by and published by . This book was released on 1917 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.:/5 (29 download)
Download or read book Mercantile Trust Review of the Pacific written by and published by . This book was released on 1921 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Education
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.E/5 ( download)
Download or read book Lessons in Community and National Life written by United States. Office of Education and published by . This book was released on 1918 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of Education
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.:/5 (4 download)
Download or read book Lessons in Community and National Life written by United States. Bureau of Education and published by . This book was released on 1918 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Education
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (243 download)
Download or read book Community Leaflet written by United States. Office of Education and published by . This book was released on 1918 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : California Fruit Growers Exchange
Publisher :
ISBN 13 :
Total Pages : 542 pages
Book Rating : 4.:/5 (31 download)
Download or read book Annual Report of the General Manager of the California Fruit Growers Exchange for the Year Ending ... written by California Fruit Growers Exchange and published by . This book was released on 1913 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt:
