The Sponsorship Seeker's Toolkit, Fourth Edition

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071823131
Total Pages : 321 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition by : Kim Skildum-Reid

Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Kim Skildum-Reid and published by McGraw Hill Professional. This book was released on 2014-04-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

The Corporate Sponsorship Toolkit

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Author :
Publisher :
ISBN 13 : 9781921097089
Total Pages : 0 pages
Book Rating : 4.0/5 (97 download)

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Book Synopsis The Corporate Sponsorship Toolkit by : Kim Skildum-Reid

Download or read book The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.

The Sponsorship Handbook

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470979844
Total Pages : 264 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Sponsorship Handbook by : Pippa Collett

Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

Sponsorship: For a Return on Investment

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Author :
Publisher : Routledge
ISBN 13 : 1136365117
Total Pages : 274 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Sponsorship: For a Return on Investment by : Guy Masterman

Download or read book Sponsorship: For a Return on Investment written by Guy Masterman and published by Routledge. This book was released on 2012-06-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis. This book is vital resource for both students and practioners.

Event Sponsorship

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Author :
Publisher : Routledge
ISBN 13 : 1136288775
Total Pages : 176 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Event Sponsorship by : Ian McDonnell

Download or read book Event Sponsorship written by Ian McDonnell and published by Routledge. This book was released on 2013-12-04 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.

The Sponsorship Seeker's Toolkit

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 : 9780074707074
Total Pages : 0 pages
Book Rating : 4.7/5 (7 download)

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Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Companies. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.

The Sponsorship Seeker's Toolkit

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Author :
Publisher :
ISBN 13 :
Total Pages : 217 pages
Book Rating : 4.:/5 (124 download)

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Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by . This book was released on 2003 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at anyone interested in securing, retaining and managing sponsorship, this reference features case studies and updated resources, associations, references, changes to relevant sponsorship laws and new document and questionnaire templates.

Strategic Sports Event Management

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Author :
Publisher : Routledge
ISBN 13 : 1136435174
Total Pages : 374 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Strategic Sports Event Management by : Guy Masterman

Download or read book Strategic Sports Event Management written by Guy Masterman and published by Routledge. This book was released on 2010-09-08 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hosting of sports events – whether large international events, or smaller niche interest events – has huge and long-lasting impacts on the local environment, economy and industry. Strategic Sports Event Management: Olympic Edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term. The text uses international case studies throughout to offer real-world insight in both larger and smaller events. Plus, in this new Olympic edition, a case study from the Beijing Olympiad is included in each chapter. Through this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes. Written by an experienced author and using first-hand research the text looks at: the organizations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters the short-term and long-term benefits of the planning process evaluating the event, its impacts and legacies operational strategies including finance, ticketing, transport, venues, IT, communications, equipment and personnel the bidding process and what is required for a successful bid Strategic Sports Event Management: Olympic Edition builds on the substantial success of the first edition and is vital reading for students and practitioners alike.

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

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Author :
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 345 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Managing Sport Events

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492590665
Total Pages : 273 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Managing Sport Events by : T. Christopher Greenwell

Download or read book Managing Sport Events written by T. Christopher Greenwell and published by Human Kinetics. This book was released on 2019-06-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a successful sporting event—whether it’s a local event, state championship, or international competition—requires the knowledge and skills to plan, organize, promote, lead, and communicate effectively. Managing Sport Events, Second Edition With Web Resource, will prepare readers to manage events with ease, guiding them through the entire process, from event conception to postevent evaluation. Merging research findings with best practices, Managing Sport Events, Second Edition, presents the key principles of event management to prepare students to enter the field with the skills needed to immediately engage in event production and evaluation. With updated references throughout, the second edition emphasizes practical application by offering plenty of contemporary examples and learning opportunities for students: New industry profiles at the beginning of each chapter showcase professionals putting theory into practice Added sections address emerging trends and topics, such as sustainability and event security Examples show how new technologies can be utilized for event management and event presentation Scenarios highlighting recreational and community events better represent smaller-scale events such as a local 5K run or a youth basketball tournament Case studies and learning activities at the end of each chapter allow students to put theory into practice A new web resource offers mini case studies with multiple-choice questions that provide immediate feedback to help students gauge their comprehension Managing Sport Events, Second Edition, leads students through the reality of what it takes to conduct a successful event. Starting with event conception and development, the text then addresses key planning areas, including staffing, budgeting, marketing, promotion, sponsorship, and legal and risk management. It then moves into key operational areas such as services, logistics, and on-site management, and it concludes the process with postevent duties and considerations. Managing Sport Events, Second Edition, integrates the traditional business segments of sport management with the unique requirements of event management. This guide is an essential resource for current and future professionals working in parks and recreation, tourism and hospitality, and sports at all levels—youth, high school, college, amateur, minor league, professional, and international competition.

The Only Grant-Writing Book You'll Ever Need

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Author :
Publisher : Basic Books
ISBN 13 : 0465058922
Total Pages : 450 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Only Grant-Writing Book You'll Ever Need by : Ellen Karsh

Download or read book The Only Grant-Writing Book You'll Ever Need written by Ellen Karsh and published by Basic Books. This book was released on 2014-04-08 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: From top experts in the field, the definitive guide to grant-writing Written by two expert authors who have won millions of dollars in government and foundation grants, this is the essential book on securing grants. It provides comprehensive, step-by-step guide for grant writers, including vital up-to-the minute interviews with grant-makers, policy makers, and nonprofit leaders. This book is a must-read for anyone seeking grants in today's difficult economic climate. The Only Grant-Writing Book You'll Ever Need includes: Concrete suggestions for developing each section of a proposal Hands-on exercises that let you practice what you learn A glossary of terms Conversations with grant-makers on why they award grants...and why they don't Insights into how grant-awarding is affected by shifts in the economy

European Journal of Tourism Research

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Author :
Publisher : Varna University of Management
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4./5 ( download)

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Book Synopsis European Journal of Tourism Research by :

Download or read book European Journal of Tourism Research written by and published by Varna University of Management. This book was released on 2017-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.

The Sponsorship Seeker's Toolkit, Fourth Edition

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9780071825795
Total Pages : 0 pages
Book Rating : 4.8/5 (257 download)

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Book Synopsis The Sponsorship Seeker's Toolkit, Fourth Edition by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit, Fourth Edition written by Anne-Marie Grey and published by McGraw-Hill Education. This book was released on 2014-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Constructing Organizational Life

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Author :
Publisher :
ISBN 13 : 0198840020
Total Pages : 393 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Constructing Organizational Life by : Thomas B. Lawrence

Download or read book Constructing Organizational Life written by Thomas B. Lawrence and published by . This book was released on 2019 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a perspective of social-symbolic work that integrates diverse streams of research to examine how people purposefully work to construct organizational life and the identities, careers, boundaries, strategies, and social practices that define their organizations.

Community Radio Toolkit

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Author :
Publisher : Radio Regen
ISBN 13 : 0955170702
Total Pages : 212 pages
Book Rating : 4.9/5 (551 download)

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Book Synopsis Community Radio Toolkit by :

Download or read book Community Radio Toolkit written by and published by Radio Regen. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Little War Cat

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Author :
Publisher : Pan Macmillan
ISBN 13 : 1529049911
Total Pages : 35 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Little War Cat by : Hiba Noor Khan

Download or read book The Little War Cat written by Hiba Noor Khan and published by Pan Macmillan. This book was released on 2020-09-17 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by a true story, The Little War Cat is a moving tale of hope amidst conflict, written by debut author Hiba Noor Khan and beautifully illustrated by the astonishing Laura Chamberlain. The Little War Cat follows the story of a little grey cat who is caught up in the BANGS and CRASHES of the humans in boots, who have changed the city of Aleppo she knew so well into one that's harder to recognize. She is roaming the streets looking for food and shelter when an unlikely friend appears. He shows her that kindness is still there when you look for it, and soon the little grey cat knows exactly what to do to made a difference herself.

How To Finance Your Research Project

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Author :
Publisher : Robinson
ISBN 13 : 1845285727
Total Pages : 174 pages
Book Rating : 4.8/5 (452 download)

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Book Synopsis How To Finance Your Research Project by : Catherine Dawson

Download or read book How To Finance Your Research Project written by Catherine Dawson and published by Robinson. This book was released on 2015-04-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obtaining research funding can be a long, laborious and stressful process. This book helps ease this process by providing practical advice, useful tips and information about funding databases and funding directories. Covering a wide variety of funding sources such as government, industry and charity, it is suitable for researchers in the UK, US, EU and further afield. Learn how to: · Find relevant sources of funding · Produce and justify your budget · Cost your project · Complete and submit your application form · Use ethical funding organizations · Avoid conflict of interest