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The Story Of Design
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Book Synopsis The Story of Design by : Charlotte Fiell
Download or read book The Story of Design written by Charlotte Fiell and published by Goodman Fiell. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book ever to tell the whole story of design; from prehistoric times to the present day, this is an essential book for vocational and university students, as well as for adults seeking a comprehensive, yet accessible guide.
Book Synopsis Instructional Story Design by : Rance Greene
Download or read book Instructional Story Design written by Rance Greene and published by Association for Talent Development. This book was released on 2020-04-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once Upon a Time, Storytelling Met Instructional Design From children to adults, everybody likes a good story. Stories are memorable, actionable, and emotional. We are constantly making sense of the world by forming stories, and that makes them perfect for instructional design. Instructional Story Design is a practical guide to writing and developing stories for training. It takes what you already know about a story’s power to connect with people and offers a clear methodology for the otherwise daunting process of creating a compelling story. Master story designer Rance Greene shares his powerful yet familiar process to discover, design, and deliver instructional stories. He presents the two essential elements that must be present to tell a story for training: relatable characters and strong conflict. These elements create a desire for resolution and grab learners’ attention. This book offers advice for unearthing the root of the performance problem, creating action lists for learners, and convincing stakeholders about the effectiveness of stories. Case studies from household companies such as Pizza Hut, Southwest Airlines, and PepsiCo show story design in action. Job aids and resources include an audience profile questionnaire, character description worksheet, storyboard template, and tips for developing stories using graphics, audio, and video. With this book, you’ll: Sharpen your analysis skills to discover potential training stories. Design relatable stories that concretely connect with learning objectives. Easily develop captivating stories with tools you already own. Plan your next steps to implement your instructional story.
Book Synopsis Storytelling in Design by : Anna Dahlström
Download or read book Storytelling in Design written by Anna Dahlström and published by "O'Reilly Media, Inc.". This book was released on 2019-12-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work
Book Synopsis The Design of Everyday Things by : Don Norman
Download or read book The Design of Everyday Things written by Don Norman and published by Constellation. This book was released on 2013-11-05 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
Book Synopsis The World by Design by : A. Eugene Kohn
Download or read book The World by Design written by A. Eugene Kohn and published by RosettaBooks. This book was released on 2019-10-08 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharing stories and inspiring lessons on leadership and design, one architect explains how he helped build one of the world’s most successful firms Founded on July 4, 1976, Kohn Pedersen Fox quickly became a darling of the press with groundbreaking buildings such as the headquarters for the American Broadcasting Company (ABC) in New York, 333 Wacker Drive in Chicago, the Procter & Gamble headquarters in Cincinnati, and the World Bank Headquarters in Washington, DC. By the early 1990s, when most firms in the U.S. were struggling to survive a major recession, KPF was busy with significant buildings in London, Germany, Canada, Japan, Korea, and Indonesia—pioneering a model of global practice that has influenced architecture, design, and creative-services firms ever since. Like any other business, though, KPF has stumbled along the way and wrestled with crises. But through it all, it has remained innovative in an ever-changing field that often favors the newest star on the horizon. Now in its fifth decade, the firm has shaped skylines and cities around the world with iconic buildings such as the World Financial Center in Shanghai, the International Commerce Centre in Hong Kong, the DZ Bank Tower in Frankfurt, the Heron Tower in London, and Hudson Yards in New York. Forthright and engaging, Kohn examines both award-winning achievements and missteps in his 50-year career in architecture. In the process, he shows how his firm, KPF, has helped change the buildings and cities where we live, work, learn, and play. “A must-read for all of those who love cities and the buildings and skylines that define them.” —Stephen M. Ross, chairman and founder of The Related Companies
Download or read book Story Design written by Denise Withers and published by Nlab. This book was released on 2017-12-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need a new way to design for the future? This is it. Whether you work with experiences, strategies, services or products, "Story Design" shows you how to find fresh ideas, develop creative campaigns and generate breakthrough solutions. How? With a superpower you already have: narrative intelligence. Go beyond storytelling. Discover Story Design.
Book Synopsis The Story of Design by : Charlotte Fiell
Download or read book The Story of Design written by Charlotte Fiell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is a multi-disciplined approach to problem-solving that has always uniquely reflected humankind's aspirations, needs and desires. It has both shaped and mirrored the spirit of our times. 'The Story of Design' is a fascinating multi-stranded account that is truly comprehensive in its scope, introducing the styles, movements, theories, materials, processes, technologies, leading practitioners and companies that have shaped modern design into what it is today. Contextualizing developments in design with regard to wider social, cultural and political matters, this is an indispensable overview of creative endeavour in the pursuit of the better-designed product.
Download or read book Change by Design written by Tim Brown and published by Harper Collins. This book was released on 2009-09-29 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Download or read book Design written by Elizabeth Wilhide and published by National Geographic Books. This book was released on 2016-10-25 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a close look at the key developments, movements and practitioners of design around the world, from the beginnings of industrial manufacturing to the present day. Organized chronologically, it locates design within its technological, cultural, economic, aesthetic and theoretical contexts. From the high-minded moralists of the 19th century to the radical thinkers of modernism the book provides in-depth coverage of a subject that touches all our lives. Iconic works that mark significant steps forward or that characterize a particular era or approach - such as Marcel Breuer's Wassily chair of 1925, Eliot Noyes' corporate identity work for IBM in the 1950s and Matthew Carter's Verdana typeface, designed to be read on screen - are analysed in detail, while the text sets out the framework of ideas, intent and technology within which differing approaches to design have evolved. From the cars we drive and the products we buy to the graphics that surround us, we are all consumers of design.
Download or read book Design to Live written by Azra Aksamija and published by MIT Press. This book was released on 2021-10-19 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of design to create a life worth living even in a refugee camp: designs, inventions, and artworks from the Azraq Refugee Camp in Jordan. This book shows how, even in the most difficult conditions--forced displacement, trauma, and struggle--design can help create a life worth living. Design to Live documents designs, inventions, and artworks created by Syrian refugees living in the Azraq Refugee Camp in Jordan. Through these ingenious and creative innovations--including the vertical garden, an arrangement necessitated by regulations that forbid planting in the ground; a front hall, fashioned to protect privacy; a baby swing made from recycled desks; and a chess set carved from a broomstick--refugees defy the material scarcity, unforgiving desert climate, and cultural isolation of the camp. Written in close collaboration with the residents of the camp, with text in both English and Arabic, Design to Live, reflects two perspectives on the camp: people living and working in Azraq and designers reflecting on humanitarian architecture within the broader field of socially engaged art and design. Architectural drawings, illustrations, photographs, narratives, and stories offer vivid testimony to the imaginative and artful ways that residents alter and reconstruct the standardized humanitarian design of the camp--and provide models that can be replicated elsewhere. The book is the product of a three-year project undertaken by MIT Future Heritage Lab, researchers and students with Syrian refugees at the Azraq Refugee Camp, CARE, Jordan, and the German-Jordanian University. Copublication with Future Heritage Lab, MIT
Book Synopsis Design, When Everybody Designs by : Ezio Manzini
Download or read book Design, When Everybody Designs written by Ezio Manzini and published by MIT Press. This book was released on 2015-03-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability. In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on common goals and realize larger transformations. As Ezio Manzini describes in this book, we are witnessing a wave of social innovations as these changes unfold—an expansive open co-design process in which new solutions are suggested and new meanings are created. Manzini distinguishes between diffuse design (performed by everybody) and expert design (performed by those who have been trained as designers) and describes how they interact. He maps what design experts can do to trigger and support meaningful social changes, focusing on emerging forms of collaboration. These range from community-supported agriculture in China to digital platforms for medical care in Canada; from interactive storytelling in India to collaborative housing in Milan. These cases illustrate how expert designers can support these collaborations—making their existence more probable, their practice easier, their diffusion and their convergence in larger projects more effective. Manzini draws the first comprehensive picture of design for social innovation: the most dynamic field of action for both expert and nonexpert designers in the coming decades.
Download or read book Penguin by Design written by Phil Baines and published by . This book was released on 2005 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the creation of the first Penguin paperbacks in 1935, their jackets have become a constantly evolving part of Britain's culture and design history. Looking back at seventy years of Penguin, Phil Baines charts the development of British publishing, book cover design and the role of artists in defining the Penguin look.
Book Synopsis The Shape of Design by : Frank Chimero
Download or read book The Shape of Design written by Frank Chimero and published by . This book was released on 2012 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 100 Things Every Designer Needs to Know About People by : Susan Weinschenk
Download or read book 100 Things Every Designer Needs to Know About People written by Susan Weinschenk and published by Pearson Education. This book was released on 2011-04-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Book Synopsis Design by Accident by : Alexandra Midal
Download or read book Design by Accident written by Alexandra Midal and published by National Geographic Books. This book was released on 2019-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A counterhistory and new historiography of design. In Design by Accident, Alexandra Midal declares the autonomy of design, in and on its own terms. This meticulously researched work proposes not only a counterhistory but a new historiography of design, shedding light on overlooked historical landmarks and figures while reevaluating the legacies of design's established luminaries from the nineteenth century to the present. Midal rejects both linear narratives of progress and the long-held perception of design as a footnote to the histories of fine art and architecture. By weaving critical analysis of the canon of design history and theory together, with special attention to the writings of designers themselves, she draws out the nuances and radical potentials of the discipline—from William Morris's ambivalence toward industry, to Catharine Beecher's proto-feminist household appliances, to the Bauhaus's Expressionist origins, and the influence of Herbert Marcuse on Joe Colombo.
Book Synopsis The Stinky Cheese Man and Other Fairly Stupid Tales by : Jon Scieszka
Download or read book The Stinky Cheese Man and Other Fairly Stupid Tales written by Jon Scieszka and published by Viking Juvenile. This book was released on 2002 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madcap revisions of familiar fairy tales.
Download or read book Design for Story written by Noah Nehlich and published by . This book was released on 2020-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You've probably heard the sales truism that, to persuade clients, you need to tell a (better) story. But how to tell a compelling, effective story that resonates with clients can seem more art than science, whether you're an experienced designer or just starting out in the industry.
