The Step By Step Guide To Copywriting Online Learning And Course Design

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The Step-By-Step Guide to Copywriting: Online Learning and Course Design

Author : Sandra Shillington
Publisher :
ISBN 13 : 9781973260394
Total Pages : 73 pages
Book Rating : 4.2/5 (63 download)

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Book Synopsis The Step-By-Step Guide to Copywriting: Online Learning and Course Design by : Sandra Shillington

Download or read book The Step-By-Step Guide to Copywriting: Online Learning and Course Design written by Sandra Shillington and published by . This book was released on 2017-11-09 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want To Make Money Online? Write An Online Course!This book walks you through every step of creating an effective online learning course using time-tested principles of instructional design and instructional writing. It's a multi-step guide that subject matter experts and copywriters can follow to go from idea to fully developed online course. Whether your course will be sold on a marketplace platform such as Udemy, self-hosted on your own website, or launched through sites such as Teachable, Thinkific, or Kajabi, this book will help you - even if you're not sure yet on what type of course you want to create. Turn your expertise into passive income. Take advantage of the surge in popularity E-learning has seen over the last few years. Create engaging materials so that your audience gains and retains the knowledge and skills you're teaching. Design your course according to how adults actually learn. Learn how to evaluate the effectiveness your course. Make sure your course isn't boring! Are you interested in creating and selling your own e-course?This book is for you if you're interested in creating and selling your own online training course that facilitates true change for your students. It's not a get rich quick scheme, but a reference on how to design a quality course that your students will be happy they purchased - bringing you rave reviews and increasing your credibility in your field.Are you a freelance copywriter? The popularity of online learning has created a new opportunity for copywriters. This book will help you create courses for your clients.Are you a subject matter expert or solopreneur?Do you think of yourself as a subject matter authority? If you have experience in a subject area, chances are you're further along on that journey than many other people. You may have expertise in a certain type of business, or you may have mastered a skill that others may want to learn. Leverage your knowledge to increase your income with a well-written course.Whatever the subject, the eLearning industry is an enormous, modern-day opportunity to make money online, leverage your knowledge and generate passive income in an entirely new way. Become an authority in your industry.If you're in business, your own online course can help you get your message out to the market and establish you as an authority in your industry. If you have a special talent or skill, you can share it with the world. Even better - you can create a passive income stream in the process. If you have mastery or knowledge of a subject, you can teach it! Learn Instructional Design Best Practices From a ProfessionalIf your courses create true change for your students, then you're well on your way to success in the online training world. I wrote this book to help you do just that. As a professional copywriter and instructional designer, I've created corporate training courses in a variety of formats over the past twenty-five years. I'm sharing my extensive real-world experience in course writing and design, along with time-tested instructional design principles. Put this practical advice and tips to work for you to create quality content.The Step-By-Step Guide to Copywriting: Online Learning and Course Design is perfect for professionals, business owners, bloggers, or anyone interested in creating an online course for content marketing purposes. Freelance writers who have never written training courses can use this book as a guide to providing an additional writing service for their clients.

The Step-by-step Guide to Copywriting

Author : Sandra Shillington
Publisher :
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4.:/5 (114 download)

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Book Synopsis The Step-by-step Guide to Copywriting by : Sandra Shillington

Download or read book The Step-by-step Guide to Copywriting written by Sandra Shillington and published by . This book was released on 2017 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conquering the Content

Author : Robin M. Smith
Publisher : John Wiley & Sons
ISBN 13 : 0470596600
Total Pages : 178 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Conquering the Content by : Robin M. Smith

Download or read book Conquering the Content written by Robin M. Smith and published by John Wiley & Sons. This book was released on 2009-10-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the sixth volume of the Jossey-Bass Guides to Online Teaching and Learning series, Conquering the Content provides a highly-practical blue-print for course development and content presentation for web-based courses. While providing guidance for incorporating learning theory into online courses, this book primarily furnishes online instructors with the practical templates, learning guides, and sample files to construct and manage their course content. Unlike other books about online instruction that cover theories of teaching and learning, instructional design, or even graphic design this book gives the "how to" of preparing an online course by focusing on content. The much needed step-by-step guidance in this book will result in fully formed courses where high-quality content is the central feature.

The Copywriter's Handbook

Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1250238005
Total Pages : 432 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

How to Write an Online Course

Author : Bobbi Linkemer
Publisher : LinkUp Publishing
ISBN 13 : 0988578042
Total Pages : 73 pages
Book Rating : 4.9/5 (885 download)

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Book Synopsis How to Write an Online Course by : Bobbi Linkemer

Download or read book How to Write an Online Course written by Bobbi Linkemer and published by LinkUp Publishing. This book was released on 2013-10-04 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write an Online Course: From concept to completion one step at a time is not intended to be an actual how-to guide to developing an online course. Rather, it is a journal of one writing teacher's exploration of a new and better way to help aspiring authors write, publish, and promote their nonfiction books. When I started blogging about my first tentative steps down the path of writing an online course, it was not my intention to combine the posts into a book. By the time I reached Blog # 48, however, I realized that these musings might be of help to others who are starting from scratch as I was. There is a steep learning curve for the uninitiated. For adult students, who may be new to online learning, their first experience may seem confusing and overwhelming until they learn their way around this unfamiliar terrain. For educators, writing and facilitating an online course requires lots of time; knowledge of the subject matter, learning styles, presentation techniques, and e-learning technology; as well as the psychology of keeping students interested in the material and motivated enough to remain in the course. Sometimes, that is the greatest challenge.

The Copywriter's Handbook

Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Improve Your Copywriting: A Teach Yourself Guide

Author : J. Jonathan Gabay
Publisher : Mcgraw-hill
ISBN 13 : 9780071769846
Total Pages : 0 pages
Book Rating : 4.7/5 (698 download)

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Book Synopsis Improve Your Copywriting: A Teach Yourself Guide by : J. Jonathan Gabay

Download or read book Improve Your Copywriting: A Teach Yourself Guide written by J. Jonathan Gabay and published by Mcgraw-hill. This book was released on 2011-04-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

The Everything Guide To Writing Copy

Author : Steve Slaunwhite
Publisher : Simon and Schuster
ISBN 13 : 1440524033
Total Pages : 352 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite

Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Essentials of Online Course Design

Author : Marjorie Vai
Publisher : Routledge
ISBN 13 : 1317673786
Total Pages : 256 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Essentials of Online Course Design by : Marjorie Vai

Download or read book Essentials of Online Course Design written by Marjorie Vai and published by Routledge. This book was released on 2015-10-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In spite of the proliferation of online learning, creating online courses can still evoke a good deal of frustration, negativity, and wariness in those who need to create them. The second edition of Essentials of Online Course Design takes a fresh, thoughtfully designed, step-by-step approach to online course development. At its core is a set of standards that are based on best practices in the field of online learning and teaching. Pedagogical, organizational, and visual design principles are presented and modeled throughout the book, and users will quickly learn from the guide’s hands-on approach. The course design process begins with the elements of a classroom syllabus which, after a series of guided steps, easily evolve into an online course outline. The guide’s key features include: a practical approach informed by theory clean interior design that offers straightforward guidance from page one clear and jargon-free language examples, screenshots, and illustrations to clarify and support the text a checklist of online course design standards that readers can use to self-evaluate. a Companion Website with examples, adaptable templates, interactive learning features, and online resources: http://essentialsofonlinecoursedesign.com Essentials of Online Course Design serves as a best practice model for designing online courses. After reading this book, readers will find that preparing for online teaching is a satisfying and engaging experience. The core issue is simply good design: pedagogical, organizational, and visual. For more of Marjorie Vai in her own words, listen to this 2011 interview from the On Teaching Online podcast: http://onteachingonline.com/oto-16-essentials-of-online-course-design-with-marjorie-vai/

LAUNCH YOUR ONLINE COURSE

Author : Alex Damale
Publisher : Alex Damale
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis LAUNCH YOUR ONLINE COURSE by : Alex Damale

Download or read book LAUNCH YOUR ONLINE COURSE written by Alex Damale and published by Alex Damale. This book was released on 2020-11-19 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready for a new wonderful career opportunity? Teaching Online market, these days, become a wonderful career opportunity for all qualified people who are unable to go for full time jobs In 2020, the pandemic led to massive growth in online education. That is why 2020 is the biggest year for online education. You've experienced things in life, you've learned things in life, you've got skills, you've got talents, you've got interests and passions. Even if you're not really good at something, but you're still interested and passionate about a particular topic, you can turn that passion into a new Online Courses Career. With this complete guide you will learn: ✓ The benefits of launching an online course ✓ Key steps to create and launch your online course ✓ How to create a customer avatar to identify and get clear on your ideal customer ✓ Best ways to record and publish your online course ✓ Best tools for creating and editing an online course ✓ How to create an effective and marketable online course outline ✓ And much more. Take advantage of this new opportunity NOW. Scroll up and click the “Buy Now” Button.

Teach Online: Design Your First Online Course

Author : Jeanette S. Cates
Publisher : CreateSpace
ISBN 13 : 9781492777137
Total Pages : 56 pages
Book Rating : 4.7/5 (771 download)

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Book Synopsis Teach Online: Design Your First Online Course by : Jeanette S. Cates

Download or read book Teach Online: Design Your First Online Course written by Jeanette S. Cates and published by CreateSpace. This book was released on 2013-10-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach Online: Design Your First Online Course is a step-by-step guide for anyone who would like to teach a course online in a non-credit environment. It assumes that you have a topic in mind, but don't have experience in how to structure that content for an online course. Using a simple example of baking a cake, you are immediately reassured that you already know the basics. Now it's just a matter of applying your new-found skills to your topic. Following the easy-to-use directions, you'll walk through a series of short exercises that will guide you to: - Describe the ideal audience for your course so that you understand the students you will teach and what they want to know - Look at the existing competition for ideas and topics to include in your online course - Gather the tools you need to complete your course design - Outline and sequence your content into a working document you will be able to use for course development - Avoid the pitfalls that often sabotage a course before it ever starts! With your finished course design in hand, you will be ready to follow the next steps to teach online!

The Ultimate Copywriting Guide for Beginners to Advanced

Author : Neil Hoechlin
Publisher : JNR Publishing via PublishDrive
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis The Ultimate Copywriting Guide for Beginners to Advanced by : Neil Hoechlin

Download or read book The Ultimate Copywriting Guide for Beginners to Advanced written by Neil Hoechlin and published by JNR Publishing via PublishDrive. This book was released on 2018-04-24 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: "YOU CAN LAUGH AT MONEY WORRIES --- IF YOU ACQUIRE THE COPYWRITING TECHNIQUES FROM THIS BOOK" This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects.This could be to subscribe to your list, share your content, or even buy it now! This book is targetted for beginning copywriting students and the entrepreneur or business owners who want to get better results through effective copywriting skills and best practices. Especially now that marketing happens a lot in social media, email, our websites--writing effective copy is a MUST to thrive! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time! Heres a preview of what you'll learn in this book: Website Product Copywriting Blog Posts Copywriting The 4Us Formula The Aida Formula Landing Page Copywriting What Makes A Good Landing Page? Call-To-Action Copy Email Marketing Crafting An Effective Email Marketing Copy Sales Letter Sales Page Copywriting Keep It Laid-Back Valuing Your Customers And Your Product And Services Show Through In A Hundred Subtle Ways Understanding Your Prospects The Ideal Customer Their Pains And Struggles The Sales Letter Structure Headline Essentials Types Of Headlines Bullets Subheadings/Sub-Headline Some Common Ways To Create An Engaging Subheading Usp Versus Esp Usp Or Unique Selling Proposition Crafting A Value Proposition Establishing Your Areas Of Difference Story Driven Copywriting Help The Reader Picture And Feel Call To Action (Cta) Managing Objections Reviews The Guarantee Faqs Postscripts (P.S) Great Reasons Why You Should Buy Subheadings Ad Errors Price Order Options Legibility More Information Free-Items Copywriting Mistakes To Avoid Trying To Sell Before First Giving Value Sounding Too Formal Wasting Your Reader's Time Make A Claim Without Proof Attempting To Sell To Everyone Do Not Begin At The Start Be Flexible Leave Out Needless Words Discuss Your Prospects' Issues Swipe Files The Better Letter Checklist: Finishing Up Download your copy now!

How to Create an Online Course

Author : Matt Goldemb
Publisher :
ISBN 13 : 9781513669526
Total Pages : 186 pages
Book Rating : 4.6/5 (695 download)

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Book Synopsis How to Create an Online Course by : Matt Goldemb

Download or read book How to Create an Online Course written by Matt Goldemb and published by . This book was released on 2020-10-24 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to learn the secrets of online courses? Do you also want to keep up with the times, adopting the most modern technologies and techniques to create an online course, making money with it? The world today is characterized by digitalization. Increasingly, processes and activities are managed effectively remotely and people are making use of increasingly smart forms of communication. Online training is accessible for everyone, everywhere! Whether we are at home or in the subway or in our favorite restaurant, all you need is a smartphone to comfortably access online lessons, study and at the same time enjoy the environment in which we find ourselves. Change isn't simple but you must change. This guide will make you stride by-step through all that you have to do from set-up the equipment to create and sell your final course. You will find how to defeat virtual teaching difficulties and arrive at your teaching objectives without vis-à-vis gatherings. You will learn: How develop an online course and switch from traditional approach of teaching in a school to new era How to reach students attention through digital transformation What is the minimum technical equipment The most effective method to create and online course and the most important software for your scope and... How to create a funnel How to sell your course The secrets of high-ticket course Tools, tips, tricks and much more. Don't waste your time. Get effective guidance that leads you straight to your goal: ensure success. Buy your book now. You are just a simple click away.

Creating Courses Online

Author : Selena Watts
Publisher : Wryting Ltd
ISBN 13 : 1913871312
Total Pages : 142 pages
Book Rating : 4.9/5 (138 download)

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Book Synopsis Creating Courses Online by : Selena Watts

Download or read book Creating Courses Online written by Selena Watts and published by Wryting Ltd. This book was released on 2020-11-16 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How to Create Highly Profitable Online Courses in Just 6 Easy Steps. Do you have a skill or certain knowledge that you'd like to share with the world and make a great profit out of it? In the past few years, and especially during and after the Coronavirus pandemic, the E-learning market has taken over the Internet. Experts predict that by 2025, this particular market will be worth over $300 billion, and unless the Internet ceases to exist, it will only continue to grow. Unlike other online businesses, you don't need to possess a certain set of skills to jump on this wagon--you just need one. It can be literally anything, from drawing or sewing to SEO optimization and marketing. You can earn money online by simply knowing how to speak your language because chances are that someone, somewhere in the world, wants to learn it. And that's the beauty of online teaching--your audience is the whole world. No matter which skill you have, there are people who want you to share it with them. And they are willing to pay you good money for it. But beware: the fact that there's a buyer for whatever you want to sell means there's almost certainly someone who's already selling it. That's the thing with online teaching--it's profitable, but competitive. Easy, but crowded. That's why you need to arm yourself with the proper knowledge on how to choose, create, and market the absolute best online course. It's not enough to simply be an expert on a specific subject. In the jungle of online courses, you need to know how to fight for survival. In Creating Online Courses, you'll discover: 6 incredibly simple steps for creating a killer online course from scratch Bulletproof marketing strategies that work like a charm and will crush your competition Tactics for choosing the most profitable niche and topics for building your online course, even if you don't have a clear idea of which direction you want to go in The best E-learning platforms to choose from based on your personal preferences and niche How to use social media to promote your course and have it stand out in the market within just a few weeks after launch Straightforward guidance on how best to organize the content of your course to help you attract a broad audience Pricing strategies that will enable you to work less for more money (Hello, vacation!) Common beginner's mistakes to avoid, allowing you to streamline the process and get ever-closer to achieving your online business goals And much more. Even if you've never considered creating and teaching an online course, but the idea now piques your interest, this simplified instruction manual will eliminate any guesswork throughout the way. For those of you who have already tried their luck on the market yet failed to see the results you had hoped, you'll be able to figure out exactly what you've been doing wrong all along... If you want to discover how you can create an online course so good that you wish youcould be the student, then scroll up and click the "Add to Cart" button right now.

How to Create an Online Course

Author : Nicholas Kirk
Publisher : NK
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Create an Online Course by : Nicholas Kirk

Download or read book How to Create an Online Course written by Nicholas Kirk and published by NK. This book was released on 2023-08-01 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the pathway to becoming a successful online course creator with "How to Create an Online Course: A Step-by-Step General Guide from Pre-Launch to Post-Launch." This comprehensive and practical book is your ultimate companion on the journey to sharing your expertise and knowledge with the world through an engaging and impactful online course. Whether you're an educator, subject matter expert, or entrepreneur, this book provides a clear and methodical step-by-step approach to designing and delivering your online course. From the initial planning stages to post-launch support, every critical aspect of course creation is covered in detail. Discover how to identify marketable course topics that resonate with your target audience. Unleash the power of storytelling and interactive elements to craft compelling lesson content that captivates your learners. Master the art of recording and producing high-quality video content using the right equipment and a well-set home studio. Learn to choose the ideal online platform for your course, considering self-hosting or using popular online learning platforms. Create an engaging course landing page that attracts potential learners and drives enrollments. Develop a marketing strategy that includes pre-launch, launch, and post-launch plans to reach a wide audience and maximize your course's impact. Harness the potential of email marketing and social media platforms to build a subscriber list and effectively engage with your audience. Support your students throughout their learning journey with excellent customer service and gather valuable feedback to continuously improve your course quality. Empower yourself with the tools, knowledge, and insights needed to create a successful online course that leaves a lasting impact on your students. Whether you're a seasoned educator or a first-time course creator, "How to Create an Online Course" equips you with the essential skills to thrive in the exciting world of e-learning. Get ready to unlock your potential and inspire learners around the globe with your expertise!

Improve Your Copywriting: Teach Yourself

Author : Jonathan Gabay
Publisher : Teach Yourself
ISBN 13 : 1444129465
Total Pages : 224 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Improve Your Copywriting: Teach Yourself by : Jonathan Gabay

Download or read book Improve Your Copywriting: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-01-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

A Guide to Online Course Design

Author : Tina Stavredes
Publisher : John Wiley & Sons
ISBN 13 : 1118462661
Total Pages : 230 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis A Guide to Online Course Design by : Tina Stavredes

Download or read book A Guide to Online Course Design written by Tina Stavredes and published by John Wiley & Sons. This book was released on 2014-01-28 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Guide to Online Course Design offers faculty and professional staff a practical and easy-to-follow model for creating exceptional online courses that focuses on quality standards in instructional design, transparency in learning outcomes, and learner persistence. A comprehensive resource, the book includes effective, research-based instructional strategies to motivate online learners and help them become more self-directed. A Guide to Online Course Design emphasizes quality standards and removing barriers to learners’ persistence, which ensures online courses meet the needs of online learners as well as distance education initiatives. “All faculty members and course designers, regardless of experience level, content background, or technology skills, can benefit from applying the approaches defined in this book. The authors have imparted a wealth of knowledge that can improve the quality of any online class and I highly recommend this book for all those involved with online learning.” - Anton G. Camarota, faculty, University of Denver “Anyone involved in developing online courses should read this book! Packed with great insights and the research to back them up, Stavredes and Herder guide readers with practical information that will support online course development.” - Brenda Boyd, director of professional development and consulting, Quality Matters Program “The blend of theory and application makes A Guide to Online Course Design and indispensable resource for any professional seeking to create high quality, outcomes-based learning experiences. I loved the action steps that close each chapter, as they lead the reader through the entire process of course design from analysis to implementation.” - Kathe Kacheroski, dean of curriculum and instruction, Rasmussen College