The Social Web In The Hotel Industry

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The Social Web in the Hotel Industry

Author : Nadine Chehimi
Publisher : Springer Science & Business Media
ISBN 13 : 3658045442
Total Pages : 200 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis The Social Web in the Hotel Industry by : Nadine Chehimi

Download or read book The Social Web in the Hotel Industry written by Nadine Chehimi and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web’s current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web’s development and current state of use, general and tourist information processes as well as the German hotel market are described. With the help of a standardized guest survey, the author presents the exact role the social web currently plays in the tourist information search.

The impact of the internet and social media on the hotel industry

Author : Christoph Müller
Publisher : GRIN Verlag
ISBN 13 : 3640897439
Total Pages : 20 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis The impact of the internet and social media on the hotel industry by : Christoph Müller

Download or read book The impact of the internet and social media on the hotel industry written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04-20 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Tourism - Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today’s dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter’s Five Forces model and a case study are provided in the appendices in order to promote understanding.

Social Media in Travel, Tourism and Hospitality

Author : Evangelos Christou
Publisher : Routledge
ISBN 13 : 131705380X
Total Pages : 339 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Social Media in Travel, Tourism and Hospitality by : Evangelos Christou

Download or read book Social Media in Travel, Tourism and Hospitality written by Evangelos Christou and published by Routledge. This book was released on 2016-04-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Social Media Marketing in Tourism and Hospitality

Author : Roberta Minazzi
Publisher : Springer
ISBN 13 : 3319051822
Total Pages : 178 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Social Media Marketing in Tourism and Hospitality by : Roberta Minazzi

Download or read book Social Media Marketing in Tourism and Hospitality written by Roberta Minazzi and published by Springer. This book was released on 2014-11-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 : 1799819485
Total Pages : 477 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector by : Ramos, Célia M.Q.

Download or read book Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2019-12-27 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Advances in Social Media for Travel, Tourism and Hospitality

Author : Marianna Sigala
Publisher : Routledge
ISBN 13 : 1317185137
Total Pages : 341 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala

Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.

The Impact of the Internet and Social Media on the Hotel Industry

Author : Christoph Muller
Publisher : GRIN Verlag
ISBN 13 : 3640897587
Total Pages : 25 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis The Impact of the Internet and Social Media on the Hotel Industry by : Christoph Muller

Download or read book The Impact of the Internet and Social Media on the Hotel Industry written by Christoph Muller and published by GRIN Verlag. This book was released on 2011-04 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Hotel Industry / Catering, grade: A, The University of Surrey, language: English, abstract: This paper deals with the impact of the internet and social media on the hotel industry. In particular, it points out how the rules of the game have changed in today's dynamic and global environment and how hotels need to operate if they are to succeed from a long-term perspective. Likewise, it outlines how activities on both the buy-side and sell-side can be enhanced through the implementation of internet-enabled technologies. Furthermore, the paper highlights barriers that might inhibit further development of e-business. Practical examples are used throughout the paper and an industry analysis using Michael Porter's Five Forces model and a case study are provided in the appendices in order to promote understanding.

Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Author : Ahmet Bulent Ozturk
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911635492
Total Pages : 240 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations by : Ahmet Bulent Ozturk

Download or read book Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations written by Ahmet Bulent Ozturk and published by Goodfellow Publishers Ltd. This book was released on 2022-03-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

Hotel Pricing in a Social World

Author : Kelly A. McGuire
Publisher : John Wiley & Sons
ISBN 13 : 1119129966
Total Pages : 357 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hotel Pricing in a Social World by : Kelly A. McGuire

Download or read book Hotel Pricing in a Social World written by Kelly A. McGuire and published by John Wiley & Sons. This book was released on 2015-10-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.

Managing Negative Word-of-Mouth on Social Media Platforms

Author : Ines Nee
Publisher : Springer
ISBN 13 : 3658139986
Total Pages : 251 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Managing Negative Word-of-Mouth on Social Media Platforms by : Ines Nee

Download or read book Managing Negative Word-of-Mouth on Social Media Platforms written by Ines Nee and published by Springer. This book was released on 2016-06-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.

Frontiers in Intelligent Computing: Theory and Applications

Author : Suresh Chandra Satapathy
Publisher : Springer Nature
ISBN 13 : 9811399204
Total Pages : 381 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Frontiers in Intelligent Computing: Theory and Applications by : Suresh Chandra Satapathy

Download or read book Frontiers in Intelligent Computing: Theory and Applications written by Suresh Chandra Satapathy and published by Springer Nature. This book was released on 2019-10-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 7th International Conference on Frontiers of Intelligent Computing: Theory and Applications (FICTA 2018), held at Duy Tan University, Da Nang, Vietnam. The event brought together researchers, scientists, engineers, and practitioners to exchange ideas and experiences in the domain of intelligent computing theories with prospective applications in various engineering disciplines. These proceedings are divided into two volumes. Covering broad areas of intelligent engineering informatics, with papers exploring both the theoretical and practical aspects of various areas like ANN and genetic algorithms, human–computer interaction, intelligent control optimization, intelligent e-learning systems, machine learning, mobile computing, and multi-agent systems, this volume is a valuable resource for postgraduate students in various engineering disciplines.

Hospitality Marketing and Consumer Behavior

Author : Vinnie Jauhari
Publisher : CRC Press
ISBN 13 : 1315341999
Total Pages : 229 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Hospitality Marketing and Consumer Behavior by : Vinnie Jauhari

Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0

Author : Ammari, Nedra Bahri
Publisher : IGI Global
ISBN 13 : 1799895556
Total Pages : 317 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by : Ammari, Nedra Bahri

Download or read book Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 written by Ammari, Nedra Bahri and published by IGI Global. This book was released on 2022-06-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Social Media in the Hotel Industry - International - March 2019

Author : Mintel Group Ltd.
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Social Media in the Hotel Industry - International - March 2019 by : Mintel Group Ltd.

Download or read book Social Media in the Hotel Industry - International - March 2019 written by Mintel Group Ltd. and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing

Author : Camilla Carboni
Publisher : Create the Dream
ISBN 13 : 9780991203109
Total Pages : 112 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Social Media Marketing by : Camilla Carboni

Download or read book Social Media Marketing written by Camilla Carboni and published by Create the Dream. This book was released on 2013-11 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you manage a multi-story resort or a family run bed and breakfast, if you want to sell your property effectively in today's society, you must be present on social networks. With SOCIAL MEDIA MARKETING: Hotel Industry Edition you will be online and effectively engaging consumers in no time at all. In this step-by-step guide, renowned Hospitality Marketing Specialist, Camilla Carboni outlines the actions and best practices proven to gain social media presence and convert online connections into offline guests.

Information and Communication Technologies in Tourism 2018

Author : Brigitte Stangl
Publisher : Springer
ISBN 13 : 3319729233
Total Pages : 539 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Information and Communication Technologies in Tourism 2018 by : Brigitte Stangl

Download or read book Information and Communication Technologies in Tourism 2018 written by Brigitte Stangl and published by Springer. This book was released on 2017-12-22 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.

Innovative Approaches to Tourism and Leisure

Author : Vicky Katsoni
Publisher : Springer
ISBN 13 : 3319676032
Total Pages : 576 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Innovative Approaches to Tourism and Leisure by : Vicky Katsoni

Download or read book Innovative Approaches to Tourism and Leisure written by Vicky Katsoni and published by Springer. This book was released on 2017-12-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.