The Strategy Activation Playbook

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The Strategy Activation Playbook

Author : Aric Wood
Publisher : BenBella Books
ISBN 13 : 1637741839
Total Pages : 437 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis The Strategy Activation Playbook by : Aric Wood

Download or read book The Strategy Activation Playbook written by Aric Wood and published by BenBella Books. This book was released on 2022-09-13 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations spend over $160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail. Why? Because we forget the most important factor in successfully executing strategy: People. Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. But the modern organization is made up of increasingly more diverse, empowered, and free-thinking people, and we need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life. With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he’s helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision. Inside, leaders will find in these pages a clear methodology for: Communicating a strategy in such a way that everyone understands it, sees how it benefits them, and becomes willing to take the journey Equipping employees with the tools and training that enable new ways of working Embedding a strategy as “the new way of work” that everyone can embrace The Strategy Activation Playbook is the indispensable desk reference to strategy activation, and is filled with practical tools, exercises, and methods you can implement immediately to align your teams and empower individuals to move forward together toward a common goal.

The Organic Growth Playbook

Author : Bernard Jaworski
Publisher : Emerald Group Publishing
ISBN 13 : 183982686X
Total Pages : 285 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Organic Growth Playbook by : Bernard Jaworski

Download or read book The Organic Growth Playbook written by Bernard Jaworski and published by Emerald Group Publishing. This book was released on 2020-08-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

Strategy Activation Canvas

Author : Ansgar Thiessen
Publisher : Taylor & Francis
ISBN 13 : 1003804713
Total Pages : 370 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Strategy Activation Canvas by : Ansgar Thiessen

Download or read book Strategy Activation Canvas written by Ansgar Thiessen and published by Taylor & Francis. This book was released on 2023-11-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy Activation Canvas is the new standard for accelerating strategies – beginning where classical strategies end: with its activation. While many management and business canvases focus on developing a strategy, the Strategy Activation Canvas helps leaders and decision-makers to bring strategies to life. This book demonstrates for the first time how entire organizations can be “activated”: how people can not only perceive and implement a new strategy, but how entire organizations can be heavily involved in its making, how strategies are made visible and experienced, and how people can play an active and sustaining role throughout bringing a strategy to life. With their decades of experience in large scale organizations, Thiessen and Wreschniok pair their knowledge with case studies from Allianz, Baloise, E.ON, Hamburg Commercial Bank, Microsoft, NORD/LB, Swisscom or Swiss Re, shared by leaders who have remarkably accelerated the success and value of their strategies on the back of strategy activation. This book is an essential resource for managers who have responsibility for strategic initiatives and transformation programs of any kind.

Collaborative Intelligence

Author : Mariano Battan
Publisher : John Wiley & Sons
ISBN 13 : 1119896541
Total Pages : 181 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Collaborative Intelligence by : Mariano Battan

Download or read book Collaborative Intelligence written by Mariano Battan and published by John Wiley & Sons. This book was released on 2023-04-06 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create better connected teams and hold more productive meetings In Collaborative Intelligence: Design Better Collaboration, Improve Team Productivity, and Build a Culture of Connection, the workplace collaboration experts at MURAL offer a holistic and comprehensive system for fixing today’s broken teamwork culture. This book introduces the emerging practice of collaboration design, a cutting-edge approach to crafting collaborative experiences with a high degree of intentionality so that they deliver extraordinary, repeatable outcomes. With a strong focus on activities and rituals that can be used by leaders and team members right now, the authors show businesses how they can innovate faster than ever. Readers will learn the skills they need to enable better collaboration, whether their teams are hybrid, remote, in-person, synchronous, or asynchronous. Based on decades of research, experience, and observations from working with thousands of teams globally in all kinds of collaboration spaces, this highly visual book provides the instruction you need to fix teamwork, transform your organization, and re-imagine what’s possible at work. You’ll also find: How to build playbooks of collaboration methods How to create an inclusive, equitable, and collaborative environment that invites participation and unlocks the genius of your teams How to access unprecedented insights into how collaboration happens in your organization Strategies for leading collaboration change at the organization level A can’t-miss guide for knowledge-work professionals, Collaborative Intelligence provides the direction you’ve been looking for to help teams innovate together.

The PLC+ Playbook, Grades K-12

Author : Douglas Fisher
Publisher : Corwin
ISBN 13 : 1544385757
Total Pages : 177 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis The PLC+ Playbook, Grades K-12 by : Douglas Fisher

Download or read book The PLC+ Playbook, Grades K-12 written by Douglas Fisher and published by Corwin. This book was released on 2019-05-10 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your PLC+ group to work wiser, not harder. This practical guide to planning and implementing PLC+ groups in a collaborative setting is designed to equip professional learning community teams with the tools they need to work effectively toward improving student learning. Designed as an accompanying resource to PLC+: Better Decisions and Greater Impact by Design, the Playbook helps educators bring the PLC+ framework to life by supporting teams as they answer the five guiding questions that comprise a PLC+: Where are we going? Where are we now? How do we move learning forward? What did we learn today? Who benefited and who did not benefit? Twenty-three modules support PLC+ groups as they work through one entire cycle of learning, addressing the five questions and four cross-cutting themes—equity, high expectations, individual and collective efficacy, and effective team activation and facilitation. Tools to support implementation of the PLC+ framework are embedded throughout the Playbook: Blank templates allow team members to record their work for every module Step-by-step instructions guide PLC+ groups to facilitate productive discussion, engage in professional learning, and gather and analyze evidence of student learning Crosscutting themes provide cohesion and focus throughout the work PLC+ groups can utilize each activity in the Playbook or find an appropriate entry point and continue the work of building PLC+. Engage in deeper learning around the ideas and concepts central to PLC+ and make greater equity and efficacy a reality in your school or district.

Strategy That Works

Author : Paul Leinwand
Publisher : Harvard Business Review Press
ISBN 13 : 1625275218
Total Pages : 277 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Strategy That Works by : Paul Leinwand

Download or read book Strategy That Works written by Paul Leinwand and published by Harvard Business Review Press. This book was released on 2016-01-12 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

PLC+

Author : Douglas Fisher
Publisher : Corwin
ISBN 13 : 1544385781
Total Pages : 217 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis PLC+ by : Douglas Fisher

Download or read book PLC+ written by Douglas Fisher and published by Corwin. This book was released on 2019-05-16 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a powerful and results-driven Professional Learning Community (PLC)? The answer is collaborative work that expands the emphasis on student learning and leverages individual teacher efficacy into collective teacher efficacy. PLC+: Better Decisions and Greater Impact by Design calls for strong and effective PLCs plus—and that plus is YOU. Until now, the PLC movement has been focused almost exclusively on students and what they were or were not learning. But keeping student learning at the forefront requires that we also recognize the vital role that you play in the equation of teaching and learning. This means that PLCs must take on two additional challenges: maximizing your individual expertise, while harnessing the power of the collaborative expertise you can develop with your peers. PLC+ is grounded in four cross-cutting themes—a focus on equity of access and opportunity, high expectations for all students, a commitment to building individual self-efficacy and the collective efficacy of the professional learning community and effective team activation and facilitation to move from discussion to action. The PLC+ framework supports educators in considering five essential questions as they work together to improve student learning: Where are we going? Where are we now? How do we move learning forward? What did we learn today? Who benefited and who did not benefit? The PLC+ framework leads educators to question practices as well as outcomes. It broadens the focus on student learning to encompass educational equity and teaching efficacy, and, in doing so, it leads educators to plan and implement learning communities that maximize individual expertise while harnessing the power of collaborative efficacy.

Information Protection Playbook

Author : Greg Kane
Publisher : Elsevier
ISBN 13 : 0124172423
Total Pages : 129 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Information Protection Playbook by : Greg Kane

Download or read book Information Protection Playbook written by Greg Kane and published by Elsevier. This book was released on 2013-09-17 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the Information Protection Playbook is to serve as a comprehensive resource for information protection (IP) professionals who must provide adequate information security at a reasonable cost. It emphasizes a holistic view of IP: one that protects the applications, systems, and networks that deliver business information from failures of confidentiality, integrity, availability, trust and accountability, and privacy. Using the guidelines provided in the Information Protection Playbook, security and information technology (IT) managers will learn how to implement the five functions of an IP framework: governance, program planning, risk management, incident response management, and program administration. These functions are based on a model promoted by the Information Systems Audit and Control Association (ISACA) and validated by thousands of Certified Information Security Managers. The five functions are further broken down into a series of objectives or milestones to be achieved in order to implement an IP framework. The extensive appendices included at the end of the book make for an excellent resource for the security or IT manager building an IP program from the ground up. They include, for example, a board of directors presentation complete with sample slides; an IP policy document checklist; a risk prioritization procedure matrix, which illustrates how to classify a threat based on a scale of high, medium, and low; a facility management self-assessment questionnaire; and a list of representative job descriptions for roles in IP. The Information Protection Playbook is a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. - Emphasizes information protection guidelines that are driven by business objectives, laws, regulations, and industry standards - Draws from successful practices in global organizations, benchmarking, advice from a variety of subject-matter experts, and feedback from the organizations involved with the Security Executive Council - Includes 11 appendices full of the sample checklists, matrices, and forms that are discussed in the book

The Social Cognitive Neuroscience of Leading Organizational Change

Author : Robert A. Snyder
Publisher : Routledge
ISBN 13 : 1317480899
Total Pages : 240 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Social Cognitive Neuroscience of Leading Organizational Change by : Robert A. Snyder

Download or read book The Social Cognitive Neuroscience of Leading Organizational Change written by Robert A. Snyder and published by Routledge. This book was released on 2016-03-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and acquisitions, providing lessons and tactics that can be usefully applied to in many different settings. In addition to discussing successful practices, it also identifies the reasons that most past comprehensive, long-term change projects have failed and unmasks the counterproductive effects of the typical evolutionary or emotion-based attempts to change group and individual behavior, using neuroscience as its principal tool.

Product-Led Growth

Author : Bush Wes
Publisher :
ISBN 13 : 9781777119317
Total Pages : 276 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Product-Led Growth by : Bush Wes

Download or read book Product-Led Growth written by Bush Wes and published by . This book was released on 2019-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"

The Revenue Acceleration Playbook

Author : Brent Keltner
Publisher : Page Two
ISBN 13 : 1774581019
Total Pages : 0 pages
Book Rating : 4.7/5 (745 download)

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Book Synopsis The Revenue Acceleration Playbook by : Brent Keltner

Download or read book The Revenue Acceleration Playbook written by Brent Keltner and published by Page Two. This book was released on 2022-04-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to accelerate your sales? Stop selling, and start connecting. Today’s buyers are inundated with sales pitches coming at them from websites, peer reviews, social media, and email blasts. Is it any wonder they’re overloaded, overwhelmed, and tuned out? The fact is, product-centered pitching simply doesn’t cut it anymore. Buyers don’t want to hear about your product’s features—they want to hear about how it can solve their problems or help them reach their goals. In The Revenue Acceleration Playbook, sales and marketing expert Brent Keltner introduces a proven, go-to-market framework to increase personalization and authenticity across every step of the buyer journey—from initial buyer engagement and prospecting, to closing new deals and expanding customer relationships, to growing target market segments. Drawing on more than twenty successful company examples, Keltner shows you, step by step, how to build an authentic buyer journey that will generate more opportunities, higher account values, and faster segment growth. An essential handbook for CEOs, revenue leaders, go-to-market team members and everyone in between, The Revenue Acceleration Playbook is your guide to building a high-growth organization, from the sales floor to the executive suite.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Category Creation

Author : Anthony Kennada
Publisher : John Wiley & Sons
ISBN 13 : 111961158X
Total Pages : 244 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Category Creation by : Anthony Kennada

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.

The Art of Opportunity

Author : Marc Sniukas
Publisher : John Wiley & Sons
ISBN 13 : 1119151589
Total Pages : 288 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Art of Opportunity by : Marc Sniukas

Download or read book The Art of Opportunity written by Marc Sniukas and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it. The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures. The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. The Art of Opportunity will help you to: Start looking at business growth from a new perspective Create value for the customers, company and ecosystem Innovate strategically and design new business models Develop a new active business design thinking approach to innovation Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.

Product-Led Onboarding

Author : Ramli John
Publisher : Productled Press
ISBN 13 : 9781777717704
Total Pages : 312 pages
Book Rating : 4.7/5 (177 download)

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Book Synopsis Product-Led Onboarding by : Ramli John

Download or read book Product-Led Onboarding written by Ramli John and published by Productled Press. This book was released on 2021-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

The Velocity Advantage

Author : Jack Bergstrand
Publisher : Jack Bergstrand
ISBN 13 : 0692753869
Total Pages : 208 pages
Book Rating : 4.6/5 (927 download)

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Book Synopsis The Velocity Advantage by : Jack Bergstrand

Download or read book The Velocity Advantage written by Jack Bergstrand and published by Jack Bergstrand. This book was released on 2016-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you drowning in useless meetings? Your projects crushed by the weight of too many stakeholders? What if you could achieve better, faster and more meaningful outcomes at work and in your career? The way we work now is based on industrial-age thinking - back when waste was measured by the scrap pile at the end of the assembly line. Today's waste is often invisible, but it's just as fatal for companies and careers. Seventy percent of all projects fail. And big companies no longer beat small ones. Fast companies beat slow ones, and their velocity comes from getting the right people engaged at the right time - in the right way. By redefining teamwork for the 21st century, The Velocity Advantage will help you achieve better and faster results with less effort and aggravation. The former CIO of Coca-Cola and founder of Brand Velocity and Consequent consulting, Jack Bergstrand's revolutionary ideas are based on 35 years of research and experience across a wide range of companies and industries. Gain valuable insights about your personality type, and learn how you can work with others in a new way - with more impact, energy and personal engagement. Success is not about speed or direction. It requires speed and direction. This book shows how to achieve both. Break free of industrial-age thinking. Make sense of cross-functional chaos. Discover a better way to work - with The Velocity Advantage.

Cybersecurity Career Guide

Author : Alyssa Miller
Publisher : Simon and Schuster
ISBN 13 : 1638350639
Total Pages : 198 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Cybersecurity Career Guide by : Alyssa Miller

Download or read book Cybersecurity Career Guide written by Alyssa Miller and published by Simon and Schuster. This book was released on 2022-07-26 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kickstart a career in cybersecurity by adapting your existing technical and non-technical skills. Author Alyssa Miller has spent fifteen years in cybersecurity leadership and talent development, and shares her unique perspective in this revealing industry guide. In Cybersecurity Career Guide you will learn: Self-analysis exercises to find your unique capabilities and help you excel in cybersecurity How to adapt your existing skills to fit a cybersecurity role Succeed at job searches, applications, and interviews to receive valuable offers Ways to leverage professional networking and mentoring for success and career growth Building a personal brand and strategy to stand out from other applicants Overcoming imposter syndrome and other personal roadblocks Cybersecurity Career Guide unlocks your pathway to becoming a great security practitioner. You’ll learn how to reliably enter the security field and quickly grow into your new career, following clear, practical advice that’s based on research and interviews with hundreds of hiring managers. Practical self-analysis exercises identify gaps in your resume, what makes you valuable to an employer, and what you want out of your career in cyber. You’ll assess the benefits of all major professional qualifications, and get practical advice on relationship building with mentors. About the technology Do you want a rewarding job in cybersecurity? Start here! This book highlights the full range of exciting security careers and shows you exactly how to find the role that’s perfect for you. You’ll go through all the steps—from building the right skills to acing the interview. Author and infosec expert Alyssa Miller shares insights from fifteen years in cybersecurity that will help you begin your new career with confidence. About the book Cybersecurity Career Guide shows you how to turn your existing technical skills into an awesome career in information security. In this practical guide, you’ll explore popular cybersecurity jobs, from penetration testing to running a Security Operations Center. Actionable advice, self-analysis exercises, and concrete techniques for building skills in your chosen career path ensure you’re always taking concrete steps towards getting hired. What's inside Succeed at job searches, applications, and interviews Building your professional networking and finding mentors Developing your personal brand Overcoming imposter syndrome and other roadblocks About the reader For readers with general technical skills who want a job in cybersecurity. About the author Alyssa Miller has fifteen years of experience in the cybersecurity industry, including penetration testing, executive leadership, and talent development. Table of Contents PART 1 EXPLORING CYBERSECURITY CAREERS 1 This thing we call cybersecurity 2 The cybersecurity career landscape 3 Help wanted, skills in a hot market PART 2 PREPARING FOR AND MASTERING YOUR JOB SEARCH 4 Taking the less traveled path 5 Addressing your capabilities gap 6 Resumes, applications, and interviews PART 3 BUILDING FOR LONG-TERM SUCCESS 7 The power of networking and mentorship 8 The threat of impostor syndrome 9 Achieving success