The Strategy Of Persuasion

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27 Powers of Persuasion

Author : Chris St. Hilaire
Publisher : Penguin
ISBN 13 : 1101442735
Total Pages : 132 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis 27 Powers of Persuasion by : Chris St. Hilaire

Download or read book 27 Powers of Persuasion written by Chris St. Hilaire and published by Penguin. This book was released on 2010-09-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strategist for some of the most famous names in America, Chris St. Hilaire knows this better than anyone. He has taught politicians how to persuade voters, attorneys how to persuade juries, and executives how to persuade CEOs. Drawing on the techniques St. Hilaire perfected while working with chief figures in the major communications disciplines-politics, marketing, journalism, and the law-27 Powers of Persuasion provides practical strategies that have helped his clients win multimillion-dollar court cases and major political campaigns for the past eighteen years. You'll learn how to: *Persuade people without browbeating them. *Unite with your audience, not conquer them. *Use language that lets people agree with you on their terms. *Get people to see things your way and feel good about it. With provocative excerpts from focus groups and courtroom testimony, behind-the-scenes insights from some of the nation's canniest political operatives, and stories pulled from headlines and corporate hush files, 27 Powers of Persuasion delivers tactics you can start using the moment you close the book.

Modern Persuasion Strategies

Author : Donald J. Moine
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Modern Persuasion Strategies by : Donald J. Moine

Download or read book Modern Persuasion Strategies written by Donald J. Moine and published by Prentice Hall. This book was released on 1984 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Necessary Art of Persuasion

Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Trial Techniques and Trials

Author : Thomas A. Mauet
Publisher : Aspen Publishing
ISBN 13 : 154382532X
Total Pages : 884 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Trial Techniques and Trials by : Thomas A. Mauet

Download or read book Trial Techniques and Trials written by Thomas A. Mauet and published by Aspen Publishing. This book was released on 2021-01-31 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trial Techniques and Trials, Eleventh Edition

Metaphor and Persuasion in Strategic Communication

Author : Federica Ferrari
Publisher : Routledge
ISBN 13 : 1351743171
Total Pages : 270 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Metaphor and Persuasion in Strategic Communication by : Federica Ferrari

Download or read book Metaphor and Persuasion in Strategic Communication written by Federica Ferrari and published by Routledge. This book was released on 2018-10-22 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Persuasion

Author : William Strong
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9780787226176
Total Pages : 260 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Persuasion by : William Strong

Download or read book Persuasion written by William Strong and published by Kendall/Hunt Publishing Company. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Practical Guide to Persuasion

Author : Anthony McLean
Publisher : Icon Books Ltd
ISBN 13 : 1848317468
Total Pages : 185 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis A Practical Guide to Persuasion by : Anthony McLean

Download or read book A Practical Guide to Persuasion written by Anthony McLean and published by Icon Books Ltd. This book was released on 2014-10-02 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make other people say 'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals. A Practical Guide to Persuasion uses psychology, expert advice and practical techniques to teach you how to influence the people around you in an ethical way. Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting opportunities and make change happen by understanding what drives your audience.

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Power Persuasion

Author : Martha Cooper
Publisher :
ISBN 13 : 9780961648985
Total Pages : 380 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis Power Persuasion by : Martha Cooper

Download or read book Power Persuasion written by Martha Cooper and published by . This book was released on 1997 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Win Bigly

Author : Scott Adams
Publisher : Penguin
ISBN 13 : 0735219729
Total Pages : 306 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Win Bigly by : Scott Adams

Download or read book Win Bigly written by Scott Adams and published by Penguin. This book was released on 2017-10-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.

Persuasion Tactics (Without Manipulation)

Author : Patrick King
Publisher : PublishDrive
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Persuasion Tactics (Without Manipulation) by : Patrick King

Download or read book Persuasion Tactics (Without Manipulation) written by Patrick King and published by PublishDrive. This book was released on 2019-08-29 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead. "This book shows you proven and practical methods and techniques you can use to be a better persuader with every person you meet." Brian Tracy - Internationally renowned speaker and bestselling author of The Psychology of Selling, Maximum Achievement, and The Power of Charm. Master both direct and subconscious persuasion methods. Most books on persuasion promise “mind control hacks” – they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world’s top researchers, marketers, leaders, and negotiators. Learn how to completely change people’s minds with undetected, invisible influence and mental maneuvers. Get your way without confrontation or feeling pushy. Persuasion is much more than simple arguing or negotiating – it’s about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable. It's how people get what they want and are able to attract it into their lives. Learn how to make your strongest point – every time. ✔ The subtle power of emotional debt. ✔ How to covertly plant an idea in someone’s head without them realizing it. ✔ Specific phrases, words, and speaking techniques to persuade and influence. ✔ Classic psychological motivators. Become a highly effective people engineer. ✔ The anatomy of Adolf Hitler’s rise of power. ✔ Psychological models of behavior and desires. ✔ Mental and linguistics tactics to change people’s realities. ✔ Analyze communication styles to speak on people’s level. Gain non-manipulative social influence and persuasive power. Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you – you have to seize it. Persuasion is the key to that. You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.

Influence Is Your Superpower

Author : Zoe Chance
Publisher : Random House
ISBN 13 : 1984854348
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Influence Is Your Superpower by : Zoe Chance

Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Mastering the Art of Persuasion: Strategies for Crafting Compelling Speeches and Presentations

Author : Rae A. Stonehouse
Publisher : Live For Excellence Productions
ISBN 13 : 1998813827
Total Pages : 57 pages
Book Rating : 4.9/5 (988 download)

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Book Synopsis Mastering the Art of Persuasion: Strategies for Crafting Compelling Speeches and Presentations by : Rae A. Stonehouse

Download or read book Mastering the Art of Persuasion: Strategies for Crafting Compelling Speeches and Presentations written by Rae A. Stonehouse and published by Live For Excellence Productions. This book was released on 2024-08-07 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to captivate your audience and deliver messages that inspire action? In "Mastering the Art of Persuasion," author Rae A. Stonehouse provides proven strategies to help you become a master of influential communication. In today's world of information overload, being able to persuade effectively is a crucial skill. This book will equip you with the tools to craft compelling speeches and presentations that move your audience - both intellectually and emotionally. You'll learn how to structure persuasive messages by establishing credibility, leveraging emotional appeals, and presenting logical arguments. Specific tactics are provided for evoking desired emotions in your audience, such as desire, excitement, and concern. You'll also gain insights into the psychology behind persuasion and how to ethically apply psychological principles like reciprocity and social proof. Among the powerful techniques you'll master: Using vivid storytelling and descriptive language to captivate your audience Leveraging emotions like excitement, hope, and fear to make your message resonate Employing psychological principles like reciprocity and social proof Understanding how ethos, pathos, and logos combine for maximum impact Effectively utilizing data, statistics, and examples Building trust and credibility through transparent communication Delivering ethical presentations that inspire while respecting your audience Whether you're crafting a speech, presentation, sales pitch, or other persuasive message, this book will give you powerful tools to truly captivate your audience. Through step-by-step strategies and real examples, you'll learn how to combine logic, emotion, and credibility for a lasting impact. Equal parts inspiring and practical, "Mastering the Art of Persuasion" will revolutionize how you communicate. Its ethical techniques will help you influence and motivate others, ultimately making you a more confident, respected, and effective speaker, in any situation.

Persuasion

Author : Jasper Kim
Publisher : Routledge
ISBN 13 : 1351113690
Total Pages : 128 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Persuasion by : Jasper Kim

Download or read book Persuasion written by Jasper Kim and published by Routledge. This book was released on 2018-03-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Persuasion in Public Discourse

Author : Jana Pelclová
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027263590
Total Pages : 342 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Persuasion in Public Discourse by : Jana Pelclová

Download or read book Persuasion in Public Discourse written by Jana Pelclová and published by John Benjamins Publishing Company. This book was released on 2018-08-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Practical Principles of Persuasion

Author : Kathryn Sue Young
Publisher : Waveland Press
ISBN 13 : 1478648287
Total Pages : 233 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Practical Principles of Persuasion by : Kathryn Sue Young

Download or read book Practical Principles of Persuasion written by Kathryn Sue Young and published by Waveland Press. This book was released on 2021-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.

The Perceived Dimensions of Persuasive Strategies and Their Influence on Strategy Choice

Author : David R. Roskos-Ewoldsen
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Perceived Dimensions of Persuasive Strategies and Their Influence on Strategy Choice by : David R. Roskos-Ewoldsen

Download or read book The Perceived Dimensions of Persuasive Strategies and Their Influence on Strategy Choice written by David R. Roskos-Ewoldsen and published by . This book was released on 1990 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: