The Strategy Of Campaigning

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The Strategy of Campaigning

Author : Kiron Skinner
Publisher : University of Michigan Press
ISBN 13 : 0472025856
Total Pages : 353 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The Strategy of Campaigning by : Kiron Skinner

Download or read book The Strategy of Campaigning written by Kiron Skinner and published by University of Michigan Press. This book was released on 2010-02-05 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite—or perhaps because of—their apparent “policy extremism”: that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances. Kiron K. Skinner is Associate Professor of International Relations and Political Science at Carnegie Mellon University, a Research Fellow at the Hoover Institution, and a member of the Chief of Naval Operations Executive Panel and the National Security Education Board. Serhiy Kudelia is Lecturer of Politics at Kyiv-Mohyla Academy, Ukraine and advisor to Deputy Prime Minister of Ukraine. Bruce Bueno de Mesquita is Julius Silver Professor and Director of the Alexander Hamilton Center for Political Economy at New York University and a Senior Fellow at the Hoover Institution. Condoleezza Rice is on a leave of absence from Stanford University, where she was a Professor of Political Science and a Senior Fellow at the Hoover Institution. She is currently serving as U.S. Secretary of State.

Campaigning for President 2016

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1351673610
Total Pages : 307 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Campaigning for President 2016 by : Dennis W. Johnson

Download or read book Campaigning for President 2016 written by Dennis W. Johnson and published by Routledge. This book was released on 2017-07-18 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.

The Strategy of Rhetoric

Author : Riker, William Harrison Riker
Publisher : Yale University Press
ISBN 13 : 9780300061697
Total Pages : 308 pages
Book Rating : 4.0/5 (616 download)

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Book Synopsis The Strategy of Rhetoric by : Riker, William Harrison Riker

Download or read book The Strategy of Rhetoric written by Riker, William Harrison Riker and published by Yale University Press. This book was released on 1996-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: He discusses several heresthetical maneuvers that made the Federalists' narrow victory possible, such as their proposal of a constitution that was broader than most citizens would have preferred, and their design of the ratification process as a take-it-or-leave-it proposition, so that they could prevent any ratifying state from altering it. Riker concludes by examining the relationship between rhetoric and heresthetic. He shows that both were necessary for the Federalist victory: rhetoric, to build support for Federalist positions, and heresthetic, to structure the choice process so that this level of support would be sufficient.

Campaign Craft

Author : Daniel M. Shea
Publisher : Greenwood
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Campaign Craft by : Daniel M. Shea

Download or read book Campaign Craft written by Daniel M. Shea and published by Greenwood. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to and analysis of modern political campaign communication.

People Power Manual

Author : Jason MacLeod
Publisher :
ISBN 13 : 9780994393906
Total Pages : pages
Book Rating : 4.3/5 (939 download)

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Book Synopsis People Power Manual by : Jason MacLeod

Download or read book People Power Manual written by Jason MacLeod and published by . This book was released on 2015-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The People Power Manual has been compiled as a resource for activist educators and trainers. It is a collection of participatory and experiential processes and handouts organised around the themes of educating the educator, strategy, civil resistance, community organising, working with groups and resilience in the face of repression. This guide is focused around one of those themes: campaign strategy. The purpose of the People Power Manual is to support facilitators/educators working to assist local action groups and social movements win environmental and social justice goals.

The Marketing of the President

Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 9780803951389
Total Pages : 188 pages
Book Rating : 4.9/5 (513 download)

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Book Synopsis The Marketing of the President by : Bruce I. Newman

Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.

Political Branding Strategies

Author : Lorann Downer
Publisher : Springer
ISBN 13 : 1137580291
Total Pages : 157 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Political Branding Strategies by : Lorann Downer

Download or read book Political Branding Strategies written by Lorann Downer and published by Springer. This book was released on 2015-12-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Political Campaign Communication

Author : Judith S. Trent
Publisher : Rowman & Littlefield
ISBN 13 : 9780742553033
Total Pages : 452 pages
Book Rating : 4.5/5 (53 download)

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Book Synopsis Political Campaign Communication by : Judith S. Trent

Download or read book Political Campaign Communication written by Judith S. Trent and published by Rowman & Littlefield. This book was released on 2008 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

The Leadership Campaign

Author : Scott Miller
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659557
Total Pages : 242 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis The Leadership Campaign by : Scott Miller

Download or read book The Leadership Campaign written by Scott Miller and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company

Power of the Campaign Pyramid (10 Steps for Winning Elections)

Author : Ron Wallace
Publisher :
ISBN 13 : 9781591521112
Total Pages : 120 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis Power of the Campaign Pyramid (10 Steps for Winning Elections) by : Ron Wallace

Download or read book Power of the Campaign Pyramid (10 Steps for Winning Elections) written by Ron Wallace and published by . This book was released on 2012-11-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for political candidates and anyone considering running for public office, Power of the Campaign Pyramid, by Ron Wallace and Wesley McCall, offers a proven step-by-step process for winning elections at the local and statewide level. For first-time candidates and veteran politicians alike, election season poses a bewildering gauntlet of challenges: organizing a campaign team, fundraising, filing deadlines, finance laws, voter outreach, speechwriting, interaction with the news media, and fending off opponents' attacks. It's no wonder so many candidates spend buckets of money and personal energy, and yet still fail to galvanize the electorate in their favor. There is a better way. In this one-of-a-kind new release, campaign consultants Wallace and McCall distill years of hard-won experience into a clear, concise, common-sense prescription for running an efficient, effective campaign and winning elections. With real-world examples, they explain how to identify and connect with the most important segment of voters, how to optimize the use of social media, and how to build and lead a winning campaign team. Throughout the book, the authors advocate for running a campaign based on honesty, fairness, facts, and integrity, a timely and welcome rejoinder to politics as usual.

The Victory Lab

Author : Sasha Issenberg
Publisher : Crown
ISBN 13 : 0307954803
Total Pages : 402 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Victory Lab by : Sasha Issenberg

Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

The Political Campaign “How-to” Guide

Author : Nolan Crouse
Publisher : FriesenPress
ISBN 13 : 1039114636
Total Pages : 160 pages
Book Rating : 4.0/5 (391 download)

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Book Synopsis The Political Campaign “How-to” Guide by : Nolan Crouse

Download or read book The Political Campaign “How-to” Guide written by Nolan Crouse and published by FriesenPress. This book was released on 2021-06-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.

Winning Elections

Author : Ronald A. Faucheux
Publisher : M. Evans
ISBN 13 : 1590771966
Total Pages : 689 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis Winning Elections by : Ronald A. Faucheux

Download or read book Winning Elections written by Ronald A. Faucheux and published by M. Evans. This book was released on 2003-10-15 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.

On Message

Author : Pippa Norris
Publisher : SAGE
ISBN 13 : 0857022121
Total Pages : 233 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis On Message by : Pippa Norris

Download or read book On Message written by Pippa Norris and published by SAGE. This book was released on 1999-05-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.

Modern Political Campaigns

Author : Michael D. Cohen
Publisher : Rowman & Littlefield
ISBN 13 : 1538153815
Total Pages : 205 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Modern Political Campaigns by : Michael D. Cohen

Download or read book Modern Political Campaigns written by Michael D. Cohen and published by Rowman & Littlefield. This book was released on 2021-06-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Groundbreakers

Author : Elizabeth McKenna
Publisher : Oxford University Press
ISBN 13 : 0199394598
Total Pages : 269 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Groundbreakers by : Elizabeth McKenna

Download or read book Groundbreakers written by Elizabeth McKenna and published by Oxford University Press. This book was released on 2014 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.

Social Media Campaigns

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
ISBN 13 : 1000290603
Total Pages : 227 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Social Media Campaigns by : Carolyn Mae Kim

Download or read book Social Media Campaigns written by Carolyn Mae Kim and published by Taylor & Francis. This book was released on 2020-12-29 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201