The Sponsorship Measurement Toolkit

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The Marketing Performance Measurement Toolkit

Author : David Raab
Publisher : Racom Communication
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The Marketing Performance Measurement Toolkit by : David Raab

Download or read book The Marketing Performance Measurement Toolkit written by David Raab and published by Racom Communication. This book was released on 2009 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers consistently list improved measurement as one of their top goals, but remain dissatisfied with their capabilities. The Marketing Performance Measurement Toolkit helps break through this logjam by providing step-by-step instructions on how to successfully build a marketing performance measurement system that truly meets established needs. The book starts by asking the basic questions. It then moves on to show how to find the answers with detailed lists of information to gather about the business situation, company goals, available resources, and external pressures. Next, the focus shifts to the specifics of marketing performance measurement. The book shows how to use the balanced scoreboard approach to define a business strategy. Final chapters turn to deployment issues, project implementation, and ongoing enhancement. Throughout the book, there are handy worksheets to summarize findings, highlight results, and customize concepts and measurement tools.

The Sponsorship Seeker's Toolkit

Author : Anne-Marie Grey
Publisher : McGraw-Hill Companies
ISBN 13 : 9780074707074
Total Pages : 0 pages
Book Rating : 4.7/5 (7 download)

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Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey

Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Companies. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.

The Complete Project Manager's Toolkit

Author : Randall Englund MBA, BSEE, NPDP, CBM
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1567263828
Total Pages : 191 pages
Book Rating : 4.5/5 (672 download)

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Book Synopsis The Complete Project Manager's Toolkit by : Randall Englund MBA, BSEE, NPDP, CBM

Download or read book The Complete Project Manager's Toolkit written by Randall Englund MBA, BSEE, NPDP, CBM and published by Berrett-Koehler Publishers. This book was released on 2012-04-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here Are the Tools to Achieve Project Management Success Buy both The Complete Project Manager and The Complete Project Manager's Toolkit and save $18 at checkout by entering coupon code COMBO1. This companion to The Complete Project Manager provides the tools you need to integrate key people, organizational, and technical skills. The core book establishes that success in any environment depends largely upon completing successful projects; this book gives you the means and methods to meet that goal. The hands-on, action-oriented tools in this book will help you develop a complete set of skills—the right set for you to excel in today's competitive environment. The Complete Project Manager's Toolkit will enable you to implement the easy-to-understand, universal, powerful, and immediately applicable concepts presented in The Complete Project Manager. You may already be aware of what you need to do; this book supplies the how through: • Assessments • Checklists • Exercises • Examples of real people applying the concepts. Use these tested methods to overcome environmental, personal, social, organizational, and business barriers to successful project management! Although The Complete Project Manager can be used as a stand-alone book, it is designed to complement The Complete Project Manager: Integrating People, Organizational, and Technical Skills.

The Corporate Sponsorship Toolkit

Author : Kim Skildum-Reid
Publisher :
ISBN 13 : 9781921097089
Total Pages : 0 pages
Book Rating : 4.0/5 (97 download)

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Book Synopsis The Corporate Sponsorship Toolkit by : Kim Skildum-Reid

Download or read book The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.

The Operations Management Complete Toolbox (Collection)

Author : Randal Wilson
Publisher : FT Press
ISBN 13 : 0133742695
Total Pages : 912 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis The Operations Management Complete Toolbox (Collection) by : Randal Wilson

Download or read book The Operations Management Complete Toolbox (Collection) written by Randal Wilson and published by FT Press. This book was released on 2013-08-08 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: For operations managers, running a smooth and efficient organization is more crucial than ever -- and it's more difficult, too. Fortunately, there's a secret to success: a proven approach and toolset that can help operations managers free up resources, eliminate unnecessary meetings, and get more done faster. The approach is named "The Power of Completion," and the tools have been honed by expert project managers through decades of experience. In The Operations Manager's Toolbox, operations manager and PMP-certified project manager Randal Wilson shows how to apply the Project Management (PM) discipline to completing the crucial "smaller" tasks that can help the organization quickly drive substantial improvements in efficiency and performance. ¿ The Encyclopedia of Operations Management is the perfect "field manual" for every supply chain or operations management practitioner and student. The field's only single-volume reference, it's uniquely convenient and uniquely affordable. With nearly 1,500 well-organized definitions, it can help students quickly map all areas of operations and supply chain management, and prepare for case discussions, exams, and job interviews. For instructors, it serves as an invaluable desk reference and teaching aid that goes far beyond typical dictionaries. For working managers, it offers a shared language, with insights for improving any process and supporting any training program. ¿ It thoroughly covers: accounting, customer service, distribution, e-business, economics, finance, forecasting, human resources, industrial engineering, industrial relations, inventory management, healthcare management, Lean Sigma/Six Sigma, lean thinking, logistics, maintenance engineering, management information systems, marketing/sales, new product development, operations research, organizational behavior/management, personal time management, production planning and control, purchasing, reliability engineering, quality management, service management, simulation, statistics, strategic management, systems engineering, supply and supply chain management, theory of constraints, transportation, and warehousing. Multiple figures, graphs, equations, Excel formulas, VBA scripts, and references support both learning and application.

Measure What Matters

Author : Katie Delahaye Paine
Publisher : John Wiley & Sons
ISBN 13 : 1118016327
Total Pages : 56 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Measure What Matters by : Katie Delahaye Paine

Download or read book Measure What Matters written by Katie Delahaye Paine and published by John Wiley & Sons. This book was released on 2011-02-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

The Project Manager's Communication Toolkit

Author : Shankar Jha
Publisher : CRC Press
ISBN 13 : 1439809968
Total Pages : 200 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis The Project Manager's Communication Toolkit by : Shankar Jha

Download or read book The Project Manager's Communication Toolkit written by Shankar Jha and published by CRC Press. This book was released on 2010-03-26 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the unique difficulties involved in day-to-day project management communication, The Project Manager's Communication Toolkit provides proven methods for creating clear and effective communications-including text-based plans, reports, messages, and presentations. It examines the many tools available and goes beyond traditional coverage to

Sports Marketing

Author : Larry DeGaris
Publisher : Routledge
ISBN 13 : 1136223452
Total Pages : 352 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Sports Marketing by : Larry DeGaris

Download or read book Sports Marketing written by Larry DeGaris and published by Routledge. This book was released on 2015-02-11 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved — ticket sales, media and sponsorship — and explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers multiple choice questions for students, editable short answer and essay questions, and lecture slides for instructors. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

Project Management ToolBox

Author : Russ J. Martinelli
Publisher : John Wiley & Sons
ISBN 13 : 1118973208
Total Pages : 44 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Project Management ToolBox by : Russ J. Martinelli

Download or read book Project Management ToolBox written by Russ J. Martinelli and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your performance with improved project management tactics Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition offers a succinct explanation of when, where, and how to use project management resources to enhance your work. With updated content that reflects key advances in the project management field, including planning, implementation, control, cost, and scheduling, this revised text offers added material that covers relevant topics, such as agility, change management, governance, reporting, and risk management. This comprehensive resource provides a contemporary set of tools, explaining each tool's purpose and intention, development, customization and variations, and benefits and disadvantages. Additionally, examples, tips, and milestone checks guide you through the application of these tools, helping you practically apply the information you learn. Effective project management can support a company in increasing market share, improving the quality of products, and enhancing customer service. With so many aspects of project management changing as the business world continues to evolve, it is critical that you stay up to date on the latest topics in this field. Explore emerging topics within the world of project management, keeping up to date on the latest, most relevant subject areas Leverage templates, exercises, and PowerPoint presentations to enhance your project management skills Discuss tips, reporting, implementation, documentation, and other essentials of the project management field Consider how project management fits into various industries, including technology, construction, healthcare, and product development Project Management ToolBox: Tools and Techniques for the Practicing Project Manager, Second Edition is an essential resource for experienced project managers and project management students alike.

Improving the Performance of Sponsorship

Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 131744471X
Total Pages : 351 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Improving the Performance of Sponsorship by : Ardi Kolah

Download or read book Improving the Performance of Sponsorship written by Ardi Kolah and published by Routledge. This book was released on 2015-06-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.

Events Management

Author : Glenn Bowdin
Publisher : Routledge
ISBN 13 : 1136404589
Total Pages : 764 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Events Management by : Glenn Bowdin

Download or read book Events Management written by Glenn Bowdin and published by Routledge. This book was released on 2006-03-15 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.

Pension Finance

Author : M. Barton Waring
Publisher : John Wiley & Sons
ISBN 13 : 1118138341
Total Pages : 336 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Pension Finance by : M. Barton Waring

Download or read book Pension Finance written by M. Barton Waring and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pension plans around the world are in a state of crisis. U.S. plans alone are facing a total accrued liability funding deficit of almost $4 trillion (of the same order of magnitude as the federal debt), a potential financial catastrophe that ranks among the largest ever seen. It has become clear that many government, corporate, and multi-employer pension sponsors will not be able to cope with this crippling debt and may default on promised benefits. And many of those sponsors that might be able to cope are exasperated by continuous, ongoing negative surprises-large unexpected deficits and higher-than-expected required contributions and pension expense-and are choosing to terminate their plans. But it need not be so. Pension Finance: Putting the Risks and Costs of Defined Benefit Plans Back under Your Control walks the reader through the conventional actuarial and accounting approaches to financing pension benefits and investing plan assets, showing that the problems described happen as a natural consequence of the dated methods still in use. It shows in detail how modern methods based on market value will easily minimize these risks: Pension plans can in fact be comfortable for employers to sponsor and safe for employees to contribute todepend on for their retirement needs. This book is must-read for defined benefit pension plan sponsors and employee representatives, plan executives, board members, accountants, fund managers, consultants, and regulators., Research sponsored by the CFA Institute, this book demystifies pension finance, previously accessible only to actuaries. It teaches the topic in lay terms by drawing complete analogies to ordinary transactions such as paying off a mortgage or saving for college. Armed with this book, anyone comfortable with finance and investments in any other context can be comfortable with pension finance and pension investment policy. And further armed with a handheld financial calculator, any layperson can quickly estimate the contributions needed to keep a given plan comfortably solvent, giving them a powerful tool for oversight.

The Quality Toolbox

Author : Nancy R. Tague
Publisher : Quality Press
ISBN 13 : 1636941249
Total Pages : 564 pages
Book Rating : 4.6/5 (369 download)

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Book Synopsis The Quality Toolbox by : Nancy R. Tague

Download or read book The Quality Toolbox written by Nancy R. Tague and published by Quality Press. This book was released on 2023-12-31 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides tools that are less commonly used and some tools that the author, Nancy Tague, created. Inside you’ll find tools for generating and organizing ideas, evaluating ideas, analyzing processes, determining root causes, planning, basic data handling, and statistics. In this third edition, six new tools were added (i.e., DFMEA and PMFEA) along with a section on Quality 4.0 and suggested quality tools that can help facilitate practitioners looking to implement Quality 4.0 concepts. The use of icons with each tool description tells the reader at a glance what kind of tool it is and where it is used within the improvement process.

Marketing Communications

Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165092
Total Pages : 596 pages
Book Rating : 4.1/5 (65 download)

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Book Synopsis Marketing Communications by : Ludi Koekemoer

Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

Encyclopedia of Sports Management and Marketing

Author : Linda E. Swayne
Publisher : SAGE Publications
ISBN 13 : 1452266484
Total Pages : 1960 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Sports Management and Marketing by : Linda E. Swayne

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE Publications. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

When Sport Meets Business

Author : Ulrik Wagner
Publisher : SAGE
ISBN 13 : 1473987415
Total Pages : 257 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis When Sport Meets Business by : Ulrik Wagner

Download or read book When Sport Meets Business written by Ulrik Wagner and published by SAGE. This book was released on 2016-10-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

National Assembly and Legislative Effectiveness in Nigeria’s Fourth Republic

Author : Adebola Rafiu BAKARE
Publisher : Springer Nature
ISBN 13 : 9819907802
Total Pages : 267 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis National Assembly and Legislative Effectiveness in Nigeria’s Fourth Republic by : Adebola Rafiu BAKARE

Download or read book National Assembly and Legislative Effectiveness in Nigeria’s Fourth Republic written by Adebola Rafiu BAKARE and published by Springer Nature. This book was released on 2023-07-28 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates the legislative effectiveness of Nigeria’s National Assembly under the Fourth Republic. The assessment covers five Assemblies (4th–8th) and focuses specifically on lawmaking, cost of running the National Assembly, and the budget making process. It empirically assesses the effectiveness of the Nigerian national legislature beyond previous emotional and sentimental evaluations of the institution. It has developed a model ‘Institutional Legislative Effectiveness Score’ used in assessing the institutional performance of the National Assembly from two perspectives: first, by comparing the performances of the two chambers in the same Assembly; and second, by comparing the performances of the institution across Assemblies. Aside lawmaking, the book also covers the major topical issues that characterized public evaluation of the institution. These include: size of the institution, budgeting process, cost of funding the institution, and the debate on the appropriate way in reforming the National Assembly.