The Soul Of The Corporation

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The Soul of the Firm

Author : C. William Pollard
Publisher : Zondervan
ISBN 13 : 0310234875
Total Pages : 184 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis The Soul of the Firm by : C. William Pollard

Download or read book The Soul of the Firm written by C. William Pollard and published by Zondervan. This book was released on 1996 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Bill Pollard speaks with a voice of experience. His book deals with the practice of leadership- over time, under pressure, living with reality, getting the desired results. The Soul of the Firm tells how ServiceMaster has successfully grapple with the key issues of leadership. That is why it is so worthwhile.' -Max De Pree 'Bill Pollard demonstrates in great detail ServiceMaster's value system, a system that emphasizes the importance of the dignity of the individual. Readers will benefit greatly from Bill's wisdom. This is an important book that should be widely read.' -W. Earl Sasser, James L. Heskett, and Leonard A. Schlesinger 'Rarely are we given an open and generous look inside the corporate leader who is the embodiment of the mission and values of the enterprise. . . A powerful book.' -Frances Hesselbein 'A fascinating story about servant leadership and an extraordinary culture at ServiceMaster.' -Richard L. Thomas 'A remarkable book. . . . ServiceMaster invented 'lea production' for the service sector by listening to and empowering its employees on the front line. This book is the moving story of the wellspring of that culture and philosophy, told by a reflective, modest corporate leader.' -Elmer Johnson

Saving the Corporate Soul--and (Who Knows?) Maybe Your Own

Author : David Batstone
Publisher : Jossey-Bass
ISBN 13 : 9780787964801
Total Pages : 0 pages
Book Rating : 4.9/5 (648 download)

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Book Synopsis Saving the Corporate Soul--and (Who Knows?) Maybe Your Own by : David Batstone

Download or read book Saving the Corporate Soul--and (Who Knows?) Maybe Your Own written by David Batstone and published by Jossey-Bass. This book was released on 2003-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day the media reports on the latest corporation guilty of financial misconduct and public deception. Insider trading, fraudulent accounting, outlandish executive pay and perks-- a steady stream of scandals scars the business landscape. But the corporate crisis is as much spiritual as it is financial. More than ever, the time is ripe for Saving the Corporate Soul. In this hard-hitting, thought-provoking book, David Batstone shows that a corporation has the potential to act with soul when it aligns its missions with the values of its workers and puts its resources at the service of the people it employs and the public it serves. He offers companies and their employees eight sound principles for "doing the right thing" and-- citing examples from firms like Timberland, General Motors, Clif Bar, and BP-- offers evidence that principled companies will excel financially over the long haul.

Creating the Corporate Soul

Author : Roland Marchand
Publisher : Taylor & Francis US
ISBN 13 : 9780520226883
Total Pages : 484 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Creating the Corporate Soul by : Roland Marchand

Download or read book Creating the Corporate Soul written by Roland Marchand and published by Taylor & Francis US. This book was released on 2001 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.

Building Corporate Soul

Author : Ralf Specht
Publisher : Greenleaf Book Group
ISBN 13 : 1639080031
Total Pages : 240 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Building Corporate Soul by : Ralf Specht

Download or read book Building Corporate Soul written by Ralf Specht and published by Greenleaf Book Group. This book was released on 2022-02-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture? At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don't feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations—and to make soulless companies a thing of the past. Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over 5 years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall. You'll see how companies of all sizes (startups and legacy corporations) have made this happen. You'll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm. Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.

Liberating the Corporate Soul

Author : Richard Barrett
Publisher : Routledge
ISBN 13 : 1136014098
Total Pages : 204 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Liberating the Corporate Soul by : Richard Barrett

Download or read book Liberating the Corporate Soul written by Richard Barrett and published by Routledge. This book was released on 2013-09-13 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competitive advantage through their human capital. In the 21st Century, even that will not be enough. Success will also hinge on whether, in the eyes of the employees and society-at-large, the organization is a trusted member of the community and a good global citizen. Developing a values-driven approach to business is quickly becoming essential for financial success. Who you are and what you stand for are becoming just as important as what you sell.

Taming the Octopus: The Long Battle for the Soul of the Corporation

Author : Kyle Edward Williams
Publisher : W. W. Norton & Company
ISBN 13 : 0393867242
Total Pages : 190 pages
Book Rating : 4.3/5 (938 download)

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Book Synopsis Taming the Octopus: The Long Battle for the Soul of the Corporation by : Kyle Edward Williams

Download or read book Taming the Octopus: The Long Battle for the Soul of the Corporation written by Kyle Edward Williams and published by W. W. Norton & Company. This book was released on 2024-02-20 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The untold story of how efforts to hold big business accountable changed American capitalism. Recent controversies around environmental, social, and governance (ESG) investing and “woke capital” evoke an old idea: the Progressive Era vision of a socially responsible corporation. By midcentury, the notion that big business should benefit society was a consensus view. But as Kyle Edward Williams’s brilliant history, Taming the Octopus, shows, the tools forged by New Deal liberals to hold business leaders accountable, such as the Securities and Exchange Commission, narrowly focused on the financial interests of shareholders. This inadvertently laid the groundwork for a set of fringe views to become dominant: that market forces should rule every facet of society. Along the way, American capitalism itself was reshaped, stripping businesses to their profit-making core. In this vivid and surprising history, we meet activists, investors, executives, and workers who fought over a simple question: Is the role of the corporation to deliver profits to shareholders, or something more? On one side were “business statesmen” who believed corporate largess could solve social problems. On the other were libertarian intellectuals such as Milton Friedman and his oft-forgotten contemporary, Henry Manne, whose theories justified the ruthless tactics of a growing class of corporate raiders. But Williams reveals that before the “activist investor” emerged as a capitalist archetype, Civil Rights groups used a similar playbook for different ends, buying shares to change a company from within. As a rising tide of activists pushed corporations to account for societal harms from napalm to environmental pollution to inequitable hiring, a new idea emerged: that managers could maximize value for society while still turning a maximal profit. This elusive ideal, “stakeholder capitalism,” still dominates our headlines today. Williams’s necessary history equips us to reconsider democracy’s tangled relationship with capitalism.

The Soul of Money: Transforming Your Relationship with Money and Life

Author : Lynne Twist
Publisher : W. W. Norton & Company
ISBN 13 : 0393354245
Total Pages : 336 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis The Soul of Money: Transforming Your Relationship with Money and Life by : Lynne Twist

Download or read book The Soul of Money: Transforming Your Relationship with Money and Life written by Lynne Twist and published by W. W. Norton & Company. This book was released on 2017-03-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A life-changing read. With warmth, honesty, and storytelling, Lynne turns everything we think we know about money upside down…It's the book we all need right now." —Brené Brown, Ph.D., author of the #1 New York Times bestseller Rising Strong This liberating book shows us that examining our attitudes toward money—earning it, spending it, and giving it away—offers surprising insight into our lives. Through personal stories and practical advice, Lynne Twist asks us to discover our relationship with money, understand how we use it, and by assessing our core human values, align our relationship with it to our desired goals. In doing so, we can transform our lives. The Soul of Money now includes a foreword from Jack Canfield and a new introduction by Lynne Twist, in which she explores the effects of the Great Recession and environmental concerns about our monetary needs and aims.

The Soul of the Organization

Author : David B. Zenoff
Publisher : Apress
ISBN 13 : 1430249668
Total Pages : 139 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Soul of the Organization by : David B. Zenoff

Download or read book The Soul of the Organization written by David B. Zenoff and published by Apress. This book was released on 2014-03-01 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the opportunity to describe Apple as a company in just a word or two, most would respond with adjectives like: Innovative. Design-conscious. Iconic. Some would probably even say: Secretive. But here's another: Soulful. Yes, Apple has a soul, and it is not alone in that respect. A select few organizations can similarly be said to exhibit similar qualities of soul that inspire passion in their employees and set them on the path to high levels of sustained organizational performance. But, given that most organizations are plagued by low levels of employee engagement and lackluster organizational performance, how do high-performing organizations do it? How do they ignite and sustain employee engagement and boost individual and overall organizational productivity? That is exactly the question that organizational expert David B. Zenoff sets out to answer in The Soul of the Organization. Based on the author's extensive experience consulting to and observing some of the best-known organizations in the world, The Soul of the Organization (www.souloftheorganization.com) journeys into eleven high-performing organizations operating in both the for-profit and not-for-profit worlds to determine the underlying elements of soul that foster strong employee engagement at all levels. What Zenoff finds in his inquiry is that organizations as different as home goods retailer Williams-Sonoma and not-for-profit group Larkin Street Youth Services all share in common five key elements of soul that, taken together, are powerful forces for fostering employee engagement, satisfaction, and meaning. And he doesn't stop once he has identified the five core elements of an organization's soul. Instead, he goes on to offer both a conceptual framework and a practical primer on how to leverage these key ingredients to create, sustain, and nourish a soul in your organization. Organizations of all stripes and in all industries and domains have great difficulty motivating their workforces to demonstrate a strong commitment to giving their all in the workplace. As a result, these organizations' overall productivity and growth are compromised, and their employees cannot find meaning or satisfaction in their work. If your organization struggles with sub-par employee loyalty, commitment, and drive, you will find the guidance you need in The Soul of the Organization, a guide to infusing into your workplace that "special something" that engages employees, drives their productivity, and taps into their collective well of potential so that your organization can make its mark on the world.

The Man Who Broke Capitalism

Author : David Gelles
Publisher : Simon and Schuster
ISBN 13 : 198217644X
Total Pages : 272 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Man Who Broke Capitalism by : David Gelles

Download or read book The Man Who Broke Capitalism written by David Gelles and published by Simon and Schuster. This book was released on 2022-05-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller New York Times reporter and “Corner Office” columnist David Gelles reveals legendary GE CEO Jack Welch to be the root of all that’s wrong with capitalism today and offers advice on how we might right those wrongs. In 1981, Jack Welch took over General Electric and quickly rose to fame as the first celebrity CEO. He golfed with presidents, mingled with movie stars, and was idolized for growing GE into the most valuable company in the world. But Welch’s achievements didn’t stem from some greater intelligence or business prowess. Rather, they were the result of a sustained effort to push GE’s stock price ever higher, often at the expense of workers, consumers, and innovation. In this captivating, revelatory book, David Gelles argues that Welch single-handedly ushered in a new, cutthroat era of American capitalism that continues to this day. Gelles chronicles Welch’s campaign to vaporize hundreds of thousands of jobs in a bid to boost profits, eviscerating the country’s manufacturing base and destabilizing the middle class. Welch’s obsession with downsizing—he eliminated 10% of employees every year—fundamentally altered GE and inspired generations of imitators who have employed his strategies at other companies around the globe. In his day, Welch was corporate America’s leading proponent of mergers and acquisitions, using deals to gobble up competitors and giving rise to an economy that is more concentrated and less dynamic. And Welch pioneered the dark arts of “financialization,” transforming GE from an admired industrial manufacturer into what was effectively an unregulated bank. The finance business was hugely profitable in the short term and helped Welch keep GE’s stock price ticking up. But ultimately, financialization undermined GE and dozens of other Fortune 500 companies. Gelles shows how Welch’s celebrated emphasis on increasing shareholder value by any means necessary (layoffs, outsourcing, offshoring, acquisitions, and buybacks, to name but a few tactics) became the norm in American business generally. He demonstrates how that approach has led to the greatest socioeconomic inequality since the Great Depression and harmed many of the very companies that have embraced it. And he shows how a generation of Welch acolytes radically transformed companies like Boeing, Home Depot, Kraft Heinz, and more. Finally, Gelles chronicles the change that is now afoot in corporate America, highlighting companies and leaders who have abandoned Welchism and are proving that it is still possible to excel in the business world without destroying livelihoods, gutting communities, and spurning regulation.

The Soul of A New Machine

Author : Tracy Kidder
Publisher : Back Bay Books
ISBN 13 : 0316204552
Total Pages : 222 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Soul of A New Machine by : Tracy Kidder

Download or read book The Soul of A New Machine written by Tracy Kidder and published by Back Bay Books. This book was released on 2011-08-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations. The Soul of a New Machine is an essential chapter in the history of the machine that revolutionized the world in the twentieth century. "Fascinating...A surprisingly gripping account of people at work." --Wall Street Journal

Heart & Soul

Author : Robert L. Shook
Publisher : BenBella Books
ISBN 13 : 1935618067
Total Pages : 326 pages
Book Rating : 4.9/5 (356 download)

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Book Synopsis Heart & Soul by : Robert L. Shook

Download or read book Heart & Soul written by Robert L. Shook and published by BenBella Books. This book was released on 2010-09-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Heart & Soul, Shook takes readers on heartwarming journeys through some of America's most successful companies: •Mary Kay (Dallas), whose primary focus has always been to be a vehicle for women's success and independence in a world that often supports neither; the company now has more than 2 million women working toward their dreams in 37 countries •DaVita (Los Angeles/Denver), dedicated to becoming the world's best dialysis company. America's number-one provider of dialysis treatment, DaVita treats its patients and employees like family members. •InRETURN (Cincinnati), a company that intentionally employs those with brain injuries and other neurological challenges •World Wide Technology (St.Louis), the largest African-American–owned business in the nation, which thrives on biblical principles of fairness and caring •Starkey Laboratories (St.Paul/Minneapolis), whose employees travel to remote places to provide more than 50,000 hearing aids to the poor To the employees of these companies, success is measured by the good they accomplish in the world. However, profiting and caring aren't mutually exclusive—these companies demonstrate how any company of any size can do both.

Restoring the Soul of Business

Author : Rishad Tobaccowala
Publisher : HarperChristian + ORM
ISBN 13 : 1400210666
Total Pages : 256 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Restoring the Soul of Business by : Rishad Tobaccowala

Download or read book Restoring the Soul of Business written by Rishad Tobaccowala and published by HarperChristian + ORM. This book was released on 2020-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

The Heart Aroused

Author : David Whyte
Publisher : Crown Currency
ISBN 13 : 0307423972
Total Pages : 370 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Heart Aroused by : David Whyte

Download or read book The Heart Aroused written by David Whyte and published by Crown Currency. This book was released on 2007-12-18 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With this insightful book, David Whyte offers people in corporate life an opportunity to reach into the forgotten and ignored creative life (their own and the corporation’s) and literally water their souls with it. The result is a very well written book that can truly heal.”—Clarissa Pinkola Estés, PH.D., author of Women Who Run With the Wolves and The Gift of Story Find professional and personal fulfilment through the poetry of both classic and modern masters—now revised and updated Has your work lost its meaning? Have you forgotten the goals you hoped to achieve when you began your career? Are you afraid of pursuing your dreams? In The Heart Aroused, David Whyte brings his unique perspective as poet and consultant to the workplace, showing readers how fulfilling work can be when they face their fears and follow their dreams. Going beneath the surface concerns about products and profits, organization and order, Whyte addresses the needs of the heart and soul, and the fears and desires that many workers keep hidden. At a time when corporations are calling on employees for more creativity, dedication, and adaptability, and workers are trying desperately to balance home and work, this revised edition of The Heart Aroused is the essential guide to reinvigorating the soul.

The Soul of the Corporation

Author : Bouchikhi
Publisher :
ISBN 13 : 9788131738429
Total Pages : 251 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis The Soul of the Corporation by : Bouchikhi

Download or read book The Soul of the Corporation written by Bouchikhi and published by . This book was released on 2007 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:

United States Steel

Author : Arundel Cotter
Publisher : Garden City, N.Y. ; Toronto : Doubleday, Page
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis United States Steel by : Arundel Cotter

Download or read book United States Steel written by Arundel Cotter and published by Garden City, N.Y. ; Toronto : Doubleday, Page. This book was released on 1921 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Awakening Corporate Soul

Author : Eric Klein
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (223 download)

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Book Synopsis Awakening Corporate Soul by : Eric Klein

Download or read book Awakening Corporate Soul written by Eric Klein and published by . This book was released on 1999 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compelling book shows individuals how to renew their work-life and workplace with the wisdom of the spiritual traditions. The authors provide a blueprint for readers to find more meaning and fulfillment in their work while being an active participant in creating a better workplace for themselves and others. Filled with modern case studies, ancient teaching stories, exercises and personal examples, Awakening Corporate Soul is for anyone who wants a greater sense of meaning, spirit, creativity, and fulfillment at work and to their life.

Deep Purpose

Author : Ranjay Gulati
Publisher : HarperCollins
ISBN 13 : 0063088932
Total Pages : 326 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Deep Purpose by : Ranjay Gulati

Download or read book Deep Purpose written by Ranjay Gulati and published by HarperCollins. This book was released on 2022-02-08 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinkers50 Top 10 Best New Management Books for 2022 A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need.